Disqus - Latest Comments for toddmoy

Re: Agile Research

Todd Moy — Sat, 04 Mar 2017 11:12:34 -0000

This is very cool, thanks for sharing!

Riffing on your template, I thought it'd be neat to visualize the summary data, particularly the average, min, and max. This would provide a sense for which tasks elicited the most variance.

Here's what it might look like: the middle bars show the averages and the ends reflect the mins and maxes.

https://uploads.disquscdn.c...

This chart is built off of a pivot table, so it should automatically update as you collect new data. If you want to play around with the file, here's a link: https://docs.google.com/spr...

Re: Words Matter | Viget

Todd Moy — Thu, 09 Jan 2014 14:54:44 -0000

For whatever reason, this reminded me of the quote "There are only two hard things in computer science: cache invalidation and naming things."

Re: Building a Traffic Heatmap with Google Analytics and R

Todd Moy — Wed, 29 May 2013 14:08:40 -0000

Very cool - thanks for sharing this.

Re: http://danteblack.tumblr.com/post/897859410

Todd Moy — Tue, 03 Aug 2010 20:22:11 -0000

Strangely human. Or maybe I'm becoming a mechatron.

Re: Simplicity Sells

Todd Moy — Thu, 29 May 2008 22:36:07 -0000

With regard to 23 kick ass portfolios, this is a discussion I was having with some folks today at capstrat. As a former designer/ developer, I too feel the desire to build out a site that, itself, is an example of your work. Usually this occurs by layering too much nav, thumbnailing, shadowboxing, and so on.

This can be a very dangerous proposition. It's hard to do *really* well and, when it isn't, often that can be a missed opportunity. It's like bringing in a physical portfolio but not letting the AD see it immediately--instead, swapping out some pictures taken at a photobooth and intermittently turning off the lights.

As they say, content is king and a quick strawpoll around the office found that (oh by the way) one-page portfolios with big images tended to win out. This isn't really surprising when you consider that art directors have about 5 minutes max--but usually 30 seconds to a minute to determine whether someone has what they're looking for. Of course, this is ADs and not prospective clients. But I imagine there's some similarity.

Simply put, designers really, really need to evaluate the context in which someone is reviewing their portfolio. Snap decisions are routine. So, does it really make sense to obscure work through a ton of 'thumbnails" that people need to click into...then out of... then into...then out of?

Along these lines, cutesy and opaque terminology in the nav is often off-putting. They need to be aware of whether they're actually hurting the work by adding too much administrative UI.