Disqus - Latest Comments for tyturnbull

Re: Mary Meeker's 2011 Web 2.0 Summit Presentation

tyturnbull — Tue, 18 Oct 2011 18:06:14 -0000

As always, Mary Meeker's digital presentation is one of the best resources of the year. Full of great insight and knowledge. Thanks for sharing so early, RWW, and enjoy the presentation.

Re: HOW TO: Get Notified When Someone Hacks Your Facebook

tyturnbull — Fri, 14 May 2010 07:58:00 -0000

I'd love to get notified when Facebook sells my information to different brands. I'm OK with it, I'd just like to know who they are before the ads start appearing in my profile...

Re: Drambuie: The Greatest Golfer You've never heard of. Moe Norman

tyturnbull — Sat, 17 Apr 2010 16:28:48 -0000

Actually, Angus, he was: http://en.wikipedia.org/wik...

Re: Absolut entertinment

tyturnbull — Tue, 06 Apr 2010 06:12:14 -0000

Totally agree, Bud. Absolut lucked out in that this was great work but many brands fail miserably. I think that a lot of clients will struggle with this because of 'where's the product?' type questions. The party shots don't even have them drinking the vodka (unless I missed it) which just goes to show that this was truly a sponsorship vs. branded entertainment.

That said, I really like the simple site experience and the process of watching the film (ie. showing the number of tickets left in the day, walking into the theatre, etc).

Re: P&G: To their Moms, they will always be kids

tyturnbull — Tue, 23 Feb 2010 17:21:57 -0000

Wow. I was literally about to post that exact spot. Even though you are at North American Adjoke HQ and I'm in EMEA, we are still sitting on the same couch. Strange.

Re: Molson Canadian: Our Land

tyturnbull — Thu, 11 Feb 2010 16:50:25 -0000

You'd think the creatives would have realized that the 'Requiem for a Dream' track might be the most over-used piece of music in the last decade. When TELUS, a brand with a much larger budgets, decides to run an ad using that track for 8 week straight, you think you'd tell the client that it might be better to go with another track.

Re: Axe: Clean your balls

tyturnbull — Wed, 27 Jan 2010 15:53:55 -0000

Totally agree with Nimmer. Highlight of the video, for sure...

Re: Are we all doing the same thing?

tyturnbull — Sun, 17 Jan 2010 15:00:29 -0000

Thanks for your thoughts and comments, Jackie. I'm going to try to keep a good list of the brands that are adding value (vs. promotional) and compare them to the promo-centric (and successful) ones over the next year. Should be interesting to see who wins out!

Re: Mobile. You Don't Know Until It's Gone.

tyturnbull — Sat, 16 Jan 2010 20:40:48 -0000

Thanks for the solid comment, Emma. Some great thoughts here and ones that I think a lot of us in the communication sector are going to be thinking about over the next few years.

I think our biggest challenge is most brands are doing the same things in digital. Google for search (and / or a cool YouTube page), branded experiences (that either hit the mark or don't) and, of course, social promotions. It's becoming vanilla and busy consumers don't have the time to register, watch 10 minutes of video and just hang out with a brand. We can do better and with more and more clutter, only the best creative and strategy will be noticed.

Re: What Top 10 Do Want to See?

tyturnbull — Wed, 16 Dec 2009 08:36:03 -0000

Wow. HeideTee and Bud are giving full on lists! Love them. We're now up to 10 different Top 10's. It's going to be a busy few days. I'm going to do the lists in order received. Thanks for the comments and thoughts, guys!

Re: What Top 10 Do Want to See?

tyturnbull — Tue, 15 Dec 2009 23:04:17 -0000

Thanks Jamil...that one will be good! Coming soon...

Re: Meet Brizzly, My New Twitter Client

tyturnbull — Mon, 02 Nov 2009 18:57:59 -0000

I'd love an invite as well...sounds like a great client to check out. Thanks for the review and for sharing!

Re: Find More Friends...If you want them...

tyturnbull — Sat, 24 Oct 2009 19:26:06 -0000

Thanks for the comments, guys (well Max P...yours was a bit weird at the end but I understand the point)!

Re: The TIFF Twitter Face-off

tyturnbull — Fri, 21 Aug 2009 09:44:31 -0000

That's a great point, Tjaderoo. I do the same thing (monitor on Search vs. follow). I know that some of these accounts are now over 2K followers which is a good start leading up to the event.

I do wonder if there is a metric that shows, based on the number of people who follow, what the % of people who search and watch accounts are (sort of like Google Trends for Search).

Thanks for reading and for the comment!

Re: A Rare Nike Miss?

tyturnbull — Tue, 13 Jan 2009 10:11:49 -0000

Thanks for the comments, guys.

I'm with you, Sherrett. This could have been something sweet but it falls very short of the mark. "Something great is about to happen!" and then it never does.

Thanks for the stats, Mike. Lebron and Nicole are certainly 'interesting' - they are huge celeberties. That being said, I'm surprised the Nike team could come up with a more interesting way to use them. I know a few creatives who would kill to have these two as their talent and could have come up with vids that would have been a lot more watchable. 24K views is pretty dismal.

Re: New Comment Section?

tyturnbull — Tue, 06 Jan 2009 21:36:40 -0000

Is this thing good or what?