Disqus - Latest Comments for w2scott

Re: US cursor

Will Scott — Fri, 04 Jul 2025 16:44:55 -0000

Very slow compiling and unable to Oauth for Max mode.

Re: How to Turn Audience Research Into Content Ideas

Will Scott — Thu, 13 Mar 2025 09:26:59 -0000

In a world where Search Intent reigns supreme, starting with the audience in mind is critical.

I especially like the idea of validating with a competitive gap analysis. Seems like a great way to take part in information gain.

Re: 2024 Zero-Click Search Study: For every 1,000 US Google Searches, only 374 clicks go to the Open Web. In the EU, it’s 360.

Will Scott — Wed, 03 Jul 2024 12:15:05 -0000

To me this is a clear argument for Barnacle SEO. And those whales onto which you attach yourself should be Google properties: YouTube, Images, Sites, etc.

Re: Google: Our Search Rankings Can Improve But At Scale & System Level

Will Scott — Thu, 27 Jun 2024 10:26:12 -0000

I would like to educate/remind that Danny is one of us. Before G, he produced one of the leading search marketing conference.

In that capacity he gave voice, and networking opportunity. He's on our side. And, I'd rather have him on the inside because I know his heart is in the right place.

Re: Google Business Profiles Websites No Longer Load - 404

Will Scott — Fri, 14 Jun 2024 19:41:41 -0000

Sad face emoji.

Re: Everything We Know About Google’s September 2023 Helpful Content Update

Will Scott — Wed, 04 Oct 2023 17:36:25 -0000

Thanks, Joe! This was very helpful content :D

Re: Digital Marketing News: Gen Z’s Snapchat Love, LinkedIn’s GIFs, & Google Gets More Time

Will Scott — Fri, 20 Apr 2018 10:40:03 -0000

Thanks for the link to my post on Search Influence. I always appreciate Lee's insights.

Though he's no older than I -- maybe even a year or two younger -- I see Lee as one of the grand old masters of content marketing. There's always something to be learned from the masters.

Re: Cruz Azul vs Santos en vivo hoy (0-0)

Will Scott — Fri, 11 Aug 2017 07:25:36 -0000

Thanks so much for taking the time to document this. We feel like we've come up with a great set of incentives which align with our company values and are designed to make happy employees and happy customers.

Re: One Size Does Not Fit All in the SMB Digital Market

Will Scott — Wed, 05 Jul 2017 11:01:37 -0000

@David - It was great to see you in New Orleans last week! Thanks for all the great input.

As a company who has traditionally served the small business market - both small and large - we are definitely feeling the challenge of the move away from organic. Even at the lowest dollar levels, it now, more than ever, behooves a small business to think about their total marketing package.

And that is really hard to do on a few hundred bucks / month in a DIFM model.

Re: One Thing Is Killing Content Marketing and Everyone Is Ignoring It

Will Scott — Tue, 07 Feb 2017 10:09:45 -0000

Thanks, Joe! Super-valuable and timely.

Re: How Should SMBs Track ROI From Local Search?

Will Scott — Tue, 22 Nov 2016 07:15:21 -0000

We knew this was problem we need to solve for early on. About 8 years ago we built a system, kind of like a form builder with attribution, where our customers get the input fields, e.g. name, address, phone number + hidden data about the source of the lead.

Coupled with call-tracking, our system LeadSNDR, gives a great view of the actual lead-flow by advertising channel.

It's the way we proactively demonstrate the value.

Re: Small Businesses Rate Social, SEO, Email as Most Effective Marketing Tools

Will Scott — Thu, 22 Oct 2015 07:09:10 -0000

I have recently seen the stat that only 40% of SMBs engaging in Social Media believe there is an ROI. As such, I think we have a ways to go in telling the value story of how Social is a lead-gen tool. Good news is I think we've gone beyond "conversations" and "presence" as the KPIs, but for most SMBs, we still need to show them the money.

Re: How Local Businesses Can Leverage Content Marketing

Will Scott — Wed, 23 Sep 2015 10:19:39 -0000

We're big fans of Content Marketing for local businesses.

With most of the local news outlets becoming more comfortable opening up their [online] pages to paid placement, the opportunities are huge.

Outbrain, Taboola and Yahoo! Gemini are all great platforms, but for the local business and the marketers who support them it's a lot easier to get started promoting content on platforms we're all familiar with. like Facebook and LinkedIn. And, if you're using a local news outlet to publish your content, you might as well take advantage of their eyeballs -- demographically targeted of course -- to get better exposure for your content.

More than ever, content marketing is going pay-to-play: http://searchengineland.com...

Re: Help Me Debug The New Startup Revolution Site

Will Scott — Mon, 15 Jun 2015 10:08:23 -0000

Looks good. It would be great if the drop down menus went away after you de-focus. E.g. I click on "All Articles" on the left and it stays there until I click again or click a selection. I'd find it more intuitive for it to go away after I click somewhere else or hover off altogether.

Oh... and, you need some more current articles :)

Re: Content Marketing For Local Businesses: Get Creative & Pay To Play

Will Scott — Mon, 18 May 2015 11:07:47 -0000

Thanks @Paul!

Re: How To Get Google My Business Right For Your Medical Practice & Practitioners

Will Scott — Wed, 08 Apr 2015 18:15:02 -0000

Hey Trisha. Delayed response, but I've gotten back to both Ryan and Kristin above. Let me know if that helps sort things out for you or if you have any other questions!

Re: How To Get Google My Business Right For Your Medical Practice & Practitioners

Will Scott — Wed, 08 Apr 2015 18:14:45 -0000

Hi Ryan. What you've been told is true but there's more to the picture. It is my understanding that listings will only be flagged as duplicates if BOTH the address and phone number between listings are the same. So a unique suite number would not be necessary for each listing at the same location as long as the phone numbers are unique.

Re: How To Get Google My Business Right For Your Medical Practice & Practitioners

Will Scott — Wed, 08 Apr 2015 18:14:21 -0000

Hey Kristin! It's best practice to have unique phone numbers for each practitioner at a multi-practitioner location. If you really need to use the same phone number for each practitioner, however, using some sort of unique identifier in the address of each practitioner (suite #, floor, etc.) will keep the listing from getting flagged as a duplicate by Google. Hope that helps!

Re: How To Get Google My Business Right For Your Medical Practice & Practitioners

Will Scott — Wed, 08 Apr 2015 18:13:53 -0000

Thanks for this comment, Chad! This is definitely an important consideration for business managers to take into account when setting up a page. Fortunately, our practitioners when queried explicitly stated that they will continue to be the sole-facing practitioner for the foreseeable future.

Re: Run For Your Life, Chicken Little — Mopocalypse Is Coming!

Will Scott — Wed, 08 Apr 2015 12:10:46 -0000

Jonathan,

for many of our clients in local businesses, mobile traffic alone—not including tablet—is approaching 50%.

Re: Run For Your Life, Chicken Little — Mopocalypse Is Coming!

Will Scott — Wed, 08 Apr 2015 12:10:14 -0000

Thanks, Scott.

Hummingbird was all about a change in favor of semantic search and supporting the Knowledge Graph feature. We have seen small businesses affected by Hummingbird because their on-site content was not the "conversational" content often seen on big brand sites. The big brands have historically had rich content that many SMBs at the time generally did not have, and it is this rich content that was a critical component in many searches under the Hummingbird engine.

Re: Google ruling seeks fine line between privacy and the public’s right to know

Will Scott — Fri, 23 May 2014 18:45:19 -0000

Mark,

As someone who does "search" for a living I've had my share of opportunities to shake my fist at what Google chooses to highlight -- often to the detriment of our clients.

And, as the occasional blogger, who sometimes uses WordPress to beat up on too-aggressive sales folks, I too have been contacted by people about whom I've written asking for redaction of certain elements of posts. Usually their names. Most often, the offending party has moved on to another job where they're not asked to behave unethically and because I'm a nice guy I usually pull their name out of the piece.

That said, I think your conflict is warranted. You, I, and Google now have to make judgement calls about everyone who might wish to have their public behaviors made private.

The problem is there's no statute of limitations on being embarrassed online.

In this instance, I say you did the right thing.

Re: Introducing #NOLATech Deck: The 2014 Guide to New Orleans Startup Scene

Will Scott — Thu, 27 Mar 2014 17:01:07 -0000

Thanks @Joe Corbett. I was just being thorough. I also emailed Julia.

Re: Introducing #NOLATech Deck: The 2014 Guide to New Orleans Startup Scene

Will Scott — Wed, 26 Mar 2014 21:52:55 -0000

Chris and Julia,

Search Influence has 65 New Orleans based employees with no outside money, no debt and has been on the Inc 500, 5000 for 3 years running.

We're one of the top few tech employers in New Orleans, the largest online marketing firm on the gulf coast and the 3rd largest ad agency (even including traditional) in New Orleans.

It would make sense to include us in:
- Marketing Firms
- Notable Founders (Angie Scott and Will Scott)

http://www.searchinfluence....

Re: Native Advertising, WTH?

Will Scott — Tue, 16 Jul 2013 21:39:43 -0000

@Andrew Shotland You don't want me to blow your link-text ratio, now do you?