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Katie Cronauer • 1 month ago

Thanks for the great info! For Actions in GMB insights, do you know how Google My Business accounts for Restaurant clicks to make a reservation or to download a menu? Is that included in actions for website clicks? I'm looking to measure how many people are clicking to make a reservation through GMB versus making a reservation through the website. (Screenshot below)


Stephanie Newton • 1 month ago

Hi Katie,

Glad you found the study useful! By the looks of Google's support page (https://support.google.com/... all "actions" include website clicks, phone calls, and directions. There doesn't seem to be a way to isolate reservation clicks at the moment. If in doubt though, I'd recommend popping a message on Local Search Forum - it's filled with knowledgeable people who are always happy to help out.

Thanks for your message and best of luck with your endeavors!


Katie Cronauer • 1 month ago

Thank you Stephanie!

Why does the performance change so drastically during one week? I have gone from 279/245/1.17k to 234/198/687. Please help me to further understand why that is.

Stephanie Newton • 2 months ago

Hey there!

Thanks for reaching out and sharing your experience with us.

GMB Insights do tend to fluctuate. It may be that your local rankings have been changing and this impacts how often your listing is then seen. Either way, you're certainly not the only one who's seen abrupt changes; this past month several people have claimed to have witnessed big increases in GMB Insights. Dan Leibson hypothesized, on Maps at least, it could be a result of the pin being more visible. It's also entirely possible that the definition of an impression has been altered or tweaked. You might find these Twitter discussions somewhat helpful to explain the fluctuation: https://twitter.com/CraigHa... and https://twitter.com/djcoppe...

All the best,


Timothy Maximilian Scherman • 4 months ago

Hi, thanks a lot for the very interesting insights. I am in the Marketing/PR sector and I was suprised by low number of average actions, direction requests and website visits for my niche. I think this is due to the fact that there are a vast number of small marketing companies that are not really visible on the net and our business model does not really have drive by frequency.

However, my question is: How did you gather all the info from 45k entries? You must have had access to their listings. On your local SEO Tool it says you have arround 3,5k customer. Sorry if its in the text and I somehow missed it.
Talk soon,

Rosie Murphy • 4 months ago

Hi Timothy,
Thanks for your comment! Great insights on marketing businesses - I think as well, for many marketing businesses, local isn't as necessary a tool as it is for other sectors - with a less frequent demand than industries such as plumbers.

Regarding the data, many of our customers are agencies or multi-location businesses, so have multiple Google My Business profiles that they opt to give our tool access to while they have an active connection - which is how we scale up to 45,000.

Thanks so much for reading!

Turrem Technology • 6 months ago

Just shared this on social media channels. It should help inform business owners how important it is to claim and update their GMB listings. https://media3.giphy.com/me...

Landon • 6 months ago

This is VERY insightful info. What categories were included in "Alt Therapies"?

Rosie Murphy • 6 months ago

Well, thanks very much, Landon!

Alternative therapies includes categories such as: chiropractor, massage therapist, physical therapist, sports massage therapist, wellness program, hypnotherapy service, nutritionist, life coach, holistic medicine practitioner, acupuncture clinic, and sports medicine clinic, among others.

Landon • 6 months ago

You rock! Thanks so much for the fast reply.

Leo Amador • 6 months ago

Thank you for your hard work and analysis. Rosie, do you know how many of the restaurant GMB profiles were in the US?

Rosie Murphy • 6 months ago

Thanks for the comment, Leo! 72% of the restaurants we looked at were in the US.

justin • 7 months ago

I'd like to see specific stats on the conversion rates for local service based industries like roofers/plumbers/water damage/etc type stuff...generally should be way higher than the 5% noted average above.

Rosie Murphy • 7 months ago

Hi Justin!

If you download the csv in the industries sction, I've included this there under 'Action rate per view'. The industries with the highest conversion rates were car dealerships (7%), dentists (6%), family services (6%), health and fitness businesses (6%), pet services (6%).

Plumbing and HVAC businesses actually had a lower than average conversion rate (3%), while construction and roofing businesses were 4%.

Construction businesses get 88% of their views through discovery, and plumbing get 90% (above the average of 84%). This is likely why their conversion rate is a little lower, since businesses with a high direct search rate will be more likely to get a click, call, or direction request as these searchers are generally higher intent.

Hope that's useful!

Ratnesh Kumar • 7 months ago

Great piece of content and Data Analysis, It will definitely boost my GMB Knowledge, Excellent Work.

Rosie Murphy • 7 months ago

Thanks Ratnesh, glad this will come in useful!

Patrick • 7 months ago

Fantastic research. Thanks for sharing. It's great to see broader context for what is happening across industries and how much their results can vary. I was particularly surprised to see that 75% of views are still coming from search. In our recent experience, we'd seen much higher views from Maps than search (sometimes several times higher volume) for the businesses we work with, but they also tend to be locations that are in higher-traffic tourist areas, so location can make a big difference in outcomes.

Rosie Murphy • 7 months ago

That's an excellent point. The best benchmark you can have is what works in your area, for your industry.

Jane • 7 months ago

Good job!!! Well written and insightful.

Keep up the good work.

Rosie Murphy • 7 months ago

Thanks Jane!

Durotech Aluminium Ventures • 7 months ago

Good job for google my business. Thanks. Great.