Disqus - Latest Comments for spikejones

Re: Why Social Media? Social Fresh Brings Answers to Tampa Bay.

spikejones — Tue, 09 Feb 2010 09:49:08 -0000

Deana,

Great recap - I couldn't have said it better myself. Thank you so much for the kind words and for furthering the conversation by adding your own thoughts. It was a great day with a lot of great insights. I'm glad you enjoyed it as well.

Keep on keepin' on.

Re: What We're Reading: Feb 1st - 5th

spikejones — Sat, 06 Feb 2010 11:00:21 -0000

Thanks for the shout out and adding to the conversation. You were listening, weren't you!

Keep on keepin' on.

Re: 3 Things You Need to Know About Social Media Strategy

spikejones — Thu, 14 Jan 2010 16:35:33 -0000

Thanks for the shout out, BL. Building for the long-term is key, and it also helps in adding a lot of "oomf" to your short-term wins.

Again, thanks for the mention.

-Spike
Brains on Fire, (the word of mouth marketing company)

Re: Community Building Tips From Spike Jones

spikejones — Wed, 13 Jan 2010 08:57:00 -0000

Thanks again for having me on the show, Jason. I'll make a movie about you one day. Or a music video. Whatever.

Re: Weekend Reader: December 6 Edition

spikejones — Wed, 09 Dec 2009 13:35:24 -0000

Thanks so much for the including us in the roundup, David!

Re: Social Media Snake Oil from Brito’s Perspective

spikejones — Tue, 08 Dec 2009 10:15:05 -0000

Michael,

Bravo on a great post. The last paragraph is my favorite, because it's SO true. You nailed it. "...you won't get paid to have an ego." I might have to use that one somewhere.

Keep on keepin' on.

Re: passion is a fashion?

spikejones — Fri, 30 Oct 2009 12:12:57 -0000

Eaon,

Thanks for the shout out. You're so right. If the passion is rooted internally, it can't help but become infectious. When that happens, watch out.

Great post.

Re: Social media consultants: A call to action

spikejones — Wed, 07 Oct 2009 14:00:10 -0000

That's a lot of words, Brian.

Case studies aren't living in the past if you frame them the right way. We create sustainable word of mouth movements, so our case studies show that we can do that. That the movements we created 8, 4 or 2 years ago are still going strong. Our big clients WANT TO SEE WHAT WE'VE DONE. And if we go in there with nothing to show, we're done. They know the solution we provided for another client isn't the one we will suggest to them, but it's proof that we are successful over and over and over and over and over again.

As you have seen with your own eyes, there are a crap-ton of people just talking, telling you they've done things, telling you they've been around for a while. It's complete noise with nothing to show for it. Do photographers not have to show their portfolio or architects not show their buildings to get more work? Or do they just sit down and tell the prospective client that they've taken pictures for 25 years, so they know what they are doing.

I'm not saying that case studies are the end-all-be-all. I'm just saying that we wouldn't have gotten the vast majority of our clients if we just talked and had no proof to back up our words.

Re: Social media consultants: A call to action

spikejones — Wed, 07 Oct 2009 11:32:12 -0000

To Brian Reich and to further the case study discussion...

Dear god man, you used your case studies to talk about how you don't like to talk about case studies! Who the hell would hire someone with no proof of success? Sure, one case study can't apply to everyone's situation, but showing 2, 3 or 10 case studies of DIFFERENT situations proves that you know how to adapt and that your approach works.

I don't think it's a matter of identifying the experts and fakes. It's a matter of identifying the preachers and the practitioners. If you haven't gotten your hands dirty and done something, then I don't give a crap what you say or preach from the mountaintops. This whole SM marketing community is one big pat on the back fest. Even those that are seen as leaders in this space are usually the ones who spew crap on Twitter all day long. They sound smart and so other SM marketers assume they know what they are talking about...even though they don't have anything to show for it.

Case studies are proof that your theories translate into the REAL world - and not the pseudo-world that lies behind a glass screen.

BTW - not a SM person here. A word of mouth person.

Re: Suggested users by @jsmakr

spikejones — Fri, 18 Sep 2009 08:57:08 -0000

Many thanks for the reccos for both @brainsonfire and myself. You put us among some good company!

Re: Three Great Posts – Identity

spikejones — Sun, 23 Aug 2009 14:34:03 -0000

Thanks for the shout out, Matt. I'm honored to be a part of your "Three Great Posts" series. Keep on fightin' the good fight!

Re: Jack Covert Selects – The Anatomy of Buzz Revisited

spikejones — Wed, 19 Aug 2009 09:17:45 -0000

Thanks for the shout-out! We're honored to be included in Emanuel's book. He's the godfather of Word of Mouth, after all.

Re: Welcome from Spike Jones

spikejones — Tue, 18 Aug 2009 18:20:09 -0000

Thanks Chris, I'm lucky enough to get to work with Geno everyday and I agree, he's an amazing guy. Looking forward to meeting you.

Re: Welcome from Spike Jones

spikejones — Mon, 10 Aug 2009 18:28:43 -0000

Thanks for the comments, Ty and Sue. I look forward to meeting you and learning with (and from) you as well! It's just around the corner...