Disqus - Latest Comments for sherriann

Re: Mullen Creative Director Can't See the Glass for the Door - mediabistro.com: AgencySpy

sherriann — Thu, 25 Feb 2010 15:36:22 -0000

Let me say it another way. God is Vac.

Re: Mullen Creative Director Can't See the Glass for the Door - mediabistro.com: AgencySpy

sherriann — Thu, 25 Feb 2010 15:24:20 -0000

Vac is god.

Re: pissing in the wind

sherriann — Thu, 14 Jan 2010 12:53:10 -0000

As an agency producer I like to think I 'work' with reps to decide which directors are right for a project based on genre, availability, budget, personality, etc. I don't like to think that I am being ''worked' by them.

Re: consensus sells

sherriann — Thu, 17 Sep 2009 10:52:20 -0000

"When creative directors are unable to get the directors they want because production companies won't allow access to talent unless they receive fair payment terms things will change fast".

I am waiting for that day and really, really looking forward to it. I hope it comes.

I fear that someone will always agree to these absolute bullshit payment terms in order to get the work and undercut competitors, though. Even the companies that have great talent. I hope it doesn't happen, but I see it already is. Production companies are not banks, and clients that treat them as such without paying any interest on the loan need to stop. How is it not illegal? I am hoping that ECD's can help, as you mentioned above, but it will only work if all Prod Co's stick to their guns and say no.

Re: laws of gravity, part 2

sherriann — Thu, 10 Sep 2009 17:05:35 -0000

I think the thing that also surprised me is that they would bid more than one director on a job with so many limitations and tims constraints,etc. Surely if there is a reason to single bid a job that is it! Look, I know things are changing due to the economy, and in a lot of ways I think inflated production budgets, markups and costs/fees are coming into line, but at the same time that doesn't mean that people should be taken advantage of. The fact that someone will always do it cheaper is a shitty axe we have hanging over our heads. For the first time in my life I truly understand union mentality.

Re: laws of gravity, part 2

sherriann — Thu, 10 Sep 2009 10:36:18 -0000

Saying no was the best thing you could have done. I was holding my breath while reading this, hoping you
weren't going to play ball. As a freelance producer I have recently had to cut my rate because someone will always go lower than me as the market is now saturated with people desperate for work. When do I cut bait? When do I say 'no'? If the work is great then I will usually make an exception, but it's like the wild, wild west out there right now. No rules apply. I applaud your saying 'no'.

Re: the art of the pass

sherriann — Wed, 15 Jul 2009 17:08:09 -0000

Cheri I love your comment.

Re: the art of the pass

sherriann — Wed, 15 Jul 2009 10:45:32 -0000

I always try to be honest with reps and, if it is the case, thank them for the reels but tell them that their director(s) are not right for my project. In return, if they are honest and tell me that a director doesn't see him or her self doing this project (passing) then it shouldn't be a difficult conversation at all. I thank them for looking at the boards and move on to the next. I would never vilify a rep if one of their directors passed on my job. There is a lot of good talent out there and someone else will be available and interested.