Disqus - Latest Comments for shivsingh

Re: My take on the Sprinklr acquisition of Dachis Group

Shiv Singh — Thu, 20 Feb 2014 02:30:59 -0000

Congrats and eloquently expressed

Re: Jeremiah’s new venture; moving on from Altimeter

Shiv Singh — Wed, 18 Sep 2013 18:26:36 -0000

Congratulations! I'm thrilled for you. As always, you're better on the future and are going to take an industry and corporations along with you for the ride.

Re: Twitter is really smart to acquire Bluefin Labs

Shiv Singh — Tue, 05 Feb 2013 11:20:37 -0000

That's a really good question - what happens to the API. I assume they'll keep it open but there maybe questions on whether everyone gets equal access or not

Re: Marissa Mayer & Yahoo. What's missing

Shiv Singh — Tue, 24 Jul 2012 11:16:20 -0000

Thanks. Yes, I think some folks maybe undervaluing Marissa's experience and what she brings to the table.

Re: Super Bowl Digital Advertising Madness

Shiv Singh — Wed, 01 Feb 2012 14:56:55 -0000

I agree, retro and nostalgia is very much in. Don't be surprised if you see that in one of our Pepsi ads...

Re: TV Ads' New Digital Role, HBR Piece

Shiv Singh — Thu, 24 Nov 2011 23:26:20 -0000

Thanks, Anne-Marie

Re: TV Ads' New Digital Role

Shiv Singh — Sun, 13 Nov 2011 23:15:31 -0000

Alex, there are lots of different factors that influence sales of our products from marketing campaigns, to distribution, pricing, promotions and what else our competitors maybe doing/spending in a given time period. It is never just one single factor or single campaign.

Re: TV Ads' New Digital Role

Shiv Singh — Sun, 13 Nov 2011 23:13:16 -0000

I think that's an awesome point - we need to focus on understanding the rhythms of people's behavior during different programming. I couldn't agree more and we're just beginning to really understand those differences.

Re: TV Ads' New Digital Role

Shiv Singh — Sun, 13 Nov 2011 23:11:45 -0000

I agree with that Stephanie, but I'd add that a brand can get greater value out of the ad when it thinks about it as part of a broader consumer engagement ecosystem

Re: Google+ The Real-Time Marketing Promise

Shiv Singh — Tue, 02 Aug 2011 13:05:45 -0000

Funny and ironic. You're right, maybe I need to add that functionality to the blog. Otherwise, I'm not true to the Google+ story

Re: When a trillion impressions aren't enough

Shiv Singh — Tue, 26 Jul 2011 09:41:14 -0000

Dave, that's the hardest question. If I like something, it doesn't necessarily mean that I'm a buyer by any means.

Re: When a trillion impressions aren't enough

Shiv Singh — Tue, 26 Jul 2011 09:40:43 -0000

Yes, there's no question that measurement has to catch up a bit which is understandable given the pace of technological change. Two years ago I wouldn't be thinking about a FourSquare check-in

Re: When a trillion impressions aren't enough

Shiv Singh — Tue, 26 Jul 2011 09:39:45 -0000

Thanks, Jason. You're right that the challenges are political but I'd suggest that the math isn't perfect idea. With regards to Pepsi specifically, that's exactly what I'm solving for at the moment.

Re: Do \$185,000 Domain Names make sense?

Shiv Singh — Wed, 29 Jun 2011 13:32:17 -0000

I'm not sure. It gets more confusing when you think about brand hierarchies as well.

Re: Do \$185,000 Domain Names make sense?

Shiv Singh — Wed, 29 Jun 2011 09:58:50 -0000

With categories like movies or cars I can see this potentially working but for brands I really wonder. Even with categories, it would need to be managed by some impartial authority

Re: Do \$185,000 Domain Names make sense?

Shiv Singh — Wed, 29 Jun 2011 09:58:04 -0000

You're right. And a lot of brands will underestimate the cost and skillset required to manage a gTLD. It seems ICAAN hasn't thought this through

Re: Staking everything in Real-Time Marketing

Shiv Singh — Fri, 10 Jun 2011 13:40:04 -0000

Thanks, Justin. It totally gets even more interesting with location based services, gamification and addressable TV.

Re: Staking everything in Real-Time Marketing

Shiv Singh — Fri, 10 Jun 2011 13:39:07 -0000

Thanks, David. You're right, branded content comes alive through the other dimensions of real-time marketing

Re: Social Vending, TV Ad Tagging & Marketing Convergence

Shiv Singh — Sun, 01 May 2011 00:28:56 -0000

Stephane, thanks for your thoughts. I completely agree qualitative metrics are more important than quantitative ones today

Re: Will you tie bonuses to Facebook fan counts?

Shiv Singh — Tue, 26 Apr 2011 12:31:10 -0000

Thanks, Glen. The Facebook ad units are very powerful for marketers but using them for just acquiring likes can be limiting at times

Re: Will you tie bonuses to Facebook fan counts?

Shiv Singh — Tue, 26 Apr 2011 12:29:56 -0000

Thanks, Scott. You're right its a credit to FB in how they prioritize our newsfeeds to only display what we really care about

Re: Another reason why Facebook is changing marketing in profound ways

Shiv Singh — Mon, 28 Mar 2011 13:54:44 -0000

Yes, that's fair to say that I had Fortune 500 markters in mind when I wrote that post. However, it gets all the more important with small business marketers for whom Facebook is an even bigger part of their marketing ecosystem.

Re: Another reason why Facebook is changing marketing in profound ways

Shiv Singh — Mon, 28 Mar 2011 13:53:20 -0000

Well said. When it comes to brands they have to do personal marketing on a one on one level too.

Re: Making a Splash in Digital, Forbes Interview

Shiv Singh — Sun, 16 Jan 2011 19:30:01 -0000

Good point. I think there's a legacy bias in all of us. But I'd also suggest that its actually a little different to a medium thing and more a matter that some magazines carry a lot of weight and credibility. The fact that they're magazines should be secondary, though that's probably not always the case.

Re: 10 Digital Marketing Industry Pet Peeves of 2010

Shiv Singh — Mon, 06 Dec 2010 12:27:35 -0000

Lee, great point. I couldn't agree more that creative doesn't get enough attention either. It's a unique type of creative that is often ignored or not thought through enough given the nuances of the platform