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The government is the one that is wrecking British airlines leaving them on life support. It is dragging it’s feet on airport testing to avoid showing up how hopeless it’s own testing has been.
The Answer is simple.
To compete as a 'no frills carrier' you need to reduce overheads.
Getting payment weeks / months in advance gives you 'capital funding', i.e. you can spend money that you have not currently earned, based on the fact that (pre covid 19) 98% plus passengers WILL travel on the days they booked.
Making 'no frills' work via BSP will only mean that their prices will increase a lot.
Can you imagine 'Ryanair' (other carriers exist) offering a Stansted to Alicante one way for 300 quid off peak ?