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Debbie Marshall • 1 month ago

A critical mass of several thousand reviews can be seen as important, however when it comes to the mature market, large volumes can be overwhelming, and a small number of reviews written from the perspective of like-minded people can be just as valuable. A younger person may rave about a hotel because the nightclub is next door, whilst an older person may be more concerned about peace & quiet, and whether there are decent reading lamps next to the beds.