Disqus - Latest Comments for tonyfelice

Re: What’s a Good Bounce Rate or: How I Learned to Stop Worrying & Love the Benchmarks

tonyfelice — Sun, 16 Oct 2016 14:08:31 -0000

I appreciate the article. I really liked how you explained bounce to the novice user. I couldn't disagree more strongly that benchmarks are valuable to a novice, however. I believe that leads to a false valuation of opaquely sourced data. There is nothing more valuable than comparing your data to your data. Before you start comparing yourself to the joneses, evaluate how you're doing, compared to the same period last year, then use all the data at your disposal to identify the variable(s), hypothesize how to solve them and run an A/B test. Looking at benchmarks is like looking at porn.

Re: Nike Welcomes Winter With Epic, Star-Studded, Two-Minute 'Snow Day' Commercial

tonyfelice — Thu, 29 Oct 2015 15:22:07 -0000

think I threw up in my throat a little at cranky adguy's comment. This probably isn't W+K's greatest moment.

This falls under "because we can" not "because we're creative." That being said, I’m glad we’ve reached the point, culturally, where girls can play too. Maybe someday, the girls will get to say “snow day” like the guys.

Re: rabble+rouser - Dirty Business in Google Analytics

tonyfelice — Mon, 13 Jul 2015 18:36:26 -0000

Here is the regular expression I used in the second part:
(1234567|darodar|website|video|traffic|semalt|seo|buttons|4web|ego|surf)
Include the parentheses and everything in between. You’ll want to look very carefully at the terms between the pipe (“|”) characters, to make sure they don’t match something in your actual domain name. If so, just remove the term, and the pipe just after it. After editing, look it over once to make sure there are no double-pipes (“||”), and that the expression within the parenthesis does not begin or end with a pipe. Finally, change “1234567” to your account number, and you're off to the races! Happy analyzing!

Re: Making Google Tag Manager Work Together with On-Page Tracking

tonyfelice — Wed, 01 Jul 2015 22:37:00 -0000

Not sure this works anymore. I've got a situation where I absolutely have to fire an event with a custom html tag, and all I'm getting is "ga is not defined." Well, it most certainly is somewhere, because analytics_debug.js is coughing up all kinds of "Running command: ga(...)" in the console. I've tried the console sniffer here, which returned "undefined."

The only objects in the DOM beginning with ga are "gaObject" and "gaplugins," neither of which hint at what the tracker name might be, or where it might be hiding.

Re: Trick or Treat: Google lays some Halloween easter eggs in its Knowledge Graph

tonyfelice — Tue, 29 Oct 2013 23:09:24 -0000

Also try werewolf, mummy, vampire, and my fave: zombie.

How to avoid a zombie, you might ask? Don’t join a dance troupe led by a man in a red leather suit.

Re: U.S. had 45,100 wind turbines at the end of 2012, a growth of 28% over 2011

tonyfelice — Sat, 13 Apr 2013 00:37:27 -0000

Pretty cool wind energy infographic from xcel here: http://responsiblebynature....

Re: Introducing Universal Analytics – Google Analytics Summit Keynote 2012 with Paul Muret

tonyfelice — Tue, 30 Oct 2012 02:21:05 -0000

Great write-up! I first read the GA blog, then Cutroni's perspective, but this brought it all into focus. Thanks a ton.

Re: Scripting News: Why apps are not the future

tonyfelice — Tue, 13 Dec 2011 19:27:48 -0000

You make a good point, Dave. By and large, each has a primary function, sandboxed from other apps. Sure, there are a few apps, particularly in the social space, that provide integrations into other systems, but there is not a single app that allows me to do everything I might want with my smartphone. Granted, that's pretty unrealistic to expect, but the sheer number of available apps is overwhelming, and I've been feeling an impending sense of "app fatigue" lately.

That sense gives me pause to reflect on the origins of the App marketplace. This space is an artificial construct, created by Apple as a way to extend the content stranglehold developed by the introduction of iTunes. The iPod is not an MP3 player, the iPod is a content delivery network, which is something I've heard noted product designer Robert Brunner say. The manifestation of the iPod, which appears as a portable media player, is actually a very beautifully designed handcuff that tethers its users to the content engine that Apple controls. And people are still lining up. When the iPhone and iPod Touch were released, they could do things that no other devices could do, and we believed that we needed those things. Of course, because it was so leading edge, the only place you could get the content was from Apple, and consumers accepted that proposition. The current players in the market, Nokia, Palm, and RIM had to stay competitive, so they too launched "App Stores." These players unwittingly solidified Apple's position, for a few reasons: first, this play reinforced to consumers the idea that apps are the wave of the future. Second, this generalized the App Store concept and obscured the Apple's content juggernaut from consumers. Finally, the other players failed to deliver the same level of experience, because they continued to focus on features - "oh, ours does that too."

Android has become as dependent on apps as any other player, and while they lack the holistic (yet draconian) content delivery system that makes today's Apple what it is, Google is in a unique position because of the content hooks created by the search and advertising platforms. Still, Google, through Android, would not be in a position to invalidate the faulty premise that Apple has established. Frankly, we love our apps.

But the relationship we have with our apps is slightly dysfunctional - apps create fragmentation. To build upon your point, Dave, one of the beautiful things about the nascent internet was that there was this content out there, wherever the hell it was, and you could access it on just about any computer. Moving from one computer to another, your experience had continuity, and if you wanted to share some content with Cousin Jimbo in Tennessee, you could email him a link, relatively confident that he could see the same article as you. Apps are much different. Many are platform specific. Of those that are available for multiple platforms, the features vary because the underlying code can't share a common heritage. Have you ever seen the differences between the official Facebook applications for Android and iOS? Oh, and remember that link we sent to Cousin Jimbo? The only way people can share apps (today) is through word of mouth. How effective is it to tell people to go look in the apps store for 'Poo Slinging Monkeys'? How trackable is it?

Barry Diller, Chaiman of the IAC addressed the crowd at this year's SXSW, saying that developing something just for the iPad "is nuts." Diller remarked on the sensibility of creating content for a specific platform, and then began to point out the presence of impending change in the space. Diller stated, "over time, these systems have to crack open, and everything [becomes] ubiquitous ... on all [platforms]"

What's next? Device APIs? Web Apps as Les Orchard mentions? Earlier this year, the Financial Times launched a special iPad-optimized site, seemingly in protest to Apple's position at the time that publishers would need to cough up a percentage of ongoing revenue. There have also been mumblings about the possiblity of a similar move by Facebook to end-around all the app stores, and go direct to consumers. I would have to agree with the majority here who believe that the days of mobile apps are numbered.

Re: The New and Improved Twitter

tonyfelice — Wed, 15 Sep 2010 17:36:43 -0000

Thanks for the download, Brian. Would it be possible to post a full size screenshot of the home page, so that we can get an accurate pixel measurement? In thinking about the way this affects users with branded backgrounds, I'm very curious what screen real estate might actually be available.

Thanks!
[tf]

Re: Increasing Morale with “Mad Props”: Truman Esmond

tonyfelice — Fri, 10 Sep 2010 12:17:54 -0000

Chelsea, you make some great points here, but it's just the tip of the iceberg. AND, having worked with Truman for almost 8 years, I can tell you that if he IS having a bad day...you'd never know it!

Re: Are You A Foursquare Badge Addict? (Revised)

tonyfelice — Fri, 04 Jun 2010 15:41:24 -0000

Glad you dig the list! if you ever have questions about how to pull down a certain badge, swing by and ask...happy to help!

Re: Complete List of Foursquare Badges and How To Unlock Them

tonyfelice — Mon, 19 Apr 2010 22:17:33 -0000

Actually, that site was created on April 9th, and simply copied the list I've been maintaining at http://tonyfelice.wordpress... . Of course, they're not the first to have copied it, but most other people have at least given credit. Pretty disappointing to see.

Re: Google P�it

tonyfelice — Thu, 11 Mar 2010 19:21:53 -0000

c'mon birthday badge! way to go you guys.

Re: P8tch: scan

tonyfelice — Wed, 24 Feb 2010 17:26:52 -0000

We're planning some qr scavenger hunts in austin during sxsw. (http://eset.com/austin) In testing, we found that for the iPhone, I-Nigma is the best compromise of functionality and value (it's free ;)

for other phones:
* Windows Mobile: Bee Tagg
* BlackBerry: I-Nigma (best) or BeeTagg
* Android: Google Zxing Reader
* Nokia: I-Nigma

Re: How to figure out what those VC terms mean for your equity

tonyfelice — Mon, 01 Feb 2010 14:00:36 -0000

Tom, this is great! I was actually going to say that, as a code monkey, this is just the type of exercise I needed! Thanks!

[tf]

Re: List of Corporate Social Media Strategists, Corporate Community Managers in 2010

tonyfelice — Sat, 30 Jan 2010 17:36:34 -0000

Great list, thank you Jeremy. I noticed that Paula Berg is no longer with Southwest Airlines, recently joining a PR firm.

Re: The Science of ReTweets Report

tonyfelice — Thu, 24 Sep 2009 14:07:15 -0000

Dan, thanks for putting this together. Your data on what makes certain messaging "reTweetable" is extremely valuable, and this is the kind of research and data that will continue to make earned media measurable, actionable and profitable.

3.5 Million "social media experts" now need a diaper change.

Re: I’m Not Talking to You

tonyfelice — Fri, 31 Jul 2009 13:25:07 -0000

"The fact is that participation should resemble an integrated and streamlined system of strategic fieldwork (digital anthropology), research, analysis, internalization, service, systematic workflow for translating information into meaningful action and growth, the outward communication of support, empowerment, and vision, and the evolution inspired by the absolute experience."

Perhaps, when fully realized, this is where the real value is, and I love that you put this forth. Imagine the ability to fully experience a holistic perception of your brand, to distill opportunities for growth, and use this experience to support and empower your base. People who get that - get it. Perhaps that's why the 'value' is so difficult to agree upon?

"If you have to ask what jazz IS, you'll never know" - Louis Armstrong

Re: Too Small a World

tonyfelice — Fri, 31 Jul 2009 12:52:27 -0000

Spot on. OT > RT.

So much has been said before, it's hard to come up with something truly original. I can't imagine how mind-numbing copyright and trademark work must be these days.

I think the people who really stand out are the ones that can see the similarities in things, and find correlations - those types of connections have fueled every great idea I can think of.

Re: Preview of Daft Punk Score for “TRON: LEGACY”

tonyfelice — Thu, 30 Jul 2009 17:11:08 -0000

Thanks for sharing that! I wish I could have been there, that must have been a very cool time.