Disqus - Latest Comments for tangyslice

Re: 5 Major Challenges with Agile Marketing That Only Agencies Face (And How One Expert Solves Them)

Frank Days — Mon, 27 Nov 2017 10:36:23 -0000

Great post. I think it misses one important thing. Despite the perception of a glamorous environment, Agencies can be margin challeneged and waterfall artifacts can help protect proifits.... You know, build to the creative brief and force change orders when things stray.

Some agencies are experimenting with pricing based on story points but this will take time for broad adoption.

Re: Seattle OpenStack Meetup | An introduction to database as-a-service with open stack trove

Frank Days — Wed, 11 Feb 2015 21:38:05 -0000

Great presentation!

Re: SocialTech 2012: Practical Fascination : Schwartz Crossroads

Frank Days — Thu, 12 Apr 2012 16:25:16 -0000

Great post. I also wonder when we will stop talking about social media and content marketing as something special. In the not to distant future we'll be talking about the as integrated parts of our marketing mix and hold them to the same standards as other programs.

Re: Continuing the Dialogue. With Acsys Interactive

Frank Days — Wed, 16 Nov 2011 11:49:36 -0000

Tyson,

It is a great story of persistence. Keep chasing your dreams.

Frank

Re: http://www.computerworld.com/s/article/9206881/Application_performance_engineering_

Frank Days — Tue, 11 Oct 2011 14:50:55 -0000

Great post. I see your point about applying APE to your most important applications. Skilled perf engineers have a unique combination of IT, development, and interpersonal skills that are in high demand. Here is another post that talks about the skills of a top perf engineer
.http://applicationperformanceengin... Look forward to the post about SLAs.

Re: 15 essential elements of an agile marketer

Frank Days — Mon, 18 Jul 2011 09:04:26 -0000

Thanks for the comment. I don't know if it is more creative or more adaptive.

Re: Can branding be agile?

Frank Days — Mon, 18 Jul 2011 09:03:15 -0000

We are on twitter @tangyslice and @johncass

Just @ reply and we'll get back to you.

Re: 15 essential elements of an agile marketer

Frank Days — Tue, 31 May 2011 15:55:26 -0000

You are not the first person to call me on point 1. You are right.

Thanks for the kind words:-)

Re: Marketing Agility 13 – Kristin Hersant, VP Corporate Marketing at StrongMail

Frank Days — Fri, 13 May 2011 17:16:14 -0000

Dave,

Thanks for the reply. Despite the increased conversation, it still seems like were talking with the earliest of early adopters. The conversation is still primarily among pundits rather than practitioners (I guess I could be considered a pundit:-).

This doesn't mean we shouldn't keep talking. There are so many reasons today that agile fits for marketing.

BTW, when we going to get you on the podcast:-)

Frank

Re: Agile Marketing Webinar – Ektron

Frank Days — Mon, 09 May 2011 10:01:05 -0000

Tom,

We're interested in anyone who is practicing agile in marketing and will be excited when the marketing infrastructure vendors include the right agile features.

Also, we'll ping Tom and see where they are at.

Thanks again for the comment and for listening.

Frank

Re: Agile Marketing Webinar – Ektron

Frank Days — Fri, 04 Feb 2011 14:19:54 -0000

It was a webinar. People expect a certain amount of commercial content so it isn't a big deal. Clearly you were very thoughtful in your preparation and presentation. People appreciate that.

Glad you like the podcast. It has been great so far and I've met a bunch of really smart people.

Any suggestions for future topics or guests?

Re: More Agile Marketing Thoughts – TravisArnold.com

Frank Days — Fri, 04 Feb 2011 14:17:11 -0000

Any time. We need to get you on the podcast to share you learnings...

Re: When an MBA Isn’t an MBA, and Agile Marketing – Subjectively Speaking

Frank Days — Thu, 27 Jan 2011 14:03:09 -0000

Great talk. When did marketers get lost and so stuck in planning mode? We have so much data in this increasingly interactive world yet we still think we can write six or twelve month marketing plans...

Re: 15 essential elements of an agile marketer

Frank Days — Thu, 06 Jan 2011 11:33:46 -0000

I still struggle to find reason agencies are special and exempt from Agile? Most of the waterfall things that agencies require, often benefit the agency than the client and protect their profit margins rather than producing a better promotion.

Re: 15 essential elements of an agile marketer

Frank Days — Thu, 06 Jan 2011 11:29:52 -0000

Fair point. I guess I was caught up in the stereotypical creative marketer clinging to creative briefs and statements of work rather than protoypes and data. Agile does foster more testing and creativity.

Re: 15 essential elements of an agile marketer

Frank Days — Thu, 06 Jan 2011 11:27:45 -0000

I am also very interested in how people are using in marketing. I have a couple of small marketing projects using agile but it will take some demonstrated results before we adopt it broadly.

I am working with John Cass on a podcast to interview people using agile marketing. You can find the Marketing Agility podcast on iTunes. http://itunes.apple.com/us/...

Feel free to ping me if you come across anyone who would make a good guest.

Re: 15 essential elements of an agile marketer

Frank Days — Thu, 06 Jan 2011 11:24:06 -0000

Until the last decade or so, marketers didn't have the short feedback loops necessary for test and invest. Also, the "good enough" prototype approach is goes again the perfectionist model most marketers were taught.

Re: 15 essential elements of an agile marketer

Frank Days — Thu, 06 Jan 2011 11:21:46 -0000

Hyoun,

1. The point about expensive vs. cheap is more about testing and learning before investing. I certainly agree you should go big if you find a winner.
2. Fair point. I guess this more about me editorializing. Face to face events matter - just not as much as they once did. Also, the ROI is generally bad for events when compared to newer media so this was more about relative ROI than agility.

Re: 15 essential elements of an agile marketer

Frank Days — Thu, 06 Jan 2011 10:31:22 -0000

Holly,

Great points here. There are some parts of the marketing mix that are pretty mechanical (creating a print advertisement or dropping a direct mailer) that have low uncertainty and are inherently waterfall. The bigger challenge to marketers to do with the real-time nature of communications and ability to adjust which make agile a good fit.

Frank

Re: http://wwjce.tumblr.com/post/399186389

Frank Days — Fri, 19 Feb 2010 16:49:21 -0000

Cat food?

Re: STATS: Has Twitter Flatlined Just Short of Mainstream?

Frank Days — Thu, 12 Nov 2009 09:52:04 -0000

Wonder if this is a post Oprah hangover or something more...

I blogged this point last week.

http://www.tangyslice.com/2...

Twitter may also end up up as a carrier free messaging service. Or maybe just another punchline like CB radio or the macarena.

Re: wwjce: Taping LUNCH at Atlantic Beer Garden - Southie....

Frank Days — Wed, 12 Aug 2009 14:42:02 -0000

What is the back item?

Re: Avoiding FPS at the TPT and hoping for a positive EV

Frank Days — Thu, 19 Feb 2009 20:43:21 -0000

Nothing special for tonight.

I like the Harrington on Hold'em tournament book. Great quizzes at the end to test what you have learned.

Play for fun but building a bankroll is even more fun.