Half a billion people a month. Engaged in discussion. On Disqus. Find your audience »
Online communities. Like them, love them or loathe them, they’re growing in all kinds of ways. Everyday, 1,000 new forums are created through the Disqus discussion platform. Private sector organizations are creating communities at record pace as well. IDC predicted that the market for corporate community software will grow to $1.6 billion in 2013. The need to find original content and talk about it has never been greater.
Communities were among the first great promises of the Internet. Newsgroups and chat rooms gave way to virtual realities and eventually to social networking and microblogging as the forums for people to gather around common interests. However, at the same time that the novelty power of traditional social networks is wearing off, we are witnessing the rise of a yet another new kind of community; the super community that experiences unprecedented lengths of time spent, rockstar status for prolific members and the feeling of being on the inside of an exclusive club.
First, they need not be large, but active and substantive. Size is not an indicator of quality. In fact, depending on the subject matter, higher numbers of members dilute the quality. Discussions about rock climbing, data engineering and venture capital have a natural entry barrier of subject matter expertise. The higher the membership numbers go on communities like these, the more likely amateur hour and trolling will become.
So how do super communities distinguish themselves? The two most important traits are related: they create content worth talking about that people can’t find anywhere else. Content is king and nowhere is that more true than in communities. As a community creator, the first job is as content creator. Members will come for the content but stay for the discussion. That one-two punch is the secret sauce of any successful online community.
People vote on their lives with time. And super communities are winning votes across all demographic and interest groups. If it’s stuff worth talking about, they’re talking about in online communities. Social causes, political groups, professional associations and lifestyle interest groups of all kinds draw in passionate users, who happily and easily spend hours online following their interests. As a self-selecting function, the high levels of engagement in these communities lends itself natural to discovery. In a super community, users are present for long periods of time and the sources of potential recommendations of content, products and services come from trusted and expert sources--fellow super community members.
The Disqus audience is different by definition: they are in the conversation. And ready to consume more of your content.
Give up trading quantity of audience for quality. Get both by finding your Disqus audience.
Turn community from a cost to cash. Integrate recommended content seamlessly through your comment engine.
Disqus conversations are happening everywhere; from the biggest sites in the world to sites around the corner from your target audience. Whether you’re a brand invested in content marketing or an advertiser looking to enhance audience performance, your audience is on Disqus.
Not all clicks are created equal. Compared to the average Internet user, Disqus users …
Our robust targeting system ensures content is interesting to our high quality audience.
Reach target audiences through interest-based clusters of publisher sites. Categories include technology, lifestyle, politics, and many more.
User reading and commenting history combined to make content recommendations. Our richer data set enables targeting for both what people read and say.
Promoted content positioned directly above or below the discussion. We stay native to the core user experience.
We use a CPC performance-based model. You pay for the results you can see.
We use a CPC performance-based model. You pay for the results you can see.
Publishers typically have to balance between making money through recommended content and spending money to manage conversations. By integrating Promoted Discovery into Disqus, publishers have a seamless path to capturing revenue by turning discussion readers onto relevant content.
Community and discovery are two sides of the same coin. Community makes a rich discovery environment.
Disqus has a real community of people engaged in their passions.
We catch users at the best time: when they’re done engaging in the discussion and are looking for more content.
Better targeting using our richer data set equals more revenue for your site.
Promoted Discovery has a minimal footprint overlap with other traffic acquisition sources.
Disqus is the web's largest community of communities. We have a rare combination of scale, diversity, and depth.
In Disqus, we’ve found the perfect partner who has helped to elevate our community discussions, while bringing relevant content recommendations to the reader experience. For Investopedia, Disqus has meant more engagement, real community and an additive revenue stream that we will look to grow.
It’s important for Citi to be relevant to the daily lives of women as they make financial decisions. Women & Co. starts a conversation between Citi and the women we’re trying reach. What Disqus has brought to the program is the ability for us to keep these conversations going and reach a new quality online audience who responds positively to new and relevant content.
Disqus is a great fit for our overall monetization strategy: the discussions keep our audience engaged and the sponsored content helps us earn revenue from our community real estate. Disqus Promoted Discovery also complements other content recommendation solutions we use in different parts of our sites without detracting from their effectiveness.
Disqus is on the forefront of using content creation as a way to reach wide and targeted audiences. See our CEO Daniel Ha moderate a panel around this topic and about brands as community creators.