http://disqus.com/by/vClau/enMon, 22 Jun 2009 22:46:19 -0000http://www.briansolis.com/2009/06/social-media-is-rife-with-%e2%80%9cexperts%e2%80%9d-but-starved-of-authorities/#comment-12372296<p>I have to agree, there has to be a distinction between the so called "social media experts" and real professionals doing a communication/PR and/or advertising strategy accordingly to each case. Its not a magical recipe where you open a twitter or Facebook account. There needs to be strategic planning behind it. A so called social media expert might be great understanding the tool, but the tool is just a tool until someone comes along and actually makes it useful.</p>vClauMon, 22 Jun 2009 22:46:19 -0000