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When we are dropshipping, customers usually receive their orders late as compared to well established brands who have stock in hand. How do we handle this knowing that it's shopping season and customers would want things much early than usual drop shipping times?
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We fight in these three months, make big stock for customers products. And use US warehouse to Shorten the delivery time of customers
Thanks for the post. Some good ideas for planning a marketing campaign at ANY time of the year.I'm not a fan of the concept of Black Friday though. It is an attempt to concentrate sales over one day and thus creates logistical bottlenecks that wouldn't otherwise exist. While it may increase turnover quite significantly for the day, how does it impact the immediate period before and after? Reduced normal turnover is likely and you have gained the extra turnout on one day only to lose it on others AND reduced your margin to boot. The attempt to fulfil the extra demand over such a short period could well increase your costs over all too.I'm not convinced that a one day wonder will help you retain such customers either. The focus is on the day, on the discounts and that's it. If anything, people will be disappointed on subsequent days as the prices will be back to normal.I prefer to have discounted sales campaigns that are in effect for a number of weeks. Logistically it makes more sense, and I think there is less chance of people missing out, more chance of repeat sales and more chance of retention too.
You do have a good point. However do not make discounts so deep that it wipes out your profit margin. You must survive! Since more people are on the internet shopping it's a good time to get more exposure and help lower customer doubts about your business though. Good luck!
Totally agree. higher turnout with no margin is more work for nothing.over the years we have monitored sales of products while on offer against when they are not and have built up a good idea of how much more we need to sell of any given product in order to make it worthwhile.
Great post and ideas, we got to make the most of it, This is my first bfcm, lot of blessings to every one.
Great checklist, as always thank you for all of your creative and practical ideas, it's def our favourite blog!
Sale pricing and scheduling isn't native to Shopify, and needs to be built in via an app? Seems like a huge swing and a miss.