Yes, the term Ad is very unclear. In addition, there is only one spot available, which makes the auction increase a lot because all advertisers are fighting for this spot.

Since the new favicon adwords blending has come in my organic clients traffic has dropped and adwords clients pick up loads, thinking this is going to be a good quarter for google, only problem for them is how do they increase profits again next quarter?

Off the back of your sweat and tears my old fruit. That's where their next quarter is coming from and the one after that too.

When webmasters finally wake up to this one way relationship google as a search engine will all but be over.

However, seems to me that webmasters are hanging on to the belief that google still has a worthwhile organic use. Not seeing it from here. Organic is pretty much dead for any commercial term and info terms are pretty useless too. Not a lot of meat left on that bone.

I will write to the European Commission and I am not joking.

I will sign your petition!