Disqus - Latest Comments for tcanning

Re: Social Media a time waster for Sales Reps? Not Until YouTwitFace shows up.

Tom Canning — Tue, 09 Jun 2009 11:32:58 -0000

Sameer,

Spot on! Social media aligns perfectly with sales - but like any tool - used the wrong way the results will vary. We will always have 'smart" sales people and well.. er.. the "not-so-smart". Sales is like a two sided market in that sense - and it will forever be that way since some of the time you lose and some of the time you win. Social media is a catalyst to influence your win ratio. Dave Stein also had an interesting twitter thread that I dropped a few thoughts on too.. http://thecustomercollectiv....

Oh - if I'm gonna waste time with the above options -give me Vegas please!

-Tom

Re: http://socialcomputingjournal.com/viewcolumn.cfm?colid=833

Tom Canning — Mon, 11 May 2009 19:55:31 -0000

Dion,

Good stuff! I'd also add in a #13 for "Reward and Reinforcement" for both internal and external social participation. Every early contributor needs to get a "pat on the back" for stepping up and contributing. Internal recognition and management structures that encourage, measure and reward social behavior are a step in the right direction imho. Hey - it's scary to be transparent or to stand up and be an expert sometimes - so ease the friction and recognize those that share within the corporate walls or with the external community. Rewards drive behavior. Reward social behavior!

Great article. Thanks!

Re: The Difference Between Enterprise 2.0 and Social Media | SocialComputingJournal.com

Tom Canning — Mon, 20 Apr 2009 12:08:23 -0000

Andrea,

Thanks for the fast lesson! This is a really good article to help people understand the difference and the video interview with Andrew provides an excellent definition for Enterprise 2.0: "Use of free form social software platforms inside the organization"

I like it!

-Tom

Re: What is Enterprise 2.0 Culture? A Matter of Trust | SocialComputingJournal.com

Tom Canning — Mon, 13 Apr 2009 13:01:41 -0000

Sean,

Trust is key to Enterprise 2.0 and is paramount to the success of Sales 2.0. Take any enterprise with a sales organization that is implementing a 2.0 shift - and "trust" is #1. Any new enterprise application needs to be viewed with trust and openness - and not that it is an evil mandated by senior management. Trust works internally just as it works externally with customers.

Thanks for the Adler reference.

-Tom

Re: The Community Manager, Part 2: What Does it Take to Manage a Community? | SocialComputingMagazine.com

Tom Canning — Sat, 07 Mar 2009 11:38:19 -0000

Dawn,

Perfect timing on this article! I was the "CEO and Founder" of a start up and now after soft launch I rehired myself as the "Community Evangelist" :-) I think the first skill needed is the "Ability" to realize that you definitely need an evangelist - and more than likely that person is you! Second skill is "Passion" - as a founder you live and sleep your company - and this passion needs to be present and thriving within the community. My last one is "Personality" - there needs to be some human element and style that is associated with the community - make it real, make it alive and make it yours.

Thanks for writing this article.

Tom

Re: The Knowledge Worker and the Enterprise | SocialComputingMagazine.com

Tom Canning — Mon, 02 Mar 2009 12:52:56 -0000

David,

Very interesting article. From an enterprise sales worker perspective - I believe that the "strong" ring is mostly overworked at this point and most employees are now finally coming to the realization that they need to extend beyond and start to define and integrate with their "weak" and "potential" rings. Obviously there is fear and concern - but I believe that as the use of social tools increase within the enterprise we will see these outer rings deliver more unique value than the 'strong" rings. Thanks for writing about this.

Tom

Re: http://www.socialcomputingmagazine.com/viewcolumn.cfm?colid=633

Tom Canning — Wed, 11 Feb 2009 18:32:33 -0000

Mike,

I'd also add a "Sales 2.0" line item to the Enterprise 2.0 plan - but not let it get time lined like a "typical enterprise project." Enabling sales should be a #1 2009 priority for the enterprise - something social - that provides ROI and can get off the ground as a departmental deployment. Mind you - you still need to integrate sales with chosen enterprise wide social/collaborative initiatives - but their need is immediate and any improvements to drive incremental revenue these days is key.

-Tom

Re: Do You Value Your Social Capital? | SocialComputingMagazine.com

Tom Canning — Wed, 11 Feb 2009 18:17:39 -0000

Penny,

Spot on article! Social capital still remains an untapped and under utilized asset within the organization (and even on a personal/social level.) The trend is starting...it good to see articles like this to help folks start thinking about it and take action.

-Tom