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Just a note that there is a broken link in my article above - the link to my TW piece of Feb 2019, "Why OTA 'rate parity' clauses should be banned", is here:
The CMA already investigated this. I tried to post a link to the relevant page at the CMA website but it was modded, however you can easily find it with Google.
The CMA have investigated and taken some action on "misleading marketing", fake discounts etc by OTAs. They also took action (as I mentioned in my piece) to stop the biggest OTAs from using "wide MFNs", which stopped hotels and B&Bs from giving better prices to other OTAs. They have also had a long-standing 'watching brief' on rate parity clauses preventing discounting to direct customers online ("narrow MFNs")> - but have not (yet) been persuaded to ban these (unlike several other European countries, which have). I hope lobbying by the B&B Association, UK Hospitality and others will help persuade the CMA to act.