Disqus - Latest Comments for tgarns

Re: Inbound Marketing Summit: Day One

Tyler Garns — Wed, 08 Jun 2011 12:39:17 -0000

Rick, your talk was actually one of the most impactful. Truthfully, I just had a hard time distilling it all down - there was so much great stuff (and it was 11pm last night when I was trying to write this stuff).

Now that I'm a little more clear-headed. Here are some of the great insights you provided:

Turn attention into intention - this is one area where I think the social media craze has led people astray. So many people are focused on getting followers, friends, etc. and they're neglecting the fundamentals of marketing. Those who can turn that attention into intention will be the winners.

The second half of the funnel. You mentioned turning the sales funnel upside down and turning it into an hourglass. Great concept. We've been teaching our customers that same thing (we've called it flipping the funnel in the past). It's an essential part of the the entire customer experience strategy that each business should put in place.

Formula for Return on Attention: ROA = time(impressions + reach + influence). This formula is awesome. As always when talking about "return", people need to ask the question "what is return?". I think you talked about this a bit. But if people aren't focused on what "return" means, they'll often feel unfulfilled.

Thanks Rick. Your talk was full of great content AND you were entertaining - that was a breath of fresh air after the post-lunch slowdown. :)

Re: Marketing Monday: Permission Expires in 3, 2, 1…

Tyler Garns — Thu, 10 Feb 2011 13:47:24 -0000

Meny, great question. I think I'll use this for next weeks Q&A.

Re: Marketing Mondays: Let The Q&A Begin

Tyler Garns — Tue, 01 Feb 2011 09:11:40 -0000

Great suggestion Frank. Thanks for chiming in.

Re: 3 Insights into Email Advertising

Tyler Garns — Tue, 25 Jan 2011 16:30:51 -0000

Thanks for the reply Andrew. I think your findings are consistent with the well-known marketing philosophy of "help people envision themselves experiencing the benefits of your product/service and you're more likely to get them as a customer".

Re: 8 Clever Ways to Increase Your Open Rate

Tyler Garns — Mon, 22 Nov 2010 23:05:51 -0000

Joe,

Thanks for the great post. I'll just add/clarify a couple of things:

Two suggestions you gave (Use an attractive email template & Ask your subscribers a question) don't relate to increasing open rates (unless you ask the question in the subject line). But, in most cases the open rate is solely depending on your subject line, from address, any existing relationship you have with your subscribers, frequency, time of day you send, day of week you send, etc. But the open rate can't be affected by anything "inside" the email.

Lastly, I'll make a quick comment about your last suggestion about frequency. "Send less, get more" may apply to many marketers using email, but that logic doesn't always hold true. I know of certain businesses that send their subscribers an email DAILY, or even twice daily, and their open rates are sky high. It has everything to do with getting permission, setting the right expectations, and delivering value. When those things are all in sync, you can send as much email as your subscribers ask for.

Just my two cents. Keep up the great work. I love your awesome activity on our blog.

Re: Website Personalization with Infusionsoft

Tyler Garns — Wed, 18 Aug 2010 16:26:56 -0000

Brian,

You bring up a good point. I'm not sure how to do what you're asking. Sorry I can't help. I'll ask around though and see what I come up with.

Re: Infusionsoft’s Biggest Fan Contest

Tyler Garns — Wed, 28 Jul 2010 21:03:49 -0000

LOL. I love that you snagged the tinyurl. Nice. The video was awesome too.

Re: Build Custom Reports with the Infusionsoft and Google Analytics API

Tyler Garns — Tue, 20 Jul 2010 21:59:36 -0000

Thanks for the comments guys. Shaun, the next step for you is to define your sales funnel and ensure that people are getting tagged at each step of the way. For example, you might have a tag for all top-line leads, a tag for hot leads, and a tag for closed sales. Once you have those tags set up, you need to put the tag IDs in the config file. When you load the page, it will now show a sales funnel showing you how many people were added to those tags within the current month. And you'll see conversion rate from top-line lead to hot lead to closed sales. When you watch this month over month, you'll learn where you need to focus to significantly increase sales.

Re: Do You Have a Henry? JetBlue Does!

Tyler Garns — Sat, 12 Jun 2010 18:02:29 -0000

See what I mean? JetBlue responded within minutes of this post going live. I flew back from NY on US Airways. Had a bad experience. Tweeted about it. No response. They obviously need a Henry. Got Henry in your biz?

Re: Just Say ‘No’ … To Almost Everything

Tyler Garns — Fri, 11 Jun 2010 12:53:18 -0000

Brian, I was just there last weekend. We where there for less than 24 hours visiting my in-laws. I think I'm going to be there in August for a few days. Let's connect then.

Re: Just Say ‘No’ … To Almost Everything

Tyler Garns — Fri, 11 Jun 2010 08:29:22 -0000

Thanks for the comments, tweets, & feedback.

Re: One-Click Upsells Using Infusionsoft

Tyler Garns — Wed, 14 Oct 2009 16:59:24 -0000

Jarrod,

You can do an API call to look at Invoices and OrderItems. So, query all Invoices related to a particular contactId, sort by date, get the most recent one, and then look at the items. Cool?

Re: Review of Infusionsoft and iContact Deliverability | joomla-blog | Compass Design

Tyler Garns — Tue, 06 Oct 2009 10:15:06 -0000

Barrie,

You're right, easy A/B split testing is definitely needed. Its being worked on as we speak. That will be a great addition to the powerful marketing arsenal already included in Infusionsoft.

Re: Review of Infusionsoft and iContact Deliverability | joomla-blog | Compass Design

Tyler Garns — Tue, 06 Oct 2009 09:47:17 -0000

Great post. Thanks for the review. One bit of clarification: You mentioned, "As Infusionsoft won't track actual clicks by users from the email..." Then later you said, "You can easily track who is clicking on your emails and target them...".

Your second statement is correct. Infusionsoft will track clicks on emails - and not just as an aggregate number, but you can "tag" people when they click on emails to help you start filtering out who your "tribe" is and/or to gauge interest in specific topics. You can also start or stop other autoresponder series when someone clicks a link. There's a ton more you can do - too much for a comment in a blog. But, these are the reasons that so many internet entrepreneurs are looking to Infusionsoft lately.

Tyler
Director of Marketing, Infusionsoft

Re: Marketing Strategies, Not Campaigns

Tyler Garns — Fri, 25 Sep 2009 14:28:26 -0000

Joe,

I think you're on to something here, but I'd make a modification. Your marketing strategy is the sum of your ongoing campaigns. Campaigns are comprised of launches, lead gen, follow-up, etc. The strategy is most important, but is useless without effective campaigns.

Re: What’s Your Snow Leopard?

Tyler Garns — Wed, 02 Sep 2009 11:27:02 -0000

Brad - You may be right that Snow Leopard was re-written from scratch and, if so, kudos to Apple. But that's not the point. The point is, they releases a product that is easy to swallow for the customer. If it was rewritten, then the "refinement" spin on it might have been devised to encourage adoption. Sometimes people don't want major updates because they're worried about stuff breaking. So, by having a product that is easy to adopt, at a price that is easy to swallow, Apple nailed the ability to monetize during a down economy.

Re: Analyze This! (Building an Analytics Culture)

Tyler Garns — Tue, 25 Aug 2009 01:33:53 -0000

Ok, so a bunch of people have requested the code to be able to do this. I can produce the code (for a small fee). No, just kidding. Here's the deal: internally, we have direct SQL access to our database. Yes, I know a lot of Infusionsoft users would love to have that kind of access, but its just not smart for us to open up the databases like that. So, my code was written with that direct access. What I'm going to do is rewrite it so it uses the API. Half of the code uses the Google Analytics API and half will use the Infusionsoft API. You'll get a sweet blended report all on one page. Code coming soon.