Disqus - Latest Comments for technokitten

Re: How will ad blockers change mobile advertising?

technokitten — Mon, 27 Jul 2015 08:39:28 -0000

I would reverse those last two points. If advertisers stop being so greedy and actually become more relevant and interesting to consumers, then it will be easier to communicate how advertising funds content. I would add a number 3 here: How can we innovate in this space to create something new and exciting that takes advantage of the mobile environment and doesn't chase the ever decreasing click-thrus of a banner ad.

Re: Musings of a mobile marketer: SMS is dead. Long live messaging.

technokitten — Mon, 22 Sep 2014 07:03:11 -0000

yes and no. SMS still has its place and for me in the last couple of weeks, has been very useful. It works best in a customer service context - in my case, last week, I got useful SMS from easyJet about my flights and bag drop times. They weren't trying to sell me anything. The messages sent were useful and relevant. And they all got through - they weren't reliant on me having paid for a roaming data connection.
I think we will see messaging (voice, text, image) apps grow in the coming months and years. The challenge is to manage it all. I do not want to be managing 4 or 5 messaging apps as well as email, skype, facebook, twitter, SMS, mobile voice... I also see many of my facebook friends rejecting facebook messenger and asking people to contact them via email instead. Unfortunately, we appear to have made communication more complicated!

Re: Musings of a mobile marketer: SMS is dead. Long live messaging.

technokitten — Mon, 22 Sep 2014 06:47:07 -0000

I agree that messaging apps aren't going away any time soon, but you're making the assumption that the recipient has the space on their phone to download the app and the memory capacity to run it. Lower end Androids and earlier android phones are limited in memory. On my main phone, it's one app in and one app out and I'm not able to use Whatsapp and the like on my tablet as it doesn't have a sim card. SMS has the benefit, still, of working on all phones, and as such, is still useful.

Re: Musings of a mobile marketer: 2013 is the year of Glastonbury Mobile

technokitten — Fri, 07 Jun 2013 12:05:22 -0000

Update: I tried the app. It's huge and only compatible with top-end devices. It's a 15mb download even before I've started selecting my schedule. That causes a phone storage issue on my phone so I had to uninstall it straight away. I think it has been designed for those at home not those at the festival...

Re: Musings of a mobile marketer: 2013 is the year of Glastonbury Mobile

technokitten — Thu, 30 May 2013 11:48:54 -0000

oh yeah, I'd forgotten that little gem. I did read it earlier...

Re: Musings of a mobile marketer: 2013 is the year of Glastonbury Mobile

technokitten — Thu, 30 May 2013 11:48:26 -0000

yes! I'll have my Nokia N95 with me and at least 3 batteries :)

See you there Ben!

Re: 56 Sage Street - a game to help youngsters get to grips with managing their money

technokitten — Thu, 04 Apr 2013 06:30:07 -0000

It's an old posting from 2010 so I doubt the game is still available.

Re: MWC 2013: More than 350,000 unique SMS spam variants found in 2012 | Mobile content industry news | Mobile Entertainment

technokitten — Tue, 26 Feb 2013 08:33:32 -0000

Oh the irony that I couldn't opt-out of the GSMA's own MWC delegate messages and that they have no reply path and that they're sending multiple copies of the same SMS to some delegates...

Re: Musings of a mobile marketer: The Road to Mobile World Congress 2013

technokitten — Mon, 14 Jan 2013 16:26:29 -0000

You're absolutely right, Terence! Comfy shoes and in fact, comfortable clothes. And don't carry things you don't need to carry. What seems like a lightweight bag at the beginning of the day will feel like a millstone by lunchtime.

Re: Musings of a mobile marketer

technokitten — Wed, 28 Nov 2012 07:02:38 -0000

Thanks for the thoughts Nick. I certainly don't want to teach women to take on negative male traits :)
As for quotas - I tend to agree with you as it's a means to an end. It may not be the fairest, but if you're given a reasonable time frame to get on with it, then it should be achievable. I'm not really sure why there is still resistance to this when we know that mixed teams are more successful.

Re: http://technokitten.blogspot.com/2008/08/are-women-invisible.html

technokitten — Fri, 21 Sep 2012 11:01:47 -0000

Also worth a read about how this very techie conference raised its number of women speakers on the roster
http://adainitiative.org/bl...

Re: http://technokitten.blogspot.com/2008/08/are-women-invisible.html

technokitten — Fri, 21 Sep 2012 10:34:31 -0000

Four years on and we're still having the same discussion...
https://www.facebook.com/he...

Re: Musings of a mobile marketer: Yet another child tracking app is released

technokitten — Tue, 03 Jul 2012 09:12:05 -0000

This wouldn't have anything to do with the fact that your email address suggests you work for Counterpoint, the company behind DondeEsta?!

Re: Musings of a mobile marketer: The road to Mobile World Congress 2012

technokitten — Tue, 24 Jan 2012 06:21:55 -0000

Just spotted another competition to win 1 of 10 tickets to MWC12 here
http://www.techweekeurope.c... - you just have to sign up to the newsletter to be in with a chance.

Re: Musings of a mobile marketer: 2012 is the year when traditional retail starts to hurt

technokitten — Wed, 21 Dec 2011 04:47:40 -0000

All good comments and food for thought.

Re the 90% figure, that's from Forrester "Forrester estimates that while 90 percent of buying still takes place in stores, more than 40 percent is swayed by the Web." and is quoted in this Business Week article about Target which is also worth a read. http://www.businessweek.com.... Also worth a look is Russell's article on mobile and the Portas Review on the Eagle Eye blog http://eagleeye.com/blog/20...

Re: Musings of a mobile marketer: 2012 is the year when traditional retail starts to hurt

technokitten — Tue, 20 Dec 2011 12:12:42 -0000

Thanks for all your comments guys. Keep 'em coming. It's all good stuff.
Tom, there are some background statistics on the retail sector here http://www.skillsmartretail... which shows you the current scope of it. However, it doesn't show the split between on and off-line. It does show how important it is though to our economy right now.

I'm interested to hear others thoughts on the evolution of town centres becoming more social spaces and less about retail and how that could/should work. And the role technology plays in that.

Re: Orange Glastonav review

technokitten — Wed, 15 Sep 2010 05:22:19 -0000

Sadly, the app hasn't improved since the first time they did it. I download the app every year in the hope it's better than the last time. I actually had to delete it entirely this year as it crashed my phone. #GlastoNav #Fail

Re: WOMWorld Nokia NW10 Meet-Up Info

technokitten — Wed, 08 Sep 2010 18:48:09 -0000

Looking forward to seeing you all.

If anyone wants to join the fun at Mobile Monday London's demo night on Monday evening after the meetup, please register at http://momolo.org. We'll be opening doors at 6pm with a 6.30pm prompt start. Demos will go on until about 8pm and then it's more drinks and networking. You're all very welcome to join us but you do need to register for a free ticket. The location is CBI at Centrepoint. Nearest tube is Tottenham Court Road or you can walk it in about 15 or 20 minutes from 1000 Heads' office.

I'll join you guys earlier on in the afternoon, and then I'll need to head off just before 5pm to set up for MoMoLondon. But looking forward to seeing everyone.

Re: Augmented reality; still just a gimmick?

technokitten — Mon, 17 May 2010 07:30:01 -0000

the results I've seen for AR related campaigns have been very low to date. This is still firmly in the gimmick stage but I'm pleased to see companies are experimenting. It's going to be a while yet until this hits the mainstream unless someone has great usage figures to share to prove me wrong?

Re: Musings of a mobile marketer: The Tanla Guide to Mobile Marketing and Advertising

technokitten — Sun, 27 Sep 2009 14:06:54 -0000

Hi Jacome
Thanks for the compliment!

You can sometimes find these reports in a business (eg. the business library at The Barbican in London) or university library. Otherwise, you will have to stump up the money for them.

Re: [Insert another 'SpinVox bashing' post here]

technokitten — Thu, 30 Jul 2009 08:39:49 -0000

I love the service. I've loved it since 2003 when they first opened for business. I can't imagine ever using voicemail again. If Spinvox disappears, I think I'd just switch voicemail off.

However I'm not so sure about the management. And the way they've handled this one. I'm disappointed in them. So the jury's still out on that one for me. They've got a lot of fires to fight at the moment so I'm willing to give them some time to work it out. Then I'll make a judgement call.

In the meantime, Keep Calm and Carry On.

Re: Musings of a mobile marketer: The Tanla Guide to Mobile Marketing and Advertising

technokitten — Fri, 03 Apr 2009 09:10:52 -0000

Aha, you're quite right. This is the correct link Rajesh http://tanla.com/MobileGuid...
I'll make the necessary changes now. Thank you for letting me know.

Re: Ada Lovelace Day – Celebrating women in tech

technokitten — Thu, 26 Mar 2009 18:02:20 -0000

Thanks for including me Mike! In such fantastic company too.

Re: Adidas and Samsung team up for miCoach

technokitten — Thu, 19 Mar 2009 12:49:30 -0000

@hypnosiscourse
If I remember rightly, you buy the phone and you get the micoach program on the phone as part of that as it's an Adidas branded phone. In addition, at the time you also got a voucher for money off a new pair of trainers. However this promotion and offer is now quite old so I've no idea how well (or not) the handset did or what the feedback was on the micoach program.

Re: Swedish Beers are go!!

technokitten — Tue, 10 Feb 2009 04:12:32 -0000

Nope, definitely the 18th February :)
See you there!