Disqus - Latest Comments for scotennis

Re: 6 Questions with SEO John Den Haan

scotennis — Wed, 25 Sep 2013 21:56:12 -0000

Re: Social mashup goes mainstream: Pepsi Hit Refresh

scotennis — Wed, 13 Jan 2010 00:23:17 -0000

Julia - kudos for getting such a big brand to do something with social locally. Great work!

Re: Philosofriday – profound thinking for the weekend

scotennis — Fri, 04 Sep 2009 00:26:52 -0000

Scott - totally agree, that's why i abandoned a career at proctor and gamble 7 years ago, i was tired of the subjective "benefits" marketers and agencies would heap onto a bottle of cough mixture in order to sell more units. After all, it's cough mixture, and any doctor will tell you it's rubbish. Worse still, every survey into shopper behaviour suggested that consumers hate supermarket shopping, the very location one had to trudge in order to pay a premium for a bottle of marketing smoke and mirrors that didn't actually work. So i applaud your post.

Re: The agency of the future – Mumbrella

scotennis — Wed, 26 Aug 2009 23:21:51 -0000

Mark, Tim, and Adam, thanks for sharing your thoughts on the agency of the future. It was great to get insight into who's doing a great job at the moment and what sort of resources are required to make an agency successful. My point of view is that problem solving comes first, and the measurement of how well the problem is solved is business results. If a clients problem is solved, their business does well, the agency is retained. So the best agencies of the future will be those who can best solve problems.

Scot