Makes you wonder to what extend each campaign's innate ability to ask the right questions and understand how to act on the insights will have an ultimate impact on their ability to effectively reach the right sectors and convert people into votes. What I like about this example is the time component since there are so many deadline that determine whether a candidate has the feasible support to stay within the race. I think we could all learn a little if we get a peek at actual insight and use decisions after the election is over. Peter Fretty, IDG blogger for SAS Big Data Forum.
Makes you wonder to what extend each campaign's innate ability to ask the right questions and understand how to act on the insights will have an ultimate impact on their ability to effectively reach the right sectors and convert people into votes. What I like about this example is the time component since there are so many deadline that determine whether a candidate has the feasible support to stay within the race. I think we could all learn a little if we get a peek at actual insight and use decisions after the election is over. Peter Fretty, IDG blogger for SAS Big Data Forum.