Another book you may be interested in and one that's currently generating a big buzz amongst media and advertising folk is 'Here Comes Everybody' by Clay Shirky. It follows on from the same principles that The Wisdom of Crowds goes into but looks further into the ideas of collaboration and social media and the roles they can play in organisations.
Another book you may be interested in and one that's currently generating a big buzz amongst media and advertising folk is 'Here Comes Everybody' by Clay Shirky. It follows on from the same principles that The Wisdom of Crowds goes into but looks further into the ideas of collaboration and social media and the roles they can play in organisations.