Disqus - Latest Comments for steveolenski

Re: Eagles topple Cowboys: The Morning After

steveolenski — Mon, 20 Nov 2017 16:26:02 -0000

First off thank you for the Dickensian reference. Well played. And who doesn't love the image of a "rotted corpse of Bing Crosby" in their head this time of year. I do not who you are but just for the fact that you even know Herr Binglehoffer is tells me you are at least 40 years old, more than likely closer to 50. The Lynyrd Skynyrd reference also gives away your age, too. And the fact that you used the word "pedantic" also sheds some light into who exactly you are behind the anonymity by which you left your missive. Next you'll be telling me about this great new orchestra conductor you know by the name of Bob Cobb. Or that you were once arrested by Martin Riggs or that you were scheduled to pick up William (Willy) T. Santiago at the airport but he never arrived. Please advise.

Re: Eagles outrun Chargers: The Morning After

steveolenski — Mon, 02 Oct 2017 14:41:33 -0000

Hello there and thank you for your learned comment. I for one love your passion. I really do. Allow me to respond in kind to your passionate prose. It will come as no surprise, I'm sure, to know that you are not the first person to call me on the carpet for my supposed negativity. However, as I tell everyone and now you, do not confuse negativity with reality.

I have as much passion and love for the Eagles as you do. Hard to believe, I'm sure but true nevertheless. And it is because of that passion & love that I keep things in perspective.

Now, I have a disdain for the coach most assuredly. I do not think much of him, but am trying to keep an open mind. With each passing game though, my open mind is closing.

So forgive me if I don't plan the parade based on the fact that the Eagles let a very bad team hang around for far too long.

Were you doing cartwheels watching yet another drive end in a FG? I'm thinking not. And speaking of cartwheels...

Forgive me if I don't do any over the fact that DP "ran the clock out" over the final 6 minutes and change because he didn't. Go back and check the play sheet. Yes he called predominantly running plays but look at play by play and look at the down and distance when he called those passing plays over the last 6 mins and change... and while you're at it look at the play sheet from earlier in the game when he all but abandoned the run.

Bottom line is I have an incredible amount of emotion invested in this team over a very long period of time. And for the most part there's been very little ROI on that investment.

As you say it is my opinion just as it yours. I thank you for sharing it and for reading my column.

Re: Content Marketing Lessons From The New York Times Innovation Report

steveolenski — Mon, 14 Jul 2014 10:00:54 -0000

Hi Nikko, You nailed it re: the irony of writing of the importance of something yet failing to do the very thing you write about in the first place. Do you think the NY Times can recover from this? Not recover in the sense of they're doomed for failure - 0f course not but recover to the point of "getting it" -- of realizing the world has changed and how information and news and content and the consumption thereof has changed - forever.

Re: Content Marketing Lessons From The New York Times Innovation Report

steveolenski — Mon, 14 Jul 2014 09:58:57 -0000

Thanks Vijay... Do you think there are other brands/companies in the similar state the NY Times found itself it?

Re: 5 Myths About Social Media Marketing

steveolenski — Tue, 13 May 2014 14:48:51 -0000

Winfield, thanks for the comment. You are spot on re: the need for a dedicated person and often times more than one "to do social media right." And of course it has to be the right person(s) who knows the brand, is experienced and on and on... but thats another story for another time :)

Re: 5 Myths About Social Media Marketing

steveolenski — Tue, 13 May 2014 14:47:37 -0000

Alden, thanks for the comment. I agree with you to some extent but I dont believe organic social media is dead by any means for the simple fact that word of mouth is among the most powerful of ALL mediums. So if you deliver relevant content to your customers and prospects they will read it and in turn share it as they see fit.

Re: 5 Myths About Social Media Marketing

steveolenski — Tue, 13 May 2014 14:44:55 -0000

Cant say I follow you when you write about the extorting of money? Are you referring to social media managers, social media companies?

Re: 5 Myths About Social Media Marketing

steveolenski — Tue, 13 May 2014 14:43:42 -0000

Nick, thanks for the comment. The key word here is "transparency:" and so many dont grasp that concept or dont wish to. Love the cow analogy, too!

Re: Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards

steveolenski — Tue, 26 Nov 2013 09:23:14 -0000

The link to the EEC is incorrect... thanks.

Re: How To Find The Right Customer (It Begins With You)

steveolenski — Thu, 19 Sep 2013 14:44:19 -0000

Is drinking entirely too much coffee a talent? Please advise...

Re: The Job Is Not To Be Polite

steveolenski — Thu, 18 Oct 2012 16:09:01 -0000

Hey Tom,

Long time no speak... great post. Look forward to catching up soon! All the best my friend... Steve O

Re: Case Study: Mall’s Three-Pronged Method Of Boosting Facebook, Foot Traffic - AllFacebook

steveolenski — Fri, 08 Jun 2012 11:34:42 -0000

Hey great piece... would've been even better if you gave credit to the original source.

Re: B2B Marketers Are Begging For Bad Data

steveolenski — Thu, 31 May 2012 09:55:00 -0000

Hey Eric, wow what a great and thought-provoking post. I have to admit when I first saw the title I thought the crux of the article would be about indeed how B2B marketers 'want' bad data, although for the life of me I couldn't understand why. :)

But after reading your article, I get it. Yes I can be a little slow sometimes :) But no, in all seriousness you raise some very valid points and concerns that ALL B2B marketers should take heed of....

Great, great article...
Steve O

Re: B2B Marketers Are Begging For Bad Data

steveolenski — Thu, 31 May 2012 09:52:31 -0000

Hey

Re: The Struggle To Engage Across Multiple Channels Rages On

steveolenski — Wed, 11 Jan 2012 16:17:00 -0000

Hi Jacques,

Thanks for sharing your blog post! I loved it... In your experience what kind of responses have you received from marketers looking to break free of the silos?

Re: When It Comes To Social Media, Consumers Wont Take No For An Answer

steveolenski — Wed, 11 Jan 2012 12:49:43 -0000

Hey Julia,

You are right in that many marketers feel the need to just run right out and set up the latest social media platform... and then forget about it.

As for your "spiraling vortex of discounting" comment... love that phrase by the way... You are right in so much I do think the temptation will be for some businesses to "over do it" when it comes to offering discounts for the sake of getting someone to Like/Follow them.

I think it will be very important for businesses to be prudent; they will need to reward their most loyal customers after such time they have been deemed worthy of such a perk. How and when that is will be dependent on each individual business.

But... I dont see anything wrong with offering a discount or perk, etc right up front, initially to a prospective fan.

To me the bottom line is to give consumers something of value which may or may not be in the form of a discount. Can easily be something that carries with it an "exclusive" feature as in an exclusive look at our new product line or something to that effect.

Re: Top Five Things I Resolve To Never Hear A Marketer Say About Social Media In 2012... And Beyond

steveolenski — Wed, 11 Jan 2012 12:42:45 -0000

Hey Jim,

Yeah that would be a great thing if biz focused on the long term game not just short term.

The question is how we do get them to see the light?

Re: Consumers Choose Email Over All Other Channels To Communicate With Their Favorite Brands

steveolenski — Tue, 03 Jan 2012 14:30:28 -0000

Hey Jim,

You bring up a good point... do you think email will always remain the preferred method to communicate?

Re: Friday Fun - What A MacBook Air And A Ginsu Knife Have In Common

steveolenski — Tue, 03 Jan 2012 14:29:16 -0000

Well I am sorry you do not see the humor in all of this... Happy New Year!

Re: Brand Managers Who Want More Loyal Customers Need To Do This

steveolenski — Fri, 23 Dec 2011 09:28:46 -0000

Thanks Jim. I cant take credit for that line you reference but I knew as soon as I saw it I had to share to it...

You make some great points re: distractions. I always use the line "life gets in the way" but that's just an excuse plain and simple.

Consumers dont care about the issues you mention, they care about being heard, about being engaged; they want to know someone on the other end is listening to them.

Re: Brand Managers Who Want More Loyal Customers Need To Do This

steveolenski — Fri, 23 Dec 2011 09:26:00 -0000

Hi Julia,

Yeah I loved that line, too. It sounds so simplistic but of course is anything but. The journey and the engagement along the path of that journey is what a consumer wants and it is that engagement, that journey which is what will bring about the much-desired loyalty.

Re: Even Though It's Called B2B, There's Still A "C" On The Other End

steveolenski — Fri, 23 Dec 2011 09:23:40 -0000

Thanks for sharing the links... am curious to know why it is you think most social sites are not ideal for B2B marketing?

Re: Why Brand Marketers Need More Brand Ambassadors

steveolenski — Wed, 21 Dec 2011 09:53:51 -0000

Well unfortunately being cynical is becoming more and more popular these days and rightly so to some extent.

Think about it.. How do we know the person we see on a Twitter profile for example is indeed that person?

Same for any social media platform... how we do know when we're engaging and interacting with someone we know they are who say they are?

Re: Even Though It's Called B2B, There's Still A "C" On The Other End

steveolenski — Tue, 20 Dec 2011 10:39:12 -0000

Thank you for the kind words and it is amazing to me how many B2B companies lose sight of something so obvious... at least its obvious to me :)

What has been your experience re: social media and B2B folks?

Re: Why Brand Marketers Need More Brand Ambassadors

steveolenski — Tue, 20 Dec 2011 10:37:38 -0000

Hi Joey,

You bring up an excellent point and as you can see from my response to Jim's comment above, the question becomes how does the average consumer know if what they're seeing and reading from a brand ambassador is legitimate?

When you ask if I think they should be paid my answer is no, at least not in the traditional sense.

The other day I wrote a post titled "The Major Disconnect Between Brands And Consumers When It Comes To Social Media" Here's the link: http://bit.ly/vlNJ7Q

The post touched on a study which queried both CMOs and consumers and I want to share one excerpt with you which speaks to this very issue:

"Social customers not only want but expect to be rewarded for connecting with brands online, and there are a variety of ways to go about satisfying them. Special offers and promotions bring new customers into the fold while the chance for increased status, privilege, or rank keeps them engaged and motivates them to contribute more. "

The term "social currency" is one you hear a lot and this is exactly what I believe social currency refers to... there are ways to "compensate" your brand ambassadors, your most loyal customers.

What do you think? You agree or do you think brand ambassadors should be paid?