Disqus - Latest Comments for sjhalestorm

Re: Too High, Too Low: Where’s the Professional Line?

Scott Hale — Tue, 20 Jul 2010 13:02:41 -0000

All my skirts are below my knee... so I don't worry about that anymore.

I'd really like to say that it's all about being comfortable in the work place - if you're comfortable physically *and* psychologically, then it's ok. But that's not really true. It's not about making yourself comfortable, it's about allowing yourself and everybody around you to be comfortable (lowest common denominator...).

As for tattoos - if it's not an offensive/sensitive subject, I wouldn't worry about taking extra precautions to make sure it's never visible. It's not going away... so do you really want to worry about hiding them on every average day for long-term jobs?

I like talking about clothes, but wouldn't it be nice if we were all allowed to spend less time worrying about what we and other coworkers are wearing and more time thinking about how to improve our skills?

Good work, L.

Re: Hey ESPN, Where's the social media in the LeBron Show?

Scott Hale — Thu, 08 Jul 2010 15:34:39 -0000

These are all great ideas. And ESPN should listen.

But I think there are a few reasons they haven't gone this route (other than the fact that they wouldn't have done any of these things because their history simply doesn't show them embracing anything like this).

First, they're dealing with an incredible short timeline. It shouldn't be an excuse, but ESPN is a massive company, and to get these campaigns together in a week (with approval, execution, LBJ cooperation, and third parties) would have been nothing short of a miracle. LBJ is calling the shots on this announcement and ESPN is simply along for the ride.

ESPN would be wise to read this post and make sure they have some ideas like this ready for future events.

Re: Email… Not “E-mail”: Yahoo Creates Style Guide for Web Content

Scott Hale — Mon, 28 Jun 2010 12:28:19 -0000

Yahoo is completely killing it in web content right now - you can't watch ESPN for a day without getting a story that comes breaking from Yahoo Sports. NYT gained authority by experience and very few have the experience that Yahoo does in creating web content.

Re: Win a Harry Potter Park Wand!

Scott Hale — Wed, 09 Jun 2010 15:17:56 -0000

I'd consider myself a Harry Potter fan. I mean, who isn't?

Re: What role does Foursquare play in sports?

Scott Hale — Wed, 14 Apr 2010 13:48:29 -0000

Absolutely golden thought on unlocking "secret" content by checking in, Danny! It's the inside information idea - If I can get something nobody else can get by checking in, you better believe I'll check in. It *feels* like the secret handshake everybody talks about, but make it shareable and it can be a viral hit of sorts. Wait... insider information AND shareable? You're the man, Danny.

Re: What role does Foursquare play in sports?

Scott Hale — Wed, 14 Apr 2010 13:42:50 -0000

Short-term or One-time events are a bit more difficult to gain loyalty, and that's where geo-location promotions excel. But what about contacting people that checked in to related events about your upcoming event? Consider a bowl game: Why not contact people that check in at Memorial Stadium in Lincoln, NE with an offer or a notice of the National Championship game (really obvious connection for the Huskers, of course)? It's not a glamorous promotion, but it's the research and foundation for sales.

One-time events are usually larger culminations of a series of events. In sports, that generally means two teams are involved (lots of exceptions, but I've got ideas on golf/tennis/swimming trials/etc. if you want to chat about those as well). Could you invite the mayor of the two teams to come, sit in prime seats or a box, and represent their team at the one-time event? People currently using these tools are social by nature - they're likely to bring others along.

An obvious connection is to get a limited edition badge (or item in GoWalla's case) if you check in at a one-time event - as I said before, cool for fans, maybe not helpful for business? But what about calling out or showing the owners of the badge during the event? Maybe welcoming them to the venue? If the badge or item is, for example, a football, the venue could offer them a discount on a related physical item - like a souvenir football of the game.

Re: What role does Foursquare play in sports?

Scott Hale — Wed, 14 Apr 2010 10:13:58 -0000

From the consumer side, I can see some pretty cool ways Foursquare could be used in sports. From the team-as-a-business side, I have to question the benefit. For small consumer products, I might go check it out to get a badge. For larger purchases, I'm not going to throw down big bucks to get a badge. Yeah, as a consumer it would be cool to get a virtual prize for doing something I already had planned, but it's not going to change my mind. So are sports tickets in the group of things I'll buy for a badge? Probably not. That model seems more for Foursquare than the team.

You make a good point about pushing the brand name into social networks, Jackie. But I think the big value for sports teams lies in partnerships with venues around the stadium. Can I get a tailgating badge if I check-in at a sponsored beer garden? Does that badge get me a free beer? Same goes for concessions within the stadium - maybe create a trip or sequence to follow on GoWalla to unlock a discount code. Most stadiums have unique architecture or historical monuments that could create a neat trip to unlock something - just make sure something is going on at the spots that could benefit the team :)

I'm a huge fan of Tom's idea to invite top users to a luxury box for a game, but that requires strict regulations on all employees of the venue to *not* use Foursquare to check in when they show up at work - I think consumer-based locations should do that anyway. What's the value in having an employee be the mayor of the venue? If the mayor is a fan, feature them on the big screen or invite them in to do some kind of funny clip for the big screen with some of the team members. Pretty cool prize for loyalty.

Would love to talk more about this - can't beat mixing sports and social media.

Re: Foursquare and the Paywall Model

Scott Hale — Mon, 12 Apr 2010 14:23:30 -0000

Tim makes a good point about jumping on the "social media" bandwagon - it seems like FT is jumping into Foursquare because it's the golden child right now. But what's wrong with that? There's no doubt this is a creative/innovative use of an incredibly hot trend.

Nobody else has done something like this. Maybe FT could use other methods*, but this method opens the door for companies that could make big moves in the same way. Like Lauren said, FT has a huge user-base, and this move makes FT accessible to the group Norcross mentioned - A younger crowd that *could* find the information elsewhere if they look hard enough. Looking becomes less worthwhile if a BRAND brings you the info.

I know it's an isolated occurrence, but I imagine your friend will cancel her subscription, Lauren? If that becomes a large-scale movement, FT has issues - Once you give something free, it's hard to take away.

* If FT went the Caribou route, they would have to deal with each individual venue to make the offer when somebody signs into their wireless - Foursquare skips that step and FT only deals with one partner.

Re: http://garyvaynerchuk.com/post/499842575

Scott Hale — Tue, 06 Apr 2010 00:43:52 -0000

This is strong - Do less and completely own it. I'm looking forward to seeing less of you. Your reputation as an execution madman can't suffer because your personal brand is outgrowing your usefulness.

Re: Twitter is Not a Case Study

Scott Hale — Tue, 30 Mar 2010 09:32:51 -0000

Solid post, Lauren. More and more, I'm seeing lists of case studies with a company name and the word "Twitter" next to it. That's it? Your case study is that you had a Twitter account? Last I checked, case studies had strategic plans, goals, analytics, results, etc.

After writing a few case studies, I've realized that a case study isn't an afterthought. How many plans actually stay together all the way through the implementation period? That process needs to be documented to help people and prove your own worth. Hopefully you are documenting strategy through results in all of your work, but a case study can't exist without a complete view of the process.

Having Twitter might have been viewed as a success for awhile, but that time has passed. Same goes for Facebook. I need to know what happened and how it got that way.

Re: Could You Help Me With a Project

Scott Hale — Wed, 28 Oct 2009 00:39:05 -0000

Listened to the poem - good work.

I wonder if she will get enough people now...haha

- Scott

Re: There Goes Fun! - A Note to Theregoesfun:

Scott Hale — Mon, 14 Sep 2009 19:57:46 -0000

Haha, Great find on the picture - I love your lack of confidence in all things Iowa. Isn't Ashton from Iowa anyway? So maybe he wouldn't notice it unless you advertise in a Nikon commercial.

Re: Social Media – Over Hyped?

Scott Hale — Mon, 13 Jul 2009 13:16:55 -0000

I'm also getting a little tired of the hype - there is a ton of value in social media, but the potential is limited when the most common subject of social media is social media.

Should Twitter be awarded a Nobel Prize...No, probably not. But, Twitter did (is) play(ing) a larger part than green avatars. Iranian citizens do not have access to social media sites due to government interference. Twitter.com is (reportedly) blocked, but people outside of Iran have been setting up proxies and sending them to Iranian bloggers for them to get information out to the world.

If Twitter deserves accolades, it is for their open-source coding. If social media is everything it is hyped to be, it has needed the publicity to get going. Social media can reach full potential when it is a fluid part of society and we no longer think about it consciously.

Good post, thanks.