Disqus - Latest Comments for thecoolestcool

Re: What’s Generative Engine Optimization (GEO) & How To Do It

Ross Simmonds — Thu, 05 Jun 2025 11:47:44 -0000

We're seeing great traction monitoring with Google Analytics !

Re: ChatGPT Stats for Marketers: Users, Growth, and Demographics

Ross Simmonds — Sun, 30 Jun 2024 20:15:39 -0000

Fair point ! That's a huge dip but the timeline does add up.

Re: How to Run an Annual Marketing Strategy Meeting (Agenda Included)

Ross Simmonds — Thu, 23 Nov 2023 15:11:55 -0000

I'd give individual people multiple hats !

Re: The Final Chapter of My First Startup

Ross Simmonds — Thu, 26 Oct 2023 15:42:10 -0000

Whatta ride.

Thanks for sharing as always.

Great words. All love.

Re: SparkToro Year 3 Retrospective: Investor Payback, Systemic Challenges, and V2 on the Way

Ross Simmonds — Mon, 03 Jul 2023 13:28:51 -0000

So good. Absolutely LOVED reading this.

Congrats on bringing this to life and kudos on leading the right way. This is huge.

Inspiring as always!

Re: Artificial Intelligence for Marketers

Ross Simmonds — Thu, 19 Jan 2023 23:13:19 -0000

I think the best creators are going to prioritize finding ways to ensure that the content they develop has their voice, tone and personality wrapped within it. The volume game is going to be difficult to play so the creativity game is going to become more and more necessary.

Re: Loom’s Product-led GTM Playbook: How It Became Worth $1 Billion

Ross Simmonds — Tue, 19 Jul 2022 08:08:22 -0000

Right? It was already a really cluttered market but they still came out on top.

The power of great UX and the right time.

Re: The Modern Distribution Playbook

Ross Simmonds — Mon, 18 Apr 2022 23:21:54 -0000

Thanks Praveen!

Re: The Modern Distribution Playbook

Ross Simmonds — Mon, 18 Apr 2022 23:21:47 -0000

You start promoting the other blog post you wrote.

Re: The Modern Distribution Playbook

Ross Simmonds — Fri, 01 Apr 2022 15:59:38 -0000

Spot on Leo. So glad this resonated with you. The key is FINDING the channels your audience is on. A lot of marketers want to skip that step... It's so key though!

Re: The Modern Distribution Playbook

Ross Simmonds — Fri, 01 Apr 2022 15:59:07 -0000

Thanks Younes!

Re: Why API Documentation Is Content Marketing Gold

Ross Simmonds — Sat, 29 Jan 2022 22:50:52 -0000

Thanks Leo!

Re: You’re Wrong About The Backlinko + Semrush Acquisition

Ross Simmonds — Sat, 29 Jan 2022 22:50:25 -0000

Bingo.

Re: Why API Documentation Is Content Marketing Gold

Ross Simmonds — Wed, 26 Jan 2022 08:54:37 -0000

Thanks for the brilliant idea Tom.

I haven't spent much time thinking about Help Center content but it's a great point. My initial thought on Help Center content is -- What part in the journey does this fill a gap? I'll dive in deeper but my initial gut would say:

1) It will serve ridiculously well for brands who have a lot of users and want to retain them.
2) It will serve well for brands who have people (TOF) looking to get help on problems that these products can solve. For example 'how to measure growth rate for site traffic' -> Help Center content re: Growth Rate Data in Geckboard...

I like the thought here. Definitely something I'll need to dive into a bit more! Have you found any specific ways to capitalize on that traffic successfully?

Re: Content Asset Allocation: A Better Way To Think About Your Marketing Mix

Ross Simmonds — Wed, 22 Dec 2021 13:58:44 -0000

Thanks Peyton!

Re: Gong’s LinkedIn Strategy: Breaking Through Social Media Noise

Ross Simmonds — Thu, 20 May 2021 10:29:47 -0000

Glad I could introduce you to them Mary!

Re: Airtable’s long tail SEO strategy

Ross Simmonds — Wed, 14 Apr 2021 07:32:29 -0000

The best time is always now :)

Re: Airtable’s long tail SEO strategy

Ross Simmonds — Wed, 14 Apr 2021 07:32:18 -0000

LOVE to hear that. Congrats! Keep going.

Rooting for you and your team.

Re: Glassdoor’s Backlink Brilliance

Ross Simmonds — Sun, 11 Apr 2021 20:31:06 -0000

Great call. Love what Trust Pilot has built.

Re: Lessons From NFTs & Sneakers

Ross Simmonds — Thu, 01 Apr 2021 09:08:16 -0000

Glad this resonated Romain!

Always appreciate comments. Not sure why it's a ghost town down here lol

Re: Airtable’s long tail SEO strategy

Ross Simmonds — Wed, 31 Mar 2021 14:45:40 -0000

It's brilliant eh?

Re: How Airbnb Created An SEO Moat That Seems Invincible

Ross Simmonds — Mon, 01 Mar 2021 20:45:06 -0000

Glad it resonated!

Re: How Airbnb Created An SEO Moat That Seems Invincible

Ross Simmonds — Fri, 08 Jan 2021 15:58:02 -0000

Thanks so much!

We use a combination of tools ranging from SimilarWeb to Ahrefs.

Re: How To Invest In Content Marketing Without Risking Your Entire Budget

Ross Simmonds — Wed, 09 Dec 2020 07:48:47 -0000

Thanks Daisy! Glad it resonated. I love Exploding Topics. Definitely worth checking out !

Re: The SEO Moat

Ross Simmonds — Wed, 28 Oct 2020 08:50:13 -0000

Thanks Dan! Appreciate that.