Disqus - Latest Comments for stevebuchalter

Re: Prioritize Your Social Media Efforts

stevebuchalter — Mon, 07 Dec 2009 06:06:06 -0000

Chris, you are so right about the time Social Media can consume and without a propper plan and more important discipline you are dead before starting. So many people discipline is restrictive, to the contrary ... its freeing!

Re: Measuring in Social Media Marketing

stevebuchalter — Mon, 07 Dec 2009 06:01:09 -0000

Chris, great value AGAIn from you. PS your overnight success series was a clever one. Cudos to you!

Re: 02 - Strategy

stevebuchalter — Thu, 15 Oct 2009 05:45:16 -0000

A well balance and well structured presentation of the information and relationship between Google, FB and Twitter. What becomes ever clearer is that its less about Who to Back, and more about understanding and appreciating the intricacies of the different platforms to be able to optimize your usage of each platform. One also need to keep abreast with the developments on the platforms to ensure we have sufficient advance warning of where things are going.....in the next month or so!

Old marketing strategy where we did the same thing in different ways is gone for now. In the new mediascape we need to stay current with the developments and flexible with our strategy.

Re: When the conversation turns to business….

stevebuchalter — Tue, 13 Oct 2009 07:51:33 -0000

Isnt this the way it was aways done in our grandfathers time. People used to talk to each other. Then we got side tracked into thinking we could do things without relationship.

What we know now is that be be a success on-line, off-line, in business or socially, we need to be what I call our "Authentic Self". From here we develope what Simon calls his Circle of Trust. From there we add value, communicate, share, educate, empathize, lead or follow. But always in communication, and when I have a product you want or you have one I want, we are happy to do business with one another.

Re: “Social Traffic”, code of ethics

stevebuchalter — Tue, 13 Oct 2009 07:41:25 -0000

I dont think rules restrict. I dont think discipline inhibits. I dont think boundaries confine. As individuals we are all different and for us to work well together and be able to contribute to each others growth within the Social Media, we need parameters within which to work and rules of engagement to facilitate the ease and flow of conversation.

A code of conduct opens the door to lubricate the flow of great and valuable conversation. Thank you Simon.

Re: The quality of what you do…

stevebuchalter — Tue, 13 Oct 2009 07:23:07 -0000

Jonathan I must commend you for the way you have set a great example (not to mention leadership) in focusing on the quality of what you put out. You come across as confident, secure and knowledgeable. From this pace you add value and put in real effort in engaging and communicating with people. Here's a shout out for you as a leader amongst leaders.....Think Ill post this on FB as well.

Re: If you were a corporation, what’s your stock worth?

stevebuchalter — Tue, 13 Oct 2009 07:10:31 -0000

Very powerful article. I was reading some other work this morning on the local company here in South Africa that promotes Steve Coveys work. They use the slogan...."at the speed of Trust".

It stopped me dead in my tracks! Its exactly what Simon speaks about here. Keep pace with everything while we move forward at the highest speed possible but that our "terminal velocity" (for want of a better word" is of how long it takes us to establish TRUST with our audience. If we move faster than we can establish trust, we are adding quantity, whenwe move ahead at the same rate as we establish TRUST, we add quality.

When we add quality we increase the value or worth of our stock. (ourselves)

Re: Where are we heading now?

stevebuchalter — Tue, 13 Oct 2009 06:57:41 -0000

Wow, briliant article. I saw Kevin Kelly's video when it came out a couple of weeks ago. But I didnt have the insite to see past it as simon has done here. Having read this, my overall takeout is that now that we have this super-machine called the internet and everything will never be the same again. We must not lose sight that as things change they very often do a full circle and return to the same pace, with the same values but in different circumstances. What Simon says here is that to succeed going into the future we must never lose sight of the importance of quality relationships..

Re: Just To Recap A Few Important Points From The Book

stevebuchalter — Mon, 12 Oct 2009 14:33:37 -0000

Firstly thanks for the summary. Always good to have a checklist to see where we are and what we have left out.

As far as facebook is concerned, for me the discussion is academic. At the moment FB provides a very effective channel that is without doubt, best of breed. Other niche products may well, and probably will develop, that might be better than FB in certain areas. But if we learn the lessons from history .... better products have seldom de-throned a market leader.

MS DOS was not better than the UCSD-p sytem, One could argue PC are not better than Macs, was MS Office the best in all the areas it covered.

It all boils down to being number 1. This is what matters and what people remember.

Whos number 1 in the processor market?
Whats the number 1 OS in the world.
What is the number 1 copier company in the world.
What is the number 1 sports car company in the world

Once a company holds the number 1 slot is very difficult to dislodge it. UNLESS you change the rules of the game and become number 1 in the new game.

Its all comes back to what Simon spoke of in defining your niche - He suggested 1 inch wide and a mile deep!

FB has a uniquely broad niche which is going to be very difficult to replace.

Re: Simon Ford Testimony - DeeJay Hart

stevebuchalter — Fri, 09 Oct 2009 03:13:18 -0000

Thank you DeeJay, your testiomony is clear and convincing. I have also heard a lot about Simon U Ford and it all seems to be about the same quality content.

Re: Article Marketing Testimony - Bob Bicknell

stevebuchalter — Wed, 07 Oct 2009 05:49:27 -0000

Bob you nailed it in your comments. I searched high and low until I came across someone who knows their way around the Social Media like Simon U Ford. I like the structure and depth of his course as well as the practical implimentation of your strategy'

Re: Social Traffic Testimony - Nicole Allen

stevebuchalter — Thu, 01 Oct 2009 15:37:48 -0000

Nicole - what a great story. Wonderful when synchronicity shows itself. Your authenticity comes through in leaps and bounds.

Re: Twitter Tips | How To Find Whatever You Need Without Using Twitter Tools, Fools or Automation Software

stevebuchalter — Wed, 30 Sep 2009 07:24:42 -0000

Its encouraging to hear stories like this. So often I feel lost in twitter - sometime I feel like the Twitter whale, but the more more i learn the more I appreciate its application.

PS Great post Boomers

Re: Social Traffic Testimony - Christopher Staser

stevebuchalter — Wed, 30 Sep 2009 04:38:09 -0000

Great testimonial on Social Traffic from an authoritative source of someone in the business. A compelling and convincing video endorsing Simon U Ford

Re: YouTube Course Testimony - John K. Arnold

stevebuchalter — Wed, 30 Sep 2009 04:30:48 -0000

Great testominial. I think that what is useful inthis course by Simon U ford is that sometimes we think we know a little, but this course not only shows that there is always so much more to learn, but that nothing works in isolation. Every bit of the Social Media can be part of the strategy you put together depending on what it is you want to achieve.

Re: Trigger Timing

stevebuchalter — Tue, 29 Sep 2009 08:52:10 -0000

What a lovely descriptive heading for this article. So many people rush up to you on facebook chat etc and stick their link in your face. Get lost buddy, I dont know you and I dont think I like you barging in like that!!!!! I fully subscribe to Simons concept of a slow and regular "revolving door" approach, of offering value over time during which trust and the relationship will build. And then presenting your invitation to do business just at the correct time - optimizes your chances of the sale. Great Post.

Re: Google Friend Connect Testimony - Steve Buchalter

stevebuchalter — Tue, 29 Sep 2009 05:09:11 -0000

Wonderful to look back and review comments I made on Simon U Fords' Social Traffic Course where I spoke about how much I was learning then and comparing that to where I am now, becoming really proficient in the Social Media

Re: Digg Course Testimony - Karin Boode

stevebuchalter — Fri, 25 Sep 2009 18:11:59 -0000

Hey Karin, You are it! A born leader. Your authenticity comes through so strongly. You are credible and convincing. Great to be on the same team as you.

Re: Social Traffic Testimony - Teri Nakamura

stevebuchalter — Fri, 25 Sep 2009 01:27:26 -0000

Teri, I agree the great part about Simons course was the practical application and the integration of the diffrent media. Nice relaxed presentation you have too.

Re: Social Traffic Testimony - Jeff Cole

stevebuchalter — Fri, 25 Sep 2009 01:13:53 -0000

I like your determnation Jeff. Thats your trump card. You'll do it too with that attitude. Good luck..

Re: Social Traffic Testimony - Jonathan Rivera

stevebuchalter — Thu, 24 Sep 2009 05:00:00 -0000

Great Video Jonathan. You're really good on Video. Your discussion around quality relationships is invaluable. And thanks for the tip on Simon U Ford. Im on to him too now.

Re: Simon Ford Testimony - David Loughnan

stevebuchalter — Thu, 24 Sep 2009 04:55:36 -0000

Great overview of Simon U fords inspiring story. I doesnt cease to amaze me how he took the human dynamcs issues from one environment and applied them so well to the Social Media one. says a lot for this man.

Re: Google Friend Connect Testimony - Lisa Lomas

stevebuchalter — Thu, 24 Sep 2009 04:22:37 -0000

I agree Lisa, Simon U ford has really opened our eyes to the depth and bredth of Google and its tools. In fact what I have found is hat going back and rewatching the videos has been even more helpfull ow that I know my way around a lot better. - PS great video

Re: Social Traffic Testimony - Colleen Lilly

stevebuchalter — Wed, 23 Sep 2009 07:25:19 -0000

Colleen, its been great observing you getting more involved and your competence level increasing as we move ahead. Great comprehensive overview of Simons work. Where would any of us be without it. Its amazing when you rflect back over just a few months about where we have come from and how far we have moved.

Lets keep up the pace and move together in unison.

Re: Social Traffic Testimony - Chicke Fitzgerald

stevebuchalter — Wed, 23 Sep 2009 07:16:58 -0000

Hi Chicke, You make some good points about the quality of what Simon teaches and more important the usefulness of the practical application of what he teaches. When all is said and done, its when the tyre hits the road that the theory is tested .... and as you say, what Simon teaches REALY WORKS.

PS you are great on video!