http://disqus.com/by/toluwa/enFri, 07 Aug 2009 10:56:31 -0000http://www.ubigen.org/?p=216#comment-14432860<p>I think being "aloof" as you called it is part of the whole "branding" thing in a way. Watching this Kate Welsh's Cadillac Advert and tell me what you think - <a href="http://www.youtube.com/watch?v=4DfGknbfFYE&amp;NR=1" rel="nofollow noopener" target="_blank" title="http://www.youtube.com/watch?v=4DfGknbfFYE&amp;NR=1">http://www.youtube.com/watc...</a>. Some do this either subtle or aggressively. Kate Welsh was subtle but it is still the same idea - Drive Cadillac and you will be seen to have "arrived" or been seen to be high class or respected. A lot of upper class aspiration commercials basically tend to dictate to you. They exploit the class difference and the aspiration for those goals.</p><p>The ad on the radio might be brutish or aloof but I am sure the intended audience got the message</p><p></p>toluwaFri, 07 Aug 2009 10:56:31 -0000