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Could TW only book Steve Heapy to give his opinions at this Future of Travel week?
With 75% of passengers booking direct they are well on their way to 100% and this is their ultimate objective. Servicing a travel agent does not justify the cost. With commission - road rep costs - brochures - trade advertising - point of sale - by going direct exclusively, they could probable reduce the selling price by close to 20%. This is definitely on their radar.
20% profits for a Tour Operator ?
what planet are you on ?
Even direct sell, they would be lucky to make 5% nett.