Disqus - Latest Comments for stevepoppe

Re: - Teaching Now - Education Week Teacher

Steve Poppe — Fri, 02 Aug 2019 15:32:05 -0000

Having done a deep dive on K12 education for an Ed Tech company, I came to the conclusion that there are three primary areas of focus for learning to improve: classroom design, the student/teacher (full-duplex) relationship, and parental involvement. Teacher self care is fundamental to the second area. Nice work here!

Re: Who’s the very best in writing a lab report? – We’re

Steve Poppe — Wed, 25 Oct 2017 09:17:24 -0000

Hey Charlene. This feels as if it was authored by a bot. Are you trying to make a point about content?

Re: How to Incorporate Family Heirlooms Into Your Kitchen

Steve Poppe — Tue, 02 May 2017 10:08:49 -0000

Love the antique furniture kitchen. It's so unique. You should showcase more of these kitchens. It shows real design chops. Many kitchens today are kind of cookie cutter.

Re: Mark Ritson: The seven unmistakable signs of a shit brand consultant

Steve Poppe — Fri, 20 May 2016 09:31:19 -0000

Love it, thanks. You made my morning...including audible chortles. My learning? Do more quant. Steve at WhatsTheIdea

Re: What is a Transitional Kitchen?

Steve Poppe — Sat, 27 Feb 2016 08:54:49 -0000

Thank you so much for this great post. I learned a great deal about traditional vs. contemporary kitchens -- and what's in between.

Re: GS&P Introduces Marmot’s Mascot in Big Game Teasers

Steve Poppe — Tue, 26 Jan 2016 16:41:23 -0000

Love this brand. Can't judge a campaign by its teasers, but this ad idea seems a little off piste.

Re: 5 Things Nobody Told You About Quartz

Steve Poppe — Fri, 04 Sep 2015 10:01:11 -0000

Great post, thanks.

Re: Bro, They’ve Done a Study on Us! New Insights on the Bro Culture | Brightmark Consulting

Steve Poppe — Fri, 31 Jul 2015 08:11:40 -0000

Fun stuff Brightmark. Did Ultimate Fighting register as a like?

Re: American Teens Are Still Top Among Facebook’s Demographics in 2015

Steve Poppe — Thu, 07 May 2015 09:50:19 -0000

Great post Elizabeth. HJMT seems to be really in touch with target demographics, e.g., consumers. Thanks for the share.

Re: JWT NY Musically Shames Women into Shaving Legs for Schick

Steve Poppe — Tue, 07 Apr 2015 14:44:15 -0000

Another step for man, another step backward for mankind.

Re: Deutsch LA Shares More ‘Old Wives Tales’ for Volkswagen

Steve Poppe — Tue, 17 Mar 2015 16:25:28 -0000

Brilliant! Pasta and broccoli, pasta...

Re: Why Gary Vaynerchuk and B. Bonin Bough Are Still Bullish on SXSW

Steve Poppe — Thu, 12 Mar 2015 16:26:59 -0000

Breakfast tacos by the loading dock -- the back of the convention center -- are way under-priced. Served piping hot out of a beer cooler.

Re: BBH London Imagines a ‘Colourless Future’ for Dulux

Steve Poppe — Thu, 12 Mar 2015 16:17:20 -0000

Wonderful. Feel something then do something. Check and check.

Re: W+K Celebrates ‘Rose from Concrete’ for Powerade

Steve Poppe — Mon, 02 Mar 2015 11:23:35 -0000

It makes me want to go out and buy a pair of Nikes. Where's the "quench?"

Re: Using Twitter’s Group Direct Messaging Feature For Your Business

Steve Poppe — Thu, 26 Feb 2015 12:50:56 -0000

Using Twitter's Group Direct Messaging Feature to get one on one attention for your business? Nice.

Re: What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes

Steve Poppe — Fri, 20 Feb 2015 16:33:10 -0000

Half of this video is right on, problem is I'm not sure which half. Hee.

Re: Gallup: Uninsured rate plunges to new low

Steve Poppe — Wed, 07 Jan 2015 10:51:03 -0000

Soon we will be able to track improved health outcomes, e.g., lower obesity rates, less cases of hypertension, improved diabetes blood sugar scores. This is the true prize. March on.

Re: Traditional advertising is dying (and that's just fine)

Steve Poppe — Thu, 04 Sep 2014 10:56:47 -0000

Como se biased POV? Social is a great tool don't get me wrong, but one to many advertising is not going anywhere.

Re: Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’

Steve Poppe — Mon, 28 Jul 2014 14:36:07 -0000

I like this work. The meat isn't very appetizing, but it's a disarming and refreshing truth-in-advertising approach. At least the sandwiches look tasty. Good stuff. Good line too.

Re: McDonald’s Has 18 Months to Rebrand…or Else

Steve Poppe — Fri, 25 Jul 2014 10:30:32 -0000

McDonald's needs to get into the food prep labs and create the most kick-ass veggie burger ever. While there, they should look into a healthy, salt-free french fry replacement. The internet has changed the world in 20 years. In that time McD's has given us the McFlurry and Happy Meal. Steve at whatstheidea

Re: The Ad Contrarian: Why Your Social Media Strategy Sucks

Steve Poppe — Thu, 24 Jul 2014 13:25:23 -0000

If people don't socialize it, it isn't social media. It's a cheap broadcast message. Steve at whatstheidea

Re: R/GA Alum Kim Joins Cheil as Chief Digital Officer

Steve Poppe — Tue, 01 Jul 2014 16:00:03 -0000

Wow, I didn't see that one coming! Go get 'em Peter.

Re: Confessions of a social media strategist

Steve Poppe — Wed, 28 May 2014 15:34:20 -0000

"Hi. I'm Rebecaahhhh. I work at Tribal DDB and I teach clients how to use Facebook."

Re: Jordan Zimmerman REALLY Wants to Meet You

Steve Poppe — Thu, 15 May 2014 13:35:38 -0000

Como se megalomania?

Re: To Energize and Align the Org, Use “The Big Opportunity”

Steve Poppe — Thu, 15 May 2014 12:16:38 -0000

Interesting Aneesh. In my brand planning practice the organizing principle is one claim and three proof planks. The claim derives from "at what the company/brand is great" and "what consumers most want." The planks are discrete, unique supports of the claim. Strategy first, then proof in the form of deeds, experiences and messages. Works like a charm.