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This is an important campaign which relates to a much bigger topic - who owns my data?
All of the large digital companies - for example Google and Facebook - behave as if they own our data. That is because all they have to sell is our identities. In the case to which David Weston refers, they have effectively suppressed the identity of the B&B supplier and will only let it become visible on payment of a substantial fee. That is simply outrageous!
Legislation concerning internet privacy and related issues is in its infancy and the legal complications are myriad but at the very least we should have a right to assert ownership of our own identities. One aspect of that should be that when someone uses a search term which directly relates to the identity of my business, it should come top of the search results - above paid for advertisements.
Paul, thank you, yes very well put!