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Maz - why are you being so critical ; be 100% assured Mr Pirie knows exactly what he is doing. Your comments are utterly reprehensible and totally out of order.
Good on him. But it's a very cut throat market and needs a large existing client database or growth will be very slow. A very different proposition than Travel Republic.
This should work, Millenials are too time-poor to do the research for the bespoke trips that they'd ideally prefer. The trick will be to stay within their budgets. It depends how quickly the Travel Designers can create trusted online relationships. Main competition: airbnb. All the best in 2018.