Disqus - Latest Comments for the_anvil

Re: Avoiding digital mistakes

V A SANCZ — Tue, 12 Jul 2016 22:52:41 -0000

as a digital native, digital marketer and working independent artist, may i respectfully suggest that ABC, SOH & Twitter all make the same fundamental mistake when it comes to social media . And these are not recent errors, they are ongoing strategic flaws which alienate their audiences and isolate them from further growth. Buzzwords and platitudes do not advice make. Come back to me when the evidence shows these major companies are listening and acting on the social milieu to better serve their communities.

the fact is the conversation has moved on without them, and if an organisation like the Sydney Opera House were remotely a part of it, they wouldn't be proudly promoting their "dangerous idea" festival with Andrew Bolt, as if that's a good thing. They would be aware that he's not simpatico with the majority of their audience - *if they were listening to us for the past three or four years*... ABC would know that putting someone like Steve Price on a panel show will alienate more people than the subsequent controversy would promote - *if they had the faintest idea of the public conversation around domestic violence*

these are core errors in social media policy which show they are happy to talk about and promote themselves, but incapable of listening. as a result the cluelessness about what people are actually saying becomes painfully apparent in their programming.

Twitter have consistently ignored their audience on issues such as online harrassment, to the detriment of their growth. I don't want ads for Delta Goodrem's tour or online Pokie apps. I want a safe community space... but you're not listening!

Frankly, just because they're people in big and wealthy organisations with nice salaries, doesn't mean they know what they're talking about ...I wouldn't be asking them for advice.

Re: What women critics know that men don't

V A SANCZ — Tue, 06 Oct 2015 02:28:34 -0000

all criticism is performance.

Re: George Brandis loses Arts portfolio

V A SANCZ — Sun, 20 Sep 2015 05:40:37 -0000

was there some errror with my previous comment?

Re: George Brandis loses Arts portfolio

V A SANCZ — Sun, 20 Sep 2015 04:07:35 -0000

"the unity of the Australian arts industry"

point of order, please. the Australian arts industry is not unified on the impact of these changes. Those speaking up against it, are unified, however there are distinct silences from specific artists and company managers who are set to benefit from the NPEA.

These voices of silence have not gone unnoticed. Whatever happens next (and let's assume for the sake of argument that the Senate Inquiry will lead to the NPEA's dismantling), these "senior figures" who silently condone the shift in their favour will have shown they value their own careers over the careers of artists yet to be known. They are now on the record as tacitly supporting a policy which has been widely ridiculed and condemned by the rest of the sector.

we are not unified, and it is a fault to suggest we ever would be on a policy specifically designed to divide us. I welcome the opportunity for the new Minister to undo the appalling, self-aggrandisement of the NPEA cuts and re-instate a more consultative, fairer system
.

Re: Senate Inquiry hearings begin in Melbourne

V A SANCZ — Fri, 07 Aug 2015 01:00:50 -0000

i thought Brandis was behind @theArtofBrandis. I mean... who else?

Re: Senator Brandis speaks on funding reforms as unrest grows

V A SANCZ — Tue, 19 May 2015 23:29:12 -0000

who will be in the panel of expert advisors? Tim Wilson? Rowan Dean? I bet it's some of his IPA hack mates, hands down

Re: Response to Crikey on questions regarding tweets by Scott McIntyre

V A SANCZ — Sun, 26 Apr 2015 22:33:13 -0000

what a crock of shit

Re: Naked theatre: impact versus exploitation

V A SANCZ — Wed, 08 Apr 2015 00:08:14 -0000

nudity is so passe. it reeks of the director looking for "shock value" in lieu of anything of substance in their interpretation of script. I can't think of a single example where it has added to the experience of the production one bit.

Re: The Pillowman - New Theatre - Theatre - Time Out Sydney

V A SANCZ — Sat, 23 Mar 2013 01:46:27 -0000

is this a review? or is it a promotion?

Re: Rinehart and Rupert: Australia’s media future

V A SANCZ — Tue, 19 Jun 2012 06:09:53 -0000

i think this is only true so long as writers journalists will cling to these dinosaur organisations' way of business. The market will never subside for quality information, so why sell it so cheap to people only interested in money? Journalists can reclaim distribution of their work and there's never been a better time to do so.

Re: Dashboard of a salesman - Features - Theatre - Time Out Sydney

V A SANCZ — Fri, 08 Jun 2012 21:12:45 -0000

you never know who's going to be performing in the Sydney Fringe Sector. ten bucks says it was him!

Re: Dashboard of a salesman - Features - Theatre - Time Out Sydney

V A SANCZ — Thu, 07 Jun 2012 22:53:09 -0000

there WAS a performance set in the back of a station wagon at last year's Underbelly Arts festival on Cockatoo island.

Re: Even social media 'experts' make mistakes!

V A SANCZ — Wed, 17 Mar 2010 02:07:02 -0000

What strikes me as interesting about marketing and social media is that the only people who take it really seriously are those who work in marketing and social media (and i used to be one of them)!

I'm not suggesting it isn't a complex and valuable tool, but from the outside world, this really is a storm in a teacup - i'm laughing! Laurel, it's correct of you to advise people not to be bullied into "negative engagement" - but then i read the rest of your post where you also singled out people negatively. not good.

I'm not picking sides here btw... like most people i tend to make up my mind about someone based on my interactions with them, not on what others say.

I work in the arts now, and I have developed an online persona which is suited to that industry. I'm arrogant, opinionated and sharp. The masked avenger of criticism in a world swarming with mediocrity... you can't afford to "be nice" when there are people making money off lame, half-arsed and uninformed newspaper columns while artists go hungry!

but I digress. I wrote a couple of articles on how I represent myself in social media as being "larger than life"... as any other way would be dishonest.

Re: Nominate us for Best Blog in the BIMAs!

V A SANCZ — Wed, 12 Aug 2009 00:04:47 -0000

done! good luck...

Re: Why Passive-Aggressive Twitter Following Is Spam

V A SANCZ — Tue, 02 Jun 2009 00:30:51 -0000

well i would have unfollowed him too unless i had some interest in what he's selling, which is unlikely.

the rules of social media engagement are pretty straightforward. don't abuse it or face the backlash

Re: SXSW Interactive Highlights

V A SANCZ — Sat, 21 Mar 2009 20:56:40 -0000

is there chili? i hope there's chili...

can you get me one of those funky 'Texas' badges like the one you're wearing?

Re: Brands and Twitter

V A SANCZ — Fri, 27 Feb 2009 02:45:48 -0000

like those annoying ads where people shout out from the tele about NO MONEY DOWN, or pop-ups that expand to cover the entire screen you're reading, i simply push 'mute' or 'close' or 'block' when brands cross the line in my engagement with the media that I choose

the sooner brands accept that they aren't in control of media consumption - the better they will be able to access this space for their needs. Twitter is no exception!

but i think this is difficult for most corporate marketing types to understand, hence their confusion

@anvil

Re: Learning to speak human

V A SANCZ — Tue, 17 Feb 2009 21:26:53 -0000

Speaking Human is not necessarily being nice at all. Some of the most attractive, successful humans are obnoxious, belligerent and opinionated.

Speaking Human is embracing that contradiction, being willing to alienate some in order to stand for what you believe.

Being 'nice' is akin to being invisible...

probably why so many traditional corporate marketing types find it all a bit confusing...

Re: Learning to speak human

V A SANCZ — Mon, 09 Feb 2009 03:35:53 -0000

if anyone has worked in customer service or retail - the vital thing is to communicate with your customers. regulars, new customers, complaining customers and those annoying 'browsers' who just wanted a quiet place to make their phone call five minutes before you close up.

so, yes marketing is a conversation, and therefore social.

However, just as a square is a rectangle but a rectangle is not a square - being social is not necessarily marketing, it's expressing yourself, or being informed.

being well informed is vastly different to sounding well informed - for one it involves a hell of a lot more listening.

So effective use of social media tools for marketing -should mean that you listen more, say less!

maybe why so many traditional corporate marketing types find it all a bit confusing...