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It's not redundant at all. The reason travel companies are complaining is because it effectively stops them selling holidays they can't deliver.
As a person who used to take many cruises, I would say the FCO advice will have a big impact on people’s choices to book future cruises. The travel industry may not like having to face up to reality, but at the start of the pandemic it was cruise ships in the news as big spreaders. We all saw the cruise line’s inability to contain outbreaks onboard and the crisis that followed when ports declined access.For now I would definitely follow the FCO advice and cancel any forthcoming cruises, at least until a vaccine is available.
It is quite naive to say that the update is "redundant". Such a ban being in place will contrubute to a cruise lines decision as to whether to recommence sailings from the UK and likely Europe. Asia sailings are likely to recommece first followed by the US and the FCO advice will remain in place for these. If there are no covid cases reported expect the restriction to be lifted. However, what are the chances of no cases being registered on the first few sailings????