Was really informative.
Customer retention is very important for companies as retaining customers are simpler compared to making new ones.
The pandemic has been tough on companies, the only way to come out it would be by doing smart investments and keeping their customers engaged with their business. And with millions of potential customers out there its hard for companies to personally look after all their customers.

Ai chatbots play a crucial role not only in FAQ's but also in engagement and driving sales into the business. As a business, if you still aren't investing in the chatbot technology you're missing out on a lot of your future customers.

How you ignore direct mail is beyond me. It is having a huge resurgence.