Disqus - Latest Comments for techrigy

Re: Buzzword creation day: Reputation Equity

techrigy — Thu, 09 Oct 2008 09:03:11 -0000

There is too much obsession with ROI IMHO. With traditional advertising
there was virtually no measurement now everything is held to it. Think in
reverse- what is the loss involved with the Sleeping Repairman video that
hit Comcast? Millions? In social media you often don't know the ROI until
after it hits.

Re: Social media is not a focus group

techrigy — Mon, 07 Jul 2008 11:34:08 -0000

Josh,
If you go to http://sm2.techrigy.com and sign up for a free account I'll
upgrade you to a pro account for testing purposes. We can also do a demo via
GoToMeeting with Aaron Newman, our CEO, if you're interested.

Re: Social media is not a focus group

techrigy — Mon, 07 Jul 2008 11:12:07 -0000

Josh,
Thanks for the insights- and for Groundswell which has been truly useful to
me as a social media marketer. One thing I'd like to add: Please take a
closer look at what we're doing as I think it's not only several levels
beyond something like Cymfony but also far more widely available to
businesses that cannot afford services that run into six figures. And Google
Alerts has a major timeframe issue due to indexing taking place on an
(apparently) periodic basis. They also do not index many social media
sources which means you can miss conversations early in their influencing
cycle.

Re: The power of social media: Julia Nunes

techrigy — Fri, 30 May 2008 12:22:04 -0000

Are you following me on Disqus? Julia's story is pretty amazing and getting
more so every day. Her father, who fortunately has a background as a
musician and an entertainment attorney, is a little freaked out about it
because she just started at Skidmore. As a musician myself I am in the 'go
for it' camp...you don't want to regret a missed opportunity later in life.I'm
finding disqus very interesting...