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I agree whole completely. I joined a a start up in the Travel industry in 2012 without having formal knowledge of the travel industry, and having been turned down for not having this knowledge by other travel companies. Despite this, I learned voraciously about the industry and regulations and my skill-set helped me scale an efficient, quality, multi-language, multi-national Customer Service department in a company which is close to being the UK's next unicorn. The ability was always there, the opportunities not so much and that's a pity so, seeing a company address this is very exciting.