Reviving an old thread here, but from my perspective it looks to be a horses breastplate from the front.

Emblem looks like a headless chicken

"The logo is obviously some kind of a flying figure. A modern mascot or something of the sort. It's nice, but it looks anonymous – there's no head, no details that are resembling a specific creature, except for the stylized wings. It can be a bird, a flying woman/angel or a horse, though – it's really far away from any horse symbol I know."

This logo instantly reminded me of a spur, stylized as if to have wings. I find the symbol to be very equestrian - it's forward-moving, feather-light, fast, aerodynamic, and super elegant. I absolutely love it.

I love the new Hyundai Equus, it has the classic elegant design, very high tech, and great price to buy.