http://disqus.com/by/swedeeb/enSat, 23 Aug 2008 12:28:06 -0000http://technokitten.blogspot.com/2008/07/location-based-services-are-they-all.html#comment-1778098<p>Hi Helen,</p><p>Excellent post! You have hit on the exact issue that people have been missing for years. What you describe, is what we call "Place-based Advertising", and takes into account not just the 2-D lat/long proximity LBA view of the world, but a much more rich 3-D view of the world that takes into account what it is that makes that particular location relevant to that person at that time.</p><p>I work for 1020 Placecast, a cross channel place-based media network that uses "place" to identify desirable audiences for advertisers, and delivers highly relevant offers and messages to those audiences based on location without using any personally identifiable information.</p><p>Furthermore, we do this across web, mobile, WiFi hotspots and even in e-mail for our publisher partners. Combined with our direct ad sales force, we are able to extract significantly more value from publishers' ad inventory because of more relevance for users based on context.</p><p>I would be happy to discuss further if you would like to chat.</p><p>Best,</p><p>Blair Swedeen<br>VP, Market Development<br>1020 Placecast<br></p>swedeebSat, 23 Aug 2008 12:28:06 -0000