Disqus - Latest Comments for zoesands

Re: Podcast: High street legend John Timpson on the key to success

zoesands — Thu, 13 Apr 2017 07:45:39 -0000

Amazing interview! John Timpson has a refreshing management style and it is great to hear how he has developed the business and employees.

Re: Scientists Are Just as Confused About the Ethics of Big-Data Research as You

zoesands — Thu, 26 May 2016 08:30:38 -0000

In this digital age data is the world currency and I would argue this is worth more than gold. Medical data research needs to change and keep up with the standard data protection business practices we all adhere to in the private sector. I think it's a great suggestion to have white hat hackers, data scientists and IT security professionals on the medical boards these people will help protect our data from misuse. The medical industry needs to wake up and come into the 21st Century of data management.

Re: Instagram influencers with larger following base see lower engagement - Digiday

zoesands — Fri, 29 Apr 2016 05:53:51 -0000

This is an interesting article and thanks for sharing the data. I agree the sweet spot for influencer marketing is not coveting an expensive celebrity endorsement (this is very much old school 90s 00s marketing) but creating engagement with those real life influencers who offer valuable content, knowledge, expertise and engagement with a brand unlike an expensive
endorsement from a celebrity who has no real interest in the product they are endorsing they are just in it for the "money". Consumers are smart they see through those vailed brand endorsements by celebrities. Brands need to rethink their sponsorship and influencer strategies to search out those real life influencers and power fans. These are the true brand advocates who are less risky bets than a celebrity endorsement and are more valuable in terms of influencing the sales process.

Re: Hey Millennials, Your Mom Is About to Follow You on Snapchat

zoesands — Fri, 15 Jan 2016 08:45:45 -0000

Personally I see no value for me in using Snapchat. I created an account last year and soon afterwards I deleted it. I found the UI to be too retro and basic plus the short expiry date on content serves as no purpose to me as I'm highly unlikely to be spending all my life on Snapchat looking out for content to appear when I can find the same content on other networks. I can see how this appeals to teenagers, hence the mass exodus of celebrities joining the network but from a B2B perspective I see it as useful as Foursquare which no longer has the usage rates it did a few years ago. I think it will die a slow death just as Foursquare and Swarm are currently doing unless one of the larger networks like Facebook or Twitter acquires it within the next six months. I think it would probably fit Twitter's business profile better and complement Periscope.

Re: 5 steps to launching a successful employee advocacy program

zoesands — Wed, 13 Jan 2016 04:11:53 -0000

Nicely written! I would suggest a sixth step and that is "feedback from the users" so that the programme can develop in terms of content, ease of use, programme and tool improvements and return on investment. I would welcome your thoughts on that. Thanks! Zoe

Re: React: Twitter’s Proposed 10k Character Limit Divides Internet

zoesands — Thu, 07 Jan 2016 07:45:51 -0000

140 characters is synonymous with Twitter and is what makes Twitter unique from all the other social platforms. Expanding the character limit has advantages and disadvantages. The main advantage is that more content can be indexed by Google and has more meaning than 140 characters. The disadvantage is that some will use this as a way to spam content. As a content producer I think more characters would be an advantage that I would definitely welcome. 10,000 characters is an average blog post (800 to 1000 words). Turning Twitter into a Tumblr or Medium. I think people can't visualise what 10,000 characters looks like and see the value, so that's why there is so much doom and gloom with the proposed changed. Humans are creatures of habit most don't like change, but when change happens the majority appreciate the change. Good for Jack having the guts to make this radical change to Twitter. Change is good!

Re: PCR's top 50 women in technology | The latest news from the Computer and IT Industry | PC Retail

zoesands — Mon, 09 Jun 2014 08:59:03 -0000

Thanks Joe, can you send me two copies of the magazine that features the Top 50 women in IT. I'd like one for my Mum and Step Dad and one for me. Would that be ok? Send me a note via LinkedIn, thanks very much.

Re: PCR's top 50 women in technology | The latest news from the Computer and IT Industry | PC Retail

zoesands — Wed, 04 Jun 2014 05:34:46 -0000

To my amazement and joy I was nominated and now I feel extremely honoured and privileged to be featured in the 2014 Top 50 Women in the UK PC and Technology industry by PCR Online. I thought speaking at LeWeb 2013
was the pinnacle of my career, but I think this has been surpassed by
this achievement. I pass on my sincere congratulations to everyone that
was selected, there are some amazing and inspirational women featured in this list.

Re: Coming soon: log in to work with your Facebook or Twitter ID

zoesands — Mon, 10 Dec 2012 14:14:42 -0000

Wow this would be amazing from a data perspective linking personal social media and collaboration profiles with business profiles taking consumerisation to the next level. The opportunities to mine and utilise data would be endless. However, on the reverse I would see this being a huge security concern for enterprises and potentially an easier way for hackers to access sensitive corporate data via a single sign on linked to social networks and external collaboration tools.

I'll post a link to this article in the Consumerisation of IT LinkedIn group:
http://www.linkedin.com/gro... so, please do join the group. I would love to have you shape a discussion on this subject area.

Many thanks.

Zoe

Re: The Financial Impact of Consumerization – It’s official: BYOD boosts productivity

zoesands — Thu, 22 Nov 2012 08:26:35 -0000

Great piece of research and extremely valuable for all those thinking about embarking on BYOD within their organisation. In order for BYOD to be taken seriously we need proof points to show the return on investment and the value add it offers an organisation. Would you be able to share the full Forrester research on the Consumerisation of IT LinkedIn Group?

Here's a link to the group: http://www.linkedin.com/gro...

Re: Infographic: Google+ for Business

zoesands — Tue, 13 Mar 2012 05:04:29 -0000

There's no doubt that Google+ has great potential, but will it survive in the social landscape? Only time will tell. I think Google will certainly be investing lots of marketing and development dollars to make this attempt at cracking the social networking sphere a success.

Re: Sweden Is Crazily Lending The Country’s Official Twitter To One Citizen A Week

zoesands — Sun, 18 Dec 2011 06:31:26 -0000

A very brave move by the Swedish tourism board. I'd be interest to see what the brand tracking report said about the Swedish brand before this campaign started and then after the campaign has finished to see if this campaign has had an effect on the brand, either in a positive or negative way. Personally I do think that this could be potentially damaging to the country brand if there's no form of moderation, as it is giving a huge amount of power/influence for one individual to project their own thoughts to the world, which are not generally a nation's view. I guess we need see how this experiment pans out.

Re: 4 Online Contests Worth Looking Over

zoesands — Sat, 10 Dec 2011 16:12:30 -0000

There are strict rules regarding linking a competition with Facebook. Anyone looking at developing a competition on Facebook should run this past your legal team first and check the terms and conditions on Facebook before launching as you could be in breach of Facebook's rules. Having said that social competitions are a great way to engage with your community and extend your awareness reach. Good luck with your future social competition campaigns!

Re: Social Stream Ads + Big Events = Stoke

zoesands — Mon, 07 Mar 2011 16:16:02 -0000

Great post, I couldn't agree more. People are using social media and in particular Twitter to track what's going on during an event, whether they are actively partaking or just watching from the side line. It is a great interaction tool for brands to engage and judge what the conversations are happening at an event, the key is to then utilise this intelligence to improve future event experiences.

Re: Twitter usage in Europe

zoesands — Fri, 21 Jan 2011 10:55:36 -0000

Interesting to see that the biggest Twitter usage growth has come from the Middle East. Although, it is a shame that there are not more countries within EMEA plotted on the graph, it would have been useful to see how the Nordics and Eastern European countries were performing.

Re: Gartner Explains the Process for Creating a Magic Quadrant

zoesands — Wed, 12 Jan 2011 14:35:04 -0000

Thank you for sharing the Gartner MQ process and methodology, the post shows a clear and useful insight into the process and actions by analysts working on MQs.

Re: 5 Questions Answered About Social Media in China

zoesands — Wed, 01 Dec 2010 07:05:53 -0000

Interesting to see the social media demographics for China. However, there is a noticeable omission - Facebook seems not to be mentioned. What is Facebook's penetration in China? Also, it would be interesting to see whether the business social networks are used much in China, for example, LinkedIn.

Re: LinkedIn Gives Brands a Platform to Promote Themselves

zoesands — Wed, 03 Nov 2010 10:11:44 -0000

There's only 30 companies involved in the initial beta trial for this new functionality, others involved include; Avaya and Juniper Networks. So, you won't find this option on all company pages at the moment.

Re: http://abnerg.tumblr.com/post/1040198409

zoesands — Mon, 13 Sep 2010 16:44:20 -0000

Looks like the web is firmly alive from this graph! Although it does firmly show how important peer-to-peer (social networks) and video has become, organisations need to adapt their digital strategies to flect this change.

Re: Learning and sharing...

zoesands — Mon, 28 Dec 2009 18:08:31 -0000

Yes, I agree. A great picture, I love it!

Re: Learning and sharing...

zoesands — Mon, 28 Dec 2009 18:06:32 -0000

I have 2 Ragdolls (a red and a blue), they are both very beautiful and great little individual characters.

Re: Learning and sharing... - Google Detox - a month without Big G

zoesands — Mon, 28 Dec 2009 18:02:37 -0000

Thanks for your feedback. I agree, it is has been difficult but I think it is an interesting exercise. However, I'm 25% through the detox and I'm sure it will get easier, as time passes.

Re: Google Launches Real-Time Search

zoesands — Sat, 12 Dec 2009 13:40:47 -0000

Follow the leader no more - Google is trying hard to keep up with the recent deals Yahoo and Bing have made with the leading social network providers. It is good to see that the smaller search providers are driving innovation in the marketplace rather than Google. And at the end of day it offers a better search experience for users.

Re: Head to Head: A Bing UK versus Google UK comparison

zoesands — Fri, 13 Nov 2009 06:11:07 -0000

Great analysis, I think Bing has done well considering it is relatively new compared to Google. I would love to see this as a monthly test, just to see whether the results change or not. Good for Bing in taking on the mighty Google, I'll definitely change my search toolbar to Bing for all my searches next week and see what happens.

Re: BK: Dollar Menu Augmented Reality Banner

zoesands — Fri, 30 Oct 2009 13:28:58 -0000

Really cool execution of an augmented reality banner ad, a wonderful way to execute engaging messages with the target audience. Very good! Wish I had thought of that idea! Please note that in order to test you need a US $1 bill.