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As a new CEO, I'd like to thank you for the courage and time to sit down and write this. I'm printing it and hanging it up in my home office.<br><br>I especially liked #10 - you nailed it on the head. I can't tell you how many times we get conflicting advice, thrown around so liberally - and it's all right. As you note, it's the intricacies that define the success of the advice.<br><br>Thanks!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_12:14:15", "killed": false, "user_key": "11b149c343c0542e7e334bba123b8bac", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8859909": {"up_voted": false, "ip": "", "has_replies": false, "message": "Nice post. Learned a lot and really do appreciate you share after what you went thru.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_08:36:16", "killed": false, "user_key": "facebook-581808442", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8878638": {"up_voted": false, "ip": "", "has_replies": false, "message": "It's great you could nail down 10 lessons from a failed startup. The bottom line is we can't expect perfection the first time, and entrepreneurs know how to be successful by learning from mistakes they've made in the past, or through a network of others. My own experience is blogged on <a href=\"http://www.surviveastartup.blogspot.com\" rel=\"nofollow\">www.surviveastartup.blogspot.com</a> from a different perspective.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_18:16:15", "killed": false, "user_key": "121afe58eabd7f35a9d6d553cfb059c1", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8861961": {"up_voted": false, "ip": "", "has_replies": false, "message": "Content for the sake of content is like bait without a hook.  Unless you just love feeding fish.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_10:06:31", "killed": false, "user_key": "01cb3b6b2eb363163667df1a3f27890f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8872461": {"up_voted": false, "ip": "", "has_replies": false, "message": "Absolutely excellent advice.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_14:53:18", "killed": false, "user_key": "facebook-1434284372", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8857487": {"up_voted": false, "ip": "", "has_replies": false, "message": "I appreciate for sharing this with us! Wish you best!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_05:54:36", "killed": false, "user_key": "8f76a9abfa24647eedcd2d5f69dd7dc5", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8860177": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks for the really good advice.  It's always good to see how others have tackled their start-ups and the pit falls that they encounter.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_08:51:13", "killed": false, "user_key": "86a02a35916443af35662f4bdc6174e4", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8870293": {"up_voted": false, "ip": "", "has_replies": false, "message": "By reading this post, I predict Mark Goldenson will fail again in his new venture.<br>He had not learnt any real lesson from the failure, too bad.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_13:47:50", "killed": false, "user_key": "560c9599f86adf477330119db1368c43", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8896279": {"up_voted": false, "ip": "", "has_replies": false, "message": "I loved this post.  Just adding a few thoughts for consideration re: your view of \"marketing\" - and urging you to expand it.  Typing fast, and likely forgot some things, but marketing should:<br><br> -  be the expert on your users.  They should understand the broader consumer marketplace, help you hone down to the right user segment(s) to target (those who'll care about what you're building), and then be the expert on your actual customers (google analytics, surveys of existing customers, etc. - these should be their friends).   At the early stages, marketing should be there with you building your financial models and helping you assess if you can build a successful business (bottoms up and tops down assessment, look at retention, cost of acqusition, etc.)<br><br>-  help you shape the product beyond a/b testing and landing pages.  It's as fundamental as helping you develop your core value prop and prioritizing product features/functionality such that they truly support what's key/matters to users.  let's also not forget everything from pricing, your site name, look/feel, site copy (commos your personality/values), even site interaction - everything communicates.  Remember, your site experience = your \"brand\" experience and marketing should be a part of helping you build/keep true/focused against a shared vision of what your product can be.<br><br>- have a keen understanding of the competition and implications for your product....how is the competition positioned?  who are they reaching out to?  what are their marketing tactics?  how do you compete and differentiate?<br><br> - of course, marketing should then help you acquire and retain customers quickly/effectively and sustainably (..the idea being it's great if you eventually get out of the business of search engine arbitrage and can drive organic traffic to your site).  Totally depending on the product (value/use case, etc.), competitive situation, consumer target, and your budget/expectations - marketing could involve a host of things from: SEM, SEO, PR, partner marketing/co-marketing, affiliates, CSEs, social media, email or other direct marketing, \"buzz\", or other advertising.  Like you mention, though, a data driven approach is needed...should test/measure/learn/adapt.  I would add that I frequently hear people say \"oh we tried X and it didn't work\" - be wary of this...sometimes the strategy may be completely right on, but the execution failed.  investigate further if you think something makes sense.<br><br>good luck on your next venture!  look forward to seeing it out in the marketplace.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-01_11:31:22", "killed": false, "user_key": "8d05c739a69b8c8663dfa759698aa1f6", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9566617": {"up_voted": false, "ip": "", "has_replies": false, "message": "useful information to tweet url for..doing now!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-20_01:22:05", "killed": false, "user_key": "socialnetworkdesign", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8856858": {"up_voted": false, "ip": "", "has_replies": false, "message": "I really appreciate the background and detail you've provided in this post. I hope we hear more from you in the future about your successes next. Thanks!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_04:44:33", "killed": false, "user_key": "kevinelliott", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "10585370": {"up_voted": false, "ip": "", "has_replies": false, "message": "The way this guy characterizes this is grossly misleading.  Playcafe was a great idea, but extremely poorly executed.  They spent $600/$900k of investors money.  The set was basicly a couple steel racks from ikea, a pro wrestling table match/school lunchroom table,  with a 600 dollar walmart lcd tv sitting on it.   The quality of their video was easily eclipsed by a $800 trip to best buy as far as technology goes.  They'd often have laziness issues on cam, where the host would just plain forget to have put new/charge the batteries in their mic, causing long delays. Why the talent was left to do anything requiring responsibility past showing up is befuddling.   The on cam talent, were either not pretty enough, or just plain out unproffesional for anything close to tv. <br>    There would be weeks where the tech would work fine, then they'd try n add some feature noone was clamouring for, seemingly for no reason other than being busy bodies, resulting in weeks of the game being hardly usable.  Some weeks they would plain give up n call it a night, no show. Then they'd remove the new tech they tried to add, (mind you this was all done with flash) and claim that coincidently a dos attack etc occured during that upgrade/mess with attemptm causing the issues.  Of course the attack would mystically end coinciding with the removal of the tech they were trying to add, every single time.  The game / site would then be stable again, only with alot less users due to frustration.     <br>    Toward the end people would ask, where are you guys promoting, or offer suggestions for promoting it. The playcafe staff would be very snotty about this, with well you go do it then, kind of attitude, basicly acting like the product would sell itself, and relying on word of mouth.   Something as simple as putting fliers on telephone poles in the san fran bay area they were based in, would have brought in thousands of users, retaining even a fraction of which would have easily quadrupled their viewership/user base on any given week.    It was very clique'y to the point it was obvious on set. There were attempts to bring in new hosts, who were actually proffesional. You could see on their faces they were unamused at the behavior on set etc.  You could also see they were unliked by the people already there on cam. None of those people were ever hired.  Some of which were actually tv quality good looking people.  <br>   Quite frankly it's amazing to me that after blowing $600k out of $900k of investor money, none of the investors are suing them, purely to find out where the money went in the discovery phase of the lawsuit.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-07_06:33:43", "killed": false, "user_key": "3640522729c1c7e5367639faa15be326", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8863518": {"up_voted": false, "ip": "", "has_replies": false, "message": "Very insightful and I enjoyed this part the most:<br>What\u2019s new for me is painfully experiencing the gap between knowing and doing. Advice is thrown liberally around the Valley, but like a surgeon who has studied but never practiced, I think it takes a lot of hands-on experience to learn intricacies and exceptions.<br><br>The statistics say 1st time entrepreneurs fail 75% of the time, but those that dust themselves off and continue have a much higher success rate.  It is the detailed sharing of experiences like this that are going to help us future entrepreneurs.  If anyone is interested in reading more stories like this visit: <a target=\"_blank\" href=\"http://www.startuprevival.com\" rel=\"nofollow\">Startup Revival</a><br><br>Thank you Mark.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_11:03:06", "killed": false, "user_key": "1aea43213c9bf075464ff52f843cd0fc", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8855557": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks for the amazing post. It had some really great advice and I really appreciate the honesty", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_03:56:56", "killed": false, "user_key": "7c4e7487208758d03a9cd47576a75498", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8852000": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark, thank-you so much for having the courage share this.  Lots of good juice here for fellow tech entrepreneurs.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_00:57:24", "killed": false, "user_key": "99c152dc5eec48ab47c5b34494fbe07c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8882849": {"up_voted": false, "ip": "", "has_replies": false, "message": "Wow.  Incredible piece with valuable insight and lessons.  I got flashbacks to my own experience at a content start-up that failed for many of the reasons you highlight.  One more idea to throw in the mix (although it doesn't appear you suffered this) is to keep the scale in check.  The tendency to ramp up, staff up, and hit for the bleachers instead of a small, slow, and steady build is a trap many start ups (especially content ones) have suffered from over the years.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_21:19:53", "killed": false, "user_key": "756d32bd125066bd67cb897b35d1c065", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8860067": {"up_voted": false, "ip": "", "has_replies": false, "message": "Well written and, as said above, a brave post - thanks for sharing, and for the useful resources linked to - will keep me in reading material for quite a while, I suspect!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_08:45:19", "killed": false, "user_key": "51e6aedb73a22d8809e6a049d1d06838", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "10046952": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark - <br><br>You are teh awesomesauce.  It was an honor to be a guest on PlayCafe... We all loved it.<br><br>If I might humbly add perspective from the user end:<br><br>At the time PlayCafe was hitting the Internet, I myself was just beginning to understand the merging of communities and the Internet.  PlayCafe did a really great job of harnessing communities of people to form groups (teams) that would play against other teams as part of the show.<br><br>As it pertains to critical mass, we (if you remember, The Legion Team) always found it very frustrating that there were only a certain number of slots available for each team. In my opinion, it was this limitation that created the bottleneck.<br><br>Of course, scalability becomes an issue; but it's a critical one to place at the top of the priority list.  Each week the \"ringleader\" would have to go back and decide who was getting invites that day, and it ultimately limited participation.  Why?  Because we were all already part of the same community.  We were all already on the same team.  We wanted to play with each other, not against each other.  It was us against the world, albeit if only 20 at a time.<br><br>But with the inability for all of us to come back night after night, interest waned, and the lure of the Internet equivalent of A.D.D. took hold. (\"Oh, look!  A chicken!\")<br><br>Your words here are nothing short of courageous, and I have the utmost respect for them.  This was just meant to shed some insight from a user perspective on why it was hard for us to grow as a PlayCafe community.<br><br>You are amazing, and I would stand proudly to support any future endeavor you in which you take part.<br><br>Thank you for giving us the memories of PlayCafe.  You are truly an Internet pioneer.<br><br>Jody Gnant", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-27_04:21:10", "killed": false, "user_key": "75a57016a952565913da6ab49b8a5595", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8869169": {"up_voted": false, "ip": "", "has_replies": false, "message": "This is a great article, and perfect timing for my current venture! <br><br>I am in process of working on a real estate informational website that will be video based. (An expansion on my VBlog). Probably a weekly wesbisode, and a few 2-3 minute motivational/educational videos a week to go with it. It will consist of news, interviews, and some infotainment to keep it from getting bland.<br><br>So I will take your advice in this article to heart, as we have decided to do this on a shoestring w/out investors to get started, and will be pounding away through social and guerrilla marketing to keep the costs low. We are doing all of our own video and production, and of course a few of your points about pay grade are already hitting home! LOL<br><br>Thank you for the great information!<br><br>- Harrison<br><a href=\"http://GoGladiator.com/blog/\" rel=\"nofollow\">http://GoGladiator.com/blog/</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_13:21:49", "killed": false, "user_key": "HarrisonPainter", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "10431144": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great post! Thanks!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-03_10:34:56", "killed": false, "user_key": "7f31ef1037f4398eee02a6b07aa82668", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9260969": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark,<br><br>I really can't indicate what a service you have done for entrepreneurs by writing this post.  As a student of entrepreneurship (I am working on a Fulbright grant trying to understand entrepreneurial decision making), it is appalling how many ventures fail and how few thoughtful post mortems we have to learn from.   I can count the number on one  hand.<br><br>I read your article the day it was published but i'm coming back today to let the community know that my good friend jordan just added a post mortem of venture backed startup to my blog.  I hope that you and readers of your article find it equally illustrative.<br><br><a href=\"http://timetogetstarted.wordpress.com/2009/05/12/guest-post-a-post-mortem/\" rel=\"nofollow\">http://timetogetstarted.wordpress.com/2009/05/1...</a><br><br>Best of luck, im sure you are tearing it up.<br>Brett", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-12_19:30:43", "killed": false, "user_key": "brett1211", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8857262": {"up_voted": false, "ip": "", "has_replies": false, "message": "This is one of the most useful blog posts I have read so far on lessons from a failure.  Putting a price on your time is an interesting concept. Thanks for sharing it.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_05:30:46", "killed": false, "user_key": "facebook-505289634", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8858929": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great advice here. Experience is worth a lot more than theory.<br>Cheers, <br>Nigel", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_07:35:25", "killed": false, "user_key": "d08b03860572afff1fb2a044e61d44ab", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "21734246": {"up_voted": false, "ip": "", "has_replies": false, "message": "fixed as much as possible, and then shipped back out). When he complained on the Internet and to the media about the shoddy product and poor customer service, people branded him a cry baby and wrote him off as a statistical anomaly.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-11-03_01:10:07", "killed": false, "user_key": "efd91d045cc3b5e349b73f63421d78e1", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 weeks ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8879121": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark,<br><br>Great Article!  But you didn't talk much about what you did right.  While sharing your mistakes to help others is very generous, it would be equally helpful to know what did work.  The article makes it appear that your efforts were one mistake after another, however I would suspect you did do a lot of things right.  <br><br>Best of luck with your new venture!   Have you hired a marketing expert yet?  Don't wait until after you finalize the strategy; the marketing expert should be on board prior to finalizing the business plan. <br><br>Thanks,<br>Roy", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_18:32:12", "killed": false, "user_key": "alphaw", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8895284": {"up_voted": false, "ip": "", "has_replies": false, "message": "To understand the world of angel investing and where to find them read: <br>How to Be an Angel Investor <a href=\"http://www.paulgraham.com/angelinvesting.html\" rel=\"nofollow\">http://www.paulgraham.com/angelinvesting.html</a><br>On starting up a company now, read other essays by Paul Graham at <a href=\"http://www.paulgraham.com\" rel=\"nofollow\">http://www.paulgraham.com</a><br><br>Irina Patterson, angel investor<br><a href=\"http://twitter.com/mylifeandart\" rel=\"nofollow\">http://twitter.com/mylifeandart</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-01_10:56:02", "killed": false, "user_key": "facebook-1226824118", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8869086": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thank you!  This was great... a little painful to read because some are close to home... lol.  Thanks for putting it all into words and sharing it with us.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_13:19:28", "killed": false, "user_key": "AlexisCeule", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8868664": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great article - I work for a start up and badly want to forward this around the office.<br><br>There is one little trick that I would like to add....you wrote:<br><br>\"Until you find a marketing expert, a place to start is the AdWords keyword tool, which shows you how many people Google for certain words, and the Traffic Estimator, which shows the rough cost of buying keyword ads on <a href=\"http://Google.com\" rel=\"nofollow\">Google.com</a>. Yahoo has similar tools. The ideal terms have a decent number of monthly searches (10,000+), low number of competing advertisers (3 or less), and strong relevance to your site.\"<br><br>You are one hundred percent correct - AdWords is a great tool, but the best strategic data comes if you analyze AdWords data along side data gleaned from Google Trends and/or Google Insights.  It is all too easy to get suckered into buying into (and investing time) in keywords that are on the decline.  Trends and Insights provide wonderful information on where people are searching for certain terms, what search volumes have been doing over time, and what certain news events do to search volumes.  <br><br>Again, that was a great article - thanks very much for sharing it and best of luck in your future endeavours!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_13:06:27", "killed": false, "user_key": "0b1310aa7120a72d644174115b3fce60", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8859961": {"up_voted": false, "ip": "", "has_replies": false, "message": "Awesome! awesome! awesome... Great post", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_08:39:08", "killed": false, "user_key": "e0a6dd23fc2a9b07eb29cac5933951cc", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8858811": {"up_voted": false, "ip": "", "has_replies": false, "message": "awesome article (p.s. my last name is nash too - to the guy above me)", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_07:25:10", "killed": false, "user_key": "696713ef00131e8bb544dcce8a9c75fe", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8875224": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark,<br><br>As the owner of a content agency this article rang doubly true for me. The first for the startup aspects, ironically I left early today after too many consecutive all-nighters at the office. And second for the work involved in content creation. Great article and thanks for sharing.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_16:16:07", "killed": false, "user_key": "0f06a1362e926db76b533f87923b53ef", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9407422": {"up_voted": false, "ip": "", "has_replies": false, "message": "\"It's best to have failure happen early in life. It wakes up the Phoenix bird in you so you rise from the ashes.\"<br>  --  Anne Baxter<br><br>As someone who has been with a number of start-up companies and know quite a few entrepreneurs,  I've yet to find anyone with as much insight and honesty about why they failed.  Best of Luck to you, I have a feeling you'll do just fine.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-16_10:06:27", "killed": false, "user_key": "techdom", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8878783": {"up_voted": false, "ip": "", "has_replies": false, "message": "Extremely well-written post. Thanks for sharing!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_18:21:40", "killed": false, "user_key": "7e7b44e2161c19c595d6e21e5dfa8506", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8989930": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great post, thank you for sharing your thoughts. I enjoyed reading about your thoughts and experience.  <br><br>Good luck in future endeavors.<br><br>mv", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-04_15:37:29", "killed": false, "user_key": "604e6937fcbe90a7866dfb9dba069c4e", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8859808": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks for sharing !", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_08:31:16", "killed": false, "user_key": "59762674e554dbe3faef81d11bbebb2d", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "10437442": {"up_voted": false, "ip": "", "has_replies": false, "message": "Startups are the underdogs and saying it's a tough position to be in is a colossal understatement.<br><br>Being the owner of a small marketing firm, I recently sat down with Paul Flowers, author of Underdog Advertising, to discuss this very subject as it relates to marketing my young, cash-based firm.<br><br>Read more about our discussion at: <a href=\"http://www.marketinghasevolved.com/tips_underdog-innovation.php\" rel=\"nofollow\">http://www.marketinghasevolved.com/tips_underdo...</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-06-03_13:39:18", "killed": false, "user_key": "187a37ac55381a444cbb69fafb24d715", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "5 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9806275": {"up_voted": false, "ip": "", "has_replies": false, "message": "Interesting how you bring up the negatives of focusing on content. I see where your coming from and agree. To consistently push out enough content to stay relevant while keeping it top notch is very time and energy consuming. Find ways to grab the content that is out there and put a new twist on it.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-22_16:07:11", "killed": false, "user_key": "JaredOToole", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "13437770": {"up_voted": false, "ip": "", "has_replies": false, "message": "'Marketing requires constant expertise' - that's a great line and this is a very illuminating post, thank you!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-07-28_04:40:23", "killed": false, "user_key": "1203c1a2e21ebcb20449c91793264cce", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "4 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8875822": {"up_voted": false, "ip": "", "has_replies": false, "message": "Whoops<br><br>First lesson already missed - promote at every opportunity.<br><br>Our website is <a href=\"http://www.stoodthere.com\" rel=\"nofollow\">http://www.stoodthere.com</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_16:34:36", "killed": false, "user_key": "2da169248652b2c19fc85d85606e63cc", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8852045": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks for sharing your experiences - very informative. I can relate to much of it.<br><br>Curious as to why you link to apple for marketing? I always thought they did very little - just relied on a solid product?", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_01:00:06", "killed": false, "user_key": "d1af547454345c7f3cecdf55f3f65db0", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8873144": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great Article! I forwarded it to everyone in our office. We build social networks for clients launching start-up businesses and most, if not all of them, could use this advice. <br><br>Amy<br><br>Pearse Street Consulting  <a href=\"http://www.pearsestreet.com\" rel=\"nofollow\">www.pearsestreet.com</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_15:12:48", "killed": false, "user_key": "f2dd721c59f2ff6d0ca9a33a099f6efe", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8878162": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great article.  It is a bit unfair to tar all PR firms with the same brush.  The reason to avoid PR firms  is that a PR/communications program is only as good as the strategic alignment and expertise of the marketing plan that drives it.  As Mark points out, money spent on communications tactics is often a vaguely applied  waste when (as he described) the marketing strategy is missing or based on naive or textbook assumptions.  While there are plenty of slick vendors who will sing you a fine song and take your money,  a real-deal marketing communications firm  won't take the job unless they are OK with  (or in some cases can provide) the client's marketing expertise.  If there isn't any and the client can't be bothered to listen, nevermind.  Ideally the client and the consultant both get some education in the process, and it is very possible to deliver high value for a new company's marketing dollars.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_17:57:56", "killed": false, "user_key": "597753b4c477b82443614188e0910327", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8862627": {"up_voted": false, "ip": "", "has_replies": false, "message": "This is a great post. Thanks for the honesty to dissect your efforts in order to help all aspiring tech entrepreneurs!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_10:32:09", "killed": false, "user_key": "f40a8d4d00c38f01564db82e9b718027", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8867156": {"up_voted": false, "ip": "", "has_replies": false, "message": "Insightful, I can truly relate to some of these blunders. Especially, finding money quickly, constant creativity is a requirement to make up for lack of capital. Also, I love the statement \"Content businesses suck (or: do it for love and expect to lose money)\", in these type of business you have to LOVE IT  otherwise you will quit early. It took us 3 years to AND a lot of sleepless night before showings signs of  profitability , and fully understand our niche market. We completely overlooked building relationships and networking since we were so focused on content creation. <br><br>Again, Great post! Thank you for taking the time to share these gems.  Best of Luck.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_12:27:36", "killed": false, "user_key": "chedigitz", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8871128": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark, it's great that you took the time to write this. Failing sucks, no doubt, but the lessons learned are truly priceless. You've learned many good ones, to be sure. Sorry about the pain and frustration that comes along with hitting the wall; I've been there. Here is my take on my own failed venture from a year ago: <br><br><a href=\"http://www.informationarbitrage.com/2008/07/monitor110-a-po.html\" rel=\"nofollow\">http://www.informationarbitrage.com/2008/07/mon...</a><br><br>Keep swinging.<br><br>Roger", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_14:13:52", "killed": false, "user_key": "infoarbitrage", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8883684": {"up_voted": false, "ip": "", "has_replies": false, "message": "thanks for sharing.  Good luck ahead!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_22:05:45", "killed": false, "user_key": "figasia", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8888591": {"up_voted": false, "ip": "", "has_replies": false, "message": "Congrats for the post. You're the guy.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-01_01:39:34", "killed": false, "user_key": "75cd56370dc92cd662744c85f1a977e4", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9525155": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great article, thanks for sharing. <br><br>If you missed it, a great movie to see is <a href=\"http://Startup.com\" rel=\"nofollow\">Startup.com</a> which I watched in Manhattan in 2000 while doing my first start up (and I did one other \"turnaround\" after that). Some great insights in your article. Good luck with your healthcare venture. <br><br>All the best, <br><br>Raz", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-18_23:41:17", "killed": false, "user_key": "facebook-643459099", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8858590": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great advices, thanks for sharing", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_07:07:17", "killed": false, "user_key": "bfdfe182f60cc9c4d14521fb073e188c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "19434853": {"up_voted": false, "ip": "", "has_replies": false, "message": "There's value throughout this post. Thanks. I'm working on my second sole proprietorship startup - the first is doing \"ok\", stumbling though - so I find the timing of your post of value. Cash truly is king! Another challenge is determining what resonates and to whom.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-10-07_13:48:29", "killed": false, "user_key": "0a6e386fbcb73c51754031a59b567b1f", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "1 month ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8867296": {"up_voted": false, "ip": "", "has_replies": false, "message": "Your idea just wasn't any good and didn't work. Even if you had taken your own advice and followed your '10 lessons' it would have produced the same outcome, failed startup. So what is the real take away here?<br><br>Lesson #1 - Have a good idea that has a possibility of success, if you do not, do not continue.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_12:31:14", "killed": false, "user_key": "b0ae58926899d6a1421ca9cced9c0a5e", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8950241": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark,<br><br>Excellent post.  You provide a lot of food for thought for everyone that's going through a startup, regardless of the industry.<br><br>As it happens, I'm involved in an InternetTV startup called GotBiz.tv, so your comments were especially insightful and relevant.<br><br>In my opinion, the ultimate lesson here is that marketing is everything.  I've seen so many great products and services fail because they weren't promoted well.  I try and convey that message on my show, because it's so disheartening to hear stories of good ideas that failed due to a lack of effective marketing.<br><br>Thanks again.<br><br>Andrew<br><a href=\"http://www.HelpMyBusiness.com\" rel=\"nofollow\">http://www.HelpMyBusiness.com</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-03_06:11:45", "killed": false, "user_key": "4adb2ea7b151c3b520815459350140f7", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8870499": {"up_voted": false, "ip": "", "has_replies": false, "message": "The author falls into the typical \"doomed to fail\" founders according to Guy Kawasaki. Investors, be careful.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_13:54:33", "killed": false, "user_key": "b9a6b427942cc54c0a91418b43951fb0", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8863460": {"up_voted": false, "ip": "", "has_replies": false, "message": "Thanks for the lessons.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_11:00:56", "killed": false, "user_key": "8795f919a3242d300dd15d4c4601b7cc", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9051109": {"up_voted": false, "ip": "", "has_replies": false, "message": "Wow - now that is  a really great posting! Thanks for sharing your thoughts. Really made my day.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-06_07:08:04", "killed": false, "user_key": "307f709bf5addb6a41caa347bec4d8d9", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8875750": {"up_voted": false, "ip": "", "has_replies": false, "message": "In our small world, we are at beta-testing stage and all the money spent so far has been our own. As it is the end of the month I've just paid yet another set of wages. Ouch!<br><br>If anything can focus the mind it is spending your own money. I begrudge every 'wasted' penny - but will happily spend large amounts of cash if we deem it will bring a return.<br><br>Using your own cash is painful, but we are at a stage where people can see what we've got, where we can go, and we understand the true value of our combined efforts. The loose sniffs of investor interest have come so far - to us freely - not by any of our team trying to prostitute our wares or selling vaporware.<br><br>I thoroughly enjoyed reading this article and can see some areas where it is so easy to get sucked in - such as using advertising when a good promotional campaign has the same, sometimes better results. I feel the pain of your lesson, and wish you good luck in the future, but I also feel a little bad for your investors. Where were they as you were starting to fail - did they encourage, bring conflict, or did they just walk in blindly, and watch you fall off a cliff?", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_16:32:09", "killed": false, "user_key": "2da169248652b2c19fc85d85606e63cc", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8862567": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great article. Especially point number 10 hits the jackpot! You can read as much as you want, but when you are not doing and experiencing it, you will never get it. Reminds me of the quote of Robin Williams in Good Will Hunting: <br><br>\"So if I asked you about art, you'd probably give me the skinny on every art book ever written. Michelangelo, you know a lot about him. Life's work, political aspirations, him and the pope, sexual orientations, the whole works, right? But I'll bet you can't tell me what it smells like in the Sistine Chapel. You've never actually stood there and looked up at that beautiful ceiling; seen that ...\"", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_10:29:40", "killed": false, "user_key": "a641c65889bdb2cc7bcde7815ff59de6", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8901096": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark, thanks and appreciate you sharing your experience.  Having been down the failed start-up path a few times, virtually all of what you write resonates...some painfully so.  As others noted, your #10 hit home for many of us.  Translating that knowing into action is the key, and your point about experience is spot on, albeit, that experience can be painful and come at a high price.  Still, nothing ventured and all of that...<br><br>Good luck with your new next venture.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-01_13:49:00", "killed": false, "user_key": "091c5ee6f88ba0bdfbec51ac1355115c", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8889521": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great post! Very useful, especially for us ... we just started late last year.  #10 is sooo right ... people can be stubborn and only learn from experience.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-01_03:11:16", "killed": false, "user_key": "Nikkisurfs", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": false, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8872810": {"up_voted": false, "ip": "", "has_replies": false, "message": "This is the kind of article aspiring online entrepreneurs should tape to their wall and look at daily.<br><br>It is true that content businesses tend to be less profitable but if you think creatively you can build continuous quality content without adding much if any more work or spending any more money, by working deals with guest bloggers, product reviewers, video creators. Obviously that's not true for more complex types of content such as your site attempted, but part of relentlessness is being creative in striking all kinds of JVs that benefit all parties.<br><br>Paul Schlegel<br>Founder, <a href=\"http://www.workathometruth.com\" rel=\"nofollow\">http://www.workathometruth.com</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_15:02:11", "killed": false, "user_key": "b2d12abc87e6c172c13f22f5286e259d", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8991341": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great post.<br>There is an attraction to Unicity by providing unique content, but apparently I have to reconsider it.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-04_16:28:47", "killed": false, "user_key": "4a880941607cb648e895c74a69c1ee72", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8857839": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark<br><br>I've been there and done it too. And, even more criminal, done it with my money. This is one of the best advice articles I've read for startups in a long time. Commiserations, but well done as well. We all survive to start up again another day.<br><br>David Eedle<br><a href=\"http://www.NicheContentMillionaire.com\" rel=\"nofollow\">http://www.NicheContentMillionaire.com</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_06:31:48", "killed": false, "user_key": "013be7657396019e74b9d92a16085281", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "21734256": {"up_voted": false, "ip": "", "has_replies": false, "message": "fixed as much as possible, and then shipped back out). When he complained on the Internet and to the media about the shoddy product and poor customer service, people branded him a cry baby and wrote him off as a statistical anomaly.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-11-03_01:10:12", "killed": false, "user_key": "efd91d045cc3b5e349b73f63421d78e1", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "3 weeks ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9442801": {"up_voted": false, "ip": "", "has_replies": false, "message": "Appreciate your lessons. Keep failing  :)", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-16_12:32:59", "killed": false, "user_key": "c856c0f850bdc0c2dbf685b1774c7f18", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8887154": {"up_voted": false, "ip": "", "has_replies": false, "message": "Oh yeah, since you're interested in the gap between knowing and doing, you might want to check out Bob Sutton and Jeffrey Pfeffer's book, \"The Knowing-Doing Gap\":<br><br><a href=\"http://www.amazon.com/exec/obidos/ASIN/1578511240/bobsutton-20\" rel=\"nofollow\">http://www.amazon.com/exec/obidos/ASIN/15785112...</a>", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-01_01:19:27", "killed": false, "user_key": "76892922d7576ab0358f1532f5eeacb0", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8884117": {"up_voted": false, "ip": "", "has_replies": false, "message": "Great post thank you so much for sharing. Your comments around advice remind me of a favorite saying \"In theory there is no differnce between practice and theory, in practice THERE IS.\" <br><br>Best of luck on the journey forward.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_22:29:56", "killed": false, "user_key": "c56765c00d2b0f7def5be378909f9210", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "9157754": {"up_voted": false, "ip": "", "has_replies": false, "message": "thnx a lot man..... i especially liked the insight on financial plan not important....  <br>i have a start up on the way..... i am working on a completely new theory of approach.... u kill the rules and it dont apply... kill money v/s time and focus on other numbers... :D .... <br>all the best for ur next venture, entrepreneurs not only dare, but care. cheers !!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-09_10:44:21", "killed": false, "user_key": "8950508f5c78c6f0ea30458df71a0f85", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "6 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8867583": {"up_voted": false, "ip": "", "has_replies": false, "message": "Excellent, well-written article. A quick must-read for entrepreneurs (future, present, or past).", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_12:39:06", "killed": false, "user_key": "ecedc5a7e845caeaa9bf94f272c2c5ac", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8886781": {"up_voted": false, "ip": "", "has_replies": false, "message": "Mark,<br><br>Glad to see that you were able to take something away from your experience.  And good for you for returning remaining funds to investors.<br><br>I've certainly failed before, but my investors always appreciated that I acted with their interests in mind; yours will too.<br><br>Let me know what this new company is about--always looking for potential investments!", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-05-01_00:56:31", "killed": false, "user_key": "76892922d7576ab0358f1532f5eeacb0", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}, "8859775": {"up_voted": false, "ip": "", "has_replies": false, "message": "I have boot strapped a new website and we launch it very soon.  I know everything you say is true and I know what I have to do, but your last point cut through me as I also know knowing is not enough.  The problem for me is maintaining a focus whilst having to wear so many hats.  Who knows what's going to happen in the coming months but reading this post reminded me that it isn't necessarily going to be easy.", "is_last_child": false, "can_reply": true, "down_voted": false, "real_date": "2009-04-30_08:29:27", "killed": false, "user_key": "540aa47746c911ce52d0331d5823e050", "has_been_anonymized": false, "edited": false, "author_is_moderator": false, "from_request_user": null, "votable": true, "date": "7 months ago", "approved": true, "num_replies": 0, "is_first_child": false, "email": "", "parent_post_id": null, "depth": 0, "points": 0, "author_is_creator": false, "is_realtime": false}}, "integration": {"receiver_url": "", "theme": 4, "reply_position": true, "disqus_logo": true}, "timer": {"timer_url": "http://localhost:8005", "thread_id": "16990580", "user_id": "anonymous", "forum_id": "7041", "hash": -7102376241128903377}, "thread": {"days_alive": 0, "slug": "10_lessons_from_a_failed_startup_90", "paginate": false, "num_pages": 1, "num_posts": 70, "per_page": 0, "total_posts": 0, "realtime_paused": true, "id": 16990580, "queued": false}, "reactions_limit": 10, "context": {"show_reply": true, "use_fb_connect": true, "forum_facebook_key": "547225e2dda46ccfdec279a9a44a0074", "use_yahoo": false, "subscribed": false, "use_twitter_signin": true, "use_openid": false, "realtime_speed": 5000}, "reactions_start": 0, "settings": {"debug": false, "disqus_url": "http://disqus.com", "media_url": "http://media.disqus.com"}, "media_url": "http://media.disqus.com"};
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	this.RESUME = "Resume";
	this.SHOW = "Show";
	this.JUST_NOW = "Just now";
	this.REPLY = "Reply";
	this.EDIT = "Edit";
	this.FLAG = "Flag";
	this.MODERATE = "Moderate";
	this.CANCEL = "Cancel";
	this.REPLYING_TO = "Replying to";
	this.REPORT_MISSING_REACTIONS = "Report missing reactions";
	this.POST_A_COMMENT = "Post a comment";
	this.FLAG_INAPPROPRIATE_COMMENT = "Flag inappropriate comment";
	this.FLAGGED = "Flagged";
	this.NO = "No";
	this.YES = "Yes";
	this.NEVER_MIND = "Never mind";
	this.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR = "Are you sure you would like to report this comment to a moderator";
	this.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION = "This will flag comments for moderators to take action";
	this.TO_RATE_PLEASE_LOG_IN = "To rate, please log in";
	this.JUST_A_MOMENT = "Just a moment...";
	this.GUEST = "Guest";
	this.NAME = "Name";
	this.EMAIL = "Email";
  this.WEBSITE = "Website";
  this.SETTINGS = "Settings";
  this.MODERATOR_OPTIONS = "Moderator options: ";
};
// Dsq.Strings

/**
 * Dsq.FmtStrings: functions that return interpolated UI strings
 */
Dsq.FmtStrings = new function() {
	// Seems we have to use named interpolation for Django to translate. Investigate more.
	this.LOGGED_IN_AS = function(username) {
		return Dsq.Utils.interpolate('Logged in as %(username)s', {username:username});
	};

	this.LOGOUT_FROM = function(disqus) {
		return Dsq.Utils.interpolate('Logout from %(disqus)s', {disqus:disqus});
	};

	this.SHOWING_COMMENTS_FULL = function(total, num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comment", {num:num, total:total});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> of <span id='dsq-total-posts'>%(total)s</span> comments", {num:num, total:total});
		}
	};

	this.SHOWING_COMMENTS_WITHOUT_PAGINATION = function(num) {
		if (num === 1) {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comment", {num:num});
		} else {
			return Dsq.Utils.interpolate("Showing <span id='dsq-num-posts'>%(num)s</span> comments", {num:num});
		}
	};

	this.NUMBER_OF_COMMENTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s comment'
				: '%(num)s comments'
			), {num:num});
	};

	this.NUMBER_OF_LIKES = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s like'
				: '%(num)s likes'
			), {num:num});
	};

	this.NUMBER_OF_POINTS = function(num) {
		return Dsq.Utils.interpolate(
			(num == 1
				? '%(num)s point'
				: '%(num)s points'
			), {num:num});
	};
};
// Dsq.FmtStrings





Dsq.CSRF_TOKEN = '4f0bfca82e06c976a1efdd7c783a5fd0';
Dsq.COMMENTS_RE = /(<li.*?id="?dsq-comment-(\d+)"?.*?>)((?:.|\s)*?)(<\/li>)/gim;
Dsq.POST_RE = /(<div.*?id="?dsq-comment-header-(\d+)"?.*?>)((?:.|\s)*?)(<\/div>)\s*(<div.*?class="?dsq-comment-body"?.*?>)((?:.|\s)*)(<\/div>)/gim;
Dsq.POST_BODY_RE = /\s*(<div.*?id="?dsq-comment-message-(\d+)"?.*?>)((?:.|\s)*)(<\/div>)/gim;
// HACK: Safari ends with "-->" while other browsers end with "--&gt;" as expected.
Dsq.MEDIA_POST_RE = /&lt;!--\[(.*?)\]--(?:>|&gt;)/gim;



var FragmentPacket = function(reader, writer, writer_url, is_child, receiveCallback) {
	var that = this;
	this.reader = reader;
	this.writer = writer;
	this.writer_url = writer_url;

	this.is_child = is_child || false;
	this.receiveCallback = receiveCallback;

	this._lastHash = null;

	this._accumMsg = '';

	this._lastSeqno = 0;

	this.MAX_DATA_LEN	= 1024;

	this.WAIT_TIME		= 10;

	this.READY		= 0x1;
	this.WRITING	= 0x2;
	this.FIN		= 0x4;
	this.ACK		= 0x8;

};

FragmentPacket.prototype.createListener = function() {
	var that = this;
	var listener = function() {
		that.recv();
	};
	return window.setInterval(listener, 10);
};

FragmentPacket.prototype.log = function(msg) {



};

FragmentPacket.prototype.recv = function() {
	var hash;
	if (/MSIE/.test(navigator.userAgent)) {

		hash = this.reader.name;
	} else {

		var hashIndex = this.reader.location.href.indexOf('#');
		if (hashIndex == -1) {
			return;
		}
		hash = this.reader.location.href.substring(hashIndex+1);
	}
	var flags = parseInt(hash.substring(0, 4), 10);
	var seqno = parseInt(hash.substring(4, 24), 10);
	var data  = hash.substring(24);

	if (this._lastHash !== hash) {
		this._lastHash = hash;
		this.log('recv: ' + hash);

		this.log(' flags: ' + flags);
		this.log(' seqno: ' + seqno + ' len: ' + hash.substring(4, 24).length + ' (' + hash.substring(4, 24) + ')');
		this.log(' data: ' + data + ' len: ' + data.length);

		this._lastSeqno = seqno;

		if (flags & this.WRITING) {
			this._accumMsg += data;
			this.sendFlag(this.ACK, seqno);
			if (flags & this.FIN) {
				this.log('recv finished: ' + decodeURIComponent(this._accumMsg));
				this.receiveCallback(decodeURIComponent(this._accumMsg));

				this._accumMsg = '';

				this.sendFlag(this.READY | this.ACK, this._lastSeqno);
			}
		}
	}

	return {
		flags: flags,
		seqno: seqno,
		data: data
	};
};

FragmentPacket.prototype.sendRawPacket = function(packet) {
	if (/MSIE/.test(navigator.userAgent)) {
		this.writer.name = packet;
	} else {

		this.writer.location.href = this.writer_url + '#' + packet;
	}

};

FragmentPacket.prototype.sendFlag = function(flag, seqno) {
	this.sendRawPacket(this._zerofill(flag, 4) + this._zerofill(seqno, 20));
};

FragmentPacket.prototype.send = function(msg) {
	this._send(0, encodeURIComponent(msg));
};

FragmentPacket.prototype._send = function(packetNum, msg) {
	var that = this;
	var recvBuf = this.recv();

	if (packetNum === 0) {

		if (!(recvBuf.flags & this.READY)) {
			this.log('client is not ready, waiting...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		}
	} else {

		if (!( (recvBuf.flags & this.ACK) && (recvBuf.seqno === this._lastSeqno) )) {
			this.log('waiting for ack from client...');
			window.setTimeout(function() { that._send(packetNum, msg); }, this.WAIT_TIME);
			return;
		} else {
			this.log('received ack: ' + this._lastSeqno + ' ' + recvBuf.seqno);
		}
	}

	var flags = this.WRITING;
	var num_packets = Math.ceil(msg.length / this.MAX_DATA_LEN);
	this.log('num_packets: ' + num_packets);

	if (num_packets === packetNum) {

		this.log('message successfully sent!');
		this.sendFlag(this.READY | this.ACK, this._lastSeqno);
		return true;
	}

	this._lastSeqno++;

	if (packetNum == num_packets-1) {
		flags |= this.FIN;
	}

	var data = msg.substring(packetNum * this.MAX_DATA_LEN, (packetNum+1) * this.MAX_DATA_LEN);
	var packet = this._zerofill(flags, 4) + this._zerofill(this._lastSeqno, 20) + data;

	this.log('sending raw packet: ' + packet);
	this.sendRawPacket(packet);

	return this._send(packetNum + 1, msg);
};

FragmentPacket.prototype._zerofill = function(num, width) {
	var retval = num.toString();
	var retval_len = retval.length;
	for (var i = 0; i < width - retval_len; i++) {
		retval = '0' + retval;
	}
	return retval;
};

var PostMessagePacket = function(receiver, receiveCallback, id, receiverId) {
	var that = this;
	this.receiver = receiver;
	this.receiveCallback = receiveCallback;
	this.id = id;


	this.receiverId = receiverId;
};

PostMessagePacket.prototype.createListener = function() {
	var that = this;

	var listener = function(e) {

		if (!that.id) {
			that.id = e.data;
			return;
		}


		var id = e.data.split(';')[0];
		if (id !== that.id) {
			return;
		}
		var data = e.data.substring(e.data.indexOf(';') + 1);

		that.receiveCallback(data);
	};

	if (typeof window.attachEvent == 'function') {
		window.attachEvent('onmessage', listener);
	} else if (typeof window.addEventListener == 'function') {
		window.addEventListener('message', listener, false);
	} else {
		throw new Error('No method found to create event listener for PostMessagePacket.');
	}
};

PostMessagePacket.prototype.send = function(msg) {



	var needs_reget = false;
	try {
		if (typeof this.receiver.id == 'undefined' || typeof this.receiver.postMessage == 'undefined') {
			needs_reget = true;
		}
	} catch(e) {


	}
	if (needs_reget && typeof this.receiverId != 'undefined') {
		this.receiver = document.getElementById(this.receiverId).contentWindow;
	}

	var packet;
	if (!msg) {

		packet = this.id;
	} else {
		packet = this.id + ';' + msg;
	}
	this.receiver.postMessage(packet, '*');
};

PostMessagePacket._last_unique_id = null;
PostMessagePacket._get_unique_id = function() {
	var id = (new Date()).getTime();
	if (id == PostMessagePacket._last_unique_id) {
		id++;
	}
	PostMessagePacket._last_unique_id = id;
	return id.toString();
};

var JsonRpc = function() {

	this.ids = {};

	this.objectToJSON = function(obj) {
		var json = '';
		var results = [];

		if (obj === undefined || obj === null) {
			return 'null';
		}

		switch (obj.constructor) {
			case Object:
				for (var property in obj) {
					if (obj.hasOwnProperty(property)) {
						results.push(this.objectToJSON(property) + ': ' + this.objectToJSON(obj[property]));
					}
				}
				json = '{' + results.join(', ') + '}';
				break;
			case Array:
				for (var i = 0; i < obj.length; i++) {
					results.push(this.objectToJSON(obj[i]));
				}
				json = '[' + results.join(', ') + ']';
				break;
			case Number:
			case Boolean:
				json = obj.toString();
				break;
			case String:

				var specialChars = {'\b': '\\b', '\t': '\\t', '\n': '\\n', '\f': '\\f', '\r': '\\r', '\\': '\\\\'};

				json = obj.replace(/[\x00-\x1f\\]/g, function(match) {
					var ch = specialChars[match];
					return ch ? ch : '\\u00' + match.charCodeAt().toPaddedString(2, 16);
				});

				json = '"' + json.replace(/"/g, '\\"') + '"';
				break;
			default:

				json = 'null';
				break;
		}

		return json;
	};

	this.createHandler = function(send_func, registered_funcs) {
		var that = this;
		var handler = function(message) {

			try {
				var rpc = eval('(' + message + ')');
			} catch(e) {
				alert('bad JSON: ' + message);
				return;
			}
			if (rpc.method) {

				if (!registered_funcs[rpc.method]) {
					return;
				}

				var retval = registered_funcs[rpc.method].apply(null, rpc.params);
				if (rpc.id) {
					var response = {
						result: retval,
						error: null,	// TODO
						id: rpc.id
					};
					send_func(that.objectToJSON(response));
				}
			} else if(rpc.result) {

				if (!that.ids[rpc.id]) {
					return;
				}

				that.ids[rpc.id](rpc.result);
				delete that.ids[rpc.id];
			}
		};
		return handler;
	};

	this.execute = function(send_func, method, params, response_callback) {
		response_callback = response_callback || null;
		var id = (response_callback) ? (new Date()).getTime() : null;

		var request = {
			method: method,
			params: params,
			id: id
		};

		send_func(this.objectToJSON(request));

		if (id) {
			this.ids[id] = response_callback;
		}
	};
};
JsonRpc = new JsonRpc();

var ParentMessenger = function(childUrl, receiverUrl, container, receiveCallback) {


	if (navigator.userAgent.indexOf('Safari') >= 0 && parseInt(navigator.userAgent.substring(navigator.userAgent.indexOf('Version/') + 8), 10) == 3) {
		throw new Error("unsupported.");
	} else if (window.opera) {
		throw new Error("unsupported.");
	}



	if (!receiverUrl &&
		navigator.userAgent.indexOf('Gecko') >= 0 &&
		parseFloat(navigator.userAgent.slice(navigator.userAgent.indexOf('rv:') + 3, navigator.userAgent.indexOf('rv:') + 6)) < 1.9) {
		throw new Error("unsupported.");
	}


	if (/msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent)) {


		if (document.domain == window.location.hostname) {
			receiverUrl = '';
		}
	}

	var that = this;
	this.childUrl = childUrl;
	this.receiverUrl = receiverUrl;
	this.container = container || document.body;

	this.packetHandler = null;


	this._ready = false;
	this._error = false;


	var _createReceiverForFragmentPacket = function() {

		that.receiver = document.createElement('iframe');
		that.receiver.src = receiverUrl;
		that.receiver.id = 'receiver_' + (new Date()).getTime();
		that.receiver.name = that.receiver.id;

		that.receiver.frameBorder = '0';
		that.receiver.frameSpacing = '0';
		that.receiver.style.borderStyle = 'none';

		var receiver_onload = function() {
			var receiver = document.getElementById(that.receiver.id).contentWindow;

			try {
				receiver.document.body.innerHTML = '';
			} catch(e) {

				that._error = true;
			}
			receiver.document.body.style.padding = '0px';
			receiver.document.body.style.margin = '0px';

			var child = receiver.document.createElement('iframe');
			child.id = 'child';
			child.name = 'child';
			child.src = that.childUrl;

			child.frameBorder = '0';
			child.frameSpacing = '0';
			child.style.borderStyle = 'none';
			child.style.width = '100%';
			child.style.height = '100%';
			receiver.document.body.appendChild(child);

			that.child = receiver.document.getElementById('child').contentWindow;
			that.receiver = receiver;

			that.packetHandler = new FragmentPacket(that.receiver, that.child, that.childUrl, false, receiveCallback);

			that._listener = that.packetHandler.createListener();

			that.packetHandler.sendFlag(that.packetHandler.READY, 0);

			that._ready = true;
		};

		that.receiver.onreadystatechange = function() {
			if (this.readyState == 'complete') {
				receiver_onload();
			}
		};

		that.receiver.onload = receiver_onload;







		if (Dsq.Utils.ie) {
			if (that.container.clientWidth === 0) {

				var _waitForWidth = function() {
					if (that.container.clientWidth > 0) {
						Dsq.Utils.fixIframesIE(that.container.id);
					} else {
						window.setTimeout(_waitForWidth, 100);
					}
				};
				_waitForWidth();

				that._once = false;
				that.receiver.onresize = function() {
					if (!that._once) {
						Dsq.Utils.fixIframesIE(that.container.id);
					}
					that._once = true;
				};
			}
		}

		that.container.appendChild(that.receiver);
	};


	var _createReceiverForPostMessage = function() {

		var receiver_onload = function() {

			that.packetHandler.send();
			that._ready = true;
		};

		var id = PostMessagePacket._get_unique_id();
		var receiverId = 'child_' + id;


		ParentMessenger['_receiver_onload_' + receiverId] = receiver_onload;

		that.container.innerHTML += '<iframe ' +
			'src="' + childUrl + '" ' +
			'id="' + receiverId + '" ' +
			'name="' + receiverId + '" ' +
			'onload="ParentMessenger._receiver_onload_' + receiverId +'();" ' +
			'></iframe>';

		that.receiver = document.getElementById(receiverId).contentWindow;
		that.packetHandler = new PostMessagePacket(that.receiver, receiveCallback, id, receiverId);
		that._listener = that.packetHandler.createListener();
	};

	if (typeof window.postMessage == 'function') {
		_createReceiverForPostMessage();
	} else {
		_createReceiverForFragmentPacket();
	}

};

ParentMessenger.prototype.sendMessage = function(message) {
	var that = this;
	if (!this._ready) {

		window.setTimeout(function() { that.sendMessage(message); }, 10);
		return;
	}
	this.packetHandler.send(message);
	return true;
};

Dsq.NewFrames = function(url) {
	this.url = url;
};

Dsq.NewFrames.prototype.init = function(onFailure) {
	var that = this;

	try {
		this.messenger = new ParentMessenger(this.url, Dsq.jsonData.integration.receiver_url, this.container, this.receive_callback);
	} catch(e) {
		if (typeof onFailure == 'function') {
			onFailure();
		}
	}

	if (typeof onFailure == 'function') {
		var iId = window.setInterval(function() {
			if (typeof that.messenger == 'undefined') {
				window.clearInterval(iId);
				return;
			}
			if (that.messenger._ready) {
				window.clearInterval(iId);
			} else if (that.messenger._error) {
				window.clearInterval(iId);
				onFailure();
			}
		}, 10);
	}
};

Dsq.NewFrames.prototype._execute = function(method, args, callback) {
	var that = this;
	if (typeof that.messenger == 'undefined') {
		return false;
	}
	JsonRpc.execute(
		function(msg) { that.messenger.sendMessage(msg); },
		method,
		args || [],
		callback);
	return true;
};

Dsq.ReplyFrame = function(container, parent_post_id) {
	var that = this;
	this.container = container;
	this.parent_post_id = parent_post_id;

	var sendFunc = function(msg) {

		Dsq.Debug.log('Dsq.ReplyFrame.sendFunc');
		that.messenger.sendMessage(msg);
	};


	var postComment_onSuccess = function(response) {
		Dsq.jsonData.posts[response.message.id] = response.message.post_meta;
		if (!Dsq.jsonData.users[response.message.post_meta.user_key]) {
			Dsq.jsonData.users[response.message.post_meta.user_key] = response.message.user_meta;
		}


		var reply_position = (typeof(disqus_insert_wrt_sort) == 'undefined' 
			? (Dsq.jsonData.forum.reply_position ? -1 : null) 
			: (Dsq.jsonData.request.sort == 2 ? null : -1));
		
		if (response.message.post_meta.approved) {
			Dsq.Post.insert(response.message.post_meta.parent_post_id || reply_position, response.message.id, response.message.post_meta.message);
		}

		Dsq.Templates.postComment_onSuccess(response, parent_post_id, response.message.id);
	};

	var postComment_onFailure = function(response) {
		Dsq.Popup.popModal(response.message, 'Error');
		Dsq.Templates.postComment_onFailure(response, parent_post_id, response.message.id);
	};

	var editComment_onSuccess = function(response) {
		var post_id = parent_post_id;
		var message = Dsq.$('dsq-comment-message-' + post_id);
		
		message.innerHTML = response.message;
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};
	
	var editComment_onFailure = function(response) {
		var post_id = parent_post_id;
		
		Dsq.Popup.popModal('Sorry, there was an error editing this comment.', 'Edit Error');
		Dsq.Templates.toggleEdit(post_id);
		Dsq.Templates.setLoadingButton(false);
	};

	var getUserByEmail_onSuccess = function(response) {
		var msg = response.message;
		var fields = Dsq.Templates.getFormFields(parent_post_id);

		if (msg.username) {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'login', {
				'username': msg.username,
				'display_name': msg.display_name,
				'avatar_url': msg.avatar_url,
				'verified': msg.verified,
				'email': fields.email.value
			});
		} else {

			Dsq.Templates.lightboxAuthenticate(parent_post_id, 'register');
		}
	};

	var validateAuth_onSuccess = function(response, auth_choice) {
		Dsq.Templates.postComment(parent_post_id, null, true, auth_choice);
	};

	var validateAuth_onFailure = function(response, auth_choice) {
		var pid = parent_post_id ? '-' + parent_post_id : '';
		var msg = response.message;

		if (auth_choice == 'register') {
			var fields = ['email', 'username', 'password'];

			for (var i = 0; i < fields.length; i++) {
				var field = fields[i];
				var errorDiv = Dsq.$('dsq-' + field + '-errors' + pid);

				if (msg[field]) {
					errorDiv.innerHTML = msg[field];
				} else {
					errorDiv.innerHTML = '';
				}
			}
		} else if (auth_choice == 'login') {
			Dsq.$('dsq-lightbox-errors' + pid).innerHTML = '<p>We couldn\'t log you in. Please verify your login.</p>';
		}
		
		Dsq.Templates.setLoadingButton(false);
	};

	this.receive_callback = JsonRpc.createHandler(sendFunc, {
		'postComment.onSuccess': postComment_onSuccess,
		'postComment.onFailure': postComment_onFailure,
		'editComment.onSuccess': editComment_onSuccess,
		'editComment.onFailure': editComment_onFailure,		
		'getUserByEmail.onSuccess': getUserByEmail_onSuccess,
		'validateAuth.onSuccess': validateAuth_onSuccess,
		'validateAuth.onFailure': validateAuth_onFailure,
		'reload': function() { window.location.reload(); }
	});

	this.url = Dsq.Urls.REPLY +
		'?' + (new Date()).getTime() +
		'&f=venturebeat' +
		'&t=10_lessons_from_a_failed_startup_90' +
		'&ff=' + Dsq.Thread.ff +
		'&default_text=' + disqus_default_text +
		'&ifrs=' + encodeURIComponent(disqus_iframe_css);
	if (this.parent_post_id) {
		this.url += '&parent_post=' + this.parent_post_id;
	}
};

Dsq.ReplyFrame.prototype = new Dsq.NewFrames(Dsq.ReplyFrame.url);

Dsq.ReplyFrame.prototype.post = function(author_name, author_email, author_url, authenticate, sharing_services, subscribe) {
	this._execute('postComment', [author_name, author_email, author_url, authenticate, sharing_services, subscribe]);
};

Dsq.ReplyFrame.prototype.edit = function(post_id, message) {
	this._execute('editComment', [post_id, message]);
};

Dsq.ReplyFrame.prototype.setState = function(parent_post_id, depth) {
	this._execute('setState', [parent_post_id, depth]);
};

Dsq.ReplyFrame.prototype.getUserByEmail = function(email) {
	this._execute('getUserByEmail', [email]);
};

Dsq.ReplyFrame.prototype.validateAuth = function(auth_choice, email, username, password) {
	this._execute('validateAuth', [auth_choice, email, username, password]);
};

Dsq.ReplyFrame.prototype.authenticateFacebook = function(session, forum_url) {
	this._execute('authenticateFacebook', [session, forum_url]);
};

	Dsq.Facebook = function() {
	var that = this;

	var handleSessionData = function(session) {

		var forum_url = Dsq.jsonData.forum.url;




		if (typeof disqus_facebook_forum != 'undefined') {
			forum_url = disqus_facebook_forum;
		}
		Dsq.frames.reply_0.authenticateFacebook(session, forum_url);
	};

	var onLogin = function() {
		FB.Connect.getSignedPublicSessionData(handleSessionData);
	};

	this.login = function() {
		FB.Connect.requireSession(onLogin, true);
	};
};
Dsq.Facebook = new Dsq.Facebook();


	






Dsq.Themes = {};

Dsq.Themes.narcissus = new function() {
	this.addPostContainer = 'dsq-form-area';
	this.textareaContainer = 'dsq-textarea-wrapper';



	
	this.header = function() {
		var comments_count, total_posts, num_posts;
		var html = '';
		var missing_perm_tmpl;

		if (Dsq.jsonData.request.missing_perm) {
			missing_perm_tmpl = Dsq.Templates.missingPermissions();
			if (missing_perm_tmpl) {
				html += '<div class="dsq-missing-permissions">' + missing_perm_tmpl + '</div>';
			}
		}

		total_posts = Dsq.jsonData.thread.total_posts;
		num_posts = Dsq.jsonData.thread.num_posts;

		if (total_posts) {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_FULL(total_posts, num_posts);
		} else {
			comments_count = Dsq.FmtStrings.SHOWING_COMMENTS_WITHOUT_PAGINATION(num_posts);
		}

		html += ' \
		<div id="dsq-comments-title"> \
			<h3>' + comments_count + '</h3> \
		</div> \
		';

		html += ' \
		<div class="dsq-options"> \
			<span class="dsq-item-sort">'
				+ Dsq.Strings.SORT_BY + ' \
				<select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);"> \
					<option value="hot" ' + (Dsq.jsonData.request.sort == 4 ? 'selected="selected"' : '') + '>' + Dsq.Strings.POPULAR_NOW + '</option> \
					<option value="best" ' + (Dsq.jsonData.request.sort == 3 ? 'selected="selected"' : '') + '>' + Dsq.Strings.BEST_RATING + '</option> \
					<option value="newest" ' + (Dsq.jsonData.request.sort == 2 ? 'selected="selected"' : '') + '>' + Dsq.Strings.NEWEST_FIRST + '</option> \
					<option value="oldest" ' + (Dsq.jsonData.request.sort == 1 ? 'selected="selected"' : '') + '>' + Dsq.Strings.OLDEST_FIRST + '</option> \
				</select> \
				&nbsp; \
			</span> \
			<span class="dsq-subscribe-email"> \
				<img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle"> \
				<span id="dsq-subscribe">'
					+ (Dsq.jsonData.context.subscribed
						? '<a href="#" onclick="Dsq.Thread.subscribe(0); return false">' + Dsq.Strings.UNSUBSCRIBE + '</a>'
						: '<a href="#" onclick="Dsq.Thread.subscribe(1); return false">' + Dsq.Strings.SUBSCRIBE_BY_EMAIL + '</a>')
				+ '</span> \
			</span> \
			<span class="dsq-subscribe-rss" style="width:12px;height:12px;vertical-align:middle"> \
				<img src="http://media.disqus.com/images/embed/bullet-feed.png" alt="" /> \
				<a href="http://disqus.com/forums/venturebeat/10_lessons_from_a_failed_startup_90/latest.rss">' + Dsq.Strings.SUBSCRIBE_BY_RSS + '</a> \
			</span> \
		</div> \
		';

		
		

		return html;

	};
	
	this.footer = function() {
		var html = '';

		html += Dsq.Templates.pagination();

		
		
			html += Dsq.Templates.realtime();
			html += Dsq.Templates.showThreadSettings();
			html += Dsq.Templates.postBox();

		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		


		if (Dsq.jsonData.request.is_global_moderator) {
 			html += ' \
				<div class="dsq-global-moderator-extras">'
					+ '<strong>shortname:</strong> ' + Dsq.jsonData.forum.url
					+ '<strong>thread id:</strong> ' + Dsq.jsonData.thread.id
					+ '<strong>thread slug:</strong> ' + Dsq.jsonData.thread.slug
				+ '</div> \
			';
		}

		return html;
	};
	
	this.realtime = function() {
		var html = '';
		
		if (Dsq.jsonData.realtime_enabled) {
			html += '<div id="dsq-realtime-options" class="dsq-options">'
					 + Dsq.Strings.REALTIME_UPDATING_IS + ' <strong id="dsq-realtime-status" style="text-transform: lowercase">' + Dsq.Strings.ENABLED + '</strong>. \
					 <a href="#" id="dsq-realtime-toggle" style="text-transform: capitalize"></a> \
					</div>';
		}

		if (!Dsq.jsonData.forum.streaming_realtime) {
			html += ' \
				<div style="display: none" id="dsq-realtime-alert" class="dsq-realtime-alert"><span id="dsq-realtime-queued"></span> <a href="#" id="dsq-realtime-show"></a></div> \
			';
		}
		
		return html;
	};

	this.showThreadSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return '';
		}

		html = '<div id="dsq-thread-settings" class="dsq-thread-settings">' + Dsq.Strings.MODERATOR_OPTIONS;
		html += '<a href="#" onclick="Dsq.Thread.showSettings(); return false;">' + Dsq.Strings.SETTINGS + '</a>';
		if (Dsq.jsonData.forum.reactions_enabled && Dsq.jsonData.reactions.length === 0) {
			html += '<a href="#" onclick="Dsq.Reaction.reportMissingReactions(); return false;">'
						+ Dsq.Strings.REPORT_MISSING_REACTIONS
						+ '</a>';
		}
		html +='</div>';

		return html;
	};

	this.postBox = function(post_id, use_fallback_iframe) {


		var html;
		var display_sharing_options = Dsq.jsonData.request.is_authenticated;
		if (Dsq.jsonData.request.is_remote) {


			if (!Dsq.jsonData.request.sharing.hasOwnProperty(Dsq.jsonData.request.remote_domain)) {
				display_sharing_options = false;
			}
		}
		
		if (post_id) {
			var _meta = Dsq.jsonData.posts[post_id];
			var userData = Dsq.jsonData['users'][_meta.user_key];				
		}
		
		var pid = post_id ? '-' + post_id : '';

		var _requestUserInfo = function() {
			var html;



			var user_has_email = false;

			html = '<div class="dsq-request-user-info"> <!-- // If authenticated --> \
				<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.LOGOUT + '?ctkn=' + Dsq.CSRF_TOKEN + '" class="dsq-request-user-logout">' + Dsq.Strings.LOGOUT + '</a> \
				<table> \
					<tr> \
						<td rowspan="2">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' : '')
								+ '<img src="' + Dsq.Urls.REQUEST_USER_AVATAR + '" width="48" height="48" class="dsq-request-user-avatar">'
							+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '</a>' : '')
						+ '</td> \
						<td class="dsq-request-user-name">'
								+ (Dsq.jsonData.request.is_remote
									 ? '<span class="dsq-badge-small dsq-badge-' + Dsq.jsonData.request.remote_domain + '">' + Dsq.jsonData.request.remote_domain + '</span>'
									 : (Dsq.jsonData.request.is_verified
											? '<span class="dsq-badge-small dsq-badge-verified">Verified</span>'
											: '<span class="dsq-badge-small dsq-badge-registered">Registered</span>'))
							+ ' <a href="' + Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE + '">' + Dsq.jsonData.request.display_username + '</a>'
							+  (Dsq.jsonData.request.is_remote && user_has_email ? ' <small>(<a href="#" onclick="Dsq.Popup.remoteAccountSettings(); return false;">change settings</a>)</small>' : '')
							+  (!Dsq.jsonData.request.is_remote && !Dsq.jsonData.forum.disqus_auth_disabled ? ' <small>(<a href="' + Dsq.jsonData.settings.disqus_url + '/profile/info/" target="_blank">change name</a> or <a href="' + Dsq.jsonData.settings.disqus_url + '/profile/avatar/" target="_blank">picture</a>)</small>' : '')
						+ '</td> \
					</tr> \
					<tr> \
						<td class="dsq-request-user-stats"> \
							<span><big>' + Dsq.jsonData.request.comments_count + '</big> ' + (Dsq.jsonData.request.comments_count == 1 ? 'comment' : 'comments') + '</span> \
							<span><big>' + Dsq.jsonData.request.likes_count + '</big> ' + (Dsq.jsonData.request.likes_count == 1 ? 'like' : 'likes') + '</span> \
							<span><big>' + Dsq.jsonData.request.points + '</big> ' + (Dsq.jsonData.request.points == 1 ? 'point' : 'points') + '</span> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';
			return html;
		};

		var _loginOptions = function() {
			var html;
			html = ' \
			<div class="dsq-authenticate"> \
				<p class="dsq-autheneticate-copy">'
				+ (Dsq.jsonData.forum.allow_anon_post
					? Dsq.Strings.YOU_ARE_COMMENTING_AS_A + ' <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. ' + Dsq.Strings.OPTIONAL + ': ' + Dsq.Strings.LOGIN_BELOW + '.'
					: Dsq.Strings.REQUIRED + ': ' + Dsq.Strings.PLEASE_LOGIN_BELOW_TO_COMMENT + '.')
				+ '</p> \
				<ul class="dsq-login-buttons">'
					+ (!Dsq.jsonData.forum.disqus_auth_disabled ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Popup.login(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-disqus.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_fb_connect ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Facebook.login(); return false;"><img src="http://media.disqus.com/images/themes/narcissus/login-facebook.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_twitter_signin ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-twitter.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_openid ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.OpenID.requestURL(); return false" ><img src="http://media.disqus.com/images/themes/narcissus/login-openid.gif" /></a></li>' : '')
					+ (Dsq.jsonData.context.use_yahoo ? '<li class="dsq-login-button"><a href="#" onclick="Dsq.Yahoo.startYahooConnect(); return false"><img src="http://media.disqus.com/images/themes/narcissus/login-yahoo.gif" /></a></li>' : '')
				+ '</ul> \
			</div> \
			';
			return html;
		};

		if (!Dsq.jsonData.context.show_reply) {


			if (!Dsq.jsonData.request.is_authenticated) {



				return '<div id="dsq-form-area" style="display:none"><div id="dsq-textarea-wrapper"></div></div>' + _loginOptions();
			} else {
				return '';
			}
		}

		html = ' \
		<div id="' + (post_id 
			? 'dsq-reply-post-' + post_id
			: 'dsq-new-post')
		 	+ '" class="dsq-post-area"> \
			<div class="dsq-dc-logo"> \
				<a href="http://disqus.com/comments" target="_blank"><img src="http://media.disqus.com/images/themes/narcissus/disqus-logo.png"></a> \
			</div>'
			+ (post_id 
				? '<h3>' + Dsq.Strings.REPLYING_TO + ' ' + userData.display_name + '</h3>'
				: '<h3>' + Dsq.Strings.ADD_NEW_COMMENT + '</h3>')
			+ (Dsq.jsonData.request.is_authenticated 
				? _requestUserInfo()
				: _loginOptions() )
			+ '<div id="dsq-form-area' + pid + '">'
			+ '<div class="dsq-textarea"> \
				<div class="dsq-textarea-wrapper" id="dsq-textarea-wrapper' + pid + '"></div> \
			</div>'
			+ (!Dsq.jsonData.request.is_authenticated
			? ' \
			<div class="dsq-post-fields"> \
				<form action="." method="GET" onsubmit="Dsq.Templates.postComment(' + post_id + ', this, false); return false;"> \
				<table> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-name' + pid + '" type="text" value="' + (disqus_def_name ? disqus_def_name : (Dsq.jsonData.session.name ? Dsq.jsonData.session.name : Dsq.Strings.NAME + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'name\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'name\')" /></div></td> \
						<td class="dsq-post-fields-right"><div class="dsq-input-wrapper"><input id="dsq-field-website' + pid + '" type="text" value="' + (Dsq.jsonData.session.url ? Dsq.jsonData.session.url : Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')" class="dsq-placeholder') + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'website\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'website\')" /></div></td> \
					</tr> \
					<tr> \
						<td class="dsq-post-fields-left"><div class="dsq-input-wrapper"><input id="dsq-field-email' + pid + '" type="text" value="' + (disqus_def_email ? disqus_def_email : (Dsq.jsonData.session.email ? Dsq.jsonData.session.email : Dsq.Strings.EMAIL + '" class="dsq-placeholder')) + '" onfocus="Dsq.Templates.handlePlaceholder(event, this, \'email\')" onblur="Dsq.Templates.handlePlaceholder(event, this, \'email\')" /></div></td> \
						<td class="dsq-post-fields-right"> \
							<div class="dsq-subscribe"> \
								<a href="#" onclick="Dsq.Templates.chooseSubscribe(' + post_id + '); return false" class="dsq-subscribe-menu"><span id="dsq-subscribe-select' + pid + '">' + (Dsq.jsonData.request.subscribe_on_post ? Dsq.Strings.SUBSCRIBE_TO_ALL_COMMENTS_BY_EMAIL : Dsq.Strings.DO_NOT_SUBSCRIBE_TO_COMMENTS) + '</span> <small>&#9660;</small></a> \
								<ul class="dsq-panel" id="dsq-subscribe-menu' + pid + '"> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(2, this, ' + post_id + '); return false">Subscribe to all comments by email</a></li> \
									<li><a href="#" onclick="Dsq.Templates.setSubscribe(0, this, ' + post_id + '); return false">Do not subscribe to comments</a></li> \
								</ul> \
								<input id="dsq-subscribe-on-post' + pid + '" type="hidden" value="' + Dsq.jsonData.request.subscribe_on_post + '" /> \
							</div> \
						</td> \
					</tr> \
				</table> \
				</form> \
			</div>'
			: '')
			+ '<div class="dsq-post-footer"> \
				<div class="dsq-sharing-options" ' + (!display_sharing_options ? 'style="display:none;"' : '') + '> \
					<button class="dsq-button-small" onfocus="document.getElementById(\'dsq-post-button' + pid + '\').focus();"><span>' + Dsq.Strings.SHARING_OPTIONS + ' <small>&#9660;</small></span></button> \
					<div class="dsq-panel"> '
						+ (Dsq.jsonData.request.sharing.twitter !== undefined
								&& Dsq.jsonData.request.sharing.twitter.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-twitter' + pid + '"'
								  + (Dsq.jsonData.request.sharing.twitter.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-twitter' + pid + '">' + Dsq.Strings.SHARE_ON + ' Twitter</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.facebook
								&& (Dsq.jsonData.request.sharing.facebook.enabled === true ||
										(Dsq.jsonData.request.is_remote && Dsq.jsonData.request.remote_domain == 'facebook'))
							? '<div><input type="checkbox" id="dsq-sharing-facebook' + pid + '"'
									+ (Dsq.jsonData.request.sharing.facebook.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-facebook' + pid + '">' + Dsq.Strings.SHARE_ON + ' Facebook</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.yahoo !== undefined
								&& Dsq.jsonData.request.sharing.yahoo.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-yahoo' + pid + '"'
									+ (Dsq.jsonData.request.sharing.yahoo.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-yahoo' + pid + '">' + Dsq.Strings.SHARE_ON + ' Yahoo!</label> \
								</div>'
							: '')
						+ (Dsq.jsonData.request.sharing.tumblr !== undefined
								&& Dsq.jsonData.request.sharing.tumblr.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-tumblr' + pid + '"'
									+ (Dsq.jsonData.request.sharing.tumblr.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-tumblr' + pid + '">' + Dsq.Strings.SHARE_ON + ' Tumblr</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.wordpress !== undefined
								&& Dsq.jsonData.request.sharing.wordpress.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-wordpress' + pid + '"'
									+ (Dsq.jsonData.request.sharing.wordpress.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-wordpress' + pid + '">' + Dsq.Strings.SHARE_ON + ' Wordpress</label> \
								 </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.movabletype !== undefined
							  && Dsq.jsonData.request.sharing.movabletype.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-movabletype' + pid + '"'
									+ (Dsq.jsonData.request.sharing.movabletype.auto === true ? 'checked=true' : '') + '/> \
									<label for="dsq-sharing-movabletype' + pid + '">' + Dsq.Strings.SHARE_ON + ' Movable Type</label> \
							   </div>'
							: '')
						+ (Dsq.jsonData.request.sharing.typepad !== undefined
							  && Dsq.jsonData.request.sharing.typepad.enabled === true
							? '<div><input type="checkbox" id="dsq-sharing-typepad' + pid + '"'
									+ (Dsq.jsonData.request.sharing.typepad.auto === true ? 'checked=true' : '') + '/> \
								  <label for="dsq-sharing-typepad' + pid + '">' + Dsq.Strings.SHARE_ON + ' TypePad</label> \
							   </div>'
							: '')
						+ '<div><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections/" target="_blank" class="dsq-configure-options">' + Dsq.Strings.CONFIGURE_OPTIONS + '</a></div>'
					+ '</div> \
				</div>'
				+ '<button class="dsq-button" id="dsq-post-button' + pid + '" onclick="Dsq.Templates.postComment(' + post_id + ', this, false)"><span>' + Dsq.Strings.POST_AS + ' '
				+ (Dsq.jsonData.request.display_username
					? Dsq.jsonData.request.display_username
					: Dsq.Strings.GUEST)
				+ '</span></button>'
				+ (post_id
					? '<button class="dsq-button" id="dsq-cancel-button' + pid + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"><span>' + Dsq.Strings.CANCEL + '</span></button>'
					: '')
			+ '</div>'
			+ '</div>' // end dsq-form-area
		+ '</div> \
		';
		
		return html;
	};




	this.appendPost = function(post_id) {
		var html = '<div id="dsq-append-post-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		html = ' \
		<table> \
			<tr> \
				<td id="dsq-header-avatar-' + post_id + '" class="dsq-header-avatar" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
					<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
					+ (Dsq.jsonData.forum.show_avatar
					? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
					: '')
				+ '</a> \
				</td> \
				<td class="dsq-comment-header-meta"> \
		';

		
		return html;
	};
	
	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var html;
		var parent_display_name = '';
		
		if(_meta.parent_post_id) {

			var _parent_meta = Dsq.jsonData.posts[_meta.parent_post_id];

			if (_parent_meta) {
				var parentUserData = Dsq.jsonData['users'][_parent_meta.user_key];
				parent_display_name = parentUserData.display_name;
			}
		}

		html = ' \
		<img src="http://media.disqus.com/images/themes/narcissus/moderator.png" class="dsq-moderator-star" title="Moderator" /> \
		<span class="dsq-comment-header-time"><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')" title="Permalink">' + (_meta.is_realtime ? Dsq.Strings.JUST_NOW : _meta.date) + '</a></span> '
		+ (_meta.parent_post_id && parent_display_name
			? '<a href="#comment-' + _meta.parent_post_id + '" title="Jump to comment">in reply to ' + parent_display_name + '</a>'
			: '')
		+ '</td> \
		<td id="dsq-like-pts-' + post_id + '" class="dsq-comment-header-likes">'
		+ (_meta.points
			? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this.'
			: '')
		+ '</td> \
		</tr> \
		</table> \
		';
		return html;
	};

	this.preBody = function(post_id) {
		var html = '';
		return html;
	};

	this.postFooter = function(post_id) {
		var html;
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed || !_meta.approved) { return ''; }
		
		html = ' \
		<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
			<div class="dsq-comment-footer-left">'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
					? '<a href="#" onclick="Dsq.Templates.moderateOptions(' + post_id+ '); return false">' + Dsq.Strings.MODERATE + '</a>'
					: '')
				+ '<a href="#" id="dsq-post-report-' + post_id + '" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">' + Dsq.Strings.FLAG + '</a> \
			</div> \
			<div class="dsq-comment-footer-right">'
				+ (_meta.votable 
					? '<span id="dsq-like-' + post_id + '" class="dsq-like">'
					+ (!_meta.up_voted
						? '<button class="dsq-button-small" onclick="Dsq.Post.rate(this, ' + post_id + ', 1)" >Like</button>'
						: 'You liked this.&nbsp;&nbsp;')
					+ '</span>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<button class="dsq-button-small dsq-post-edit" onclick="Dsq.Post.edit(this, ' + post_id + ')" >' + Dsq.Strings.EDIT + '</button>'
					: '')
				+ (_meta.can_reply
					? '<span class="dsq-comment-footer-reply" id="dsq-comment-footer-reply-' + post_id + '" onclick="Dsq.Post.toggleReply(' + post_id +', this)"> \
						<button class="dsq-button-small">' + Dsq.Strings.REPLY + '</button> \
						<button class="dsq-comment-footer-reply-tab">' + Dsq.Strings.REPLY + '</button><span></span> \
					</span>'
					: '')
			+ '</div> \
		</div> \
		';
		
		return html;
	};



	
	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		var item = '<li class="dsq-comment dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-comment-header"> \
			<table> \
			<tr> \
			<td class="dsq-header-avatar"> \
			';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'" class="dsq-avatar">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {

			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar92.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += (reaction.author_url && reaction.author_url !== ''
				? '</a>'
				: '')
			+ '</td>'
			+ '<td><cite class="dsq-comment-cite">' + reaction.author_name + '</cite> <span class="dsq-comment-header-time">' + reaction.date_created + '</span></td>'
			+ '<td class="dsq-comment-header-likes"></td>'
			+ '</tr></table></div>' // end dsq-comment-header
			+ '<div class="dsq-reaction-header" \
				<table> \
					<tr> \
						<td class="dsq-reaction-header-left">'
							+ '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png" />'
							+ ' From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
							+ 'via ' + (reaction.source == 'backtype' ? '<a href="http://backtype.com/">BackType</a>' : '<a href="' + reaction.source_url + '">UberVU</a>')
						+ '</td>'
						+ '<td class="dsq-reaction-header-right">';
			
			if(reaction.retweets) {
				var num_retweets = reaction.retweets.length;
				if (num_retweets > 0) {
					if (num_retweets == 1) {
						item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
					} else {
						item += (num_retweets + ' more retweets from ');
						item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
						var n_tweets = (num_retweets > 3) ? 3 : num_retweets;
						item += Dsq.Templates.showRetweets(reaction.id, n_tweets);
						if (n_tweets != num_retweets) {
							item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
								+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
						}
					}
				}
			}	
			item += '</td></tr> \
			</table> \
			</div>' // end dsq-reaction-header
			+ '<div class="dsq-comment-body"> \
				<div class="dsq-comment-message">' + reaction.body + '</div>'
			+ '</div> \
			<div class="dsq-comment-footer"> \
				<div class="dsq-comment-footer-left"> \
				</div>'
				+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator 
					? ' \
					<div class="dsq-comment-footer-right"> \
						<button class="dsq-button-small dsq-hide-reaction" onclick="Dsq.Reaction.hide(' + reaction.id + ')">Hide</button> \
					</div>'
					: '')
			+ '</div>'
		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions" class="dsq-show-more-reactions"><button class="dsq-button-small" onclick="' + handler + '">Show more reactions</button></li>';
		}

		return '<h3 id="dsq-reactions-title" class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-container"> \
			<table> \
				<tbody> \
					<tr> \
						<td class="dsq-popup-tl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-tr"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-b"></td> \
						<td class="dsq-popup-body"> \
							<div class="dsq-popup-content"> \
								<div class="dsq-popup-title"> \
									<button class="dsq-button-small" style="float:right" onclick="Dsq.Popup._closePopup(null, true)">Close</button>' 
									+ content['header'] 
								+ '</div>'
								+ content['body']
							+ '</div> \
							<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
						</td> \
						<td class="dsq-popup-b"></td> \
					</tr> \
					<tr> \
						<td class="dsq-popup-bl"></td><td class="dsq-popup-b"></td><td class="dsq-popup-br"></td> \
					</tr> \
				</tbody> \
			</table> \
		</div> \
		';
	};



	
	this.chooseSubscribe = function(post_id) {

		var pid = post_id ? '-' + post_id : '';
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		menu.style.display = menu.style.display == 'block' ? 'none' : 'block';
		
	};
	
	this.setSubscribe = function(value, el, post_id) {

		var pid = post_id ? '-' + post_id : '';
		var input = Dsq.$('dsq-subscribe-on-post' + pid);
		var select = Dsq.$('dsq-subscribe-select' + pid);
		var menu = Dsq.$('dsq-subscribe-menu' + pid);
		
		select.innerHTML = el.innerHTML;
		input.value = value;
		this.chooseSubscribe(post_id);
	};
	
	this.getFormFields = function(post_id) {

		var fields = {};
		var pid = post_id ? '-' + post_id : '';
		var name = Dsq.$('dsq-field-name' + pid);
		var email = Dsq.$('dsq-field-email' + pid);
		var website = Dsq.$('dsq-field-website' + pid);
		var username = Dsq.$('dsq-field-username' + pid);
		var password = Dsq.$('dsq-field-password' + pid);

		fields = {
			'name': name,
			'email': email,
			'website': website,
			'username': username,
			'password': password
		}
		
		return fields;
	}
	
	this.validateFields = function(post_id) {
		
		if(Dsq.jsonData.request.is_authenticated) { return true; }
		
		var fields = Dsq.Templates.getFormFields(post_id);
		
		var nameField = fields.name;
		var websiteField = fields.website;
		var emailField = fields.email;
		
		websiteField.value = (websiteField.value == Dsq.Templates.placeholder['website']) ? '' : websiteField.value;
		
		var v = [{

			validator: Dsq.Validators.name,
			value: nameField.value
		}, {

			validator: Dsq.Validators.email,
			value: emailField.value
		}, {

			validator: Dsq.Validators.url,
			value: websiteField.value
		}];
		
		return Dsq.Validators.validate(v, function(e) { Dsq.Popup.popModal(e, 'Oops...') } );
	};
	
	this.checkExistingUser = function(post_id) {
		var fields = Dsq.Templates.getFormFields(post_id);		
		Dsq.Popup.loading(post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].getUserByEmail(fields.email.value);
		} else {
			Dsq.frames['reply_0'].getUserByEmail(fields.email.value);
		}
	};

	this.validateAuth = function(el_clicked, post_id, auth_choice) {
		var fields = Dsq.Templates.getFormFields(post_id);
		var email = fields.email ? fields.email.value : '';
		var username = fields.username ? fields.username.value : '';
		var password = fields.password ? fields.password.value : '';
		
		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		
		if (post_id) {
			Dsq.frames['reply_' + post_id].validateAuth(auth_choice, email, username, password);
		} else {
			Dsq.frames['reply_0'].validateAuth(auth_choice, email, username, password);
		}
	};

	this.lightboxUpdateEmail = function(post_id, new_email) {
		var fields = Dsq.Templates.getFormFields(post_id);
		fields.email.value = new_email;
	};

	this.lightboxAuthenticate = function(post_id, auth_choice, auth_data) {
		var title, body;
		var pid = post_id ? '-' + post_id : '';

		if(typeof(auth_data) == 'undefined') {
			var auth_data = Dsq.Templates.getFormFields(post_id);
		}

		d = auth_data;

		switch(auth_choice) {
			case 'register':
				var suggestedUsername = d.name.value.replace(/[^a-zA-Z0-9-]/g,'').toLowerCase();
			
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Register a <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';

				body = ' \
				<ul class="dsq-lightbox-register-reasons"> \
				<li>Verify your comments</li> \
				<li>Edit and delete comments</li> \
				<li>Manage comments and replies</li> \
				</ul> \
				';

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Email</td> \
							<td><input type="text" value="' + d.email.value + '" onchange="Dsq.Templates.lightboxUpdateEmail(' + post_id + ', this.value)" /><div id="dsq-email-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Username</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + suggestedUsername + '"/><div id="dsq-username-errors' + pid + '"></div></td> \
						</tr> \
						<tr> \
							<td>Password</td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /><div id="dsq-password-errors' + pid + '"></div></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'login\'); return false">Login instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Register and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			case 'login':
				title = Dsq.jsonData.forum.allow_anon_post ? 'Optional:' : 'Required:';
				title += ' Login to your <img src="http://media.disqus.com/images/embed/disqus-profile.png" alt=Disqus Profile" />';
				body = '';
				
				if(d.avatar_url) {
					body += '<div class="dsq-lightbox-recognized"><table><tr>';
					body += '<td><img src="' + d.avatar_url + '" alt="" /></td>';
					body += '<td><span class="dsq-badge ' + (d.verified ? 'dsq-badge-verified' : 'dsq-badge-registered') + '">' + (d.verified ? 'Verified' : 'Registered') + '</span></td>';
					body += '<td>Hey <strong>' + d.display_name + '</strong>, is that you? Login below to claim this comment.';
					body += '</tr></table></div>';
				}

				body += ' \
				<div class="dsq-lightbox-auth-fields"> \
					<table> \
						<tr> \
							<td>Username or Email</td> \
							<td><input id="dsq-field-username' + pid + '" type="text" value="' + (d.avatar_url ? d.username : '') + '" /></td> \
						</tr> \
						<tr> \
							<td>Password <a href="http://disqus.com/forgot" target="_blank">(cannot log in?)</a></td> \
							<td><input id="dsq-field-password' + pid + '" type="password" /></td> \
						</tr> \
					</table> \
					<div class="dsq-lightbox-switch-auth"><a href="#" onclick="Dsq.Templates.lightboxAuthenticate(' + post_id + ',\'register\'); return false">Register instead</a></div> \
				</div> \
				<div id="dsq-lightbox-errors' + pid + '" class="dsq-lightbox-errors"></div> \
				<div class="dsq-lightbox-submit"> \
					<div class="dsq-lightbox-auth-post"><button class="dsq-button" onclick="Dsq.Templates.validateAuth(this, ' + post_id + ',\'' + auth_choice + '\')">Login and Post comment</button></div>'
					+ (Dsq.jsonData.forum.allow_anon_post
						? '<div class="dsq-lightbox-auth-skip"><button class="dsq-button-small" onclick="Dsq.Templates.postComment(' + post_id + ', this, true)">Just post as a Guest</button></div>'
						: '')
				+ '</div> \
				';
				break;
			default:
				break;
		}
		Dsq.Popup.lightbox(body, title, post_id);
		Dsq.$('dsq-field-username' + pid).focus();
	};
	
	this.buttonsToRestore = [];
	this.setLoadingButton = function(btn, post_id) {
		var pid = post_id ? '-' + post_id : '';
		if (btn) {

			var loadingBtn = document.createElement('button');
			loadingBtn.id = btn.id + '-loading';
			loadingBtn.innerHTML = '<img src="http://media.disqus.com/images/loading-lite.gif" alt="" /> Just a moment...';
			loadingBtn.className = btn.className + ' dsq-post-loading';
			btn.parentNode.appendChild(loadingBtn);
			btn.style.display = 'none';
			var cancelBtn = Dsq.$('dsq-cancel-button' + pid);
			if(cancelBtn) { cancelBtn.style.display = 'none'; this.buttonsToRestore.push(cancelBtn); }
			this.buttonsToRestore.push(btn);
		} else {

			var buttons = this.buttonsToRestore;
			for(var i = 0; i < buttons.length; i++) {
				buttons[i].style.display = 'inline';
				Dsq.Utils.deleteNode(Dsq.$(buttons[i].id + '-loading'));
			}
		}
		
	};

	this.postComment = function(post_id, el_clicked, force, auth_choice) {
		var append_id = post_id ? '-' + post_id : '';
		var fields = Dsq.Templates.getFormFields(post_id);

		if (Dsq.Templates.validateFields(post_id)) {

			if (!Dsq.jsonData.request.is_authenticated && !force &&
				((!Dsq.Utils.readCookie('skipped_auth') && !disqus_skip_auth && !Dsq.jsonData.forum.disqus_auth_disabled) || !Dsq.jsonData.forum.allow_anon_post)) {
				Dsq.Templates.checkExistingUser(post_id);
				return false;
			}
			var params = [];
			if (!Dsq.jsonData.request.is_authenticated) {
				params.push(fields.name.value,
					fields.email.value,
					fields.website.value);

				if (auth_choice == 'login' || auth_choice == 'register') {
					params.push({
						auth_choice: auth_choice,
						username: fields.username.value,
						password: fields.password.value,
						email: fields.email.value
					});
				} else {
					params.push(null);
				}

				params.push(null /* sharing options */, Dsq.$('dsq-subscribe-on-post' + append_id).value);
			} else {
				var service_checked = function(name) {
					var el = Dsq.$('dsq-sharing-' + name + append_id);
					return (el !== null && el.checked === true) ? '1' : '0';
				};
				params.push(null, null, null, null, {
					tw: service_checked('twitter'),
					fb: service_checked('facebook'),
					tr: service_checked('tumblr'),
					wp: service_checked('wordpress'),
					mt: service_checked('movabletype'),
					tp: service_checked('typepad'),
					yh: service_checked('yahoo')
				});
			}

			var frame = Dsq.frames['reply_' + (post_id ? post_id : 0)];
			frame.post.apply(frame, params);

			if (el_clicked) {
				Dsq.Templates.setLoadingButton(el_clicked, post_id);
			}
			
			if (force) {
				Dsq.Utils.createCookie('skipped_auth', true);	
			}
			
		} else {
			return false;
		}
	};

	this.editComment = function(el_clicked, post_id) {
		var edited_message = Dsq.$('dsq-edit-textarea-' + post_id).value;

		Dsq.Templates.setLoadingButton(el_clicked, post_id);
		Dsq.frames['edit_' + post_id].edit(post_id, edited_message);
	};

	this.toggleEdit = function(post_id) {
		var body = Dsq.$('dsq-comment-body-' + post_id);
		var message = Dsq.$('dsq-comment-message-' + post_id);

		if (!Dsq.Post.stateEditToggled[post_id]) {


			message.style.display = 'none';
			if (Dsq.$('dsq-edit-' + post_id)) {
				Dsq.$('dsq-edit-' + post_id).style.display = 'block';
			} else {

				var edit_area = document.createElement('div');
				edit_area.id = 'dsq-edit-' + post_id;
				edit_area.className = 'dsq-edit dsq-textarea';
				edit_area.innerHTML = ' \
				<div class="dsq-textarea-wrapper"> \
					<textarea class="dsq-edit-textarea" id="dsq-edit-textarea-' + post_id + '">' + message.innerHTML + '</textarea> \
				</div> \
				<div class="dsq-save-edit"> \
					<button onclick="Dsq.Templates.editComment(this, ' + post_id + ')" class="dsq-button-small">Save Edit</button> \
				</div> \
				<div id="dsq-edit-iframe-' + post_id + '" style="display: none"></div> \
				';

				body.appendChild(edit_area);

				if (!Dsq.frames['edit_' + post_id]) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['edit_' + post_id] = new Dsq.ReplyFrame(Dsq.$('dsq-edit-iframe-' + post_id), post_id);
					Dsq.frames['edit_' + post_id].init();
					Dsq.frames['edit_' + post_id].setState(post_id, _meta.depth);
				}
			}
		} else {

			message.style.display = 'block';
			Dsq.$('dsq-edit-' + post_id).style.display = 'none';
		}
		
		Dsq.Post.stateEditToggled[post_id] = !Dsq.Post.stateEditToggled[post_id];
	};
	
	this.edit = function(el, post_id) {

		Dsq.Templates.toggleEdit(post_id);
	};

	this.toggleReply = function(post_id, button) {
		
		if(!this.stateReplyToggled[post_id]) {

			if (Dsq.$('dsq-reply-post-' + post_id)) {
				Dsq.$('dsq-append-post-' + post_id).style.display = 'block';
			} else {
				Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id);
				var container = Dsq.$('dsq-textarea-wrapper-' + post_id);
				if (!Dsq.frames['reply_' + post_id] && container) {
					var _meta = Dsq.jsonData.posts[post_id];
					Dsq.frames['reply_' + post_id] = new Dsq.ReplyFrame(container, post_id);
					Dsq.frames['reply_' + post_id].init(function() {

						Dsq.$('dsq-append-post-' + post_id).innerHTML = Dsq.Templates.postBox(post_id, true);
						Dsq.$('dsq-form-area-' + post_id).innerHTML = '';

						var theme = (typeof disqus_frame_theme == 'undefined') ? 'default' : disqus_frame_theme;
						Dsq.Iframes.showReplyIframeInContainer(Dsq.$('dsq-form-area-' + post_id), post_id, {theme: theme});

					});
					Dsq.frames['reply_' + post_id].setState(post_id, _meta.depth);
				}
			}
			Dsq.$('dsq-append-post-' + post_id).className = 'dsq-append-post';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply-active';
			
		} else {

			Dsq.$('dsq-append-post-' + post_id).style.display = 'none';
			Dsq.$('dsq-append-post-' + post_id).className = '';
			Dsq.$('dsq-comment-footer-reply-' + post_id).className = 'dsq-comment-footer-reply';
		}
		
		this.stateReplyToggled[post_id] = !this.stateReplyToggled[post_id];

		if(Dsq.Utils.ie && this.stateReplyToggled[post_id]) {

		}

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: post_id,
			opened: this.stateReplyToggled[post_id]
		});
	};
	
	this.moderateOptions = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		
		if(!Dsq.jsonData.request.is_moderator && !Dsq.jsonData.request.is_global_moderator) { return false; }

		var html;
		
		html = ' \
		<div class="dsq-moderate-options"> \
		<table>'
		+ (_meta.email ? '<tr><td>Email</td><td>' + _meta.email + '</td></tr>' : '')
		+ (_meta.ip ? '<tr><td>IP address</td><td>' + _meta.ip + '</td></tr>' : '')
		+ '<tr> \
			<td>Actions</td> \
			<td><ul>'
			+ (Dsq.jsonData.request.moderator_can_edit
				? '<li><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Edit Comment</a></li>'
				: '')
			+ '<li><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); Dsq.Popup._closePopup(null, true); return false;">Delete Comment</a></li> \
			<li><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); Dsq.Popup._closePopup(null, true); return false;">Mark Spam</a></li> \
			<li><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li> \
			</ul></td> \
			</table> \
		</div> \
		';
		
		html += '<p>Go to the full <a href="http://disqus.com/comments/moderate/" target="_blank">moderate panel</a> for more options.</p>';
		
		return Dsq.Popup.popModal(html, 'Moderate Options', post_id);
	};
	
	this.placeholder = {
		'class': 'dsq-placeholder',
		'name': Dsq.Strings.NAME,
		'email': Dsq.Strings.EMAIL,
		'website': Dsq.Strings.WEBSITE + ' (' + Dsq.Strings.OPTIONAL.toLowerCase() + ')'
	};
	
	this.handlePlaceholder = function(evt, el, key) {
		var placeholder = Dsq.Templates.placeholder[key];
		var className = Dsq.Templates.placeholder['class'];
		
		switch(evt.type) {
			case 'focus':
				if(el.value == placeholder) {
					el.value = '';
					el.className = '';
				}
				break;

			case 'blur':
				if(el.value == '') {
					el.value = placeholder;
					el.className = className;
				}
				break;
			default:
				break;
		}
	};
	
	this.paginate = function(page, el_clicked) {

		var extra_params = '';

		if(typeof disqus_per_page != 'undefined') {
			extra_params += '&per_page=' + disqus_per_page;
		}
		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			Dsq.Templates.setLoadingButton(el_clicked);
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/venturebeat/thread.js'
			+ '?slug='	+ '10_lessons_from_a_failed_startup_90'
			+ '&p='		+ page
			+ extra_params);
	};
	
	
	this.rate = function(el, id, vote) {


		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
				Dsq.$('dsq-like-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
			}
			Dsq.Utils.execScript('http://disqus.com/forums/venturebeat/vote.js'
				+ '?post_id='    + id
				+ '&vote='        + vote);
		} else {
			Dsq.Popup.login('To rate, please log in');
		}
	};

	this.voted = function(post_id, points, vote) {

		Dsq.$('dsq-like-pts-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this.';

		if(vote) {
			Dsq.$('dsq-like-' + post_id).innerHTML = 'You liked this.&nbsp;&nbsp;';
		}
	};




	this.postComment_onSuccess = function(response, parent_post_id, post_id) {
		var approved = response.message.post_meta.approved;

		if (parent_post_id) {
			Dsq.Post.toggleReply(parent_post_id);
		}

		Dsq.Popup._closePopup(null, true);
		
		if (approved) {
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		} else {			
			var unapproved_msg = 'Thanks for posting!\
	 Your comment must be approved by a moderator before appearing here.\
			';
			Dsq.Popup.popModal(unapproved_msg, 'Comment awaiting approval', post_id);
		}

		var sharing_results = response.message.sharing_results;
		var sharing_errors = '';
		for (var service in sharing_results) {
			if (sharing_results.hasOwnProperty(service) === true) {
				if (sharing_results[service].error === true) {
					sharing_errors += service + ', ';
				}
			}
		}

		if (sharing_results.facebook && sharing_results.facebook.callback) {
			FB.ensureInit(function() {
				FB.Connect.streamPublish('', sharing_results.facebook.attachment);
			});
		}

		if (sharing_errors !== '') {
			var message = 'Your comment was posted, but there were errors sharing with the following connections: ';
			message += sharing_errors.replace(/,\s$/, '');
			message += '<p><a href="' + Dsq.jsonData.settings.disqus_url + '/profile/connections" target="_blank">Configure your connections here</a></p>'
			Dsq.Popup.popModal(message, 'Sharing options');
		}

		Dsq.Templates.setLoadingButton(false);
	};

	this.postComment_onFailure = function(response, parent_post_id, post_id) {

		Dsq.Templates.setLoadingButton(false);
	};
};




// TODO: It might be faster to use string methods to find all <li (...) </li> blocks and pass to Dsq.PostHandler manually.
Dsq.CommentsHandler = function(str, head, post_id, content, tail, offset, s) {
	var prepend_post = Dsq.Templates.prependPost(post_id);
	var append_post = Dsq.Templates.appendPost(post_id);

	content = content.replace(Dsq.POST_RE, Dsq.PostHandler);
	Dsq.Templates.postLoopCounter++;
	head = Dsq.Templates.Filters.commentContainer(post_id, head);
	return prepend_post + head + content + tail + append_post;
};

Dsq.PostHandler = function(str, h_head, post_id, h_content, h_tail, b_head, b_content, b_tail, offset, s) {
	var prepend_header = Dsq.Templates.postPrependHeader(post_id);
	var append_header = Dsq.Templates.postAppendHeader(post_id);
	var prepend_body = Dsq.Templates.preBody(post_id);
	var append_body = Dsq.Templates.postBody(post_id);
	var append_footer = Dsq.Templates.postFooter(post_id);

	b_content = b_content.replace(Dsq.POST_BODY_RE, Dsq.PostBodyHandler);
	return h_head + prepend_header + h_content + append_header + h_tail + b_head + prepend_body + b_content + append_body + b_tail + append_footer;
};

Dsq.PostBodyHandler = function(str, head, post_id, content, tail, offset, s) {
	content = Dsq.Templates.Filters.commentContent(post_id, content);
	return head + content + tail;
};

Dsq.MediaPostHandler = function(str, args, offset, s) {
	args = args.split(' ');
	if(args[0] == 'seesmic') {
		return '<br />' + Dsq.Templates.mediaSeesmic(args[1], args[2]);
	}
	return '';
};


/**
 * Shorcuts
 */
Dsq.$ = function(element) { return document.getElementById(element); };
Dsq.$b = document.body || document.getElementsByTagName('body')[0];


/**
 * Dsq.Debug: Logging functions.
 */

Dsq.Debug = new function() {this.log=function(s){};this.profile=function(f){if(typeof f == 'function')return f();else return eval(f);};};


/**
 * Dsq.Urls: URL paths
 */
Dsq.Urls = new function() {
	this.LOGIN = '/profile/login/';
	this.LOGOUT = '/logout/';
	this.REPLY = 'http://disqus.com/forums/venturebeat/10_lessons_from_a_failed_startup_90/reply.html';
	this.REQUEST_USER_PROFILE = '/AnonymousUser/';
	this.REQUEST_USER_AVATAR = 'http://media.disqus.com/images/noavatar92.png';
};
// Dsq.Urls

/**
 * Dsq.Validators: Validation for form fields
 */
Dsq.Validators = new function() {
	this.VALID_EMAIL_RE = /^[a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*\@(([a-z0-9\-\_\+]+(\.[a-z0-9\-\_\+]+)*)+\.[a-z]{2,}|([0-9]+\.){3}[0-9]+)$/i;
	this.name = function(name) {
		var error = false;

		if(typeof Dsq.Templates.placeholder !== 'undefined' &&
		   name == Dsq.Templates.placeholder.name) {
			error = true;
		}
		if(name.length <= 1) {
			error = true;
		}

		if(error) {
			return "Please enter a name to comment.";
		} else {
			return true;
		}
	};
	this.email = function(addr) {
		if(Dsq.Validators.VALID_EMAIL_RE.test(addr)) {
			return true;
		} else {
			return "Please enter a valid email to comment.";
		}
	};
	this.url = function(addr) {
		if(!addr || addr.indexOf('.') != -1) {
			return true;
		} else {
			return "Please check your website URL (this field is optional).";
		}
	};

	this.validate = function(bulk_validation, failure_callback) {
		failure_callback = failure_callback || function(e){ alert(e); };

		for(var i = 0; i < bulk_validation.length; i++) {
			v = bulk_validation[i];
			ret = v.validator(v.value);
			if(ret !== true) {
				failure_callback(ret);
				return false;
			}
		}
		return true;
	};
};

/**
 * Dsq.Utils: Generic utility functions.
 */
Dsq.Utils = new function() {
	this.ie = /msie/i.test(navigator.userAgent) && !/opera/i.test(navigator.userAgent);
	this.ie7 = (document.all && !window.opera && window.XMLHttpRequest) ? true : false;
	this.ie6 = (!window.XMLHttpRequest) ? true: false;
	this.webkit = navigator.userAgent.indexOf('AppleWebKit/') >= 0;
	this.gebiFromElementCollectionCache = {};
	this._styleSheet = null;

	this.gebiFromElement = function(el, id, tag) {
		// This only method only helps IE.
		if(!this.ie) {
			return Dsq.$(id);
		} else {
			var cacheKey = el.id + '-' + tag;
			tag = tag || 'div';
			if(typeof this.gebiFromElementCollectionCache[cacheKey] != 'undefined') {
				collection = this.gebiFromElementCollectionCache[cacheKey];
			} else {
				collection = el.getElementsByTagName(tag);
				this.gebiFromElementCollectionCache[cacheKey] = collection;
			}

			for(var i = 0; i < collection.length; i++) {
				if(collection[i].id == id) {
					return collection[i];
				}
			}
			return null;
		}
	};

	this.execOnReady = function(func) {
		var node = document.createElement('document:ready');
		try {
			node.doScroll('left');
			func();
			node = null;
		} catch(err) {
			setTimeout(function() { Dsq.Utils.execOnReady(func); }, 10);
		}
	};


	// Courtesy of http://www.quirksmode.org/js/cookies.html
	this.createCookie = function(name,value,days) {
		if (days) {
			var date = new Date();
			date.setTime(date.getTime()+(days*24*60*60*1000));
			var expires = "; expires="+date.toGMTString();
		}
		else var expires = "";
		document.cookie = name+"="+value+expires+"; path=/";
	};

	this.readCookie = function(name) {
		var nameEQ = name + "=";
		var ca = document.cookie.split(';');
		for(var i=0;i < ca.length;i++) {
			var c = ca[i];
			while (c.charAt(0)==' ') c = c.substring(1,c.length);
			if (c.indexOf(nameEQ) == 0) return c.substring(nameEQ.length,c.length);
		}
		return null;
	};

	this.eraseCookie = function(name) {
		Dsq.Utils.createCookie(name,"",-1);
	};

	this.deleteNode = function(node) {
		if(node) {
			this.deleteChildren(node);
			if(typeof node.outerHTML != 'undefined') { node.outerHTML = ''; }
			else if(node.parentNode) { node.parentNode.removeChild(node); }
			delete node;
		}
	};

	this.deleteChildren = function(node) {
		if(node) {
			for(var x = node.childNodes.length-1; x >= 0; x--) {
				var childNode = node.childNodes[x];
				if(childNode.hasChildNodes()) { this.deleteChildren(childNode); }
				if(typeof childNode.outerHTML != 'undefined') { childNode.outerHTML = ''; }
				else node.removeChild(childNode);
				delete childNode;
			}
		}
	};

	this.findPos = function(obj) {
		var curleft = 0;
		var curtop = 0;
		if (obj.offsetParent) {
			do {
				curleft += obj.offsetLeft;
				curtop += obj.offsetTop;
			} while (obj = obj.offsetParent);
		}
		return [curleft,curtop];
	};

	this.getWindowSize = function() {
		var windowWidth = -1;
		var windowHeight = -1;

		if(typeof(window.innerWidth) == 'number') { //Non-IE
			windowWidth = window.innerWidth;
			windowHeight = window.innerHeight;
		} else if(document.documentElement) { // IE 6+ in 'standards compliant mode'
			windowWidth = document.documentElement.clientWidth || document.body.clientWidth;
			windowHeight = document.documentElement.clientHeight || document.body.clientHeight;
		}

		return [windowWidth, windowHeight];
	}

	this.getScrollPos = function() {
		var scrollWidth, scrollTop;

		if(document.documentElement && (document.documentElement.scrollTop || document.documentElement.scrollWidth)) {
			scrollWidth = document.documentElement.scrollWidth;
			// IE is weird here.  If no doctype is provided, document.body.scrollTop is 0,
			// otherwise document.documentElement.scrollTop is 0.
			scrollTop = document.documentElement.scrollTop || document.body.scrollTop;
		} else if(document.body.scrollTop && document.body.scrollWidth) {
			scrollWidth = document.body.scrollWidth;
			scrollTop = document.body.scrollTop;
		}

		return [scrollWidth, scrollTop];
	}

	this.addEventListener = function(instance, eventName, listener) {
		var listenerFn = listener;
		if (instance.addEventListener) {
			instance.addEventListener(eventName, listenerFn, false);
		} else if (instance.attachEvent) {
			listenerFn = function() {
				listener(window.event);
			};
			instance.attachEvent("on" + eventName, listenerFn);
		} else {
			throw new Error("Event registration not supported");
		}
		return {
			instance: instance,
			name: eventName,
			listener: listenerFn
		};
	};

	this.removeEventListener = function(event) {
		var instance = event.instance;
		if (instance.removeEventListener) {
			instance.removeEventListener(event.name, event.listener, false);
		} else if (instance.detachEvent) {
			instance.detachEvent("on" + event.name, event.listener);
		}
	};

	this.fixIframesIE = function(id) {
		var disqusThread = Dsq.$(disqus_container_id);
		var iframes = disqusThread.getElementsByTagName('iframe');

		if(id) {
			var container = Dsq.$(id);
		} else {
			var container = Dsq.$('dsq-content');
		}

		for(i = 0; i < iframes.length; i++) {
			if (container) {
				iframes[i].style.width = container.offsetWidth;
			}
		}
	};

	this.getElementsByClassName = function(oElm, strTagName, strClassName) {
	/* Credit: Jonathan Snook [http://www.snook.ca/jonathan], Robert Nyman [http://www.robertnyman.com] */
		var arrElements = (strTagName == "*" && oElm.all)? oElm.all : oElm.getElementsByTagName(strTagName);
		var arrReturnElements = new Array();
		strClassName = strClassName.replace(/\-/g, "\\-");
		var oRegExp = new RegExp("(^|\\s)" + strClassName + "(\\s|$)");
		var oElement;
		for(var i = 0; i < arrElements.length; i++) {
			oElement = arrElements[i];
			if(oRegExp.test(oElement.className)) {
				arrReturnElements.push(oElement);
			}
		}
		return (arrReturnElements);
	};

	this.postToUrl = function(url, post_data, opt_redirect) {
		var form = document.createElement('form');
		var iframe_container = document.createElement('div');
		var id = 'dsq-temp-iframe-' + (new Date()).getTime();

		form.method = 'POST';
		form.action = url;
		if (!opt_redirect) {
			form.target = id;
		}
		iframe_container.innerHTML = '<iframe style="display:none" name="' + id + '" id="' + id + '"></iframe>';

		for(var key in post_data) {
			if(post_data.hasOwnProperty(key)) {
				var input = document.createElement('input');
				input.name = key;
				input.type = 'hidden';
				input.value = post_data[key];

				form.appendChild(input);
			}
		}

		Dsq.$b.appendChild(iframe_container);
		Dsq.$b.appendChild(form);
		form.submit();
	};

	// Strips integer id from id of element in the form ('some-id-###')
	this.extractId = function(e) {
		var chunks = e.id.split('-');
		if(chunks.length <= 1) {
			return 0;
		} else {
			return parseInt(chunks[chunks.length-1]);
		}
	};

	this.getStyle = function(el, styleProp) {
		if(el.currentStyle) {
			var y = el.currentStyle[styleProp];
		} else if(window.getComputedStyle) {
			var y = document.defaultView.getComputedStyle(el, null).getPropertyValue(styleProp);
		}

		if(y == 'transparent' || y == '') {
			this.getStyle(el.parentNode, styleProp);
		} else {
			return y;
		}
	};

	this.execScript = function(url, append_qs, container) {
		var script = document.createElement('script');
		append_qs = typeof append_qs == 'undefined' ? true : append_qs;
		container = container || Dsq.container;

		if(append_qs) {
			var j = (url.indexOf('?') >= 0) ? '&' : '?';
			url += j + (new Date()).getTime();
		}
		script.type = 'text/javascript';
		script.charset = 'UTF-8';
		script.src = url;
		container.appendChild(script);
		return script;
	};

	this.pluralize = function(num, singular, plural) {
		return (num != 1) ? plural || 's' : singular || '';
	};

	this.getRequestParams = function(queryString /* optional */) {
		var pairs, tuple;
		var params = {};

		queryString = queryString || window.location.search.substring(1);
		pairs = queryString.split('&');

		for (var i = 0, pair; pair = pairs[i]; i++) {
			tuple = pair.split('=');
			params[tuple[0]] = (tuple[1] || true);
		}

		return params;
	};

	this.addCssRule = function(selector, styleText, index) {
		var stylesheet;
		index = index || 0;

		if(!this._styleSheet) {
			var styleEl = document.createElement('style');
			document.getElementsByTagName('head')[0].appendChild(styleEl);
			this._styleSheet = styleEl.sheet;
			if(!this._styleSheet) {
				// IE does not like our newly created stylesheet.
				this._styleSheet = document.styleSheets[document.styleSheets.length-1];
			}
		}
		stylesheet = this._styleSheet;

		if(stylesheet.insertRule) {
			var ruleText = selector + ' { ' + styleText + ' }';
			if(index == -1) {
				index = stylesheet.cssRules.length;
			}
			stylesheet.insertRule(ruleText, index);
		} else if(stylesheet.addRule) {
			stylesheet.addRule(selector, styleText, index);
		}
	};

	this.forEachIn = function(obj, callback) {
		for(var key in obj) {
			if(obj.hasOwnProperty(key)) {
				callback(key, obj[key]);
			}
		}
	};

	this._interpolateGlobalContext = {
		// values that get used a lot and are global to the request
		'profile_url': Dsq.Urls.REQUEST_USER_PROFILE,

		'disqus_url': Dsq.jsonData.settings.disqus_url,
		'media_url': Dsq.jsonData.settings.media_url,
		'request_username': Dsq.jsonData.request.username,
		'request_display_username': Dsq.jsonData.request.display_username,
		'forum_name': Dsq.jsonData.forum.name
	};

	this.renderFromContextStack = function(key, contexts) {
		// Returns the first instance of `key` in the array of objects `contexts` or else ''
		for (var i=0; i<contexts.length; i++) {
			if (contexts[i][key] !== undefined) {
				return String(contexts[i][key]);
			}
		}
		throw new Error('key ' + key + ' not found in context');
	};

	var that = this;
	this.interpolate = function(fmt, opt_localContext) {
		// Interpolate `fmt` named-format string with an assumed global context.
		// Based on `interpolate` in django.views.i18n
		var contextStack = [opt_localContext || {}, that._interpolateGlobalContext];
		return fmt.replace(/%\(\w+\)s/g, function(match){
			return that.renderFromContextStack(match.slice(2,-2), contextStack);
		});
	};

	this.stripTags = function(s) {
		// Removes HTML tags from `s`
		return s.replace(/(<([^>]+)>)/g,"");

	};

	this.assert = function(b) {
		if (!b) {
			throw new Error('Assertion error.');
		}
	};

};
// Dsq.Utils

/**
 * Dsq.Popup: Popup helper functions.
 */
Dsq.Popup = new function() {
	this.timeHide = new Array();
	this.timeShow = new Array();
	this.activePopup = {};
	this.profileCache = {};
	this.statusCache = {};

	this.showTimer = function(post_id) {
		// clear the hide timer
		clearTimeout(this.timeHide[post_id]);

		// start the timer
		if(!Dsq.Popup.profileIsOn && !Dsq.Thread.adminIsOn) {
			this.timeShow[post_id] = setTimeout("Dsq.Popup.popProfile(\"" + post_id + "\")", 400);
		}
	};

	this.hideTimer = function(post_id) {
		// clear the show timer
		clearTimeout(this.timeShow[post_id]);
	};

	this.updateProfile = function(username) {
		// Callback from /embed/profile.js
		if (this.statusCache[username]) {
			var statusEl = Dsq.$('dsq-profile-status-' + username);
			statusEl.innerHTML = this.statusCache[username];
			statusEl.style.display = 'block';
		}

		if (this.profileCache[username]) {
			var _cache = this.profileCache[username];

			var _genhtml = function(text) { return '<span><big>' + text + '</big></span>'; };
			var _no_comments = _genhtml(Dsq.FmtStrings.NUMBER_OF_COMMENTS(_cache.comments_count));
			var _no_likes = _genhtml(Dsq.FmtStrings.NUMBER_OF_LIKES(_cache.likes_count));
			var _no_points = _genhtml(Dsq.FmtStrings.NUMBER_OF_POINTS(_cache.points));

			var statsEl = Dsq.$('dsq-popup-profile-user-stats-' + username);
			statsEl.innerHTML = '';

			if (Dsq.jsonData.users[username].registered) {
				statsEl.innerHTML = _no_comments + _no_likes;
			}
			statsEl.innerHTML += _no_points;

			var activeSites = '';
			for (var i = 0; i < _cache.active_sites.length; i++) {
				var site = _cache.active_sites[i];
				activeSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (activeSites !== '') {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = activeSites;
			} else {
				Dsq.$('dsq-popup-profile-active-sites-' + username).innerHTML = 'This site.';
			}

			var moderatedSites = '';
			for (var i = 0; i < _cache.moderated_sites.length; i++) {
				var site = _cache.moderated_sites[i];
				moderatedSites += '<li><a href="' + site.url + '"> \
					<img src="' + site.favicon + '"/ width="16" height="16"/></a>\
					<a href="' + site.url + '">' + site.name + '</a></li>';
			}
			if (moderatedSites !== '') {
				Dsq.$('dsq-popup-profile-moderated-' + username).innerHTML = moderatedSites;
			} else {
				Dsq.$('dsq-popup-profile-moderated-wrapper-' + username).innerHTML = '';
			}
		}

		// Reposition popup after full HTML is rendered
		if(Dsq.Popup.activePopup && Dsq.Popup.activePopup.el) {
			Dsq.Popup.initPopup(Dsq.Popup.activePopup.el, Dsq.Popup.activePopup.id, Dsq.Popup.activePopup.type);
		}

	};

	this.showCookieMsgs = function() {
		var title = '';
		var message = '';
		var numAlerts = 0;

		Dsq.Utils.forEachIn(Dsq.jsonData.cookie_messages, function(k, v) {
			if (!v) return;

			switch(k) {
				// Cookie: Twitter
				case 'post_twitter':
					if (v === 'error') {
						title = 'Twitter Error!';
						message += '<li id="dsq-msg-twitter-error">Oops, we couldn\'t tweet this comment. Please check your <a href="http://disqus.com/account/services">account settings</a>.</li>';
					} else {
						var _msg = v.split(':');
						title = 'Tweeted!';
						message += '<li id="dsq-msg-twitter-success">Your comment was successfully tweeted. <a href="http://twitter.com/' + _msg[0] + '/status/' + _msg[1] + '">Click here to view the tweet</a>.</li>';
					}
					break;
				// Cookie: Unapproved Post
				case 'post_not_approved':
					title = 'Comment awaiting approval by a moderator';
					message += '<li id="dsq-msg-post-not-approved">Your comment must be approved by a moderator before appearing here.</li>';
					break;
				// Cookie: Profile Found
				case 'post_has_profile':
					title = 'Use your existing commenter profile';
					message += '<li id="dsq-msg-post-has-profile">You have just posted your commment as a <span class="dsq-badge-guest">Guest</span>, but you may already have a <span class="logo-disqus">Disqus</span> Profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a></li>';
					break;
				case 'user_created':
					var _data = v.split(':');
					title = 'Profile created!';
					message += '<li id="dsq-msg-user-created">You have just created a <span class="logo-disqus">Disqus</span> Profile, the best way to claim, manage, and track your comments all over the web. \
					<br /><br />A confirmation is being sent to <strong>' + _data[1] + '</strong>. Please check for this email in order to verify your profile. \
					<ul class="dsq-list-tick"> \
						<li>Your username is <strong>' + _data[0] +'</strong>. <a href="http://disqus.com/people/' + _data[0] + '/" target="_blank">Click here to view your public profile</a>.</li> \
						<li>Be sure to set your profile picture, as well as connect your <span class="dsq-badge-facebook">Facebook</span> and <span class="dsq-badge-twitter">Twitter</span> accounts. <a href="http://disqus.com/account/" target="_blank">Click here for account settings</a>.</li> \
					</ul> \
					</li>'
					break;
				default:
					break;
			}
			numAlerts++;
		});

		if(numAlerts > 1) {
			message = '<ul class="dsq-list-bluebullet">' + message;
			message += '</ul>';
			title = 'Thanks for posting!';
		}
		if(numAlerts > 0) {
			if(typeof(disqus_cookie_msgs) == 'function') {
				disqus_cookie_msgs(message, title);
			} else {
				Dsq.Popup.popModal(message, title);
			}
		}
	};

	this.helpBadges = function(post_id) {
		var html = ' \
			<ul class="dsq-popup-help"> \
				<li><span class="dsq-badge dsq-badge-verified">Verified</span> has a <span class="logo-disqus">Disqus</span> Profile with a confirmed email address.</li> \
				<li><span class="dsq-badge dsq-badge-registered">Registered</span> has a <span class="logo-disqus">Disqus</span> Profile, but has not yet confirmed his or her email address.</li> \
				<li><span class="dsq-badge dsq-badge-guest">Guest</span> is not logged in with any account and has not claimed his or her comments.</li> \
				<li class="dsq-help-otheraccts">Other accounts</li> \
				<li><span class="dsq-badge dsq-badge-facebook">Facebook</span> is using his or her Facebook profile via Facebook Connect.</li> \
				<li><span class="dsq-badge dsq-badge-twitter">Twitter</span> is using his or her Twitter profile via Twitter Sign-in.</li> \
				<li><span class="dsq-badge dsq-badge-openid">OpenID</span> is using his or her OpenID.</li> \
			</ul> \
		';

		this.popModal(html, 'Help: Types of Commenters', post_id);
		return;
	};

	this.permalink = function(post_id) {
		var header = 'Link to this comment';
		var body = '<strong>You are anchored to</strong>:<br />' + document.location.protocol + '//' + document.location.host + document.location.pathname + document.location.search + '#comment-' + post_id;

		this.popModal(body, header, post_id);
	};

	this.login = function(header, body) {
		var h = header || 'Login or Register';
		var b = body || '';
		b += Dsq.Templates.frameLogin({id: 'dsq-popup-login'});
		b += '</iframe>'; // HACK: Sometimes there is something funky with the IFRAME SRC that causes no end tag
		this.popModal(b, h, null, true, 'dsq-popup-login');
	};

	this.blacklist = function(id) {
		var _meta = Dsq.jsonData.posts[id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		var title = 'Add to Blacklist';
		var message = ' \
		Adding this person to the blacklist will block him or her from commenting on this site. Check the following types that you would like to add to the blacklist:'
		+ (userData['registered'] ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-username" type="checkbox" checked> \
				<label for="dsq-blacklist-username"><strong>Username</strong>: ' + userData['username'] + '</label> \
			</div>'
			: '')
		+ (_meta.email ?
			'<div class="dsq-blacklist-option"> \
				<input id="dsq-blacklist-email" type="checkbox" checked> \
				<label for="dsq-blacklist-email"><strong>Email address</strong>: ' + _meta.email + '</label> \
			</div>'
			: '')
		+ '<div class="dsq-blacklist-option"> \
			<input id="dsq-blacklist-ip" type="checkbox" onclick="Dsq.$(\'dsq-blacklist-ip-warning\').style.display=\'block\'"> \
			<label for="dsq-blacklist-ip"><strong>IP address</strong>: ' + _meta.ip + '</label> \
		</div> \
		';

		message += ' \
			<p id="dsq-blacklist-ip-warning" style="display:none">	\
				Note: Blocking this person\'s IP address may also unintentionally prevent others, who share his/her IP address, from commenting on this site. \
				This may include people who are sharing the same computer, living in the same house, or using the same Internet provider. Only block an IP address as a last resort. \
			</p> \
		';

		message += ' \
			<p style="text-align:center"><button onclick="Dsq.Post.blockUser(' + id + '); this.disabled=true; this.innerHTML=\'Just one moment...\'">Add to Blacklist</button></p> \
		';

		Dsq.Popup.popModal(message, title);
	};

	this.remoteAccountSettings = function() {
		var body = '';
		// Set up IFrame.
		var params = {};
		var base_url = 'http://disqus.com/forums/venturebeat/_auth/embed/remote_settings/';
		var attributes = {id: 'dsq-popup-account-settings'};
		if (typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}

		body = Dsq.Templates._frameGeneric(base_url, params, attributes);
		this.popModal(body, 'Account Settings', null, true, 'dsq-popup-account-settings');
	};

	this.popModal = function(message, title, post_id, use_listener, extra_classes) {
		var container = document.createElement('div');
		var header, body;

		Dsq.Popup._closePopup(null, true);

		if(typeof(title) == 'undefined') { title = ''; }
		if(typeof(use_listener) == 'undefined') { use_listener = true; }

		if(post_id) {
			container.id = 'dsq-popup-message-' + post_id;
		} else {
			container.id = 'dsq-popup-message';
		}

		header = title;
		body = message;

		container.innerHTML = Dsq.Templates.popupModal(header, body);
		Dsq.Popup.initPopup(container, post_id, 'message', extra_classes);
		if(use_listener) {
			Dsq.Popup.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', Dsq.Popup._closePopup);
		}
	};

	this.popAlert = this.popModal;

	this.loading = function(post_id) {
		var title = Dsq.Strings.JUST_A_MOMENT;
		var body = '<div style="text-align:center; padding: 5px 0 10px 0"><img src="http://media.disqus.com/images/loading.gif" alt="" /></div>'
		Dsq.Popup.lightbox(body, title, post_id);
	};

	this.lightbox = function(message, title, post_id) {
		// Wraps Dsq.Popup.popModal

		var overlay = document.createElement('div');
		overlay.id = 'dsq-overlay';
		overlay.className = 'dsq-overlay';
		Dsq.$b.appendChild(overlay);
		
		Dsq.Popup.popModal(message, title, post_id, false, 'dsq-lightbox');
	};

	this.popProfile = function(post_id, userKey) {
		var post = Dsq.jsonData['posts'][post_id];
		if (post && post.has_been_anonymized) {
			Dsq.Popup.popModal('This message was anonymized by its previous owner.', 'Anonymized', post_id);
			return;
		}

		if(post_id) {
			userKey = Dsq.jsonData['posts'][post_id].user_key;	
		}
		var userData = Dsq.jsonData['users'][userKey];
		var elId = 'dsq-popup-profile-' + userKey;
		var container = document.createElement('div');

		if(this.activePopup.el) {
			this._closePopup(null, true);
			if(this.activePopup.linkClicked) {
				this.activePopup.linkClicked = false;
				return;
			}
		}

		container.id = elId;
		container.innerHTML = Dsq.Templates.popupProfile(userKey);

		this.initPopup(container, post_id, 'profile');
		this.popupListener = Dsq.Utils.addEventListener(document, 'mouseup', this._closePopup);

		if(!this.profileCache[userKey]) {
			Dsq.Utils.execScript('http://disqus.com/embed/profile.js'
				+ '?username=' + userKey
				+ '&anon=' + (userData['registered'] ? 0 : 1)
				+ '&f=' + Dsq.jsonData['request'].forum);
		} else {
			this.updateProfile(userKey);
		}
	};

	this._closePopup = function(e, force) {
		var activePopup = Dsq.Popup.activePopup.el;
		var id = Dsq.Popup.activePopup.id;
		var link = 'dsq-avatar-' + id; // HACK: Specific to profile toggle target

		// HACK: This event should be gone if there is no active popup.
		if(!activePopup) {
			return;
		}
		if(force || !Dsq.Popup.isClicked(e, activePopup.id)) {
			// TODO: This is breaking iE?
			if(Dsq.Popup.popupListener) {
				Dsq.Utils.removeEventListener(Dsq.Popup.popupListener);
			}
			
			// Kill overlay
			var overlay = Dsq.$('dsq-overlay');
			if(overlay) { Dsq.Utils.deleteNode(overlay); }
			
			try {
				Dsq.Utils.deleteNode(activePopup);
			} catch(e) {
				// HACK: IE6 throws an error when using deleteNode() with a node containing a <table> in the html.
				activePopup.parentNode.removeChild(activePopup);
			}
			Dsq.Popup.activePopup = {};
		}

		if(!force && Dsq.Popup.isClicked(e, link)) {
 			Dsq.Popup.activePopup.linkClicked = true;
		}

	};

	this.initPopup = function(popup, post_id, type, extra_classes) {
		popup.className = 'dsq-popup dsq-popup-' + type + ' ' + (extra_classes ? extra_classes : '');
		if(Dsq.Utils.ie6 || Dsq.Utils.ie7) {
			// HACK: We can't modify the body before it's ready, so we need
			//       to use an IE-safe "DOMReady" workaround before loading
			//       our popup.
			Dsq.Utils.execOnReady(function() {Dsq.$b.appendChild(popup); });
		} else {
			Dsq.$b.appendChild(popup);
		}

		popup.style.display = 'block';

		var xPos = (Dsq.Utils.getWindowSize()[0] - popup.offsetWidth) / 2;
		var yPos = (Dsq.Utils.getWindowSize()[1] - popup.offsetHeight) / 2;

		if(Dsq.Utils.ie6) {
			yPos += Dsq.Utils.getScrollPos()[1];
		}

		popup.style.left = xPos + 'px';
		popup.style.top = yPos + 'px';

		Dsq.Popup.activePopup = {
			'el' : popup,
			'id' : post_id,
			'type': type,
			'linkClicked' : false
		};
	};

	this.isClicked = function(e, id) {
		var t = e.target || e.srcElement;
		while(t && t.parentNode) {
			if(t.id == id) {
				return true;
			}

			t = t.parentNode;
		}
		return false;
	};
};
// Dsq.Popup

/**
 * Dsq.Templates
 */
Dsq.Templates = new function() {
	/*
	 * Counter keeping track of the number of posts iterated over.
	 */
	this.postLoopCounter = 0;
	this.filters = {};
	this.addPostContainer = 'dsq-post-add';
	this.textareaContainer = 'dsq-post-add';

	this.registerTemplate = function(name, func) {
		this['$$_' + name] = func;

		if(typeof DsqLocal.Filters != 'undefined'
		&& typeof DsqLocal.Filters[name] == 'function') {
			// Push filters to this.filters to unify code.
			this.filters[name] = this.filters[name] || [];
			this.filters[name].push(DsqLocal.Filters[name]);
		}

		this[name] = function() {
			var ret;

			if(typeof DsqLocal.Templates != 'undefined'
			&& typeof DsqLocal.Templates[name] == 'function') {
				ret = DsqLocal.Templates[name].apply(this, arguments);
			}

			if(ret === undefined) {
				ret = this['$$_' + name].apply(this, arguments);
			}

			if(this.filters[name]) {
				var args = [ret];

				args.push.apply(args, arguments);
				for(var i = 0; i < this.filters[name].length; i++) {
					ret = this.filters[name][i].apply(this, args);
				}
			}

			return ret;
		};
	};

	this.registerFilter = function(name, func) {
		this.filters[name] = this.filters[name] || [];
		this.filters[name].push(func);
	};

	/**
	 * Dsq.Templates.Filters
	 */
	this.Filters = new function() {
		this.commentContainer = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			var classes = [];
			if(Dsq.jsonData.request.page > 1) {
				classes.push('dsq-append');
			}

			//
			// Extra classes used for custom themes
			//

			if(_meta.depth) {
				classes.push('dsq-comment-child', 'dsq-depth-' + _meta.depth, 'dsq-parent-is-' + _meta.parent_post_id);
			}


			//

			if(_meta.author_is_creator) {
				// TODO: We need to deprecate the "special" class since it is not properly prefixed.
				classes.push('special', 'dsq-special');
			}
			if(_meta.author_is_moderator) {
				classes.push('dsq-moderator');
			}
			classes.push(['dsq-odd', 'dsq-even'][Dsq.Templates.postLoopCounter % 2]);

			s = s.substring(0, s.lastIndexOf('>'));
			return s + ' class="dsq-comment ' + classes.join(' ') + '" style="margin-left:' + _meta.depth*30 + 'px">';
		};

		this.commentContent = function(post_id, s) {
			var _meta = Dsq.jsonData.posts[post_id];
			if (_meta.killed) {
				return '<em>Comment removed.</em>';
			} else if (!_meta.approved) {
				return '<em>This comment was flagged for review.</em>';
			}

			s = s.replace(Dsq.MEDIA_POST_RE, Dsq.MediaPostHandler);
			return s;
		};
	};

	//
	// Thread
	//
	// TODO: These need to be stripped of all Django template tags.

	this.authPost = function() {
		if (!Dsq.jsonData.context.show_reply) {
			return '';
		}
		var result = [];
		result = result.concat([
				'<div id="dsq-auth"',
						Dsq.jsonData.integration.reply_position ? 'class="dsq-auth-bottom"' : '',
						'>',
					'<div class="dsq-by">',
						'<a href="http://disqus.com" target="_blank">',
							(Dsq.jsonData.integration.disqus_logo ?
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/by-disqus.png" alt="discussion by DISQUS">') :
								Dsq.Utils.interpolate('<img src="%(media_url)s/images/embed/dsq-button-120x19.png" alt="discussion by DISQUS">')
							),
						'</a>',
					'</div>',
					'<div class="dsq-auth-header">',
						'<h3 id="dsq-add-new-comment" class="dsq-h3-addcomment">',
								Dsq.Strings.ADD_NEW_COMMENT,
						'</h3>',
						'<div id="dsq-login">',
						(!Dsq.jsonData.request.is_authenticated && Dsq.jsonData.forum.allow_anon_post
								? '<p class="dsq-login-message" id="dsq-login-message">You are commenting as a <a class="dsq-help" title="Click for more information" href="#" onclick="Dsq.Popup.helpBadges(); return false">Guest</a>. You may select one to log into:</p>'
								: '')
		]);
		if (!Dsq.jsonData.request.is_authenticated) {
			result = result.concat([
							Dsq.Utils.interpolate(
								'<a id="dsq-login-toggle" href="%(disqus_url)s%(login_url)s?next=article:%(thread_id)s" onclick="Dsq.Popup.login(); return false"><img class="dsq-login-icon" src="%(media_url)s/images/dsq-profile-btn.png" title="%(log_into)s" alt="%(log_into)s"/></a>',
								{login_url: Dsq.Urls.LOGIN, thread_id: Dsq.jsonData.thread.id, log_into: Dsq.Strings.LOG_INTO_DISQUS}
								),
							'&nbsp; ',
							(Dsq.jsonData.context.use_fb_connect ?
								'<div id="dsq-fbc-login" onlogin="DisqusFbcParentController.onLogin()" size="medium" background="light" length="short" style="display:inline; margin-right:7px"></div>' :
								''
							),
							(Dsq.jsonData.context.use_twitter_signin ?
								Dsq.Utils.interpolate(
									'<div id="dsq-twitter-login" class="dsq-twitter-login" onclick="Dsq.Twitter.startTwitterConnect();" style="display:inline; cursor: pointer"><img src="%(media_url)s/images/twitter-signin-short.png" style="margin-right:7px" /></div>', {}) : ''),
							(Dsq.jsonData.context.use_openid ?
								Dsq.Utils.interpolate(
									'<div id="dsq-openid-login" class="dsq-openid-login" onclick="Dsq.OpenID.requestURL();" style="display:inline; cursor:pointer;"><img src="%(media_url)s/images/openid-login-button.png"/></div>', {}
								) : '')
			]);
		}
		result = result.concat([
						'</div>', // dsq-login
					'</div>', // dsq-auth-header
					'<div id="dsq-authenticated" class="dsq-authenticated" ',
						Dsq.jsonData.request.is_authenticated ? 'style="display:block"' : '',
						'>',
						'<div class="dsq-authenticated-pic">',
								Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">' +
																			'<img class="dsq-post-avatar" src="%(avatar_url)s" alt="" /></a>',
																			{avatar_url: Dsq.Urls.REQUEST_USER_AVATAR,
																			url: (Dsq.jsonData.request.is_remote
																					 ? Dsq.jsonData.request.url
																					 : Dsq.jsonData.settings.disqus_url + Dsq.Urls.REQUEST_USER_PROFILE) }),
						'</div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									(Dsq.jsonData.request.is_remote
										? Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(url)s" title="%(request_display_username)s">%(request_display_username)s</a>', {url:Dsq.jsonData.request.url})
										  )
										: Dsq.FmtStrings.LOGGED_IN_AS(
												Dsq.Utils.interpolate('<a href="%(disqus_url)s%(profile_url)s" title="%(request_display_username)s">%(request_display_username)s</a>')
											)
									),
								'</li>',
								'<li class="logout">',
									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<img class="dsq-login-icon" src="%(media_url)s/images/dsqicon12.png" alt="%(logged_in_as)s"/>&nbsp',
											{logged_in_as: Dsq.FmtStrings.LOGGED_IN_AS(Dsq.jsonData.request.display_username)})
										: ''),

									(!Dsq.jsonData.request.is_remote
										? Dsq.Utils.interpolate('<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="%(logout_from_disqus)s">',
											{logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN, logout_from_disqus: Dsq.FmtStrings.LOGOUT_FROM('DISQUS')})
										: ((Dsq.jsonData.request.remote_domain == 'twitter')
												? Dsq.Utils.interpolate('using Twitter (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
												 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
												: ((Dsq.jsonData.request.remote_domain == 'openid')
													 ? Dsq.Utils.interpolate('using OpenID (<a href="%(disqus_url)s%(logout_url)s?ctkn=%(csrf_token)s" title="Logout">Logout</a>)',
													 {logout_url: Dsq.Urls.LOGOUT, csrf_token: Dsq.CSRF_TOKEN})
													 : ''
													)
											)
									),

									(!Dsq.jsonData.request.is_remote ? Dsq.FmtStrings.LOGOUT_FROM('<span class="logo-disqus">DISQUS</span>') : ''),
									'</a>',
								'</li>',
							'</ul>',
						'</div>',
					'</div>'
		]);
		if (Dsq.jsonData.context.use_fb_connect) {
			result = result.concat([
					'<div id="dsq-fbc-authenticated" class="dsq-authenticated">',
						'<div id="dsq-fbc-profilepic" class="dsq-authenticated-pic" uid="loggedinuser" type="FB.XFBML.ProfilePic" size="square" facebook-logo="true"></div>',
						'<div class="dsq-authenticated-info">',
							'<ul>',
								'<li>',
									'Logged in as <span id="dsq-fbc-name" uid="loggedinuser" type="FB.XFBML.Name" linked="true" useyou="false"></span>',
								'</li>',
								'<li class="logout">using Facebook Connect <a href="#" onclick="javascript:DisqusFbcParentController.logout();return false;">(Logout)</a></li>',
							'</ul>',
						'</div>',
					'</div>'
			]);
		}
		result = result.concat([
				'</div>', // dsq-auth
				'<div id="dsq-toolbar-items">',
				'</div>'
		]);
		result = result.concat([
					//
					//
					//
				((!Dsq.jsonData.forum.allow_anon_post && !Dsq.jsonData.request.is_authenticated) ?
					// Needs to be translated:
					('<p id="dsq-no-anon-msg">Required: Please log into <span class="logo-disqus">Disqus</span> ' +
					(Dsq.jsonData.context.use_fb_connect ? 'or connect with Facebook ' : '') +
					(Dsq.jsonData.context.use_twitter_signin ? 'or sign in with Twitter ' : '') +
					(Dsq.jsonData.context.use_openid ? 'or sign in using OpenID ' : '') +
					Dsq.Utils.interpolate('to comment on <strong>%(forum_name)s</strong>.</p>')) :
					''
				),
				'<div id="dsq-post-add"></div>',
				'<div style="margin:10px 0">',
				((Dsq.jsonData.forum.use_media) ?
						'<a href="#" id="dsq-media-link" onclick="Dsq.Post.showMenu(this, false, \'media\'); return false">' + Dsq.Strings.USE_MEDIA + ' <small>&#9660;</small></a>' :
						''),
				'</div>'
		]);
		return result.join('');
	};


	this.header = function() {

		var html = '\<h3 id="dsq-comments-count" class="dsq-h3-commentcount">\
	 <span id="dsq-num-posts">70</span> Comments\
	 &nbsp;\
	 <span class="dsq-item-feed">\
	 <a href="http://disqus.com/forums/venturebeat/10_lessons_from_a_failed_startup_90/latest.rss"><img src="http://media.disqus.com/images/embed/bullet-feed.png"></a>\
	 </span>\
	 </h3>\
	 <div id="dsq-options" style="margin:15px 0">\
	 <span class="dsq-item-sort">\
	 Sort by\
	 <select id="dsq-sort-select" onchange="Dsq.Thread.sortBy(this.value);">\
	 <option value="hot" selected="selected">Popular now</option>\
	 <option value="best" >Best Rating</option>\
	 <option value="newest" >Newest first</option>\
	 <option value="oldest" >Oldest first</option>\
	 </select>\
	 &nbsp;\
	 </span>\
	 <span class="dsq-item-cp"><a href="http://disqus.com/forums/venturebeat/10_lessons_from_a_failed_startup_90/">Community Page</a>&nbsp;&nbsp;&nbsp;</span>\
	 <span class="dsq-item-subscribe">\
	 <img src="http://media.disqus.com/images/embed/email.png" style="width:12px;height:12px;vertical-align:middle">\
	 <span id="dsq-subscribe">\
	 <a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a>\
	 </span>\
	 </span>\
	 </div>\
	 <div id="dsq-alerts">\
	 </div>\
		';

		

		
		if (Dsq.jsonData.request.is_moderator) { 
			html = ' \
			<div class="dsq-alert-message dsq-upgrade-message"> \
				<strong>Disqus upgrade available.</strong> Hi ' + Dsq.jsonData.request.display_username + ', this message is being displayed to you because you are a moderator of this site. <a href="#" onclick="Dsq.$(\'dsq-upgrade-message\').style.display=\'block\';this.style.display=\'none\';return false">Click here for details.</a> \
				<div style="display:none; margin-top:10px;" id="dsq-upgrade-message"> \
					A new theme is available with added features. <a href="http://disqus.com/comments/settings/' + Dsq.jsonData.forum.url + '/?p=customize">To change your theme, click here</a> and choose the theme Narcissus. \
					If you do not upgrade, you are missing out on features such as: real-time commenting, new sign-in integrations, and an upgrade interface. \
					<strong>This message will automatically go away in one week.</strong> \
				</div> \
			</div> \
			' + html; 
		}
		return html;
	};

	this.footer = function() {
		var html = Dsq.Templates.pagination();

		
			html += Dsq.Templates.authPost();
		

		html += Dsq.Templates.reactions();

		
			html += Dsq.Templates.trackbacks();
		

		return html;
	};

	this.pagination = function() {
		var html = '';
		
		if (Dsq.$('dsq-pagination')) { Dsq.$('dsq-pagination').innerHTML = ''; }
		if (!Dsq.jsonData.thread.paginate) { return ''; }

		//
		// TODO: num_paginator still uses the template tag for pagination, 
		// 		while append_paginator does it all in JavaScript.
		//		This should all be in JavaScript.
		//

		if (Dsq.jsonData.thread.num_pages > 1 && Dsq.jsonData.request.page < Dsq.jsonData.thread.num_pages) {
			html = ' \<a class="dsq-paginate-append-text" href="#" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this); return false">Show more comments...</a>\
	 <button class="dsq-button-small dsq-paginate-append-button" onclick="Dsq.Thread.paginate(Dsq.jsonData.request.page + 1, this);">Load more comments</button>\
			';
		}
		
		if (Dsq.$('dsq-pagination')) {
			Dsq.$('dsq-pagination').innerHTML = html;
			return '';
		} else {
			return '<div id="dsq-pagination" class="dsq-pagination">' + html + '</div>';
		}
	};

	this.trackbacks = function() {
		var html = '';

		if(typeof DsqLocal != 'undefined' && DsqLocal.trackback_url && DsqLocal.trackbacks) {
			var trackbacks = DsqLocal.trackbacks;
			var trackback_url = DsqLocal.trackback_url;
		} else {
			var trackbacks = [
			
			
			{
				'author_name':	'How I stay motivated',
				'author_url':	'http://scottblaine.com/2009/05/how\x2Di\x2Dstay\x2Dmotivated/',
				'date':			'6 months ago',
				'excerpt':		'I tend to read a lot of posts on entrepreneurship. Not necessarily because I think of myself as an entrepreneur, but more because I\x26#8217\x3Bm fascinated with the topic and learning about what to do (and not to do). Amongst all of the advice I\x26#8217\x3Bd rea...'
			},
			
			{
				'author_name':	'Lessons from the Dark Side',
				'author_url':	'http://www.coventryleague.com/3/post/2009/05/lessons\x2Dfrom\x2Dthe\x2Ddark\x2Dside.html',
				'date':			'7 months ago',
				'excerpt':		'VentureBeat published an informative blog titled '
			},
			
			];
			var trackback_url = 'http://disqus.com/forums/venturebeat/10_lessons_from_a_failed_startup_90/trackback/';
		}

		html += '<div class="dsq-item-trackback">Trackback URL&nbsp;&nbsp;<input class="dsq-trackback-url" onclick="this.select()" readonly="true" value="' + trackback_url + '"></div>';

		if(trackbacks.length) {
			html += '<ul id="dsq-references">'
			for(var i = 0; i < trackbacks.length; i++) {
				var trackback = trackbacks[i];
				html += '<li><cite><a href="' + trackback.author_url + '" rel="nofollow">' + trackback.author_name + '</a></cite> \
						<p class="dsq-meta">' + trackback.date + '</p> \
						<p class="dsq-content">' + trackback.excerpt + '</p></li>';
			}
			html += '</ul>';
			html = '<h3 class="dsq-h3-trackbacks">Trackbacks</h3>' + html;
		}

		return html;
	}

	this.showRetweets = function(id, limit, element_id /* Optional */) {
		var source, html = '';

		for (var i = 0, reaction; reaction = Dsq.jsonData.reactions[i]; i++) {
			if (reaction.id === id) {
				source = reaction.retweets;
			}
		}

		if (source) {
			if (limit === 0) {
				limit = source.length;
			}

			for (var j = 0; j < limit; j++) {
				var rt = source[j];
				html += '<a href="' + rt.url + '">' + rt.author_name + '</a>'	+ ((j === (limit - 1)) ? '.' : ', ');
			}
		}

		if (element_id === undefined) {
			return html;
		}

		var element = document.getElementById(element_id);
		element.innerHTML = html;
		return element;
	};

	this.showMoreReactions = function(reactions, has_more, start, limit) {
		var link = document.getElementById('dsq-show-more-reactions');
		var container = link.parentNode;
		container.removeChild(link);

		for (var i = 0, reaction; reaction = reactions[i]; i++) {
			var el = Dsq.Templates.generateReactionHTML(reaction);
			if (el) {
				container.innerHTML += el;
			}
		}

		if (has_more) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = start;
			var l = limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			container.innerHTML += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}
	};

	this.generateReactionHTML = function(reaction) {
		if (reaction.body === null || reaction.body == '') {
			return;
		}

		if (reaction.author_name === '') {
			reaction.author_name = '&nbsp;';
		}

		if (reaction.url === '') {
			reaction.url = reaction.get_service_url;
		}

		/* Reaction HTML begins */
		var item = '<li class="dsq-reaction" id="dsq-reaction-' + reaction.id + '">'
			+ '<div class="dsq-reaction-header">'
			+ '<div class="dsq-header-avatar">';

		if (reaction.author_url && reaction.author_url !== '') {
			item += '<a target="_blank" href="' + reaction.author_url +'">';
		} else {
			item += '<a target="_blank" href="#" onclick="return false;">';
		}

		if (reaction.avatar_url && reaction.avatar_url !== '') {
			item += '<img src="' + reaction.avatar_url + '"/>';
		} else {
			item += '<img src="' + Dsq.jsonData.media_url + '/images/noavatar32.png"/>';
		}

		var service_icon = (reaction.get_service_name == 'trackback' || reaction.get_service_name == 'pingback' ? 'rss' : reaction.get_service_name.replace(' ', ''));
		item += '<img class="dsq-service-icon" src="' + Dsq.jsonData.media_url + '/images/reactions/services/' + service_icon + '.png"/>'
			+ '</a></div>'
			+ '<cite><span>' + reaction.author_name + '</span></cite>'
			+ '<span class="dsq-header-meta"><a class="dsq-header-time">' + reaction.date_created + '</a></span>'
			+ '</div><div class="dsq-reaction-body">'
			+ '<div class="dsq-reaction-message">' + reaction.body + '</div>'
			+ '<div class="dsq-reaction-footer">From <a class="dsq-service-name" target="_blank" href="' + reaction.url + '">' + reaction.get_service_name + '</a> '
			+ 'via ' + (reaction.source == 'backtype' ? '<a href="http://backtype.com/">BackType</a>' : '<a href="' + reaction.source_url + '">UberVU</a>')
			+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator ? '&nbsp;&bull;&nbsp;<a class="dsq-hide-reaction" href="#" onclick="Dsq.Reaction.hide(' + reaction.id + '); return false;">Hide</a>' : '') + '</div></div>';

		if(reaction.retweets) {
			var num_retweets = reaction.retweets.length;
			if (num_retweets > 0) {
				item += '<div class="dsq-reaction-retweets">';
				if (num_retweets == 1) {
					item += 'One more retweet from <a href="' + reaction.retweets[0].url + '">'  + reaction.retweets[0].author_name + '</a>';
				} else {
					item += (num_retweets + ' more retweets from ');

					item += '<span id="dsq-reaction-retweets-' + reaction.id + '">';
					var n_tweets = (num_retweets > 15) ? 15 : num_retweets;
					item += Dsq.Templates.showRetweets(reaction.id, n_tweets);

					if (n_tweets != num_retweets) {
						item += '</span> <a onclick="Dsq.Templates.showRetweets(' + reaction.id + ', 0, \'dsq-reaction-retweets-' + reaction.id + '\');'
							+ 'this.parentNode.removeChild(this); return false;" href="#">Show all</a>';
					}
				}
				item += '</div>';
			}
		}

		item += '</li>'; /* Reaction HTML ends */
		return item;
	};

	this.reactions = function() {
		var html, reaction;

		if (Dsq.jsonData.reactions === undefined || Dsq.jsonData.reactions.length === 0) {
			return '';
		}

		html = '';
		for (var i = 0; reaction = Dsq.jsonData.reactions[i]; i++) {
			var item = Dsq.Templates.generateReactionHTML(reaction);
			if (item) {
				html += item;
			}
		}

		if (Dsq.jsonData.has_more_reactions) {
			var d = Dsq.jsonData.settings.disqus_url;
			var f = Dsq.jsonData.forum.url;
			var t = Dsq.jsonData.thread.id;
			var s = Dsq.jsonData.reactions_start;
			var l = Dsq.jsonData.reactions_limit;

			var handler = 'Dsq.Utils.execScript(\'' + d + '/forums/' + f + '/more_reactions.js?t=' + t + '&s=' + s + '&l=' + l + '\', true); return false;';
			html += '<li id="dsq-show-more-reactions"><a href="#" onclick="' + handler + '">Show more reactions</a></li>';
		}

		return '<h3 class="dsq-h3-reactions">Reactions</h3><ul id="dsq-reactions" class="dsq-reactions">' + html + '</ul>';
	};
	
	this.missingPermissions = function() {
		return '';
	};

	//
	// Post
	//

	this.prependPost = function(post_id) {
		var html = '<div id="comment-' + post_id + '"></div>';
		return html;
	};

	this.appendPost = function(post_id) {
		var html = '<div id="dsq-comment-reply-' + post_id + '"></div>';
		return html;
	};

	this.postPrependHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};

		return ' \
			<div class="dsq-header-avatar" id="dsq-header-avatar-' + post_id + '" onmouseover="Dsq.Post.dropProfile(' + post_id + ')"> \
				<a id="dsq-avatar-' + post_id + '" class="dsq-avatar" href="' + userData.url + '" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">'
			+ (Dsq.jsonData.forum.show_avatar
				? '<img src="' + Dsq.jsonData.users[_meta.user_key].avatar + '" alt="" />'
				: '')
			+ '</a>'
			+ '</div> \
		';
	};

	this.postAppendHeader = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];

		return ''
			+ (_meta.author_is_moderator
				? '<img class="dsq-mod-star" src="http://media.disqus.com/images/bullet-star.png" title="Moderator" alt="" />'
				: '')
			+ '<span class="dsq-header-meta"> \
				<a id="dsq-time-' + post_id + '" class="dsq-header-time" href="#comment-' + post_id + '" title="Permalink">' + _meta.date + '</a> \
			</span>';
	};

	this.preBody = function(post_id) {
		return '';
	}

	this.postBody = function(post_id) {
		// TODO: Deprecate flagging conditional
		var _meta = Dsq.jsonData.posts[post_id];
		return ''
			+ (_meta.edited
				? '<p class="dsq-editedtxt">(Edited by a moderator)</p>'
				: '')
			;
	};

	this.postFooter = function(post_id) {
		// TODO: Use media should be conditional
		var _meta = Dsq.jsonData.posts[post_id];
		if(_meta.killed) { return ''; }

		return ' \
			<div class="dsq-comment-footer" id="dsq-comment-footer-' + post_id + '"> \
				<div id="dsq-points-' + post_id + '" class="dsq-likedtxt">'
				+ (_meta.points
					? _meta.points + Dsq.Utils.pluralize(_meta.points, ' person', ' people') + ' liked this comment.'
					: '')
				+ '</div>'
				+ '<ul class="dsq-comment-options dsq-list-style">'
				+ (_meta.votable
					? '<li class="dsq-list-first dsq-rate" id="dsq-rate-cont-' + post_id + '">'
					+ (!_meta.up_voted
						? '<a href="#" onclick="Dsq.Post.rate(this, ' + post_id + ', 1); return false;">Like</a>'
						: 'You liked this.') + '</li>'
					: '')
				+ '<li class="dsq-report' + (!_meta.votable ? ' dsq-list-first' : '') + '" id="dsq-post-report-' + post_id + '"><a href="#" class="dsq-post-report" onclick="Dsq.Post.report(' + post_id + ', false); return false;">Report</a></li> \
				</ul> \
				<ul class="dsq-list-style">'
				+ (_meta.can_reply
					? '<li class="dsq-list-first"><a href="#" id="dsq-reply-link-' + post_id +'" onclick="Dsq.Post.toggleReply(this, ' + post_id +'); return false;">Reply</a></li>'
					: '')
				+ (_meta.can_reply && !_meta.has_replies && _meta.from_request_user
					? '<li id="dsq-edit-el-' + post_id + '"><a id="dsq-edit-link-' + post_id + '" href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit</a></li>'
					: '')
				+ '<li class="' + (!_meta.can_reply ? 'dsq-list-first' : '') + '" id="dsq-more-el-' + post_id + '"><a id="dsq-more-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'more\'); return false">More <small>&#9660;</small></a></li>'
				+ (Dsq.jsonData.forum.use_media
					? '<li id="dsq-media-el-' + post_id +'" style="display:none"><a id="dsq-media-link-' + post_id + '" href="#" onclick="Dsq.Post.showMenu(this, ' + post_id + ', \'media\'); return false">Use Media <small>&#9660;</small></a></li>'
					: '')
				+ '</ul>'
				+ '<div id="dsq-reply-bar-' + post_id + '" class="dsq-reply-bar" style="display:none"> \
						<div id="dsq-reply-bar-items-' + post_id + '" class="dsq-reply-bar-items"> \
						</div> \
						<div id="dsq-reply-bar-auth-' + post_id + '" class="dsq-reply-bar-auth"> \
							 \
								 \
								 	<a href="#" class="dsq-help dsq-reply-req-opt" title="You are commenting as a Guest. You may choose to log into an existing DISQUS Profile, your Facebook, Twitter or OpenID account to comment on VentureBeat" onclick="Dsq.Popup.helpBadges(); return false">Optional:</a> \
								 \
								<img class="dsq-login-icon" src="http://media.disqus.com/images/dsq-favicon-16x16.png" alt="" /> \
								<a id="dsq-reply-login-' + post_id + '" href="http://disqus.com/profile/login/?next=article:16990580" onclick="Dsq.Popup.login(); return false">Login</a> \
								 \
									&nbsp;or&nbsp; \
									<img class="fb_login_image" src="http://static.ak.fbcdn.net/images/fbconnect/login-buttons/connect_light_small_short.gif" alt="Facebook Connect"/> \
									<a href="#" onclick="FB.Connect.requireSession(DisqusFbcParentController.onLogin); return false;">Connect</a> \
								 \
								&nbsp;or&nbsp; \
									<img src="http://media.disqus.com/images/twitter-signin-icon.png" alt="" /> \
									<a href="#" onclick="Dsq.Twitter.startTwitterConnect(); return false">Sign-in</a> \
								 \
								 \
							 \
						</div> \
					</div> \
					<div id="dsq-reply-' + post_id + '"></div> \
			</div> \
		';
	};

	//
	// Iframes
	//

	this._makeAttributes = function(attributes) {
		// Makes a tag attributes string out of an object.
		// Caller is responsible for making sure nothing needs to be escaped.
		var result = [];
		for (key in attributes) {
			result.push(' ' + key + '="' + attributes[key] + '"');
		}
		result = result.join('');
		return result;
	};

	this._frameGeneric = function(base_url, params, attributes) {
		if(typeof(disqus_callback_params) == 'undefined') {
			disqus_callback_params = '';
		}

		var default_params = {
			// TODO: These should be moved to Dsq.jsonData.
			'f'				: 'venturebeat',
			't'				: '10_lessons_from_a_failed_startup_90',
			// Do we need encodeURIComponent here?
			'ifrs'			: encodeURIComponent(disqus_iframe_css),
			'to_redirect'	: encodeURIComponent(window.location),
			'cbp'			: disqus_callback_params,
			'ff'			: Dsq.Thread.ff,
			'fc'			: Dsq.Thread.fc,
			'ac'			: Dsq.Thread.ac,
			'default_text'	: disqus_default_text
		};

		base_url += '?' + (new Date()).getTime();
		// Add params to default_params.
		if(params) {
			for(var key in params) {
				if(params.hasOwnProperty(key)) {
					default_params[key] = encodeURIComponent(params[key]);
				}
			}
		}
		// Build querystring.
		for(var key in default_params) {
			if(default_params[key] && default_params.hasOwnProperty(key)) {
				base_url += '&' + key + '=' + default_params[key];
			}
		}

		return [
			'<iframe marginwidth="0" marginheight="0" hspace="0" vspace="0" frameborder="0"',
			(' allowtransparency="true" src="' + base_url + '"'),
			this._makeAttributes(attributes),
			'</iframe>'].join('');
	};

	this.frameLogin = function(opt_attributes) {
		var params = {};
		var base_url = 'http://disqus.com/embed/login.html';
		var attributes = opt_attributes || {};
		attributes['class'] = 'dsq-post-login';

		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameReply = function(post_id, extra_params, attributes) {
		// Returns the HTML for a reply iframe. Called by Dsq.Iframes.setReplyIframeToContainer
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = Dsq.Urls.REPLY;
		var params = {
			'def_email'		: disqus_def_email,
			'def_name'		: disqus_def_name
		};
		if(extra_params) {
			for(var key in extra_params) {
				if(extra_params.hasOwnProperty(key)) {
					params[key] = extra_params[key];
				}
			}
		}
		if(_meta) {
			params['parent_post'] = post_id;
		}
		if(typeof disqus_per_page != 'undefined') {
			params['per_page'] = disqus_per_page;
		}
		if(typeof disqus_frame_theme != 'undefined') {
			params['theme'] = disqus_frame_theme;
		}
		if(Dsq.jsonData.request.is_authenticated) {
			attributes['class'] += '-authenticated';
		}
		return this._frameGeneric(base_url, params, attributes);
	};

	this.frameEdit = function(post_id) {
		var _meta = (typeof post_id != 'undefined') ? Dsq.jsonData.posts[post_id] : false;
		var base_url = 'http://disqus.com/embed/edit.html';
		var params = {
			'p' : post_id
		};
		return this._frameGeneric(base_url, params, {'class': 'dsq-post-edit', 'name': 'dsq-edit_' + post_id + '-frame'});
	};

	//
	// Menus
	//

	this.menuMore = function(post_id) {
		// TODO: "Remove post" button should hide menu.
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];
		return ' \
			<li><a href="#comment-' + post_id + '" onclick="Dsq.Popup.permalink(' + post_id + ')">Link</a></li> \
			<li><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Profile</a></li>'
	+ (Dsq.jsonData.request.is_moderator || Dsq.jsonData.request.is_global_moderator
		? '	<li class="dsq-menu-sep"></li>' + (_meta.email ? '<li class="dsq-admin-email">' + _meta.email + '</li>' : '')
		+ '	<li class="dsq-admin-ip">' + _meta.ip + '</li> \
			<li class="dsq-menu-sep"></li>'
		+ (Dsq.jsonData.request.moderator_can_edit
			? ' <li class="dsq-admin-edit"><a href="#" onclick="Dsq.Post.edit(this, ' + post_id + '); return false;">Edit Comment</a></li>'
			: '')
		+ ' <li class="dsq-remove"><a href="#" onclick="Dsq.Post.removePost(' + post_id + ', 1); return false;">Remove Comment</a></li> \
			<li class="dsq-report-spam"><a href="#" onclick="Dsq.Post.reportSpam(' + post_id + '); return false;">Mark Spam</a></li> \
			<li class="dsq-block-user"><a href="#" onclick="Dsq.Popup.blacklist(' + post_id + '); return false">Block User</a></li>'
		: '');
	};

	this.menuMedia = function(post_id) {
		return ' \
			<li><a href="#" onclick="Dsq.Post.toggleMediaReply(this, ' + post_id + ', \'seesmic\'); return false;">Record video</a></li> \
		';
	};

	this.dropProfile = function(post_id) {
		var _meta = Dsq.jsonData.posts[post_id];
		var userData = Dsq.jsonData['users'][_meta.user_key];

		var _includeServices = function() {
			var userServices = Dsq.Post.getUserServices(null, post_id);
			var html = '';
			var hiddenThreshold = 3; // Define # of services to show before stuffing them in hidden div

			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == hiddenThreshold
					? '<li id="dsq-drop-hidden-' + post_id +'" class="dsq-drop-hidden"><ul>'
					: '')
				+ '<li class="dsq-drop-services"> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank"> \
						<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '">'
					+ userServices[i].name
					+ '</a> \
				</li>';
			}

			if(i >= hiddenThreshold) {
				html += '</ul></li> \
				<li id="dsq-drop-more-' + post_id + '" class="dsq-drop-more"><a href="#" onclick="Dsq.Post.dropProfileMore(this, '+ post_id + '); return false"><small>&#9660;</small></a></li> \
				';
			}
			return html;
		};


		var menu = '<li class="dsq-drop-showlnk"><a href="#" onclick="Dsq.Popup.popProfile(' + post_id + '); return false;">Expand &#8663;</a></li>';
		var pointsMessage = '';
		if (userData['registered']) {
			pointsMessage = 'with ' + userData['points'] + ' points (more points are better).';
		}

		if (userData['is_remote']) {
			var domain = userData['remote_domain_name'];
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' is a ' + domain + ' user ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
			menu += '<span class="dsq-badge-' + domain.toLowerCase() + '">' + domain + '</span></li>';
		} else if (userData['registered']) {
			if (userData['verified']) {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a verified commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-verified">Verified</span></li>';
			} else {
				menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has a registered, but unverified, commenter profile ' + pointsMessage + '" onclick="Dsq.Popup.helpBadges()">';
				menu += '<span class="dsq-badge-registered">Registered</span></li>';
			}
		} else {
			menu += '<li class="dsq-drop-badge" title="' + userData['display_name'] + ' has not claimed this commenter profile." onclick="Dsq.Popup.helpBadges()"><span class="dsq-badge-guest">Guest</span></li>';
		}

		menu += _includeServices();
		return menu;
	};

	//
	// Popups
	//

	this._popupGeneric = function(content) {
		return ' \
		<div class="dsq-popup-content"> \
			<div class="dsq-popup-top"></div> \
			<div class="dsq-popup-body" class="clearfix"> \
				<div class="dsq-popup-body-padding"> \
					<div class="dsq-popup-header"> \
						<a class="dsq-close-link" href="#" onclick="Dsq.Popup._closePopup(null, true); return false"><img src="http://media.disqus.com/images/modal-close.png" alt="" /></a>'
						+ content['header']
					+ '</div>'
					+ content['body']
					+ '<div class="powered-by"><a href="http://disqus.com/comments/">Powered by <img src="http://media.disqus.com/images/embed/disqus-logo.png" alt="Disqus Comments" style="margin-bottom:-5px" /></a></div> \
				</div> <!-- padding --> \
			</div> <!-- body --> \
			<div class="dsq-popup-bottom"></div> \
		</div> \
		';
	};

	this.popupProfile = function(user_key) {
		var userServices = Dsq.Post.getUserServices(user_key, null);
		var userData = Dsq.jsonData['users'][user_key];
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		var _includeServices = function() {
			var html = '';
			for(var i = 0; i < userServices.length; i++) {
				html +=
				(i == 0
					? '<h4>Connections</h4><ul>'
					: '')
				+ '<li> \
					<img src="' + Dsq.jsonData.media_url + '/images/embed/services/' + userServices[i].name.toLowerCase() + '.png" alt="' + userServices[i].name.toLowerCase() + '" title="' + userServices[i].name.toLowerCase() + '" /> \
					<a class="dsq-service-' + userServices[i].name.toLowerCase() + '" href="' + userServices[i].url + '" target="_blank">'
					+ userServices[i].name
					+ '</a> \
				</li>'
				+ (i+1 == userServices.length ? '</ul>' : '');
			}
			return html;
		};

		headerHtml = ' \
			<table> \
				<tr> \
					<td> \
						<a class="dsq-profile-userurl" href="' + userData.url + '"><img class="dsq-popup-profile-avatar" src="' + userData['avatar'] + '" alt="" /></a> \
					</td> \
					<td> \
						<div class="dsq-popup-profile-user"> \
							<h3>' + userData['display_name'] + '</h3> \
							<div class="dsq-popup-profile-user-stats" id="dsq-popup-profile-user-stats-' + user_key + '">Loading...</div> \
						</div> \
					</td> \
				</tr> \
			</table> \
		';

		bodyHtml = ' \
			<div class="dsq-popup-profile-state"> \
				This is a&nbsp;<span class="'
					+ (userData['registered']
						? (userData['verified']
							? ' dsq-badge-verified'
							: (userData['is_remote']
								? ' dsq-badge-' + userData['remote_domain_name'].toLowerCase()
								: ' dsq-badge-registered')
							)
							: ' dsq-badge-guest') + '">'
			+ (userData['registered']
				? (userData['verified']
					? 'Verified'
					: (userData['is_remote']
						 ? userData['remote_domain_name']
						 : 'Registered')
					)
				: 'Guest')
			+ '</span>&nbsp;commenter profile.'
			+ '&nbsp;<a class="dsq-profile-userurl" href="' + userData.url + '"><strong>View more comments </strong></a>'
			+ (!userData['points']
				? '<p class="dsq-popup-notice">If this is you, <a href="http://disqus.com/profile" target="_blank">claim it now</a> to manage your comments.</p>'
				: '')
			+ ((userData['registered'] && !userData['verified'] && (Dsq.jsonData.request.username && (Dsq.jsonData.request.username == userData['username'])) && !userData['is_remote'])
				? '<p class="dsq-popup-notice"><strong>Alert</strong>: You have not verified this account. <a href="http://disqus.com/verify">Verify it now.</a></p>'
				: '')
			+ '</div> \
			<div id="dsq-profile-status-' + user_key + '" class="dsq-popup-profile-status" style="display:none"></div> \
			<div class="dsq-popup-profile-snapshot"> \
				<table> \
					<tr> \
						<td> \
							<div id="dsq-popup-profile-active-sites-wrapper-' + user_key + '"> \
								<h4>Most active sites</h4> \
								<ul id="dsq-popup-profile-active-sites-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
						<td>'
							+ _includeServices()
							+ '<div id="dsq-popup-profile-moderated-wrapper-' + user_key + '"> \
								<h4>Moderator of</h4> \
								<ul id="dsq-popup-profile-moderated-' + user_key + '"> \
									<li>Loading...</li> \
								</ul> \
							</div> \
						</td> \
					</tr> \
				</table> \
			</div> \
			';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupReblog = function() {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<cite><span>Reblog this comment</span></cite> \
		';

		bodyHtml = ' \
			<div id="dsq-reblog-form" class="dsq-reblog-form"> \
			</div> \
		';

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.popupModal = function(title, message) {
		var headerHtml = '';
		var bodyHtml = '';
		var content = {};

		headerHtml = ' \
			<h3>' + title + '</h3> \
		';

		bodyHtml = message;

		content = {
			'header': headerHtml,
			'body': bodyHtml
		};

		return this._popupGeneric(content);
	};

	this.alertContent = function(name, post_id) {
		var alert = {
			'post_not_approved': {
				'title': 'Comment awaiting approval by a moderator',
				'message': 'Thanks for posting. Your comment must be approved by a moderator before appearing here.'
			},
			'post_has_profile': {
				'title': 'Use your existing commenter profile',
				'message': 'You have just posted your commment as a <span class="dsq-badge dsq-badge-guest">Guest</span>, but you may already have a <span class="dsq-badge dsq-badge-registered">Registered</span> commenter profile.<br /><br /><a href="http://disqus.com/claim">Log in and claim this comment!</a>'
			}
		};
		return alert[name] || false;
	};

	//
	// Actions
	//

	this.voted = function(post_id, points, vote) {
		// Update number of points
		Dsq.$('dsq-points-' + post_id).innerHTML = points + Dsq.Utils.pluralize(points, ' person', ' people') + ' liked this comment.';

		// Update link text
		if(vote) {
			Dsq.$('dsq-rate-cont-' + post_id).innerHTML = 'You liked this.';
		}
	};

	this.subscribed = function(status) {
		var title, message;

		if(status) {
			title = 'Subscribed!';
			message = 'You have subscribed to this comment thread. New comments will be sent directly to your email inbox, where you may read and respond by email.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(0); return false">Unsubscribe</a> \
			';
		} else {
			title = 'Unsubscribed';
			message = 'You have unsubscribed to this comment thread. New comments will no longer be sent to your email inbox.';
			Dsq.$('dsq-subscribe').innerHTML = ' \
				<a href="#" onclick="Dsq.Thread.subscribe(1); return false">Subscribe by email</a> \
			';
		}

		Dsq.Popup.popModal(message, title);

	};
	
	this.highlighted = function() {
		Dsq.Popup.popModal('This comment has been highlighted.', 'Highlighted comment');
	};

	//
	// Media
	//

	this.mediaSeesmic = function(id, thumb) {
		return ' \
			<div id="dsq-seesmic-' + id + '_preview" class="dsq-seesmic-preview"><a href="http://www.seesmic.com/video/' + id + '" target="_blank" class="see_link">&nbsp;</a> \
				<div style="display:block;width:160px; height:120px; border:none; background-image:url(http://t.seesmic.com/thumbnail/' + thumb + ')"> \
					<div id="dsq-seesmic-' + id + '_hide" class="seePlayOverlay" style="display:none;"><img onclick="see_play_video(\'' + id + '\',false)" src="http://media.disqus.com/images/seesmic/stopOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; padding-top: 30px; padding-left: 50px" alt="" /></div> \
					<div id="dsq-seesmic-' + id + '_show" class="seePlayOverlay"><img onclick="see_play_video(\'' + id + '\',true)" src="http://media.disqus.com/images/seesmic/playOverlay.png" width="50" height="50" style="cursor:pointer; cursor:hand; border:none; padding-top: 30px; padding-left: 50px" alt="" /></div> \
				</div> \
			</div> \
			<div id="' + id + '_content" style="display:block; width:100%; padding-top:5px"></div> \
		';
	};

	//
	// Callbacks
	//

	this.postComment_onSuccess = function(parent_post_id) {
		// Increment post count
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');
		
		if (num_posts) { 
			num_posts.innerHTML = parseInt(num_posts.innerHTML) + 1;
		}
		if (total_posts) { 
			total_posts.innerHTML = parseInt(total_posts.innerHTML) + 1;
		}
	};
};
// Dsq.Templates


/**
 * Dsq.Post
 */
Dsq.Post = new function() {
	this.openedMenu = {};
	this.menuEventListener = null;
	this.stateReplyToggled = {};
	this.stateEditToggled = {};
	this.stateRecordLink = {};

	/**
	 * Inserts a new post into the document.
	 *
	 * @param after_id {Number}	Insert a post before specified id.  If after_id
	 *							evaluates to false, then post in the front.  If
	 *							after_id is -1, post at the end.
	 */
	this.insert = function(after_id, id, message, author) {
		// Skeleton template from thread_posts.html.
		var skeleton = ' \
			<li id="dsq-comment-%(id)s"> \
				<div id="dsq-comment-header-%(id)s" class="dsq-comment-header"> \
					<cite id="dsq-cite-%(id)s" class="dsq-comment-cite"> \
						<a id="dsq-author-user-%(id)s" href="%(author_url)s" target="_blank" rel="nofollow">%(author_name)s</a> \
					</cite> \
				</div> \
				<div id="dsq-comment-body-%(id)s" class="dsq-comment-body"> \
					<div id="dsq-comment-message-%(id)s" class="dsq-comment-message">%(message)s</div> \
				</div> \
			</li> \
		';
		var _meta = Dsq.jsonData.posts[id];
		var _user_meta = Dsq.jsonData.users[_meta.user_key];
		var markup = Dsq.Utils.interpolate(skeleton, {
			id: id,
			message: message,
			author_url: _user_meta.blog,
			author_name: _user_meta.display_name
		});
		var div = document.createElement('div');
		markup = markup.replace(Dsq.COMMENTS_RE, Dsq.CommentsHandler);
		div.innerHTML = markup;

		if (after_id === -1) {
			Dsq.$('dsq-comments').appendChild(div);
		} else if (!after_id) {
			Dsq.$('dsq-comments').insertBefore(div, Dsq.$('dsq-comments').firstChild);
		} else if (Dsq.$('dsq-comment-' + after_id)) {
			// Get next node after "after_id", so we can insert before it.
			// If "after_id" is the last comment, the target node is the
			// last node.
			
			// var append_post_id = Dsq.Templates.appendPost(after_id).replace('<div id="','').replace('"></div>', '');
			var append_post_id = 'dsq-append-post-' + after_id;
			var node = Dsq.$(append_post_id);
			while (node = node.nextSibling) {
				if (!node || node.nodeType == 1) { // 1 == Node.ELEMENT_NODE
					break;
				}
			}
			if (!node) {
				node = Dsq.$(append_post_id);
			}
			node.parentNode.insertBefore(div, node);
		}
	};

	this.incrementPostCount = function() {
		
		var num_posts = Dsq.$('dsq-num-posts');
		var total_posts = Dsq.$('dsq-total-posts');

		if (num_posts) {
			num_posts.innerHTML = parseInt(num_posts.innerHTML, 10) + 1;
		}
		if (total_posts) {
			total_posts.innerHTML = parseInt(total_posts.innerHTML, 10) + 1;
		}
	}
	
	this.outlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className += ' dsq-comment-outline';
		setTimeout("(function () { Dsq.Post.clearOutlineComment(" + post_id + ") })()", 3000);
	};
	
	this.clearOutlineComment = function(post_id) {
		Dsq.$('dsq-comment-' + post_id).className = Dsq.$('dsq-comment-' + post_id).className.replace('dsq-comment-outline', '');
	};

	this.showMenu = function(el, id, name) {
		var anchorPos = Dsq.Utils.findPos(el);
		var menu = document.createElement('ul');

		if(this.openedMenu) {
			if(this.openedMenu.linkClicked) {
				this.openedMenu.linkClicked = false;
				return;
			}
		}

		switch(name) {
			case 'more':
				menu.innerHTML = Dsq.Templates.menuMore(id);
				break;
			case 'media':
				menu.innerHTML = Dsq.Templates.menuMedia(id);
				break;
			default:
				break;
		}

		// Add menu to document body
		menu.id = 'dsq-menu-' + id;
		menu.className = 'dsq-menu';
		Dsq.$b.appendChild(menu);

		// Position and show
		anchorPos[1] += 15;
		menu.style.left = anchorPos[0] + 'px';
		menu.style.top = anchorPos[1] + 'px';
		menu.style.display = 'block';

		// Set global reference
		this.openedMenu = {
			'el' : menu,
			'id' : id,
			'name' : name,
			'linkClicked' : false
		};

		// Set listener
		this.menuEventListener = Dsq.Utils.addEventListener(document, 'mouseup', this._hideMenu);
	};

	this._hideMenu = function(e) {
		var el = e.target || e.srcElement;
		var openedMenu = Dsq.Post.openedMenu.el;
		var id = Dsq.Post.openedMenu.id;

		if(!id) {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link';
		} else {
			var link = 'dsq-' + Dsq.Post.openedMenu.name + '-link-' + id;
		}

		if(!openedMenu) {
			return;
		}

		if(!Dsq.Popup.isClicked(e, openedMenu.id)) {
			openedMenu.style.display = 'none';
			Dsq.Utils.removeEventListener(Dsq.Post.menuEventListener);
			Dsq.Utils.deleteNode(openedMenu);

		} else {
			// Hide the menu if a link was clicked inside the menu.  We can't
			// completely remove the menu until the onclick event on the link
			// fires, but the menuEventListener will prevent multiple menus
			// from polluting the DOM.
			if(el && typeof el.href != 'undefined') {
				openedMenu.style.display = 'none';
				Dsq.Post.openedMenu.el = null;
			}
		}

		if(Dsq.Popup.isClicked(e, link)) {
 			Dsq.Post.openedMenu.linkClicked = true;
		}
	};


	this.getUserServices = function(user_key, id) {
		if(!user_key && id) {
			var _meta = Dsq.jsonData.posts[id];
			user_key = _meta.user_key;
		}
		var userData = Dsq.jsonData['users'][user_key];
		var userServices = [];

		// Keep a full list of supported services. This is the order they will display in the drop-profile.
		// Each service must have a corresponding case in _buildServiceUrl()
		var supportedServices = ['blog', 'twitter', 'facebook', 'tumblr'];

		function _buildServiceUrl(serviceName) {
			var data = userData[serviceName];
			var services = {
				blog:		function(d) { return d; },
				twitter:	function(d) { return d; },
				facebook:	function(d) { return d; },
				tumblr:		function(d) { return 'http://' + d + '.tumblr.com'; }
			};
			return services[serviceName](data);
		}

		for(var i = 0; i < supportedServices.length; i++) {
			if(userData[supportedServices[i]]) {
				var serviceUrl = _buildServiceUrl(supportedServices[i]);
				userServices.push({'name' : supportedServices[i], 'url' : serviceUrl});
			}
		}
		return userServices;
	}

	this.dropProfile = function(id) {
		var dp = Dsq.$('dsq-drop-profile-' + id);

		// IE6 needs JS to display/hide. All other browsers use CSS.
		if(dp) {
			if(Dsq.Utils.ie6) dp.style.display = (dp.style.display == 'inline') ? 'none' : 'inline';
			return false;
		} else {
			dp = document.createElement('ul');
		}

		dp.id = 'dsq-drop-profile-' + id;
		dp.className = 'dsq-drop-profile';

		if(Dsq.Utils.ie6) { dp.style.display = 'inline'; }

		var container = Dsq.$('dsq-header-avatar-' + id);
		dp.innerHTML = Dsq.Templates.dropProfile(id);
		container.appendChild(dp);
	};

	this.dropProfileMore = function(el, id) {
		var hiddenItems = Dsq.$('dsq-drop-hidden-' + id);

		hiddenItems.style.display = 'inline';
		el.parentNode.style.display = 'none';
	};

	this._updateReplyLinks = function(el, id) {
		// Update "reply / cancel" links based on state.
		var displayDict = {};

		if(id) {
			if(this.stateReplyToggled[id]) {
				el.innerHTML = 'Cancel';
				displayDict['media'] = 'inline';
				displayDict['edit'] = 'none';
			} else {
				el.innerHTML = 'Reply';
				displayDict['media'] = 'none';
				displayDict['edit'] = 'inline';
			}
		}

		for(var key in displayDict) {
			if(displayDict.hasOwnProperty(key)) {
				var	linkEl = Dsq.$('dsq-' + key + '-el-' + id),
					spacer = Dsq.$('dsq-' + key + '-spacer-' + id);

				if(linkEl) {
					linkEl.style.display = displayDict[key];
					if(spacer) spacer.style.display = displayDict[key];
				}
			}
		}
	};

	this._updateMediaLinks = function(el, id) {
		// Update "use media / cancel" links based on state.
		var appendId = (id) ? ('-' + id) : '';
		var link = Dsq.$('dsq-media-link' + appendId);

		if(this.stateRecordLink[id]) {
			link.innerHTML = 'Cancel Media';
			link.onclick = function() { Dsq.Post.toggleMediaReply(link, id); return false; };
		} else {
			link.innerHTML = 'Use Media <small>&#9660;</small>';
			link.onclick = function() { Dsq.Post.showMenu(link, id, 'media'); return false; };
		}
	};

	this.toggleReply = function(el, id) {
		// Create reply IFrame
		if (window.disqus_use_postmessage) {
			if (!this.stateReplyToggled[id]) {
				Dsq.$('dsq-reply-' + id).style.display = 'block';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				// Create IFrame if it doesn't exist.
				if (!Dsq.frames['reply_' + id]) {
					var _meta = Dsq.jsonData.posts[id];
					Dsq.frames['reply_' + id] = new Dsq.ReplyFrame(Dsq.$('dsq-reply-frame-' + id), id);
					Dsq.frames['reply_' + id].init();
					Dsq.frames['reply_' + id].setState(id, _meta.depth);
				}
			} else {
				Dsq.$('dsq-reply-' + id).style.display = 'none';
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
			}
		} else {
			// DEPRECATED
			if(!this.stateReplyToggled[id]) {
				// Reply toolbar
				Dsq.$('dsq-reply-bar-' + id).style.display = 'block';
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(Dsq.$('dsq-reply-' + id), id);
			} else {
				Dsq.$('dsq-reply-bar-' + id).style.display = 'none';
				Dsq.Iframes.hideAllInContainer(Dsq.$('dsq-reply-' + id));
				if(this.stateRecordLink[id]) {
					// HACK: Cancel media before canceling self.
					this.toggleMediaReply(Dsq.$('dsq-media-link-' + id), id);
				}
			}
		}

		this.stateReplyToggled[id] = !this.stateReplyToggled[id];
		this._updateReplyLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-reply-' + id); }

		Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_TOGGLED, {
			postId: id,
			opened: this.stateReplyToggled[id]
		});
	};

	this.toggleMediaReply = function(el, id, xtype) {
		id = id || 0;
		if(id) {
			var container = Dsq.$('dsq-reply-' + id);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(!this.stateRecordLink[id]) {
			Dsq.Iframes.showReplyIframeInContainer(container, id, {xtype:xtype}, 'dsq-post-video');
		} else {
			Dsq.Iframes.showReplyIframeInContainer(container, id);
		}
		this.stateRecordLink[id] = !this.stateRecordLink[id];
		this._updateMediaLinks(el, id);

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};

	this.edit = function(el, id) {
		Dsq.$('dsq-comment-message-' + id).innerHTML = Dsq.Templates.frameEdit(id);
		el.parentNode.style.display = 'none';
		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE('dsq-comment-message-' + id); }
	};

    this.rate = function(el, id, vote) {
		if(Dsq.jsonData.request.is_authenticated || Dsq.jsonData.forum.allow_anon_votes) {
			if(vote == 1) {
                Dsq.$('dsq-rate-cont-' + id).innerHTML = '<img src="http://media.disqus.com/images/loading-small.gif">';
            }

            Dsq.Utils.execScript('http://disqus.com/forums/venturebeat/vote.js'
                + '?post_id='    + id
                + '&vote='        + vote);

		} else {
			Dsq.Popup.login(Dsq.Strings.TO_RATE_PLEASE_LOG_IN);
		}
    };

	this.report = function(id, confirmed) {
		if(confirmed) {
			Dsq.Utils.postToUrl('http://disqus.com/forums/venturebeat/10_lessons_from_a_failed_startup_90/post_report/', {'post_id': id});
			Dsq.Popup.popModal('Thank you. This comment has been flagged for moderator attention.', 'Successfully flagged');
			Dsq.Utils.deleteNode(Dsq.$('dsq-post-report-' + id));
		} else {
			var title = Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT;
			var message = Dsq.Strings.ARE_YOU_SURE_YOU_WOULD_LIKE_TO_REPORT_THIS_COMMENT_TO_A_MODERATOR + '? \
			<br /><br /> \
			<button onclick="Dsq.Popup._closePopup(null, true)"><strong>' + Dsq.Strings.NO + '</strong>, ' + Dsq.Strings.NEVER_MIND + '</button>&nbsp;&nbsp;&nbsp;<button onclick="Dsq.Post.report(' + id + ', true);"><strong>' + Dsq.Strings.YES + '</strong>, ' + Dsq.Strings.FLAG_INAPPROPRIATE_COMMENT + '</button><br /><br />'
			+ Dsq.Strings.THIS_WILL_FLAG_COMMENTS_FOR_MODERATORS_TO_TAKE_ACTION + '. \
			';

			Dsq.Popup.popModal(message, title, id);
		}
	};



	this.showAlert = function(id, msg) {
		var msgEl = Dsq.$('dsq-comment-message-' + id);
		var alert = '<div class="dsq-comment-alert">' + msg + '</div>';

		msgEl.innerHTML = alert + msgEl.innerHTML;
	};

};
// Dsq.Post


/**
 * Dsq.Thread
 */
Dsq.Thread = new function() {
	this.fc = null;
	this.ff = null;
	this.ac = null;

	
	this.adminIsOn = false;

	
	
	

	this.hlComment = null;
	this.hlCommentClass = null;

	this.getNextComment = function(el) {
		var start_id = el.id;
		while(el = el.nextSibling) {
			if(el.id && el.id.indexOf('dsq-comment-') != -1 && el.id != start_id) {
				return el;
			}
		}
		return null;
	};

	this.getActiveCommentId = function() {
		if (document.URL.indexOf('#comment-') >= 0) {
			var anchor = document.URL.slice(document.URL.indexOf('#') + 1);
			return anchor.replace('comment-', '');
		}
		return null;
	};

	this.highlightAnchor = function() {
		var i = this.getActiveCommentId();
		if (i == null) return false;
		var id = 'dsq-comment-' + i;
		var hash = window.location.hash;

		// Toggle the hash incase the comment isn't available when the page loads
		// for WebKit-based browsers.
		if (Dsq.Utils.webkit) {
			window.location.hash = '';
			window.location.hash = hash;
		}

		this.hlComment = Dsq.$(id);
		// Adding this conditional guard pending #289
		if (!this.hlComment) {
			return;
		}
		this.hlCommentClass = this.hlComment.className;
		this.hlComment.className += ' dsq-hl-anchor';

		setTimeout("Dsq.Thread.highlightClear()", 3000);
	};

	this.highlightClear = function() {
		if (!this.hlComment) {
			return;
		}
		this.hlComment.className = this.hlCommentClass;
	};

	this.login = function(toggle) {
		// toggle id is #dsq-reply-login-[id]
		var postId;
		if(toggle.id.indexOf('dsq-reply-login') != -1) {
			postId = toggle.id.slice(16);
			var container = Dsq.$('dsq-reply-' + postId);
		} else {
			var container = Dsq.$('dsq-post-add');
		}

		if(toggle) {
			if(toggle.className == 'dsq-login-active') {
				Dsq.Iframes.showReplyIframeInContainerIfAllowed(container, postId);
				toggle.className = '';
			} else {
				Dsq.Iframes.showLoginIframeInContainer(container, postId);
				toggle.className = 'dsq-login-active';
			}
		} else {
			Dsq.Iframes.showLoginIframeInContainer(container, postId);
		}

		if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
	};


	this.paginate = function(page, el_clicked, per_page) {
		// Use extra_params to pass any override parameters that we need to persist.
		var extra_params = '';

		// "Per page" can either be overriden by providing it as an argument
		// (per-call) or setting the disqus_per_page override variable (global).
		if(typeof per_page == 'undefined') {
			per_page = null;
		}
		if(typeof disqus_per_page != 'undefined' && per_page === null) {
			per_page = disqus_per_page;
		}

		if(typeof disqus_sort != 'undefined') {
			extra_params += '&sort=' + disqus_sort;
		}
		if(per_page !== null) {
			extra_params += '&per_page=' + per_page;
		}

		Dsq.$('dsq-pagination').innerHTML += '<img src="http://media.disqus.com/images/loading-small.gif">';
		
		if(el_clicked) {
			el_clicked.style.display = 'none';
		}
		
		Dsq.Utils.execScript('http://disqus.com/forums/venturebeat/thread.js'
			+ '?slug='	+ '10_lessons_from_a_failed_startup_90'
			+ '&p='		+ page
			+ extra_params);
	};

	this.sortBy = function(sort) {
		var disqus_script = document.createElement('script');
		var disqus_date = new Date();

		if (location.hash != '') {
			location.hash = '#disqus_thread';
		}

		if(typeof(disqus_url) == 'undefined') {
			disqus_url = disqus_href;
		}
		disqus_script.type = 'text/javascript';
		disqus_script.src = 'http://disqus.com/forums/venturebeat/thread.js'
			+ '?slug='	+ '10_lessons_from_a_failed_startup_90'
			+ '&sort='	+ sort
			+ '&title='
			+ '&'		+ disqus_date.getTime();

		Dsq.$('dsq-comments').innerHTML = '<img src="http://media.disqus.com/images/loading.gif">';
		Dsq.container.appendChild(disqus_script);
	};

	this.subscribe = function(status, email) {
		// `status` is an int -- 1 to subscribe, 0 to unsubscribe
		if(Dsq.jsonData.request.is_authenticated || email) {
			// If authenticated user OR anonymous email provided

			if(email) {
				Dsq.Popup._closePopup(null, true);
			}

			Dsq.Utils.execScript('http://disqus.com/forums/venturebeat/subscribe.js'
				+'?status=' 	+ status
				+ '&slug='		+ '10_lessons_from_a_failed_startup_90'
				+ '&email=' 	+ encodeURIComponent(email));

		} else if(!email) {
			// If anonymous user and no email has been provided yet, prompt for email

			var title = 'Subscribe to this comment thread';
			var message = ' \
				New comments will be sent directly to your email inbox! \
				<div class="dsq-subscribe-submit"> \
					<p><strong>Enter your email address below.</strong></p> \
					<input type="text" id="dsq-subscribe-email"> \
					<button onclick="Dsq.Thread.subscribe(1, Dsq.$(\'dsq-subscribe-email\').value)">Subscribe</button> \
				</div> \
			';

			Dsq.Popup.popModal(message, title);
		}
	};

	this.showSettings = function() {
		if (!Dsq.jsonData.request.is_moderator) {
			return;
		}

		/* The form has to be re-designed when more options will come out. */
		var html = 'Automatically close comments after <input size="3" id="dsq-thread-days-alive" value="' + Dsq.jsonData.thread.days_alive + '" type="text" /> days. Existing comments will still be displayed.<br /><br />(Using 0 days will disable this feature)<br /><br />'
								 + '<button onclick="Dsq.Thread.updateDaysAlive();" class="dsq-button-small"><span>Save</span></button>'
								 + '<span id="dsq-thread-settings-status" class="dsq-options-status"></span>';
		Dsq.Popup.popModal(html, 'Settings');
	};

	this.updateDaysAlive = function() {
		var days = Dsq.$('dsq-thread-days-alive').value;
		var status = Dsq.$('dsq-thread-settings-status');
		Dsq.Utils.postToUrl('http://disqus.com/forums/venturebeat/update_days_alive.js', {days:days,thread:Dsq.jsonData.thread.id});
		status.innerHTML = 'Saved!';
		window.setTimeout(function() { status.innerHTML = ''; }, 1000);
	};
};
// Dsq.Thread

Dsq.Events = function() {
	var obj = {};

	// Private
	var handlers = {};
	var getHandlers = function(event) {
		if (handlers[event] === undefined) {
			handlers[event] = [];
		}
		return handlers[event];
	};

	// Public
	// Value keys : postId, node, xtype
	obj.REPLY_IFRAME_CREATED = 1;
	// Value keys : postId, opened
	obj.REPLY_IFRAME_TOGGLED = 2;
	obj.fire = function(event, opt_value) {
		if (!event) {
			throw new Error('Unknown event');
		}
		var value = opt_value || {};
		for (var i=0; i<getHandlers(event).length; i++) {
			getHandlers(event)[i](value);
		}
	};
	obj.addHandler = function(event, callback) {
		getHandlers(event).push(callback);
	};

	return obj;
}();

/**
 * Dsq.Realtime
 */
Dsq.Realtime = new function() {
	var initialized = false;
	var interval = null;
	var last_checked = Dsq.jsonData.request.timestamp;
	var new_posts = [];
	var ongoing_request = false;
	var prev_script = null;

	function updateNewPostCount() {
		Dsq.$('dsq-realtime-alert').style.display = new_posts.length ? 'block' : 'none';

		Dsq.$('dsq-realtime-queued').innerHTML = new_posts.length
		+ ' new '
		+ Dsq.Utils.pluralize(new_posts.length, 'comment', 'comments')
		+ Dsq.Utils.pluralize(new_posts.length, ' was', ' were')
		+ ' just posted.';

		Dsq.$('dsq-realtime-show').innerHTML = '(' + Dsq.Strings.SHOW + ')';
	}

	function insertNewPosts() {
		var post_id = null;
		var after_id = Dsq.$('dsq-sort-select').value === 'oldest' ? -1 : null;

		for (var i=0; i<new_posts.length; i++) {
			post_id = new_posts[i];
			Dsq.Post.insert(after_id, post_id, Dsq.jsonData.posts[post_id].message);
			Dsq.Post.incrementPostCount();
			Dsq.Post.outlineComment(post_id);
		}
		new_posts = [];
	}

	this.enableInterval = function() {
		interval = setInterval(Dsq.Realtime.check, Dsq.jsonData.context.realtime_speed);
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.ENABLED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.PAUSE + ')';
	}

	this.disableInterval = function() {
		if (interval) {
			clearInterval(interval);
			interval = null;
		}
		Dsq.$('dsq-realtime-status').innerHTML = Dsq.Strings.PAUSED;
		Dsq.$('dsq-realtime-toggle').innerHTML = '(' + Dsq.Strings.RESUME + ')';
	}

	this.toggleInterval = function() {
		if (!interval) {
			Dsq.Realtime.enableInterval();
		} else {
			Dsq.Realtime.disableInterval();
		}
		return false;
	}

	this.initialize = function() {
		if (!initialized) {
			initialized = true;
			Dsq.$('dsq-realtime-toggle').onclick = this.toggleInterval;
			if (!Dsq.jsonData.forum.streaming_realtime) {
				Dsq.$('dsq-realtime-show').onclick = this.show;
				updateNewPostCount();
			}
			if (Dsq.jsonData.thread.realtime_paused) {
				Dsq.Realtime.disableInterval();
			} else {
				Dsq.Realtime.enableInterval();
			}
		}
	}

	this.show = function() {
		insertNewPosts();
		updateNewPostCount();
		return false;
	}

	this.check = function() {
		if (!ongoing_request && Dsq.jsonData.realtime_enabled) {
			if (prev_script) {
				prev_script.parentNode.removeChild(prev_script);
			}
			ongoing_request = true;
			prev_script = Dsq.Utils.execScript('http://disqus.com/forums/16990580/realtime.js?timestamp=' + last_checked);
		}
	};

	this.update = function(timestamp, posts, users) {
		ongoing_request = false;
		last_checked = timestamp;

		if (users) {
			for (var user_id in users) {
				if (users.hasOwnProperty(user_id)) {
					if (!Dsq.jsonData.users[user_id]) {
						Dsq.jsonData.users[user_id] = users[user_id];
					}
				}
			}
		}

		if (posts) {
			for (var post_id in posts) {
				if (posts.hasOwnProperty(post_id)) {
					if (!Dsq.jsonData.posts[post_id]) {
						Dsq.jsonData.posts[post_id] = posts[post_id];
						new_posts.push(post_id);
					}
				}
			}

			if (Dsq.jsonData.forum.streaming_realtime) {
				insertNewPosts();
			} else {
				updateNewPostCount();
			}
		}
	};

}();

// DEPRECATED
Dsq.Iframes = function() {
	// Different style of object from the above. Hoping to switch to this for some reason.
	var obj = {};

	// Private
	var showIframeInContainer = function(container, id, markup) {
		// Look through container for iframes, hiding them, except show one that matches id
		// If none of them matched id, create a new iframe using markup and insert it.
		// Returns the iframe node if and only if it was newly created.
		var found = false;
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				if (child.id == id) {
					child.style.display = 'block';
					found = true;
				} else {
					child.style.display = 'none';
				}
			}
		}
		if (found) {
			return;
		}
		// The iframe wasn't found, so construct it and add it to the container.
		// Don't use innerHTML because it might reload iframes
		var div = document.createElement('div');
		div.innerHTML = markup;
		var iframe = div.childNodes[0];
		div.removeChild(iframe);
		container.appendChild(iframe);
		return iframe;
	};

	// Public
	obj.makeReplyIframeId = function(opt_postId, opt_xtype) {
		var id = 'dsq-post-add-iframe';
		if (opt_xtype) {
			id += '-' + opt_xtype;
		}
		if (opt_postId) {
			id += '-' + opt_postId;
		}
		return id;
	};
	obj.makeLoginIframeId = function(opt_postId) {
		if (!opt_postId) {
			return 'dsq-login-iframe';
		}
		return 'dsq-login-iframe-' + opt_postId;
	};
	obj.makeReplyIframeName = function(opt_postId, opt_xtype) {
		var name = 'dsq-reply-frame';
		if (opt_xtype) {
			name += '-' + opt_xtype;
		}
		if (opt_postId) {
			name += '-' + opt_postId;
		}
		return name;
	};
	obj.showReplyIframeInContainer = function(container, opt_postId, opt_extraParams, opt_className) {
		// Construct the id so we can check if it's already present.
		// Hide any other iframes we find, and show this one if it's found.
		var params = opt_extraParams || {};
		// use xtype in the id and name so we can distinguish media replies from text replies:
		var id = Dsq.Iframes.makeReplyIframeId(opt_postId, params.xtype);
		var name = Dsq.Iframes.makeReplyIframeName(opt_postId, params.xtype);
		var attributes = {
			'id': id,
			'name': name,
			'class': opt_className || 'dsq-post-reply'
			};
		var markup = Dsq.Templates.frameReply(opt_postId, opt_extraParams, attributes);
		var iframe = showIframeInContainer(container, id, markup);
		// It was newly created
		if (iframe) {
			Dsq.Events.fire(Dsq.Events.REPLY_IFRAME_CREATED, {
				postId: opt_postId,
				node: iframe,
				xtype: params.xtype
			});
		}
	};
	obj.showLoginIframeInContainer = function(container, opt_postId) {
		var id = Dsq.Iframes.makeLoginIframeId(opt_postId);
		var markup = Dsq.Templates.frameLogin({id: id});
		showIframeInContainer(container, id, markup);
	};
	obj.showReplyIframeInContainerIfAllowed = function(container, opt_postId) {
		if (Dsq.jsonData.context.show_reply) {
			obj.showReplyIframeInContainer(container, opt_postId);
		} else {
			obj.hideAllInContainer(container);
		}
	};
	obj.hideAllInContainer = function(container) {
		for (var i=0; i<container.childNodes.length; i++) {
			var child = container.childNodes[i];
			if (child.nodeName == 'IFRAME') {
				child.style.display = 'none';
			}
		}
	};

	return obj;
}();

Dsq.Twitter = new function() {
	var that = this;

	this.startTwitterConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._twitterWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/twitter/begin/', 'twitterWindow', popupParams);
		that._twitterInterval = window.setInterval(that.completeTwitterConnect, 1000);
	};

	this.completeTwitterConnect = function() {
		if (that._twitterWindow.closed) {
			window.clearInterval(that._twitterInterval);
			window.location.reload();
		}
	};
};

Dsq.Yahoo = new function() {
	var that = this;

	this.startYahooConnect = function() {
		var popupParams = 'location=0,status=0,width=800,height=400';
		that._yahooWindow = window.open(Dsq.jsonData.settings.disqus_url + '/_ax/yahoo/begin/', 'yahooWindow', popupParams);
		that._yahooInterval = window.setInterval(that.completeYahooConnect, 1000);
	};

	this.completeYahooConnect = function() {
		if (that._yahooWindow.closed) {
			window.clearInterval(that._yahooInterval);
			window.location.reload();
		}
	};
};

Dsq.OpenID = new function() {
	var that = this;

	this.requestURL = function() {
		var message = '<table class="dsq-openid-form"><tr><td style="vertical-align:top;" rowspan="2"><img src="' + Dsq.jsonData.settings.media_url + '/images/openid-icon-100x100.png" /></td>';
		message += '<td><label for="dsq-openid-url">OpenID URL:</label></td><td><input type="text" id="dsq-openid-url" /></td></tr>';
		message += '<tr><td><label for="dsq-openid-username">Display name:</label></td><td><input type="text" id="dsq-openid-username" /></td></tr>';
		message += '<tr><td class="dsq-openid-submit" colspan="3"><input type="button" value="Sign in" onclick="Dsq.OpenID.startConnect();" /></td></tr>';
		message += "</table>";

		Dsq.Popup.popModal(message, 'Sign in using OpenID');
	};

	this.startConnect = function() {
		var isblank = function(str) {
			return /^\s*$/.test(str);
		};

		var openid_url = Dsq.$('dsq-openid-url').value;
		var username = Dsq.$('dsq-openid-username').value;

		if (isblank(openid_url)) {
			return;
		}

		var popupParams = 'location=0,status=0,width=800,height=500';
		var url = Dsq.jsonData.settings.disqus_url + '/_ax/openid/begin/' + '?url=' + encodeURIComponent(openid_url) + '&username=' + encodeURIComponent(username);
		that._openidWindow = window.open(url, 'openidWindow', popupParams);
		that._openidInterval = window.setInterval(that.completeConnect, 1000);
	};

	this.completeConnect = function() {
		if (that._openidWindow.closed) {
			window.clearInterval(that._openidInterval);
			window.location.reload();
		}
	};
};

Dsq.Reaction = new function() {
	var that = this;

	this.hide = function(id) {
		Dsq.Utils.execScript('http://disqus.com/forums/venturebeat/hidereaction.js?' + 'reaction_id=' + id);
	};

	this.reportMissingReactions = function() {
		if (!Dsq.jsonData.request.is_moderator || !Dsq.jsonData.forum.reactions_enabled) {
			return;
		}

		if (Dsq.jsonData.thread.queued) {
			Dsq.Popup.popModal('Your report has been received. The system will automatically search for new reactions; if any are found, they will be displayed on this comment thread.<br/><br/>Thank&nbsp;you.',
												 'Reported missing reactions');
			return;
		}

		Dsq.Utils.execScript(Dsq.jsonData.settings.disqus_url + '/forums/venturebeat/queueurl.js');
	};
};

Dsq.CNN = function() {
	var obj = {};

	obj.authenticate = function() {
		var url = Dsq.jsonData.settings.disqus_url + "/saml/cnn/try/";
		Dsq.Utils.postToUrl(url, {'target': document.location}, true);
	};

	return obj;
}();


if(Dsq.Utils.ie6) {
	(function() {
		DSQ_HEADER_AVATAR_RE = /<div class="dsq-header-avatar"(.*?)>/gim;
		Dsq.Templates.registerFilter('postPrependHeader', function(html, post_id) {
			// Add "onmouseout" for dsq-header-avatar for dropProfile
			// functionality since IE6 cannot use :hover.
			function _headerAvatarReplace(content, inner, _unused, html) {
				return '<div class="dsq-header-avatar" '
					+ inner
					+ ' onmouseout="Dsq.Post.dropProfile(' + post_id + ')">';
			}
			html = html.replace(DSQ_HEADER_AVATAR_RE, _headerAvatarReplace);
			return html;
		});
	})();
}





	// TODO: Move Seesmic code outside of the main script.  Don't let this script clobber the global namespace.
	if(typeof seesmic == 'undefined') { var seesmic = {}; }
	seesmic.widget = new function () {
		this.callback = function (data) {
			playerVersion = data.disqusplayer;
		};
	};

	
	var scriptEl = document.createElement('script');
	scriptEl.setAttribute('type', 'text/javascript');
	scriptEl.setAttribute('src', 'http://seesmic.com/version.js?callback=seesmic.widget.callback');
	document.getElementsByTagName('head')[0].appendChild(scriptEl);

	
	var scriptEl = document.createElement('script');
	scriptEl.setAttribute('type', 'text/javascript');
	scriptEl.setAttribute('src', 'http://media.disqus.com/javascript/library/swfobject.js');
	document.getElementsByTagName('head')[0].appendChild(scriptEl);

	function see_play_video(_videoUri, _add) {
		var swf = !!playerVersion ? playerVersion : 'http://seesmic.com/embeds/StandalonePlayer.swf';

		flashcontentDiv = Dsq.$(_videoUri + '_content');
		previewDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_preview');
		hideDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_hide');
		showDiv = Dsq.$('dsq-seesmic-' + _videoUri + '_show');
		if(_add) {
			// push flash widget
			var so = new SWFObject(swf, 'sotester', '300', '270', '9', '#000000');
			so.addVariable('video', _videoUri);
			so.addParam('allowFullScreen', 'true');
			so.addParam('allowScriptAccess','always');
			so.useExpressInstall('swfobject/expressinstall.swf');
			so.write(_videoUri + '_content');

			previewDiv.style.display = 'none';
			hideDiv.style.display = 'block';
			showDiv.style.display = 'none';
		}
		else {
			flashcontentDiv.innerHTML = '';
			previewDiv.style.display = 'block';
			hideDiv.style.display = 'none';
			showDiv.style.display = 'block';
		}
	};





(function() {
	//
	// Load theme.  This overrides the base templates with template functions
	// from the respective themes.
	//
	if (Dsq.jsonData.integration.theme == 4) {
		var theme = 'narcissus';
		// HACK: Set variable on window to use post message.
		window.disqus_use_postmessage = true;

		
		for(var prop in Dsq.Themes[theme]) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Templates[prop] = Dsq.Themes[theme][prop];
			}
		}
		
		for(var prop in Dsq.Post) {
			if(Dsq.Themes[theme] && Dsq.Themes[theme].hasOwnProperty(prop)) {
				Dsq.Post[prop] = Dsq.Themes[theme][prop];
			}
		}
	}

	//
	// Register templates.  This must be done after all themes are loaded.
	//
	Dsq.Templates.registerTemplate('authPost', Dsq.Templates.authPost);
	Dsq.Templates.registerTemplate('header', Dsq.Templates.header);
	Dsq.Templates.registerTemplate('footer', Dsq.Templates.footer);
	Dsq.Templates.registerTemplate('trackbacks', Dsq.Templates.trackbacks);
	Dsq.Templates.registerTemplate('reactions', Dsq.Templates.reactions);
	Dsq.Templates.registerTemplate('prependPost', Dsq.Templates.prependPost);
	Dsq.Templates.registerTemplate('appendPost', Dsq.Templates.appendPost);
	Dsq.Templates.registerTemplate('postPrependHeader', Dsq.Templates.postPrependHeader);
	Dsq.Templates.registerTemplate('postAppendHeader', Dsq.Templates.postAppendHeader);
	Dsq.Templates.registerTemplate('preBody', Dsq.Templates.preBody);
	Dsq.Templates.registerTemplate('postBody', Dsq.Templates.postBody);
	Dsq.Templates.registerTemplate('postFooter', Dsq.Templates.postFooter);
	Dsq.Templates.registerTemplate('_popupGeneric', Dsq.Templates._popupGeneric);
	Dsq.Templates.registerTemplate('voted', Dsq.Templates.voted);
	Dsq.Templates.registerTemplate('popupProfile', Dsq.Templates.popupProfile);
	Dsq.Templates.registerTemplate('postBox', Dsq.Templates.postBox);
	Dsq.Templates.registerTemplate('pagination', Dsq.Templates.pagination);
	Dsq.Templates.registerTemplate('postComment_onSuccess', Dsq.Templates.postComment_onSuccess);

})();

Dsq.container.className = "clearfix";
Dsq.container.innerHTML = ' \
<ul id="dsq-comments">\
	 <li id="dsq-comment-8852000">\
	 <div id="dsq-comment-header-8852000" class="dsq-comment-header">\
	 <cite id="dsq-cite-8852000" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8852000" href="http://www.iwantmyname.com" target="_blank" rel="nofollow">Paul Spence</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8852000" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8852000" class="dsq-comment-message">Mark, thank-you so much for having the courage share this.  Lots of good juice here for fellow tech entrepreneurs.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8852045">\
	 <div id="dsq-comment-header-8852045" class="dsq-comment-header">\
	 <cite id="dsq-cite-8852045" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8852045" href="http://vistanow.net" target="_blank" rel="nofollow">Charleston Design</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8852045" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8852045" class="dsq-comment-message">Thanks for sharing your experiences - very informative. I can relate to much of it.<br><br>Curious as to why you link to apple for marketing? I always thought they did very little - just relied on a solid product?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8855557">\
	 <div id="dsq-comment-header-8855557" class="dsq-comment-header">\
	 <cite id="dsq-cite-8855557" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8855557" href="http://www.picwing.com" target="_blank" rel="nofollow">Edward Kim</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8855557" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8855557" class="dsq-comment-message">Thanks for the amazing post. It had some really great advice and I really appreciate the honesty</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8856858">\
	 <div id="dsq-comment-header-8856858" class="dsq-comment-header">\
	 <cite id="dsq-cite-8856858" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8856858" href="http://kevinelliott.net/blogs/entrepreneurial" target="_blank" rel="nofollow">kevinelliott</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8856858" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8856858" class="dsq-comment-message">I really appreciate the background and detail you\'ve provided in this post. I hope we hear more from you in the future about your successes next. Thanks!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8857262">\
	 <div id="dsq-comment-header-8857262" class="dsq-comment-header">\
	 <cite id="dsq-cite-8857262" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8857262" href="http://www.facebook.com/people/Prateek-Mohan-Dayal/505289634" target="_blank" rel="nofollow">Prateek Mohan Dayal</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8857262" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8857262" class="dsq-comment-message">This is one of the most useful blog posts I have read so far on lessons from a failure.  Putting a price on your time is an interesting concept. Thanks for sharing it.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8857487">\
	 <div id="dsq-comment-header-8857487" class="dsq-comment-header">\
	 <cite id="dsq-cite-8857487" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8857487" href="http://bojanbabic.blogspot.com" target="_blank" rel="nofollow">bojanbabic</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8857487" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8857487" class="dsq-comment-message">I appreciate for sharing this with us! Wish you best!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8857839">\
	 <div id="dsq-comment-header-8857839" class="dsq-comment-header">\
	 <cite id="dsq-cite-8857839" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8857839">David Eedle</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8857839" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8857839" class="dsq-comment-message">Mark<br><br>I\'ve been there and done it too. And, even more criminal, done it with my money. This is one of the best advice articles I\'ve read for startups in a long time. Commiserations, but well done as well. We all survive to start up again another day.<br><br>David Eedle<br><a href="http://www.NicheContentMillionaire.com" rel="nofollow">http://www.NicheContentMillionaire.com</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8858590">\
	 <div id="dsq-comment-header-8858590" class="dsq-comment-header">\
	 <cite id="dsq-cite-8858590" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8858590" href="http://www.seo7services.com/" target="_blank" rel="nofollow">Nash </a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8858590" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8858590" class="dsq-comment-message">Great advices, thanks for sharing</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8858811">\
	 <div id="dsq-comment-header-8858811" class="dsq-comment-header">\
	 <cite id="dsq-cite-8858811" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8858811">Nash as well</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8858811" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8858811" class="dsq-comment-message">awesome article (p.s. my last name is nash too - to the guy above me)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8858929">\
	 <div id="dsq-comment-header-8858929" class="dsq-comment-header">\
	 <cite id="dsq-cite-8858929" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8858929" href="http://nigeljam.es/" target="_blank" rel="nofollow">Nigel James</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8858929" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8858929" class="dsq-comment-message">Great advice here. Experience is worth a lot more than theory.<br>Cheers, <br>Nigel</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8859775">\
	 <div id="dsq-comment-header-8859775" class="dsq-comment-header">\
	 <cite id="dsq-cite-8859775" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8859775">Andy</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8859775" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8859775" class="dsq-comment-message">I have boot strapped a new website and we launch it very soon.  I know everything you say is true and I know what I have to do, but your last point cut through me as I also know knowing is not enough.  The problem for me is maintaining a focus whilst having to wear so many hats.  Who knows what\'s going to happen in the coming months but reading this post reminded me that it isn\'t necessarily going to be easy.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8859808">\
	 <div id="dsq-comment-header-8859808" class="dsq-comment-header">\
	 <cite id="dsq-cite-8859808" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8859808" href="http://www.vinogusto.com" target="_blank" rel="nofollow">Marc Roisin</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8859808" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8859808" class="dsq-comment-message">Thanks for sharing !</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8859909">\
	 <div id="dsq-comment-header-8859909" class="dsq-comment-header">\
	 <cite id="dsq-cite-8859909" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8859909" href="http://www.facebook.com/people/Marc-Roisin/581808442" target="_blank" rel="nofollow">Marc Roisin</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8859909" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8859909" class="dsq-comment-message">Nice post. Learned a lot and really do appreciate you share after what you went thru.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8859961">\
	 <div id="dsq-comment-header-8859961" class="dsq-comment-header">\
	 <cite id="dsq-cite-8859961" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8859961" href="http://www.ac-company.co.uk" target="_blank" rel="nofollow">Obi Ugochukwu</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8859961" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8859961" class="dsq-comment-message">Awesome! awesome! awesome... Great post</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8860067">\
	 <div id="dsq-comment-header-8860067" class="dsq-comment-header">\
	 <cite id="dsq-cite-8860067" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8860067" href="http://www.earlgreyandbattenburg.co.uk" target="_blank" rel="nofollow">Richard</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8860067" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8860067" class="dsq-comment-message">Well written and, as said above, a brave post - thanks for sharing, and for the useful resources linked to - will keep me in reading material for quite a while, I suspect!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8860177">\
	 <div id="dsq-comment-header-8860177" class="dsq-comment-header">\
	 <cite id="dsq-cite-8860177" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8860177" href="http://dropp.co.uk" target="_blank" rel="nofollow">Ross</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8860177" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8860177" class="dsq-comment-message">Thanks for the really good advice.  It\'s always good to see how others have tackled their start-ups and the pit falls that they encounter.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8861961">\
	 <div id="dsq-comment-header-8861961" class="dsq-comment-header">\
	 <cite id="dsq-cite-8861961" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8861961">bmacwire</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8861961" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8861961" class="dsq-comment-message">Content for the sake of content is like bait without a hook.  Unless you just love feeding fish.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8862567">\
	 <div id="dsq-comment-header-8862567" class="dsq-comment-header">\
	 <cite id="dsq-cite-8862567" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8862567" href="http://www.henricodolfing.com" target="_blank" rel="nofollow">Henrico Dolfing</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8862567" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8862567" class="dsq-comment-message">Great article. Especially point number 10 hits the jackpot! You can read as much as you want, but when you are not doing and experiencing it, you will never get it. Reminds me of the quote of Robin Williams in Good Will Hunting: <br><br>"So if I asked you about art, you\'d probably give me the skinny on every art book ever written. Michelangelo, you know a lot about him. Life\'s work, political aspirations, him and the pope, sexual orientations, the whole works, right? But I\'ll bet you can\'t tell me what it smells like in the Sistine Chapel. You\'ve never actually stood there and looked up at that beautiful ceiling; seen that ..."</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8862627">\
	 <div id="dsq-comment-header-8862627" class="dsq-comment-header">\
	 <cite id="dsq-cite-8862627" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8862627" href="http://saintelk.wordpress.com/" target="_blank" rel="nofollow">Mike Stelck</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8862627" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8862627" class="dsq-comment-message">This is a great post. Thanks for the honesty to dissect your efforts in order to help all aspiring tech entrepreneurs!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8863460">\
	 <div id="dsq-comment-header-8863460" class="dsq-comment-header">\
	 <cite id="dsq-cite-8863460" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8863460" href="http://www.macgetit.com/2009/04/30/10-lessons-from-a-failed-startup-playcafe/" target="_blank" rel="nofollow">Kevin Cullis</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8863460" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8863460" class="dsq-comment-message">Thanks for the lessons.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8863518">\
	 <div id="dsq-comment-header-8863518" class="dsq-comment-header">\
	 <cite id="dsq-cite-8863518" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8863518">Russ Thau</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8863518" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8863518" class="dsq-comment-message">Very insightful and I enjoyed this part the most:<br>What’s new for me is painfully experiencing the gap between knowing and doing. Advice is thrown liberally around the Valley, but like a surgeon who has studied but never practiced, I think it takes a lot of hands-on experience to learn intricacies and exceptions.<br><br>The statistics say 1st time entrepreneurs fail 75% of the time, but those that dust themselves off and continue have a much higher success rate.  It is the detailed sharing of experiences like this that are going to help us future entrepreneurs.  If anyone is interested in reading more stories like this visit: <a target="_blank" href="http://www.startuprevival.com" rel="nofollow">Startup Revival</a><br><br>Thank you Mark.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8866689">\
	 <div id="dsq-comment-header-8866689" class="dsq-comment-header">\
	 <cite id="dsq-cite-8866689" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8866689">Paul</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8866689" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8866689" class="dsq-comment-message">This was terrific. As a new CEO, I\'d like to thank you for the courage and time to sit down and write this. I\'m printing it and hanging it up in my home office.<br><br>I especially liked #10 - you nailed it on the head. I can\'t tell you how many times we get conflicting advice, thrown around so liberally - and it\'s all right. As you note, it\'s the intricacies that define the success of the advice.<br><br>Thanks!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8867156">\
	 <div id="dsq-comment-header-8867156" class="dsq-comment-header">\
	 <cite id="dsq-cite-8867156" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8867156">chedigitz</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8867156" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8867156" class="dsq-comment-message">Insightful, I can truly relate to some of these blunders. Especially, finding money quickly, constant creativity is a requirement to make up for lack of capital. Also, I love the statement "Content businesses suck (or: do it for love and expect to lose money)", in these type of business you have to LOVE IT  otherwise you will quit early. It took us 3 years to AND a lot of sleepless night before showings signs of  profitability , and fully understand our niche market. We completely overlooked building relationships and networking since we were so focused on content creation. <br><br>Again, Great post! Thank you for taking the time to share these gems.  Best of Luck.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8867296">\
	 <div id="dsq-comment-header-8867296" class="dsq-comment-header">\
	 <cite id="dsq-cite-8867296" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8867296">inboulder</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8867296" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8867296" class="dsq-comment-message">Your idea just wasn\'t any good and didn\'t work. Even if you had taken your own advice and followed your \'10 lessons\' it would have produced the same outcome, failed startup. So what is the real take away here?<br><br>Lesson #1 - Have a good idea that has a possibility of success, if you do not, do not continue.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8867583">\
	 <div id="dsq-comment-header-8867583" class="dsq-comment-header">\
	 <cite id="dsq-cite-8867583" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8867583" href="http://twitter.com/ericjhansen" target="_blank" rel="nofollow">Eric</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8867583" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8867583" class="dsq-comment-message">Excellent, well-written article. A quick must-read for entrepreneurs (future, present, or past).</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8868664">\
	 <div id="dsq-comment-header-8868664" class="dsq-comment-header">\
	 <cite id="dsq-cite-8868664" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8868664" href="http://www.twitter.com/greg_smartswipe" target="_blank" rel="nofollow">Greg</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8868664" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8868664" class="dsq-comment-message">Great article - I work for a start up and badly want to forward this around the office.<br><br>There is one little trick that I would like to add....you wrote:<br><br>"Until you find a marketing expert, a place to start is the AdWords keyword tool, which shows you how many people Google for certain words, and the Traffic Estimator, which shows the rough cost of buying keyword ads on <a href="http://Google.com" rel="nofollow">Google.com</a>. Yahoo has similar tools. The ideal terms have a decent number of monthly searches (10,000+), low number of competing advertisers (3 or less), and strong relevance to your site."<br><br>You are one hundred percent correct - AdWords is a great tool, but the best strategic data comes if you analyze AdWords data along side data gleaned from Google Trends and/or Google Insights.  It is all too easy to get suckered into buying into (and investing time) in keywords that are on the decline.  Trends and Insights provide wonderful information on where people are searching for certain terms, what search volumes have been doing over time, and what certain news events do to search volumes.  <br><br>Again, that was a great article - thanks very much for sharing it and best of luck in your future endeavours!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8869086">\
	 <div id="dsq-comment-header-8869086" class="dsq-comment-header">\
	 <cite id="dsq-cite-8869086" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8869086" href="http://www.confessionsofasocialmediamamapreneur.blogspot.com/" target="_blank" rel="nofollow">AlexisCeule</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8869086" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8869086" class="dsq-comment-message">Thank you!  This was great... a little painful to read because some are close to home... lol.  Thanks for putting it all into words and sharing it with us.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8869169">\
	 <div id="dsq-comment-header-8869169" class="dsq-comment-header">\
	 <cite id="dsq-cite-8869169" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8869169" href="http://GoGladiator.com/blog/" target="_blank" rel="nofollow">HarrisonPainter</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8869169" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8869169" class="dsq-comment-message">This is a great article, and perfect timing for my current venture! <br><br>I am in process of working on a real estate informational website that will be video based. (An expansion on my VBlog). Probably a weekly wesbisode, and a few 2-3 minute motivational/educational videos a week to go with it. It will consist of news, interviews, and some infotainment to keep it from getting bland.<br><br>So I will take your advice in this article to heart, as we have decided to do this on a shoestring w/out investors to get started, and will be pounding away through social and guerrilla marketing to keep the costs low. We are doing all of our own video and production, and of course a few of your points about pay grade are already hitting home! LOL<br><br>Thank you for the great information!<br><br>- Harrison<br><a href="http://GoGladiator.com/blog/" rel="nofollow">http://GoGladiator.com/blog/</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8870293">\
	 <div id="dsq-comment-header-8870293" class="dsq-comment-header">\
	 <cite id="dsq-cite-8870293" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8870293">Jim</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8870293" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8870293" class="dsq-comment-message">By reading this post, I predict Mark Goldenson will fail again in his new venture.<br>He had not learnt any real lesson from the failure, too bad.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8870499">\
	 <div id="dsq-comment-header-8870499" class="dsq-comment-header">\
	 <cite id="dsq-cite-8870499" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8870499">jack Smith</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8870499" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8870499" class="dsq-comment-message">The author falls into the typical "doomed to fail" founders according to Guy Kawasaki. Investors, be careful.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8871128">\
	 <div id="dsq-comment-header-8871128" class="dsq-comment-header">\
	 <cite id="dsq-cite-8871128" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8871128" href="http://informationarbitrage.typepad.com/" target="_blank" rel="nofollow">infoarbitrage</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8871128" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8871128" class="dsq-comment-message">Mark, it\'s great that you took the time to write this. Failing sucks, no doubt, but the lessons learned are truly priceless. You\'ve learned many good ones, to be sure. Sorry about the pain and frustration that comes along with hitting the wall; I\'ve been there. Here is my take on my own failed venture from a year ago: <br><br><a href="http://www.informationarbitrage.com/2008/07/monitor110-a-po.html" rel="nofollow">http://www.informationarbitrage.com/2008/07/mon...</a><br><br>Keep swinging.<br><br>Roger</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8872461">\
	 <div id="dsq-comment-header-8872461" class="dsq-comment-header">\
	 <cite id="dsq-cite-8872461" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8872461" href="http://www.facebook.com/people/Carol-McMillan-Lewis/1434284372" target="_blank" rel="nofollow">Carol McMillan Lewis</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8872461" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8872461" class="dsq-comment-message">Absolutely excellent advice.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8872810">\
	 <div id="dsq-comment-header-8872810" class="dsq-comment-header">\
	 <cite id="dsq-cite-8872810" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8872810" href="http://www.workathometruth.com" target="_blank" rel="nofollow">Paul Schlegel</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8872810" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8872810" class="dsq-comment-message">This is the kind of article aspiring online entrepreneurs should tape to their wall and look at daily.<br><br>It is true that content businesses tend to be less profitable but if you think creatively you can build continuous quality content without adding much if any more work or spending any more money, by working deals with guest bloggers, product reviewers, video creators. Obviously that\'s not true for more complex types of content such as your site attempted, but part of relentlessness is being creative in striking all kinds of JVs that benefit all parties.<br><br>Paul Schlegel<br>Founder, <a href="http://www.workathometruth.com" rel="nofollow">http://www.workathometruth.com</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8873144">\
	 <div id="dsq-comment-header-8873144" class="dsq-comment-header">\
	 <cite id="dsq-cite-8873144" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8873144" href="http://www.pearsestreet.com" target="_blank" rel="nofollow">Amy McInerney</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8873144" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8873144" class="dsq-comment-message">Great Article! I forwarded it to everyone in our office. We build social networks for clients launching start-up businesses and most, if not all of them, could use this advice. <br><br>Amy<br><br>Pearse Street Consulting  <a href="http://www.pearsestreet.com" rel="nofollow">www.pearsestreet.com</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8875224">\
	 <div id="dsq-comment-header-8875224" class="dsq-comment-header">\
	 <cite id="dsq-cite-8875224" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8875224" href="http://www.eatmedia.net/blog" target="_blank" rel="nofollow">Ian Alexander</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8875224" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8875224" class="dsq-comment-message">Mark,<br><br>As the owner of a content agency this article rang doubly true for me. The first for the startup aspects, ironically I left early today after too many consecutive all-nighters at the office. And second for the work involved in content creation. Great article and thanks for sharing.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8875750">\
	 <div id="dsq-comment-header-8875750" class="dsq-comment-header">\
	 <cite id="dsq-cite-8875750" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8875750" href="http://www.stoodthere.com" target="_blank" rel="nofollow">James Black</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8875750" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8875750" class="dsq-comment-message">In our small world, we are at beta-testing stage and all the money spent so far has been our own. As it is the end of the month I\'ve just paid yet another set of wages. Ouch!<br><br>If anything can focus the mind it is spending your own money. I begrudge every \'wasted\' penny - but will happily spend large amounts of cash if we deem it will bring a return.<br><br>Using your own cash is painful, but we are at a stage where people can see what we\'ve got, where we can go, and we understand the true value of our combined efforts. The loose sniffs of investor interest have come so far - to us freely - not by any of our team trying to prostitute our wares or selling vaporware.<br><br>I thoroughly enjoyed reading this article and can see some areas where it is so easy to get sucked in - such as using advertising when a good promotional campaign has the same, sometimes better results. I feel the pain of your lesson, and wish you good luck in the future, but I also feel a little bad for your investors. Where were they as you were starting to fail - did they encourage, bring conflict, or did they just walk in blindly, and watch you fall off a cliff?</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8875822">\
	 <div id="dsq-comment-header-8875822" class="dsq-comment-header">\
	 <cite id="dsq-cite-8875822" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8875822" href="http://www.stoodthere.com" target="_blank" rel="nofollow">James Black</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8875822" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8875822" class="dsq-comment-message">Whoops<br><br>First lesson already missed - promote at every opportunity.<br><br>Our website is <a href="http://www.stoodthere.com" rel="nofollow">http://www.stoodthere.com</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8878162">\
	 <div id="dsq-comment-header-8878162" class="dsq-comment-header">\
	 <cite id="dsq-cite-8878162" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8878162" href="http://www.prosperoconsulting.biz" target="_blank" rel="nofollow">Jeff</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8878162" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8878162" class="dsq-comment-message">Great article.  It is a bit unfair to tar all PR firms with the same brush.  The reason to avoid PR firms  is that a PR/communications program is only as good as the strategic alignment and expertise of the marketing plan that drives it.  As Mark points out, money spent on communications tactics is often a vaguely applied  waste when (as he described) the marketing strategy is missing or based on naive or textbook assumptions.  While there are plenty of slick vendors who will sing you a fine song and take your money,  a real-deal marketing communications firm  won\'t take the job unless they are OK with  (or in some cases can provide) the client\'s marketing expertise.  If there isn\'t any and the client can\'t be bothered to listen, nevermind.  Ideally the client and the consultant both get some education in the process, and it is very possible to deliver high value for a new company\'s marketing dollars.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8878638">\
	 <div id="dsq-comment-header-8878638" class="dsq-comment-header">\
	 <cite id="dsq-cite-8878638" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8878638" href="http://www.surviveastartup.blogspot.com" target="_blank" rel="nofollow">Sunny</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8878638" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8878638" class="dsq-comment-message">It\'s great you could nail down 10 lessons from a failed startup. The bottom line is we can\'t expect perfection the first time, and entrepreneurs know how to be successful by learning from mistakes they\'ve made in the past, or through a network of others. My own experience is blogged on <a href="http://www.surviveastartup.blogspot.com" rel="nofollow">www.surviveastartup.blogspot.com</a> from a different perspective.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8878783">\
	 <div id="dsq-comment-header-8878783" class="dsq-comment-header">\
	 <cite id="dsq-cite-8878783" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8878783" href="http://zodlogic.webfactional.com/mikekramlichsoft/" target="_blank" rel="nofollow">Mike Kramlich</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8878783" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8878783" class="dsq-comment-message">Extremely well-written post. Thanks for sharing!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8879121">\
	 <div id="dsq-comment-header-8879121" class="dsq-comment-header">\
	 <cite id="dsq-cite-8879121" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8879121" href="http://octopusonline.com" target="_blank" rel="nofollow">royw</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8879121" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8879121" class="dsq-comment-message">Mark,<br><br>Great Article!  But you didn\'t talk much about what you did right.  While sharing your mistakes to help others is very generous, it would be equally helpful to know what did work.  The article makes it appear that your efforts were one mistake after another, however I would suspect you did do a lot of things right.  <br><br>Best of luck with your new venture!   Have you hired a marketing expert yet?  Don\'t wait until after you finalize the strategy; the marketing expert should be on board prior to finalizing the business plan. <br><br>Thanks,<br>Roy</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8882849">\
	 <div id="dsq-comment-header-8882849" class="dsq-comment-header">\
	 <cite id="dsq-cite-8882849" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8882849" href="http://www.gerardbabitts.com/" target="_blank" rel="nofollow">Gerard Babitts</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8882849" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8882849" class="dsq-comment-message">Wow.  Incredible piece with valuable insight and lessons.  I got flashbacks to my own experience at a content start-up that failed for many of the reasons you highlight.  One more idea to throw in the mix (although it doesn\'t appear you suffered this) is to keep the scale in check.  The tendency to ramp up, staff up, and hit for the bleachers instead of a small, slow, and steady build is a trap many start ups (especially content ones) have suffered from over the years.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8883684">\
	 <div id="dsq-comment-header-8883684" class="dsq-comment-header">\
	 <cite id="dsq-cite-8883684" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8883684" href="www.rayjalil.net" target="_blank" rel="nofollow">figasia</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8883684" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8883684" class="dsq-comment-message">thanks for sharing.  Good luck ahead!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8884117">\
	 <div id="dsq-comment-header-8884117" class="dsq-comment-header">\
	 <cite id="dsq-cite-8884117" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8884117" href="http://www.thecodefactory.ca" target="_blank" rel="nofollow">Ian Graham</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8884117" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8884117" class="dsq-comment-message">Great post thank you so much for sharing. Your comments around advice remind me of a favorite saying "In theory there is no differnce between practice and theory, in practice THERE IS." <br><br>Best of luck on the journey forward.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8886781">\
	 <div id="dsq-comment-header-8886781" class="dsq-comment-header">\
	 <cite id="dsq-cite-8886781" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8886781" href="http://chrisyeh.blogspot.com" target="_blank" rel="nofollow">Chris Yeh</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8886781" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8886781" class="dsq-comment-message">Mark,<br><br>Glad to see that you were able to take something away from your experience.  And good for you for returning remaining funds to investors.<br><br>I\'ve certainly failed before, but my investors always appreciated that I acted with their interests in mind; yours will too.<br><br>Let me know what this new company is about--always looking for potential investments!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8887154">\
	 <div id="dsq-comment-header-8887154" class="dsq-comment-header">\
	 <cite id="dsq-cite-8887154" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8887154" href="http://chrisyeh.blogspot.com" target="_blank" rel="nofollow">Chris Yeh</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8887154" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8887154" class="dsq-comment-message">Oh yeah, since you\'re interested in the gap between knowing and doing, you might want to check out Bob Sutton and Jeffrey Pfeffer\'s book, "The Knowing-Doing Gap":<br><br><a href="http://www.amazon.com/exec/obidos/ASIN/1578511240/bobsutton-20" rel="nofollow">http://www.amazon.com/exec/obidos/ASIN/15785112...</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8888591">\
	 <div id="dsq-comment-header-8888591" class="dsq-comment-header">\
	 <cite id="dsq-cite-8888591" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8888591" href="http://twitter.com/sommacal" target="_blank" rel="nofollow">Tiago Sommacal</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8888591" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8888591" class="dsq-comment-message">Congrats for the post. You\'re the guy.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8889521">\
	 <div id="dsq-comment-header-8889521" class="dsq-comment-header">\
	 <cite id="dsq-cite-8889521" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8889521" href="http://www.peppervirtualassistant.com/" target="_blank" rel="nofollow">Nikki Romero</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8889521" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8889521" class="dsq-comment-message">Great post! Very useful, especially for us ... we just started late last year.  #10 is sooo right ... people can be stubborn and only learn from experience.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8895284">\
	 <div id="dsq-comment-header-8895284" class="dsq-comment-header">\
	 <cite id="dsq-cite-8895284" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8895284" href="http://www.facebook.com/people/Irina-Patterson/1226824118" target="_blank" rel="nofollow">Irina Patterson</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8895284" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8895284" class="dsq-comment-message">To understand the world of angel investing and where to find them read: <br>How to Be an Angel Investor <a href="http://www.paulgraham.com/angelinvesting.html" rel="nofollow">http://www.paulgraham.com/angelinvesting.html</a><br>On starting up a company now, read other essays by Paul Graham at <a href="http://www.paulgraham.com" rel="nofollow">http://www.paulgraham.com</a><br><br>Irina Patterson, angel investor<br><a href="http://twitter.com/mylifeandart" rel="nofollow">http://twitter.com/mylifeandart</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8896279">\
	 <div id="dsq-comment-header-8896279" class="dsq-comment-header">\
	 <cite id="dsq-cite-8896279" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8896279">Nancy Ramamurthi</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8896279" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8896279" class="dsq-comment-message">I loved this post.  Just adding a few thoughts for consideration re: your view of "marketing" - and urging you to expand it.  Typing fast, and likely forgot some things, but marketing should:<br><br> -  be the expert on your users.  They should understand the broader consumer marketplace, help you hone down to the right user segment(s) to target (those who\'ll care about what you\'re building), and then be the expert on your actual customers (google analytics, surveys of existing customers, etc. - these should be their friends).   At the early stages, marketing should be there with you building your financial models and helping you assess if you can build a successful business (bottoms up and tops down assessment, look at retention, cost of acqusition, etc.)<br><br>-  help you shape the product beyond a/b testing and landing pages.  It\'s as fundamental as helping you develop your core value prop and prioritizing product features/functionality such that they truly support what\'s key/matters to users.  let\'s also not forget everything from pricing, your site name, look/feel, site copy (commos your personality/values), even site interaction - everything communicates.  Remember, your site experience = your "brand" experience and marketing should be a part of helping you build/keep true/focused against a shared vision of what your product can be.<br><br>- have a keen understanding of the competition and implications for your product....how is the competition positioned?  who are they reaching out to?  what are their marketing tactics?  how do you compete and differentiate?<br><br> - of course, marketing should then help you acquire and retain customers quickly/effectively and sustainably (..the idea being it\'s great if you eventually get out of the business of search engine arbitrage and can drive organic traffic to your site).  Totally depending on the product (value/use case, etc.), competitive situation, consumer target, and your budget/expectations - marketing could involve a host of things from: SEM, SEO, PR, partner marketing/co-marketing, affiliates, CSEs, social media, email or other direct marketing, "buzz", or other advertising.  Like you mention, though, a data driven approach is needed...should test/measure/learn/adapt.  I would add that I frequently hear people say "oh we tried X and it didn\'t work" - be wary of this...sometimes the strategy may be completely right on, but the execution failed.  investigate further if you think something makes sense.<br><br>good luck on your next venture!  look forward to seeing it out in the marketplace.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8901096">\
	 <div id="dsq-comment-header-8901096" class="dsq-comment-header">\
	 <cite id="dsq-cite-8901096" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8901096">Doug Haslam</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8901096" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8901096" class="dsq-comment-message">Mark, thanks and appreciate you sharing your experience.  Having been down the failed start-up path a few times, virtually all of what you write resonates...some painfully so.  As others noted, your #10 hit home for many of us.  Translating that knowing into action is the key, and your point about experience is spot on, albeit, that experience can be painful and come at a high price.  Still, nothing ventured and all of that...<br><br>Good luck with your new next venture.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8950241">\
	 <div id="dsq-comment-header-8950241" class="dsq-comment-header">\
	 <cite id="dsq-cite-8950241" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8950241" href="http://www.helpmybusiness.com" target="_blank" rel="nofollow">Andrew Lock</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8950241" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8950241" class="dsq-comment-message">Mark,<br><br>Excellent post.  You provide a lot of food for thought for everyone that\'s going through a startup, regardless of the industry.<br><br>As it happens, I\'m involved in an InternetTV startup called GotBiz.tv, so your comments were especially insightful and relevant.<br><br>In my opinion, the ultimate lesson here is that marketing is everything.  I\'ve seen so many great products and services fail because they weren\'t promoted well.  I try and convey that message on my show, because it\'s so disheartening to hear stories of good ideas that failed due to a lack of effective marketing.<br><br>Thanks again.<br><br>Andrew<br><a href="http://www.HelpMyBusiness.com" rel="nofollow">http://www.HelpMyBusiness.com</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8989930">\
	 <div id="dsq-comment-header-8989930" class="dsq-comment-header">\
	 <cite id="dsq-cite-8989930" class="dsq-comment-cite">\
	 <span id="dsq-author-user-8989930">Marcus</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8989930" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8989930" class="dsq-comment-message">Great post, thank you for sharing your thoughts. I enjoyed reading about your thoughts and experience.  <br><br>Good luck in future endeavors.<br><br>mv</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-8991341">\
	 <div id="dsq-comment-header-8991341" class="dsq-comment-header">\
	 <cite id="dsq-cite-8991341" class="dsq-comment-cite">\
	 <a id="dsq-author-user-8991341" href="http://www.shqiperia.com" target="_blank" rel="nofollow">Armand B</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-8991341" class="dsq-comment-body">\
	 <div id="dsq-comment-message-8991341" class="dsq-comment-message">Great post.<br>There is an attraction to Unicity by providing unique content, but apparently I have to reconsider it.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9051109">\
	 <div id="dsq-comment-header-9051109" class="dsq-comment-header">\
	 <cite id="dsq-cite-9051109" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9051109" href="http://www.nandoo.net" target="_blank" rel="nofollow">snoop335</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9051109" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9051109" class="dsq-comment-message">Wow - now that is  a really great posting! Thanks for sharing your thoughts. Really made my day.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9157754">\
	 <div id="dsq-comment-header-9157754" class="dsq-comment-header">\
	 <cite id="dsq-cite-9157754" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9157754" href="http://www.purchasepandit.com" target="_blank" rel="nofollow">Romel Chhadwa</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9157754" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9157754" class="dsq-comment-message">thnx a lot man..... i especially liked the insight on financial plan not important....  <br>i have a start up on the way..... i am working on a completely new theory of approach.... u kill the rules and it dont apply... kill money v/s time and focus on other numbers... :D .... <br>all the best for ur next venture, entrepreneurs not only dare, but care. cheers !!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9260969">\
	 <div id="dsq-comment-header-9260969" class="dsq-comment-header">\
	 <cite id="dsq-cite-9260969" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9260969" href="http://timetogetstarted.wordpress.com/" target="_blank" rel="nofollow">brett1211</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9260969" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9260969" class="dsq-comment-message">Mark,<br><br>I really can\'t indicate what a service you have done for entrepreneurs by writing this post.  As a student of entrepreneurship (I am working on a Fulbright grant trying to understand entrepreneurial decision making), it is appalling how many ventures fail and how few thoughtful post mortems we have to learn from.   I can count the number on one  hand.<br><br>I read your article the day it was published but i\'m coming back today to let the community know that my good friend jordan just added a post mortem of venture backed startup to my blog.  I hope that you and readers of your article find it equally illustrative.<br><br><a href="http://timetogetstarted.wordpress.com/2009/05/12/guest-post-a-post-mortem/" rel="nofollow">http://timetogetstarted.wordpress.com/2009/05/1...</a><br><br>Best of luck, im sure you are tearing it up.<br>Brett</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9407422">\
	 <div id="dsq-comment-header-9407422" class="dsq-comment-header">\
	 <cite id="dsq-cite-9407422" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9407422">techdom</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9407422" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9407422" class="dsq-comment-message">"It\'s best to have failure happen early in life. It wakes up the Phoenix bird in you so you rise from the ashes."<br>  --  Anne Baxter<br><br>As someone who has been with a number of start-up companies and know quite a few entrepreneurs,  I\'ve yet to find anyone with as much insight and honesty about why they failed.  Best of Luck to you, I have a feeling you\'ll do just fine.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9442801">\
	 <div id="dsq-comment-header-9442801" class="dsq-comment-header">\
	 <cite id="dsq-cite-9442801" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9442801" href="http://www.danmorelle.com/" target="_blank" rel="nofollow">Dan Morelle</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9442801" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9442801" class="dsq-comment-message">Appreciate your lessons. Keep failing  :)</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9525155">\
	 <div id="dsq-comment-header-9525155" class="dsq-comment-header">\
	 <cite id="dsq-cite-9525155" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9525155">Facebook User</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9525155" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9525155" class="dsq-comment-message">Great article, thanks for sharing. <br><br>If you missed it, a great movie to see is <a href="http://Startup.com" rel="nofollow">Startup.com</a> which I watched in Manhattan in 2000 while doing my first start up (and I did one other "turnaround" after that). Some great insights in your article. Good luck with your healthcare venture. <br><br>All the best, <br><br>Raz</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9566617">\
	 <div id="dsq-comment-header-9566617" class="dsq-comment-header">\
	 <cite id="dsq-cite-9566617" class="dsq-comment-cite">\
	 <span id="dsq-author-user-9566617">socialnetworkdesign</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9566617" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9566617" class="dsq-comment-message">useful information to tweet url for..doing now!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-9806275">\
	 <div id="dsq-comment-header-9806275" class="dsq-comment-header">\
	 <cite id="dsq-cite-9806275" class="dsq-comment-cite">\
	 <a id="dsq-author-user-9806275" href="http://Under30CEO.com" target="_blank" rel="nofollow">Jared O&#39;Toole</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-9806275" class="dsq-comment-body">\
	 <div id="dsq-comment-message-9806275" class="dsq-comment-message">Interesting how you bring up the negatives of focusing on content. I see where your coming from and agree. To consistently push out enough content to stay relevant while keeping it top notch is very time and energy consuming. Find ways to grab the content that is out there and put a new twist on it.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-10046952">\
	 <div id="dsq-comment-header-10046952" class="dsq-comment-header">\
	 <cite id="dsq-cite-10046952" class="dsq-comment-cite">\
	 <a id="dsq-author-user-10046952" href="http://www.twitter.com/jodyg" target="_blank" rel="nofollow">Jody Gnant</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-10046952" class="dsq-comment-body">\
	 <div id="dsq-comment-message-10046952" class="dsq-comment-message">Mark - <br><br>You are teh awesomesauce.  It was an honor to be a guest on PlayCafe... We all loved it.<br><br>If I might humbly add perspective from the user end:<br><br>At the time PlayCafe was hitting the Internet, I myself was just beginning to understand the merging of communities and the Internet.  PlayCafe did a really great job of harnessing communities of people to form groups (teams) that would play against other teams as part of the show.<br><br>As it pertains to critical mass, we (if you remember, The Legion Team) always found it very frustrating that there were only a certain number of slots available for each team. In my opinion, it was this limitation that created the bottleneck.<br><br>Of course, scalability becomes an issue; but it\'s a critical one to place at the top of the priority list.  Each week the "ringleader" would have to go back and decide who was getting invites that day, and it ultimately limited participation.  Why?  Because we were all already part of the same community.  We were all already on the same team.  We wanted to play with each other, not against each other.  It was us against the world, albeit if only 20 at a time.<br><br>But with the inability for all of us to come back night after night, interest waned, and the lure of the Internet equivalent of A.D.D. took hold. ("Oh, look!  A chicken!")<br><br>Your words here are nothing short of courageous, and I have the utmost respect for them.  This was just meant to shed some insight from a user perspective on why it was hard for us to grow as a PlayCafe community.<br><br>You are amazing, and I would stand proudly to support any future endeavor you in which you take part.<br><br>Thank you for giving us the memories of PlayCafe.  You are truly an Internet pioneer.<br><br>Jody Gnant</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-10431144">\
	 <div id="dsq-comment-header-10431144" class="dsq-comment-header">\
	 <cite id="dsq-cite-10431144" class="dsq-comment-cite">\
	 <a id="dsq-author-user-10431144" href="http://www.AudreyChisholm.com/" target="_blank" rel="nofollow">Audrey Chisholm</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-10431144" class="dsq-comment-body">\
	 <div id="dsq-comment-message-10431144" class="dsq-comment-message">Great post! Thanks!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-10437442">\
	 <div id="dsq-comment-header-10437442" class="dsq-comment-header">\
	 <cite id="dsq-cite-10437442" class="dsq-comment-cite">\
	 <a id="dsq-author-user-10437442" href="http://blog.marketinghasevolved.com/" target="_blank" rel="nofollow">Justin Downey</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-10437442" class="dsq-comment-body">\
	 <div id="dsq-comment-message-10437442" class="dsq-comment-message">Startups are the underdogs and saying it\'s a tough position to be in is a colossal understatement.<br><br>Being the owner of a small marketing firm, I recently sat down with Paul Flowers, author of Underdog Advertising, to discuss this very subject as it relates to marketing my young, cash-based firm.<br><br>Read more about our discussion at: <a href="http://www.marketinghasevolved.com/tips_underdog-innovation.php" rel="nofollow">http://www.marketinghasevolved.com/tips_underdo...</a></div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-10585370">\
	 <div id="dsq-comment-header-10585370" class="dsq-comment-header">\
	 <cite id="dsq-cite-10585370" class="dsq-comment-cite">\
	 <span id="dsq-author-user-10585370">Rob Mangen</span>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-10585370" class="dsq-comment-body">\
	 <div id="dsq-comment-message-10585370" class="dsq-comment-message">The way this guy characterizes this is grossly misleading.  Playcafe was a great idea, but extremely poorly executed.  They spent $600/$900k of investors money.  The set was basicly a couple steel racks from ikea, a pro wrestling table match/school lunchroom table,  with a 600 dollar walmart lcd tv sitting on it.   The quality of their video was easily eclipsed by a $800 trip to best buy as far as technology goes.  They\'d often have laziness issues on cam, where the host would just plain forget to have put new/charge the batteries in their mic, causing long delays. Why the talent was left to do anything requiring responsibility past showing up is befuddling.   The on cam talent, were either not pretty enough, or just plain out unproffesional for anything close to tv. <br>    There would be weeks where the tech would work fine, then they\'d try n add some feature noone was clamouring for, seemingly for no reason other than being busy bodies, resulting in weeks of the game being hardly usable.  Some weeks they would plain give up n call it a night, no show. Then they\'d remove the new tech they tried to add, (mind you this was all done with flash) and claim that coincidently a dos attack etc occured during that upgrade/mess with attemptm causing the issues.  Of course the attack would mystically end coinciding with the removal of the tech they were trying to add, every single time.  The game / site would then be stable again, only with alot less users due to frustration.     <br>    Toward the end people would ask, where are you guys promoting, or offer suggestions for promoting it. The playcafe staff would be very snotty about this, with well you go do it then, kind of attitude, basicly acting like the product would sell itself, and relying on word of mouth.   Something as simple as putting fliers on telephone poles in the san fran bay area they were based in, would have brought in thousands of users, retaining even a fraction of which would have easily quadrupled their viewership/user base on any given week.    It was very clique\'y to the point it was obvious on set. There were attempts to bring in new hosts, who were actually proffesional. You could see on their faces they were unamused at the behavior on set etc.  You could also see they were unliked by the people already there on cam. None of those people were ever hired.  Some of which were actually tv quality good looking people.  <br>   Quite frankly it\'s amazing to me that after blowing $600k out of $900k of investor money, none of the investors are suing them, purely to find out where the money went in the discovery phase of the lawsuit.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-13437770">\
	 <div id="dsq-comment-header-13437770" class="dsq-comment-header">\
	 <cite id="dsq-cite-13437770" class="dsq-comment-cite">\
	 <a id="dsq-author-user-13437770" href="http://www.carlknibbs.net/" target="_blank" rel="nofollow">Carl</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-13437770" class="dsq-comment-body">\
	 <div id="dsq-comment-message-13437770" class="dsq-comment-message">\'Marketing requires constant expertise\' - that\'s a great line and this is a very illuminating post, thank you!</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-19434853">\
	 <div id="dsq-comment-header-19434853" class="dsq-comment-header">\
	 <cite id="dsq-cite-19434853" class="dsq-comment-cite">\
	 <a id="dsq-author-user-19434853" href="http://www.solutionexplorers.com/" target="_blank" rel="nofollow">Keith German</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-19434853" class="dsq-comment-body">\
	 <div id="dsq-comment-message-19434853" class="dsq-comment-message">There\'s value throughout this post. Thanks. I\'m working on my second sole proprietorship startup - the first is doing "ok", stumbling though - so I find the timing of your post of value. Cash truly is king! Another challenge is determining what resonates and to whom.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-21734246">\
	 <div id="dsq-comment-header-21734246" class="dsq-comment-header">\
	 <cite id="dsq-cite-21734246" class="dsq-comment-cite">\
	 <a id="dsq-author-user-21734246" href="http://www.tiffanyjewelleryshop.co.uk/" target="_blank" rel="nofollow">tiffnay jewellery</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-21734246" class="dsq-comment-body">\
	 <div id="dsq-comment-message-21734246" class="dsq-comment-message">fixed as much as possible, and then shipped back out). When he complained on the Internet and to the media about the shoddy product and poor customer service, people branded him a cry baby and wrote him off as a statistical anomaly.</div>\
	 </div>\
	 </li>\
	 <li id="dsq-comment-21734256">\
	 <div id="dsq-comment-header-21734256" class="dsq-comment-header">\
	 <cite id="dsq-cite-21734256" class="dsq-comment-cite">\
	 <a id="dsq-author-user-21734256" href="http://www.tiffanyjewelleryshop.co.uk/" target="_blank" rel="nofollow">tiffnay jewellery</a>\
	 </cite>\
	 </div>\
	 <div id="dsq-comment-body-21734256" class="dsq-comment-body">\
	 <div id="dsq-comment-message-21734256" class="dsq-comment-message">fixed as much as possible, and then shipped back out). When he complained on the Internet and to the media about the shoddy product and poor customer service, people branded him a cry baby and wrote him off as a statistical anomaly.</div>\
	 </div>\
	 </li>\
	 </ul>\
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	Dsq.Thread.ff = encodeURIComponent(Dsq.Thread.ff);

	
	
	
	if(Dsq.$(Dsq.Templates.addPostContainer)) {
		// TODO: Check to see if theme uses postmessage.
		if (window.disqus_use_postmessage) {
			Dsq.frames['reply_0'] = new Dsq.ReplyFrame(Dsq.$(Dsq.Templates.textareaContainer));
			Dsq.frames['reply_0'].init(function() {
				// Use fallback iframe
				Dsq.$(Dsq.Templates.addPostContainer).innerHTML = '';
				var theme = (typeof disqus_frame_theme == 'undefined') ? 'default' : disqus_frame_theme;
				Dsq.Iframes.showReplyIframeInContainer(Dsq.$(Dsq.Templates.addPostContainer), null, {theme: theme});
				// if(Dsq.Utils.ie) { Dsq.Utils.fixIframesIE(); }
			});
		} else {
			// DEPRECATED
			Dsq.Iframes.showReplyIframeInContainer(Dsq.$('dsq-post-add'));
		}
	}

	
	

	
	if(document.location.hash != '') {
		document.location.hash = document.location.hash.substring(1);
	}

	Dsq.Popup.showCookieMsgs();

	
	if(document.location.search != '' && location.hash != '#disqus_thread') {
		var reply_id = Dsq.Utils.getRequestParams().dsq;
		if(reply_id) { document.location.hash = 'comment-' + reply_id; }
	}

	
	if((typeof OB_Script != 'undefined') && (typeof OB_versionNum != 'undefined')) {
		if(navigator.userAgent.indexOf("Firefox") != -1) {
			if(window.frames['dsq-reply-frame']) {
				window.frames['dsq-reply-frame'].location = Dsq.Urls.REPLY + (new Date()).getTime() + '&f=venturebeat&t=10_lessons_from_a_failed_startup_90&to_redirect=' + encodeURIComponent(window.location) + '&ifrs=' + encodeURIComponent(disqus_iframe_css);
			}
		}
	}

	if (Dsq.jsonData.integration.theme == 4) {
		if (Dsq.jsonData.realtime_enabled) {
			Dsq.Realtime.initialize();
		}
	}

	



	window.ExecuteWhen = (function () {
	var obj = {}
	
	// Private
	var running = false;
	var timer = null;
	var pending = [];
	var startTimer = function() {
		running = true;
		timer = setInterval(obj.heartBeat, 100);
	};
	var stopTimer = function() {
		running = false;
		clearInterval(timer);
	};
	
	// Public
	obj.add = function (condition, code) {
		pending.push([condition,code]);
		this.heartBeat(); //!
		if (!running) {
			startTimer();
		}
	};
	obj.heartBeat = function() {
		if (!pending.length) {
			stopTimer();
		}
		var newPending = [];
		for (var i=0; i<pending.length; i++) {
			var cond = pending[i][0];
			var code = pending[i][1];
			// FIXME: if cond or code throw an error, they never get removed from pending
			if (cond()){
				code();
			}
			else {
				newPending.push([cond, code]);
			}
		}
		pending = newPending;
	};
	return obj;
})();

// also used in embed_thread.js:
window.fbIsReady = function () {return window.FB && FB.init;};
// NOTE: This script gets executed again without threadEl
//       set when we are loaded again as the fbc_receiver.
//       In this case, we don't need the hidden container.

if(!window.FB || !FB.init) {
	if(window.Dsq && Dsq.container) {
		// container is not present when init.js is loaded from an xd-receiver iframe; in this case,
		// we don't need the FB_HiddenContainer anyway.
		var fbDiv = document.createElement('div');
		fbDiv.id = "FB_HiddenContainer";	// Required or else FeatureLoader will execute a document.write.
		fbDiv.style.position = 'absolute';	// This is intentionally not setting display to none as this breaks
		fbDiv.style.top = '-10000px';		// Flash in Safari.
		fbDiv.style.left = '-10000px';
		fbDiv.style.width = '0px';
		fbDiv.style.height = '0px';
		Dsq.container.appendChild(fbDiv);
	}
	var fbJS = document.createElement('script');
	fbJS.type = "text/javascript";
	fbJS.src = "http://static.ak.connect.facebook.com/js/api_lib/v0.4/FeatureLoader.js.php";
	document.getElementsByTagName('head')[0].appendChild(fbJS);

	ExecuteWhen.add(window.fbIsReady,
		function () {
			// HACK: This is a workaround FBC's single domain limitation by
			//		 allowing sites to create multiple forums with different
			//		 Facebook API keys.  This must be used in conjunction with
			//		 disqus_facebook_forum (see authenticateFacebook).
			var facebook_api_key = '547225e2dda46ccfdec279a9a44a0074';
			if (typeof disqus_facebook_api_key != 'undefined') {
				facebook_api_key = disqus_facebook_api_key;
			}

			FB.init(facebook_api_key, window.facebookXdReceiverPath || null,
				{fetchSignedPublicSessionData: true});
		});
}


	


if(typeof(disqus_callback) == 'function') {
	var callback_params = Dsq.Utils.getRequestParams()['dsq_cbp'] || null;

	// We don't care about any errors in third-party code
	try {
		disqus_callback(callback_params);
	} catch (x) {
		if (typeof(console) != 'undefined' && typeof(console.log) == 'function') {
			// But it would be nice to let developers know about them
			console.log(x);
		}
		// pass
	}

	// HACK: We don't know if the callback wraps our container, which may
	// possibly result in a new DOM element.
	Dsq.container = document.getElementById('dsq-content');
}

})();




