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Hi Kelly- Great article on the potential crossover effects for +1 to SEM and SEO. A client asked me today what reasons there were to add the +1 button to their site. Do you think this is a side stepping attempt to incorporate a reward for advertising on Google to organic listing result rank?
Also - Google had already updated their ad policy guidelines to prohibit asking searchers to +1 your ad or website, before it was rolled out, so including it in ad copy is a no-go.