Disqus - Latest Comments for worldnomads

Re: #followfriday – Part III – Travel People on Twitter

worldnomads — Sat, 10 Oct 2009 17:37:47 -0000

Cheers Mate, Hope the weather is holding off for you a little longer !

Re: #followfriday – Part III – Travel People on Twitter

worldnomads — Sat, 10 Oct 2009 01:58:56 -0000

Now that I have wiped the tears away from my eyes at being left off, perhaps you'll consider adding me to this esteemed list ! (out of pity more than anything) - @worldnomads

Re: Why Google City Tours is Important to Tourism

worldnomads — Tue, 30 Jun 2009 04:24:04 -0000

Re: Peter Kim, Charlene Li & Jeremiah Owyang on Why Social Media Fails at Web 2.0 Expo | SocialComputingJournal.com

worldnomads — Sat, 04 Apr 2009 00:29:50 -0000

Nice overview Mia, thank you.

One of the only things I disagree with is the title - It's not social media failing, it's the inability of corporations to understand how to harness social media as means by which to 'engage'. Whether it be customers, partners or even internal stakeholders the focus, in my mind at least, is how to use these channels to engage.

By setting even basic goals/tasks up front, for example

- I want to learn more about my customers through engaging
- I want to understand how they feel about my brand / service
- I want to determine what improvements to make
- I want to make those changes
- I then want to communicate back to the community

then companies can choose the appropriate channel, gather the right data and then implement solutions that can be measured.

I know that's a relatively simplistic view of one use of social media, but as jebworks stated in his comments below, sometimes you need to keep it simple, not over-complicate, engage ( not advertise) and then learn as you go along.

Measurement tools can be as simple as your own analytics programs, feed readers for brand / sentiment tracking etc or up the ante with something like Radian6 - which has launched an excellent service.

Re: Public Relations Tools

worldnomads — Sun, 14 Jan 2007 02:35:51 -0000

Although we haven't used any clipping service, we have used PRWeb as a means to push our releases out to a global audience. You can select which countries you want to go to and the tracking is good. Everything is set-up online and you can upgrade to get a podcast recorded on your release. Not really what you asked for but I thought I'd throw it in anyway.