Disqus - Latest Comments for stevewright

Re: Intrawest’s New Joint Pass Bridges the Continent and Goes All-In on Skiing Families

stevewright — Mon, 10 Mar 2014 15:21:10 -0000

Participation only matters in year two; perception of participation is what's going to sell this (and that buys them some time to figure out what to spend their IPO'd hundred milly on).

Re: Five Marketing Lessons from a Day in Disneyland – #1: Apples and Oranges

stevewright — Mon, 03 Feb 2014 10:23:47 -0000

Good points. I was in Fla. trundling around with my 9 year old daughter back in October and had some of these same thoughts. One of the biggest points of separation, for me, is the lack of a competitive set (at most resorts) within a 15 minute drive (take or give)--the Disney parks have that in scores (whether the competitive option is a waterpark, another theme park, or staying put at your Hotel.). It's reflected in their multi-day pricing for sure where the difference between 4, 5, and 6 day tickets was something like 9 or 10 bucks. Look forward to hearing more and hearing from your personal experience in the coming years.

Re: The Boy That Was Never Supposed to Learn How to Ski

stevewright — Fri, 20 Dec 2013 10:19:52 -0000

Nicely said. And a perfect example of why I, at least for one, nearly never say no.

Re: A Short Rebuttal to the Claim that OurStory “Bonked” on Social Media

stevewright — Mon, 25 Nov 2013 14:35:54 -0000

Brad's right. The author's interpretation of what the story should be is subjective. The insider's view of how a resort operates still has appeal from any number of different perspectives. From the Marketing Department's vantage point, it's not about any particular pronoun (us v them), it's about what they, as the folks charged with that particular effort, think is most likely to resonate with the guest, create conversation and, ultimately, drive traffic. Whether this effort actually works isn't even the point, it's that the thought behind it is solid. Plus I stopped reading after he used 'bonks.'

Re: One of the Most Impressive Resort Videos I’ve Seen Released in 2013

stevewright — Tue, 05 Nov 2013 10:49:17 -0000

Agreed, good little ops video. Mike, Jeff and the guys at Stowe do a great job.

Re: A Closer Look at Sun Valley, Squaw, and Mount Snow’s Freeskier Print Ads

stevewright — Wed, 30 Oct 2013 12:11:52 -0000

Alex just wanted to say endemic. And my entire rig is comprised of lazy parts; Sun Valley and I may not get along. I would be interested to see how these ads connect into a larger program being run by the individual departments ie, does Lazy Parts get updated when running across a different channel or is passion portrayed another way when the ad is dropped into mainstream. Good stuff, keep it up.

Re: ROOTS: From College Snowblader to Ski Resort GM – Meet Greg Fisher

stevewright — Tue, 22 Oct 2013 11:19:08 -0000

Greg is a good man. Nice piece.

Re: Maybe the Secret to Good Resort Marketing is Pissing (a Few) People Off

stevewright — Fri, 27 Sep 2013 08:16:54 -0000

Marketing makes people mean. Foster Chandler (everyone but ak and K folks can google him) used to say 'The only people that give compliments in this business are the ones comfortable enough with themselves to do so.' Thanks for the nice words about our marketing and bt, don't get so worked about youngish Patrick-he's not a bad guy and he's probably smarter than all of us-just ask him.

Re: The Back of Resort Brochures: Forgotten Space or Valuable Real Estate?

stevewright — Fri, 06 Sep 2013 14:28:38 -0000

I don't get over here as much as I'd like, nor do I say this enough, but you do a nice job with this stuff; a nice balance of blocking/tackling and more developed strategies without ever sounding preachy. You should be proud of the work you've done and the audience you've built.

Re: Vail vs Whistler: Can Mountains Alone Be Enough to Draw Summer Guests?

stevewright — Sat, 27 Jul 2013 06:14:12 -0000

Alex is right, that video is great but a fraction of a fraction of the
way wb markets itself. This edit's story arc might be beautiful people
wearing yoga pants and exhaling, (and it's certainly a better decision
than shooting them checking into the Nita Lake Lodge and plopping their
Amex Black on $650 a night.), but if you look at their site or read
their collateral, the Whistler they sell is a much rounder offering and
that's the nut I think; how can you offer enough to broaden your
appeal. That picture you use from Jay Peak shows the mountain outside,
(and, given the dampness of our May and June I remain thankful for glass
and steel) but it doesn't highlight the fact that the kid was here as
part of a hockey camp-made possible not only by our rink but the fact
that the camp chose Jay Peak because of tram-serviced hiking, outdoor
programming, great ice, lodging and food and, alas, a waterpark. Says
Dawes, it's a little bit of everything.

Re: To Bandwagon or Not to Bandwagon, Resort ‘Harlem Shaking’ Begs the Question

stevewright — Wed, 20 Feb 2013 13:47:18 -0000

Well noted.

Re: To Bandwagon or Not to Bandwagon, Resort ‘Harlem Shaking’ Begs the Question

stevewright — Wed, 20 Feb 2013 13:15:37 -0000

I was going to say our seat on the bandwagon was, technically, in front of David's but I aint no hair splitter and his was better; certainly wetter. Give me a poorly executed Harlem Shake, and it's obvious intent at creating content, over a soul-crushing tell-me-what-trail-reminds-you-of-Valentine's-Day any day. 6 out of 7 days maybe.

Re: Sarcasm and Honesty Help PowMow Build Their Brand in the Utah Ski Scene

stevewright — Mon, 04 Feb 2013 16:30:37 -0000

Safety tip; When you're done marketing authentic just don't go building, you know, a waterpark or anything. If you do, you have to make it out of wool.

Re: Good Girl Shaka

stevewright — Sat, 29 Aug 2009 17:11:11 -0000

Thanks for the kind words and shared perspective Jeff.

Re: Words Can Hurt

stevewright — Fri, 28 Aug 2009 17:58:43 -0000

And by the way a wonderful, wonderful picture.

Re: Words Can Hurt

stevewright — Fri, 28 Aug 2009 17:57:39 -0000

This was a great post. Although not as direct, my wife's aunt spent some time with her umbilical cord wrapped around her neck at birth and is what I could consider moderately retarded. I run into folks all the time who use the word inappropriately and I always remind them that it's probably not the correct way to communicate. Thanks for bringing this light.