Disqus - Latest Comments for seamuswalsh

Re: Integrating sustainability and risk

seamuswalsh — Thu, 22 Mar 2018 08:46:50 -0000

The risk of not integrating #ESG risk is coming to a tipping point. Fiduciary lawsuits will outnumber proxy votes at some point in the near future. Change is slow but accelerating. People and planet over profits is the new world order.

Re: With Full Schedules, Towns Block Corporate Personhood From Ballots

seamuswalsh — Fri, 02 Mar 2012 08:32:40 -0000

Let's not forget it was the Essex Selectboard who denied the request to bring it to the voters. I think it's time that they update their standard procedures on what is heard on town meeting day. You can see details of the meeting and how members of the Essex Town selectboard voted here: http://www.essexsays.org

Re: Blurt: The Seven Days Staff Blog: Judge Rules in Favor of Entergy in Vermont Yankee Case; Plant May Operate Beyond 2012

seamuswalsh — Thu, 19 Jan 2012 17:25:45 -0000

Corporations - 1 | People - 0

Re: Dead Men Walking or Walking Dead: Can Old School Enterprise CMS Vendors Really Change?

seamuswalsh — Thu, 10 Nov 2011 14:27:05 -0000

It is very attractive to business users to get that "app" that IT failed to deliver. The death knell of this "app" frenzy in the enterprise is going to be integration of various piece parts, downtime and finger pointing. How many times have you called support and heard, "You have an add-on? We don't support that." That's it, bye-bye end of story.

Salesforce is a good example, currently there are over 1,000,000 apps for Salesforce, and that spells trouble for enterprise users. According to Wilton, CT based think-tank Sirius Decisions, "Marketing" in the average Fortune 500 company already has 8+ vendors serving their needs. When you get up to the enterprise level you approach 20+ vendors.

Breaking down business process activities and installing "apps" to handle the activity and process workflow is going to cause big headaches for CIO's responsible for "up-time" and CFO's responsible for "corporate governance." It's like the wild west, akin to the 80's when departments built their own applications with Ashton Tate's Dbase. An "App for everything" is not a sustainable model.

I do agree for some vendors, the end is near, for others, the good old days are not over and will prevail by adapting and serving their customers better.

Re: What's All the Fuss About the Keystone XL Pipeline?

seamuswalsh — Thu, 25 Aug 2011 07:42:55 -0000

Can you provide some insight on where all that tainted water goes?

Re: Nielsen Study Shows How (un)Willing We Are To Pay For Online Content

seamuswalsh — Fri, 09 Apr 2010 09:41:57 -0000

I think the pendulum will swing the other way, "you get what you pay for" is a cliche for a reason.

People will pay for information they trust or require, i.e. Gartner and The Economist as examples.

Re: Matrix: Evolution of Social Media Integration and Corporate Websites

seamuswalsh — Sun, 28 Mar 2010 14:16:58 -0000

Don't forget video content, sites like Youtube, Blip and Vimeo rob you of visitor statistics.

Video is content too and needs to be part of a enterprise content strategy.

Re: Jon Stewart Blows the Lid Off Chatroulette [VIDEO]

seamuswalsh — Fri, 05 Mar 2010 11:21:05 -0000

its development platform Adobe Flex/Air is pretty cool though. Just sayn'

Re: News flash: Social media won’t fix your content problems

seamuswalsh — Wed, 03 Mar 2010 15:14:49 -0000

Cristina, I agree with most of what you say but I think when you single out the CMO you may be preaching to the choir.

This is an enterprise issue and it is clear that the early adopters like Zappos had buy in from senior leadership. Sure the CMO can be a champion and can educate and facilitate high profile co-workers to their cause but engagement must be at different levels of the organization, from the top down to the bottom up, not one or the other.

Re: I know what porn you surf: Analytics gets creepy

seamuswalsh — Thu, 25 Feb 2010 16:04:58 -0000

Privacy my ass. I lived next to a known pedophile as kid. We all knew he was pretty creepy and stayed away from him.

Somebody should of 451'd him, like his paper trail before it went missing, but here on the web it's forever.

Re: http://www.peterwknox.com/post/411641584

seamuswalsh — Thu, 25 Feb 2010 15:26:33 -0000

Nice work!

Re: Web Developers and SEO: Contentiousness and Common Goals

seamuswalsh — Thu, 05 Nov 2009 18:50:45 -0000

Richard, I agree with much of what you say, with all due respect, your comment about good SEO technique simply not being a part of good design and development was too off the mark. Specifically you say "That part of the debate should be over" No, I think that debate has just begun. SEO should be 80% automated/technical n0t the other way around.

Re: Web Developers and SEO: Contentiousness and Common Goals

seamuswalsh — Fri, 30 Oct 2009 13:01:35 -0000

Jeff, there are caveats of course, my high road was I said a "decent CMS." I also think that "free money" as a search term is a bad representation of a valid b2b (my other caveat) search string.

You mention enterprise environment, which leads me back to legacy content and systems. We can't go backwards, bad legacy practices. i.e. lack of or inferior editorial reference, lack of processes and/or taxonomy exacerbates the current state. There are some things we can do to make it easier, but if the foundation isn't there we need to go back and fix that and build from there. The debate should not be about web development vs. SEO, or UX vs. content strategy or marketing vs.
sales, it should be about identifying and remediating content gaps.

How do you do that? One keyword string at a time.

Re: Web Developers and SEO: Contentiousness and Common Goals

seamuswalsh — Fri, 30 Oct 2009 11:11:40 -0000

There will always be bandits, name sayers and techno babblists spreading snake oil. Where there is opportunity there are shysters. The simple truth is out there, how complicated we decide to make it is our choice. The fact becomes that search engine optimization is simple with great content and a decent CMS. The hype the spin the jargon is just that. Great content does the SEO for itself.

Re: Advertising at the Point of Need

seamuswalsh — Fri, 24 Jul 2009 15:17:38 -0000

If I had to go in those urinals posted, I would give my full attention to making sure I got it in. Just like golf, it's best to keep your eye on the ball, so to speak.

Re: Open Ant’s Eye View position: AEV Listening Manager

seamuswalsh — Thu, 23 Jul 2009 21:50:40 -0000

Shouldn't companies have been doing that all along? Listening isn't new, why all of a sudden has in become in vogue?

Re: Brain Traffic celebrates National Limerick Day

seamuswalsh — Wed, 13 May 2009 08:27:11 -0000

As usual I am late to the game
My limerick won't cause me great fame.
The fact that that it's lame and really quite tame
some would say does not add up to my name.

Re: What’s The Most Important Thing In Sales?

seamuswalsh — Mon, 11 May 2009 12:15:30 -0000

Twitter, a new norm, would define brevity in 140 characters or less.

Re: Build How-To Material to Grow Relationships

seamuswalsh — Thu, 30 Apr 2009 08:15:34 -0000

Chris, many already have a ton of materials online/offline out there, here is a short assessment tool that can measure "how well" your existing content stacks up.
http://bit.ly/U1Svs

Re: The Sales Marketing Organization

seamuswalsh — Mon, 27 Apr 2009 20:58:43 -0000

Chris, You are one of the top thought leaders in using the web and social media and this is just coming to you? Who exactly has marketing and PR been aligning to all these years?
Sales is the closest to the client, the eyes and ears of "wants and needs", welcome aboard. Frankly, it's about time.

It is pretty clear that most enterprises work in silos, content strategy, marketing, sales and IT, each with their own agenda, goals and time frames. Clearly, a sea-change has to happen to get an integrated go-to-market strategy. It's no wonder why up to 19% of SG&A expense is hidden costs associated with supporting sales. Reducing those costs should be the number one goal and process optimization and integration is the only way to address it. I am glad you are now on board with that message!

Re: Get On the Right Side of the Fence

seamuswalsh — Mon, 27 Apr 2009 20:26:35 -0000

Chris, a few years back, I had a CTO client at a major New York City brokerage firm, on his desk in lieu of typical name plate, he had a sign, "nothing happens until someone sells something." He got it....

I think it's great that we are finally talking about integration and alignment, in today's economy, everybody sells!

Re: Get On the Right Side of the Fence

seamuswalsh — Wed, 22 Apr 2009 12:52:13 -0000

Good post, Forrester says up to 19% of SG%A expense is hidden costs that "helps sales sell"
An integrated sales, content and inbound marketing platform will eliminate a vazt majority of those costs.

19% of SG&A expense tied up in hidden costs to sell? Change is in the air.