Well said Giles, I'm in total agreement. I'd also go further and would love to see "post-truth marketing" where tour operators & cruise lines are open about what is (and isn't) included in their prices. Reducing a mailing's lead in price by excluding something essential such as flights & transfers to the hotel/ship, seems to be totally misleading. Finding out customers have to pay another £500pp will only drive the customer away, in my humble experience. Would you agree Giles?

This also extends to honesty about the industry's impacts. It's high time we stopped selling airbrushed photos of deserted beaches and instead admit that the world isn't the picture-perfect postcard we present.

are you reading this teletext? truth and honesty are not exactly bywords within your sales team