Disqus - Latest Comments for will_humphrey

Re: Rumours about Singapore being boring are greatly exaggerated.

Will Humphrey — Thu, 15 Nov 2012 05:55:39 -0000

Very nice, Thomas. Glad to hear you're enjoying it.

Re: Collaborative Consumption and what it means for brands

Will Humphrey — Thu, 28 Jul 2011 04:58:52 -0000

Great post.

Re: Strategy on One Page

Will Humphrey — Thu, 16 Jun 2011 11:56:49 -0000

This isn't new. Surely you mean, 'write a creative brief', which is essentially the same what ad agencies have been doing since the 60's.

Re: Consultancy with Conscience...?

Will Humphrey — Tue, 12 Apr 2011 04:51:38 -0000

Hi Lauren.

Thanks for your kind words. I suppose the root of all of this, is no amount of 'right' intellectualism about agencies will change the realities of the day job, unless it can be easily applied.

(Plus, being heartily English, I like the notion of professionalism meaning something).

Cheers,

Will

Re: Imperica - SXSW and Magpies

Will Humphrey — Fri, 18 Mar 2011 08:20:41 -0000

Eaon - that point's probably badly expressed; essentially - there's so much on your doorstep, so much more to see (whether that's Melbourne, York or Mumbai) that the need to go to a conference far away on a topic seems a little odd to me.

Re: Why the world doesn’t need another digital strategist

Will Humphrey — Wed, 02 Mar 2011 09:42:00 -0000

Completely agree with this. Especially about the unspoken hierarchy.

Re: Time, Time, Time..

Will Humphrey — Tue, 04 May 2010 12:19:18 -0000

Ding ding ding! Worst punnery of the week.

Re: Music of 2009...

Will Humphrey — Sun, 07 Feb 2010 17:45:29 -0000

Hi David,

You're the first person from Edelman to comment on this blog. Nice. :)

Humbug is a very good album, and definitely top 20. It's definitely a grower. Not heard your second suggestion, so will have to check it out.

The Decemberists are getting better with every album (if you can put up with his voice, which I can...now).

KoL are good, but not 2009. So I can't endorse it. ;)

Thanks for your comment.

Re: Adidas or Nike?

Will Humphrey — Sun, 07 Feb 2010 17:27:48 -0000

I was never sure. Thanks very much. :)

I'm a fan of Stan Smiths and Superstars. I find myself liking Dassler's more and more, even if they're a bit odd.

I was trying to find you on twitter, but your handle didn't show up. I have to say, if I ever worked clientside, i'd love to work for adidas.

Re: When is it right to experiment?

Will Humphrey — Sun, 07 Feb 2010 15:31:37 -0000

Hi Lyndon,

Thanks for your comment. I completely agree with the analogy (and may yet pinch it).

I'm all about brands having a position, and not a positioning - and arriving there by looking at the crowd and its attitudes, but not giving all of the power away.

Re: International day of the toilet

Will Humphrey — Sat, 16 Jan 2010 14:58:19 -0000

It would be rude not to: http://foursquare.com/venue...

Re: Music of 2009...

Will Humphrey — Wed, 06 Jan 2010 09:15:26 -0000

Sorl - good tip. I've had a friend who RAVES about the Horrors new one. I think i'm going to listen to it this afternoon.

Liam - hope you like it. Try Dananananakroyd if you like the Yeah Yeah Yeahs. It's excellent stuff.

Re: What's Too Slow?

Will Humphrey — Mon, 21 Dec 2009 13:13:58 -0000

Quite right sirrah. Amended.

Thank you.

Re: Why I Play Golf...

Will Humphrey — Thu, 08 Oct 2009 08:59:47 -0000

It *was* 18. Probably not now though..

Re: Anti Social Brands...

Will Humphrey — Thu, 08 Oct 2009 07:43:53 -0000

Hi Amelia.

Yes, it sounded interesting. I'm not trying to knock the event, just trying to challenge some of the premises behind social media. I desperately want to help create a socially awkward brand. Would be brilliant.

(I also forgot the event was on, and then it was sold out).

Re: Anti Social Brands...

Will Humphrey — Thu, 08 Oct 2009 06:53:38 -0000

Great comments all.

I definitely think there's a distinction between social and sociable. For brands to do the latter is often a very, very big mistake. Katy, i'm in complete agreement about listening if you put a message out there (and expect a response), but as Michael rightly puts it, what about those exclusive brands?

I'm sure most fashion houses couldn't give a ha'penny jizz for what I think about their ranges. Nor would I want them to care. Their meat and drink is being exclusive, and NOT listening to people.

John - I don't like the term social media. But I'll concede that it serves its purpose when defining a lot of online tools.

The mistake is to assume by adopting social media, that other media aren't social in any way. They might be sociable, but they damn well are social. People talk and respond to them, don't they? (Basically, what Thomas said ;))

Sociable media then? Any takers? Heh.

Re: Better to be bold than bland…

Will Humphrey — Sat, 26 Sep 2009 11:45:02 -0000

I think it's terrific, and I like the double entendre. Best bit of planning i've seen for a long time.

Re: Advertising's Problem: It's Focused on Advertising, Not Solutions - mediabistro.com: AgencySpy

Will Humphrey — Sun, 06 Sep 2009 12:33:52 -0000

Precisely.

Advendetta's comment, not the original post, nails it.

Saying ad agencies just think in advertising is naive and very lazy. If we don't have the clients who want to pay us for proper, business changing ideas (which don't just start and stop with ads), we can't sell 'em. Or those clients who have their digital agency doing digital, their ad agency just doing ads. So wrong-headed. THAT needs to change.

Re: Responsibility & Job Titles..

Will Humphrey — Sat, 15 Aug 2009 08:59:15 -0000

I agree with the total football analogy - I think Russell coined it a while ago, didn't he?

Why companies don't follow that approach, I don't know.

Re: We ALL work in PR.

Will Humphrey — Thu, 06 Aug 2009 18:54:55 -0000

Everything has to do with Stoke City. Everything. What about the Gills this season?

Re: We ALL work in PR.

Will Humphrey — Mon, 03 Aug 2009 18:07:58 -0000

Tom, i'm just not sure. We've signed one player (a mediocre Sunderland squad player by the looks of things), and no more seem to be forthcoming.

I hope i'm proved wrong, but I worry teams will have worked us out..

Re: Funny old thing, nostalgia...

Will Humphrey — Wed, 08 Jul 2009 06:37:10 -0000

Lauren/Dan - what can I say, it was a day when the little internal marketeer got out.

This is an advertising blog. Sort of. Maybe.

Don't worry, the next post will be the sort of spurious toss I won't bring brands into - it won't need their help. ;)

Re: The trouble with ad agency Twitter advice

Will Humphrey — Wed, 08 Jul 2009 04:15:55 -0000

I've always thought an agency was the people who were in it - of course, I recognise that to advise on the tool, you should have a presence on it.

And I think, by virtue of me working at the agency, of course I have a handle on how it's perceived to the world - if I come across as an arse online, or vaguely clueless, people are less likely to consider working here.

I've always believed that if you have little to say online, you shouldn't say anything. If there's no agenda/immediate need, then there's no point.

Re: The trouble with ad agency Twitter advice

Will Humphrey — Wed, 08 Jul 2009 04:15:55 -0000

I've always thought an agency was the people who were in it - of course, I recognise that to advise on the tool, you should have a presence on it.

I've always believed that if you have little to say online, you shouldn't say anything. If there's no agenda/immediate need, then there's no point.

Re: The trouble with ad agency Twitter advice

Will Humphrey — Tue, 07 Jul 2009 18:28:50 -0000

Gordon, I work for Lowe. I can't comment on the Lowe Worldwide twitter stream, but I honestly don't care about a corporate twitter. It's not like ad agencies need the account to firefight or answer questions about their branding practices.

I talk about twitter, present on it, have been on it since October 2006, been blogging since 2006 - so yes, I'm with Neil; it really doesn't matter about the party line, it's all about the people who advise others.

I'm sure the same applies for Saatchis et al. The people who use the services can advise; those who don't, shouldn't.