The topmost logo looks rad, but I don&#39t think its fit for the grand event because it lacks seriousness. The others look awe-inspiring though, and I&#39m so excited that more would come because there&#39s still over 2 years before the event so I&#39m looking forward to see them soon!

I had to create a logo for it for school 2 years ago It will be in a video by me on youtube or if you want to see it you can email me pcjonathan@hotmail.co.uk

I Think it's not beautiful for the Olympic games.

2012 logo invoice :)

<img src="http://www.bloggerheads.com..." alt="2012 logo invoice"/>

The more I watch it, the more I like it.

I think the logo is brave - as every sportsman must be (and also every designer), aggressive, and carrying the sports will to win.

The idea is beyond most people imagination - no Tower of London, no London Eye, no classic Olympic games colors... - that's why it is so difficult to be perceived and liked. Maybe this is a brave try of Wolff Olins to beat the British conservatism.
What a task ... :)

Making this big jump over people design expectations in my opinion somehow aims to encourage all participants in the Olympic games to surpass their abilities and show the best they can, even more. Its bold forms speak about strength - important characteristic of sportsmen bodies and characters. The sharp edges lead the eye in a dynamic, fast changing its direction line, expressing speed and movement. Its power makes me eager to watch the 2012 Olympic games - with such a logo these would be the most interesting and inspiring, full of adventures and emotions Olympic games. This way it affects me...

It looks great on advertising materials - and it is designed so well that it can be used easily for everything. Everybody speaks about it - which makes it famous and no one will forget it - what more?!

London is a modern city - why not to have a modern logo?!

Some interesting links of the topic:

http://www.innovationsinnew...
http://www.timesonline.co.u...