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Good to see ATLAS take up the baton again for Touring and Adventure. Paul Melinis did an excellent job with BEST but we lacked scale and media support; seems you have both now. Quality product, ease of sale , high margins and strong repeat business are benefits the trade cannot ignore. Good luck.
Great article Giles and delighted with the launch of A.T.A.S. Over the next few months we will really help the trade understand our great sector on how lucrative and easy, it is to sell.