Disqus - Latest Comments for tiphereth

Re: Many iCloud users receiving spam Calendar & Photo Sharing invitations, here’s how to fix

tiphereth — Thu, 24 Nov 2016 23:59:16 -0000

thanks - this is a legendary fix! You guys rock

Re: Digital Tip – Social strategy and digital consulting

tiphereth — Wed, 26 Feb 2014 18:22:10 -0000

Thanks Jac! :)

Re: M&C snares social media expert

tiphereth — Tue, 10 Sep 2013 06:47:32 -0000

Thanks Annabel! Love being here :)

Re: ASB Ruling – Implication for Brands in Facebook

tiphereth — Tue, 28 Aug 2012 02:47:28 -0000

Hi Kerri, thanks for your comment. In terms of "fake" profiles, its a tricky one. You can take over the fake pages in Facebook, but Twitter is really hard as you know with rogue accounts. I read this today, http://afr.com/p/business/c... and CBA hired 2 sets of lawyers to get a rogue account shut down on Twitter.
In terms of the ASB ruling, because no-one has complained about any Australian account to the ASB, like the VB Facebook Page was complained about to prompt the ruling, Twitter has not come under their scrutiny. In my opinion, it would be a hard task for ASB to prove that Twitter is an advertising medium, and that an @ reply to a brand would count as an ad. Because as you know, in the case of Twitter, there is no moderator, tweets not belonging to you cannot be deleted. Just hope that those academics don't start a new case, and complain to the ASB about an Australian brand on Twitter to prove a point. So in terms of protection on Twitter, register as many names around the "brand" as you can to protect it and make sure the main official brand Twitter account has plenty of credible tweets, links and the word official in the bio. Using logos and background images can also help add to an aura of credibility. Only sophisticated Twitter hijackers go all in with branding, and where they lose out is the history. Having a long tweet history is the best protection you can have.

Re: ASB Ruling – Implication for Brands in Facebook

tiphereth — Fri, 17 Aug 2012 00:45:43 -0000

Hi John, thanks for your comment. Believe it or not, there are some very big brands who've abandoned their Facebook pages (with very active fan bases too) because they just didn't believe in social or digital marketing in general. These are in for a legal wakeup call. The SME's may be put off - or it may be that everything will just bland out for a while. Or move to other, less regulated social platforms such as Twitter or YouTube.

Re: How do you attribute digital monetisation?

tiphereth — Thu, 22 Mar 2012 23:01:46 -0000

Hi Matt
Thanks for your comment. I used that slide from a presentarion that I worked on with my colleague and those numbers were from him. Thank you - you've taught us a new level of detail. I will change the presentation and update the post on the weekend.

Re: Yelp in Australia

tiphereth — Wed, 30 Nov 2011 19:53:30 -0000

Thanks Gavin. What's interesting is that the Yelp site is busy being populated with reviews. Every time I visit the numbers keep going up. I've added a tweet from last night from @ozdj - it seems we're not as review fatigued as he suggested.

Re: http://tiphereth.tumblr.com/post/207964822

tiphereth — Thu, 03 Nov 2011 00:21:19 -0000

Try doing an image search on google. Sometimes links to shopping sites

Re: Social content and context

tiphereth — Mon, 30 May 2011 00:44:21 -0000

Thanks for your comments of support everyone. Tried to keep it as factual as possible

Re: http://tiphereth.tumblr.com/post/400634409

tiphereth — Sun, 29 May 2011 09:46:36 -0000

I think it refers to the fact it was a "big" product placement - that it went a long way to contributing to the impact of the film

Re: Social media monitoring tools: the big debate

tiphereth — Sun, 27 Mar 2011 04:20:36 -0000

I'll start out by agreeing with Matthew Gain that its all about analysis. Data is great - its how you interpret and present it to clients that will make a difference to their business. This week I had a meeting where a client was bamboozled by (someone else's) SEO report. They cried: "We understand they did stuff and it resulted in stuff. But what does it all mean?" The golden rule: align the data and analysis to business objectives, otherwise you're just doing social for social's sake.

1. Do you need social media monitoring tools?
If you have business objectives (KPIs or whatever you'd like to call them) to achieve with your social outreach activity, you need some type of analytics to create a baseline before you start, or at a key milestone. Once you have that baseline, you can then measure how your social media activity is doing against defined competitors, industry share of voice, reduction of negative sentiment or whatever else you are trying to achieve. It tells a compelling story. Otherwise, you can use social monitoring tools to temperature check, eavesdrop, look for opportunities, monitor competitor activity, or see what the buzz worthy product/movie/music/celebrity is at any one time. I also feel that when you measure something, it becomes valuable.

2. Which social media monitoring tool do you use?
I have used Radian6 in the past and now use Alterian SM2. I love SM2. I also use Google searches (alerts and Blogsearch) and Twitter search (mainly as Tweetdeck search columns with alerts)

3. Which social media monitoring tools work best for your country?
I think SM2 does. The key to Alterian's SM2 is the ability to geographically isolate searches. And the ability to add custom sources such as Twitter feed from a particular account or Facebook Page so you can say show me all Australia or Malaysia and include this particular Facebook Page (which could be for an Australian brand)

4. How do you use social media monitoring tools?
I've used them to inform brand strategy, channel planning, business case building, digital audits, new business development, industry share of voice, the effect of influence on a brand, and showing return on investment.

Re: Teaching social media engagement

tiphereth — Tue, 15 Mar 2011 01:20:46 -0000

Hope you're getting some value out of the class reedz, really appreciating your inciteful questions, and interactivity :)

Re: 11 social media marketing trends for 2011

tiphereth — Fri, 04 Feb 2011 17:19:31 -0000

Thanks Kristen. Where the ladies at is slightly stalker but so ingenious in it's use of data - have to give it to them for a clever idea :)

Re: 11 social media marketing trends for 2011

tiphereth — Fri, 04 Feb 2011 17:17:05 -0000

Thanks for your comment Gavin. I think blogging will never go out of fashion - and as we can see by Tumblr's phenomenal growth - the intuitive nature of the interface encourages people to start and then they get hooked on the ongoing experience. Static websites just seem so old and boring in comparison.

Re: 11 social media marketing trends for 2011

tiphereth — Thu, 03 Feb 2011 21:56:24 -0000

I'm excited too, by all the mobile, digital, social media convergence. Its gonna be an exciting year for social TV - check out this Greys Anatomy app http://bit.ly/hLZdLs

Re: http://tiphereth.tumblr.com/post/1333675649

tiphereth — Sun, 17 Oct 2010 19:20:03 -0000

Not loathing at all, just a silly joke. Sorry - no offense intended.

Re: A Crowdsourced Decision: Should I Move my Blog to Tumblr?

tiphereth — Sat, 18 Sep 2010 01:57:27 -0000

I have a Wordpress blog, and a Tumblr blog. It helps to have both because you can keep the long form serious writing for and the fun, pithy social content stuff for Tumblr. You can cross aggregate your posts to both platforms using widgets or RSS, and you get the benefits of the Tumblr community zeitgeist for the social sharing. Disqus commenting system works across both platforms, so you'll be able to reference every comment & response through a single interface. It's a win-win. I've written a summary piece about Tumblrs great features at http://www.digitaltip.com.a... I also have a Posterous blog but I use that to publish my personal photos across Flickr, Facebook and Twitter

Re: Do you find that Twitter has become filled with noise? Many people claim to be a “Digital Strategist” or the like, but few have credentials or experience to back it up. How do you prove...

tiphereth — Mon, 13 Sep 2010 00:58:22 -0000

hi John, thanks for your comment, yes its great to balance out the new and up and coming with the three you've listed here, business sense, marketing skills and understanding of engagement. I find Tumblr and Twitter are great for doing temperature checks on what people find engaging. And finally, my standards are only as high as yours :)

Re: The Coke Machine Fairy: Coca-Cola joins growing list of companies in Australia using Foursquare.

tiphereth — Thu, 02 Sep 2010 02:32:33 -0000

Thanks for this example. I believe that Foursquare can keep going in spite of the Facebook juggernaut, if they can continue to attract high profile brands (such as Coke) with engaging content (read: prizes and decent specials). Foursquare is about here and now, as opposed to Facebook which despite the live feed is more about where you've been. Keen to see what Facebook Places can bring to brand engagement in geo location.

Re: Friendship in the age of uncertainty, part 1: You can write, but you can’t edit

tiphereth — Tue, 27 Jul 2010 04:39:58 -0000

I've moved cities twice in my twenties (to Melb and to Sydney) Its easy to make friends when you have uni studies, or a new job at hand. But its another matter altogether when going through divorce. This is something I'm grappling with at the moment, and many of the so called joint friends choose the other partner and then one is left thinking about how fickle people can be. At least you know who your real friends are. Social media connections can help at least with the many superficial connections. I've become much more selective with who I choose to spend time with. Life is too short to invest in crap friendships.

Re: Australian Election 2010 - social media match fitness

tiphereth — Thu, 22 Jul 2010 07:10:33 -0000

Thanks for your comment Leshanne. I agree - if there were active and relevant responses from either Party in social channels we would feel that they were listening to us rather than talking at us. Nearly a week after my analysis, there has been a minor effort from Labor Connect to respond via Facebook and Twitter. It seems very tokenistic (i.e. only 1 or 2 @replies a day and one or two responses in Facebook) considering the huge volume of comments raging. Still better than Liberals who continue to ignore everything that's going on. Let's see what happens next!

Re: Australian Election 2010 - social media match fitness

tiphereth — Sun, 18 Jul 2010 21:33:05 -0000

Hi Carl, I use Alterian SM2 - and these aren't event the pretty graphs, just the standard ones! There's a lot of flexibility with it and you can export the data and DIY charts too. Link to SM2 is http://socialmedia.alterian...

Re: iPhones dominate Australian mobile internet

tiphereth — Mon, 12 Jul 2010 02:28:23 -0000

Anthony - its hardly small print. Maybe you just need glasses? And just to give you some food for thought, I've updated the post with some global stats from AdMob

Re: the cornerstones of social strategy

tiphereth — Thu, 01 Jul 2010 02:46:58 -0000

Hi Jessie, good question. Thanks for the kick along - I'll do them!

Re: iPhones dominate Australian mobile internet

tiphereth — Wed, 30 Jun 2010 21:18:35 -0000

Thanks for your comment Jonathan. Optus recently revealed they had sold their millionth iPhone. In such a small market (and Optus being one of 3 major carriers) I would say that iPhone is moving out of niche status.