Disqus - Latest Comments for williamarruda

Re: Managing Yourself: What’s Your Personal Social Media Strategy? - Harvard Business Review

williamarruda — Sun, 07 Nov 2010 08:47:11 -0000

It is ironic that it took Web 2.0 technology to make business human. Executives who are not building their personal brand on the web are putting themselves at a disadvantage. Since execs are being googled and searchers are making decisions about them based on what Google reveals, those with no online profile or a profile that does not communicate who they are and the value they deliver will have a harder time sourcing talent, getting in to see clients and establishing partnerships.

Best.
William Arruda

Re: Video is SO Powerful as a Motivator

williamarruda — Thu, 08 Jul 2010 09:44:49 -0000

Video is also the best way to express your personal brand on the web. You deliver a complete communication and exude your personality characteristics that create emotional connections with those who are making decisions about you. Video is the future of personal branding on the web. More: www.personalbranding.tv

Bravo on the new site, Chris.

Best.
William
www.personalbranding.tv

Re: LinkedIn Recommendation Tips

williamarruda — Thu, 01 Jul 2010 09:01:07 -0000

Great post, Chris. Recommendations make LinkedIN stand out from other social networks. From the personal branding perspective it is extremely powerful because it adds to your credibility - one of the most important "C's" of branding. More about LinkedIN for personal branding: http://www.youtube.com/watc...

Best.
William
www.personalbranding.tv

Re: 17 Fresh Web Tools for Working with Colors

williamarruda — Sat, 12 Jun 2010 13:58:05 -0000

These are excellent tools! When it comes to branding and personal branding, one of the most powerful tools for communicating brand attributes. Personal Branding TV has another video that can help you identify which colors to use to best represent your brand: bit.ly/brandcolor

Re: When YOU Are the Brand

williamarruda — Mon, 03 May 2010 08:57:09 -0000

Hello Chris,

Great post. I love when you speak about personal branding. Personal branding is not about being famous, it's about being selectively famous - making sure everyone who needs to know you, knows who you are and what your unique promise of value is. It's not about telling people how great you are, it's about demonstrating your unique value with everything you do.

When I speak about personal branding (which is daily), I tell the audience about the three Cs of branding. All strong personal brands (and corporate and product brands for that matter) boast these three Cs: Clarity, Consistency and Constancy. Here's a video from Personal Branding TV that explains the Three Cs: http://bit.ly/aGHKRs

Re: 5 Ways to Sabotage Your Personal Brand Online

williamarruda — Tue, 30 Mar 2010 10:26:26 -0000

Thanks, Dan for this. I see a lot of people doing things that diminishes brand value. Here's a video from Personal Branding TV that highlights the ten brand busters I see most often: http://bit.ly/HOWNOT

Thanks again for the reminder.
Best.
William
www.personalbranding.tv

Re: Oprah Needs More Social

williamarruda — Sat, 20 Mar 2010 11:48:52 -0000

Hello Chris,

You are right. Oprah is one of the world's strongest brands, but she risks losing her edge if she doesn't engage in more two-way conversations. Effective personal branding requires being connected to members of your brand community.

Best.
William
www.personalbranding.tv

Re: If I Were a Realtor

williamarruda — Thu, 24 Dec 2009 11:04:26 -0000

Chris, It is amazing. Realtors are so visible in the real-world, but most have not figured out how to use the virtual world to add value to their ideal clients and build their businesses.

In fact, in our data from the online ID Calculator (www.onlineidcalculator.com) we learned that realtors have the lowest online ID scores. Shocking for a profession where visibility is critical to success...

I think there is an amazing opportunity for those who can use social media to own a niche and deliver value to prospects and clients. They will have a major leg up on the competition - and in the world of real estate, there is a lot of competition!

Best.
William Arruda
www.reachpersonalbranding.com

Re: Now a New York Times Bestseller

williamarruda — Fri, 28 Aug 2009 08:49:15 -0000

Congratulations, Chris! Well done!!

Best.
William
www.williamarruda.com

Re: Simple Touchpoints of Loyalty

williamarruda — Thu, 20 Aug 2009 11:56:13 -0000

I love the way you think...here is a link to an article I wrote for marketingprofs that augments you list: http://bit.ly/617FV

Best.
William
www.williamarruda.com

Re: Friending and Reputation

williamarruda — Wed, 12 Aug 2009 09:39:53 -0000

Hey Chris, I love your distinction between 'friending' and 'endorsing.' This is what makes LinkedIN such a valuable tool for personal branding and networking. The recommendation feature enables you to build a more credible profile and gives you the opportunity to recognize members of your close professional network.

Great post!

Best.
William
www.williamarruda.com

Re: Get More Twitter Followers TODAY

williamarruda — Thu, 06 Aug 2009 11:15:54 -0000

Hi Chris,

Brilliant post. I especially like item number seven. Some people spend their whole day tweeting. Like with most things, quality trumps quantity!

Best.
William
www.williamarruda.com

Re: Warm the Mug

williamarruda — Fri, 31 Jul 2009 09:21:10 -0000

Hello Chris,

Great post. We have all had similar experiences. I have a friend, Todd Wetmore, who says "If you can't get out of it, get into it." It reminds me to find passion in everything I do, even if on the surface, it is not my favorite task.

I challenge everyone to think about this when they are just 'going through the motions.' How can you integrate your passion into everything you do?

Best.
William
www.williamarruda.com

Re: You are the Captain

williamarruda — Wed, 29 Jul 2009 09:18:34 -0000

Chris,

When we did research for our book, Career Distinction, we set out to learn what made some people wildly successful and one of the four things these people had in common is that they actively managed their own careers (and had no expectations of their managers or HR doing that).

Decades ago, when you worked for one company for 30 years and then retired, your company managed your career for you.

Today's environment is different. It's easy to get lost in the countless emails and voicemails and meetings ... and years can go by without you noticing. In the new world of work, you need to be thinking about your career every day with everything you do - asking yourself regularly "How is this going to help me reach my goals?"

Thanks for the great reminder, Chris. I hope it makes people sit back today and think a little more about their goals and their careers.

Best.
William
www.reachcc.com

Re: Quid Pro No

williamarruda — Sun, 26 Jul 2009 11:09:38 -0000

Hi Chris,

It seems for some, social media is about quantity and not quality. They want to have the most Facebook friends or the largest following on Twitter. So if they follow you and you don't follow them back or they sign up for your newsletter and you don't reciprocate, they feel they are missing out on the opportunity to increase their followers by one.

It is important to remember in networking (whether virtual or real) quality trumps quantity. It's hard to focus on quality relationships when you hear that Oprah and Ashton Kutcher are in a race to get the most Twitter Followers, but we all have to focus on our target audiences and build strong connections with those who are truly interested in what we have to offer.

Best.
William
www.williamarruda.com

Re: You are Always On

williamarruda — Mon, 20 Jul 2009 09:47:23 -0000

Thanks, Chris.

Companies are finally getting comfortable with their employees actively respresenting the brand. They are even featuring employees in traditional media - see the new TV ads from GE http://bit.ly/18YmmZ, Boeing bit.ly/6XTIx and Intel (Intel's features Ajay Bhatt) bit.ly/wl8H7.

It seems to be that there needs to be some new talent development programs to help employees understand how to represent the corporate brand in a way that is authentic to them (consistent with their personal branding).

Best.
William
www.williamarruda.com

Re: What You Might Not Know About Personal Branding

williamarruda — Mon, 13 Jul 2009 10:00:56 -0000

Great post about my favorite topic - personal branding. Thanks.

There is an important distinction between distribution (product availability) and communications (getting your message to your target audience). Obviously they are connected - whether we are looking to buy a hamburger or not, seeing the Golden arches is a great reminder of the McDonald's brand.

Sure, we are distributing our ideas (much more easily now thanks to Web 2.0), but personal branding (especially for careerists and solopreneurs) is about communicating ideas and thought-leadership - increasing visibility - getting people interested in your offerings. Jack Welch's book was a great way to create lots of visibility - which supported his offerings - public speaking, etc. So the line between distribution and communications is blurred.

Keep the posts about personal branding coming - love them! Thanks.

Best.
William
www.reachpersonalbranding.com

Re: I Believe Mark Cuban is Right

williamarruda — Thu, 02 Jul 2009 09:13:41 -0000

This is a really important debate which will impact the what information we access and how we get it. This is a bigger issue than just traditional media - it has to do with all of us and our intellectual properties and unique ideas.

I too believe in sharing a lot of (hopefully valuable) information freely with those who are interested in personal branding (my area of expertise). I actually enjoy seeing my thoughts and writing on other web sites. What's critical, however, is attribution.Sharing information you find valuable is one thing, taking credit for it is another.

Best.
William
www.williamarruda.com

Re: 19 Presence Management Chores You COULD Do Every Day

williamarruda — Mon, 29 Jun 2009 09:07:09 -0000

As always - you are providing incredible value to your readers - and that is key for all of the ideas you provide in this post.

There are some people I follow on Twitter, for example, who provide consistent value with every tweet. Others who spend a lot of time telling me about what they had for breakfast or how much they like shopping at Neiman Marcus. While it is important for personal branding to reveal your personality, you need to ask yourself "will my followers (friends, contacts, etc.) find this valuable?

Best.
William
www.williamarruda.com

Re: Tune Up Your Personal Message

williamarruda — Thu, 18 Jun 2009 09:19:57 -0000

Although speaking is ranked ahead of death in the list of fears, it is the best way to build your personal brand because it allows you to deliver a full communication. The best public speakers are authentic - they give themselves the permission and the mandate to be themselves - integrating their greatest strengths into their presentations.

If you are creative, inject that into your style and slides, if you are organized, structure your content in a way that impresses your audience, etc. When you are being yourself, you will deliver a great presentation and do a lot for your personal brand.

Thanks for the valuable post, Chris.

Best.
William
www.williamarruda.com

Re: Whats Not In a Name

williamarruda — Sun, 14 Jun 2009 10:09:14 -0000

Theis new development at Facebook is really important to your personal branding. For those who don't have their own web site, having a 'vanity url' like this is important - just as www.linkedin/in/YOURNAME is important. I have many clients who use their LinkedIn account as their personal web site while they build their own home on the World Wide Web.

Best.
William
www.williamarruda.com

Re: Be Naked

williamarruda — Mon, 01 Jun 2009 12:48:50 -0000

Your first point is key - authenticity.

It is all about being yourself - your best self. That's at the heart of effective personal branding. It means understanding what makes you exceptional and using it to stand out and add value to others.

Thanks for this strong endorsement for authenticity. The new world of work requires that you use your best self to deliver value - and all communications (on- and off-line) require this.

Best.
William
www.williamarruda.com

Re: Props to Eminem for Local Promotions

williamarruda — Wed, 20 May 2009 09:21:50 -0000

Chris, I agree. What makes this great is the fat that it turns reality into virtual reality. I think the companies and people who get Web 2.0 know how to create connections between real world activities and their social networking plan. Right now, it seems that many see these as to separate routes to market. The power of social networking is in the connection to what's real.

Best.
William
www.williamarruda.com

Re: Speaking and Presenting- Your Next Actions

williamarruda — Sat, 16 May 2009 13:49:00 -0000

Speaking is the best opportunity to build your personal brand because you can deliver a complete commuication and build powerful emotional connections with your audience. And if you delivering a presentation, remember to transfer those real-world personal branding activities into virtual ones: post video clips to YouTube, post your slides to SlideRocket, tweet about your upcoming presentation, list the event on your website, etc. This turns one powerful activitiy into many! I always say be lazy, it's good for your brand.

Thanks Chris for this gem!

Best.
William Arruda
www.williamarruda.com

Re: Twitter, Facebook, Digg: Can You Join Too Many Networks?

williamarruda — Sat, 09 May 2009 17:43:16 -0000

From a personal branding perspective, it's important to be a part of all relevant networks so you can be found by others while increasing the volume of your Google results. When someone googles you, they are making decisions about you based on the volume and relevance of results. So you need to manage both simultaneously. But social networking can take over your life - so have profiles on all relevant networks but use the networking functions of just one or two.

Best.
William
www.williamarruda.com